Midjourney has revolutionized the AI art landscape and has become one of the most popular AI image generators. The company recently launched its V6 model, which is more accurate than its previous version, V5.2. This model can generate much more realistic images and is prompt-sensitive.
As a result, the number of Midjourney users grew rapidly by 2.86 million from November 2023 to March 2023.
In this post, let’s uncover further details about Midjourney users, demographics, traffic, usage, financials, etc.
Midjourney Statistics In 2024 (Editor’s Pick)
- Midjourney has 19.26 million registered users on its discord server as of March 2023.
- Midjourney surpassed 1 million users just within 6 months of its launch.
- The daily active users of Midjourney fluctuate between 1.2 million and 2.5 million.
- 4 in 10 Midjourney users are female, while nearly 6 in 10 users are male.
- A large share of 36.99% of the Midjourney visitors were aged between 25 and 34 as of February 2024.
- In February 2024, 16.8 million people worldwide visited Midjourney.
- 17.58% of the traffic on Midjourney came to the United States in February 2024.
- Midjourney is anticipated to generate $300 million in 2024.
About MidJourney
| Launched On | July 12, 2022 |
| Founded By | David Holz |
| Headquarters | San Francisco |
| Registered users | 20.77 million (August 2024) |
| Monthly Visitors | 33.09 million (June 2024) |
| Gender distribution(as of February 2024) | 58.61%: Male, 41.39%: Female |
| Age group of the majority of users(as of February 2024) | 36.99% of the users are aged 25 to 34 years |
| Revenue Estimation for 2024 | $300 billion |
Midjourney Users
Midjourney users jumped from 16.4 million users recorded in November 2023 to 19.26 million in March 2024. That was an increase of 2.86 million users within just four months.
Let’s take a detailed look at the latest facts and figures about Midjourney users.
How Many Users Does Midjourney Have?
Midjourney has 19.26 million registered users on its discord server as of March 2024.
Comparatively, Midjourney had 17.5 million registered users on Discord in December 2023.
Users must create a Discord account and enter the Midjourney server to access its tools. As a result, Midjourney became the most popular Discord server worldwide.
Furthermore, the daily active users of Midjourney fluctuate between 1.2 million and 2.5 million.
Source: Discord, Statista, Skim AI.
Midjourney Surpassed 1 Million Users Just Within 6 Months Of Its Launch
Within 6 months, Midjouney managed to attract 1 million users worldwide and became the 5th fastest platform, crossing 1 million users.
Threads crossed 1 million users in just 1 hour, while ChatGPT surpassed 1 million users within 5 days.
The following table displays the time required for different platforms to surpass 1 million users.
| Platform | Time Required to Surpass 1 Million Users |
|---|---|
| Threads | 1 hour |
| ChatGPT | 5 days |
| 2.5 months | |
| Spotify | 5 months |
| Midjourney | 6 months |
| Dropbox | 7 months |
| 10 months | |
| Foursquare | 13 months |
| 2 years | |
| Airbnb | 2.5 years |
| Kickstarter | 2.5 years |
| Netflix | 3.5 years |
Midjourney’s Subreddit Has 1.1 Million Members As Of February 2024
The number of members in Midjourney’s subreddit increased from 0.93 million in November 2023 to 1.1 million in February 2024.
Despite the rapid increase in its members, the engagement rates have decreased on the subreddit.
There were around 70 posts and 200 comments per day in November 2023 compared to 400 posts and 4,000 comments recorded as the peak activity per day.
The following table displays the approximate number of Midjourney’s subreddit members recorded over the months.
| Month- Year | Number of Midjourney’s Subreddit Members |
|---|---|
| February 2024 | 1.1 million |
| November 2023 | 936,516 |
| August 2023 | 770,442 |
| Apr 2023 | 160,662 |
| December 2022 | 61,628 |
| August 2022 | 8,430 |
| Jun 2022 | 5 |
Source: Photutorial, Reddit.
Midjourney User Demographics
Most Midjourenys users are male, aged between 25 to 34 years.
Let’s take a detailed look at the age and gender demographics of the Midjourney users.
4 In 10 Midjourney Users Are Female, While Nearly 6 In 10 Users Are Male
According to the latest data, the majority of the Midjourney visitors are male, with 59.92% of the share.
Comparatively, female visitors account for just 40.08% of the visits on Midjourney.
Source: Similar Web.
Nearly 4 In 10 Midjourney Visitors Were Aged 25 To 34 Years As Of February 2024
A large share of 36.99% of the Midjourney visitors were recorded to be aged between 25 and 34, while 22.98% were aged between 18 and 24 years.
Meanwhile, only 3.46% of the Midjourney users are aged more than 65 years.
The following table displays the age distribution of Midjourney users as of February 2024
| Age Group | Midjourney Visitors |
|---|---|
| 18 to 24 years | 22.98% |
| 25 to 34 years | 36.99% |
| 35 to 44 years | 19.38% |
| 45 to 54 years | 11.45% |
| 55 to 64 years | 5.75% |
| Over 65 years | 3.46% |
Source: Similar Web.
Midjourney Traffic Statistics
The average visit duration of a visitor on Midjourney was recorded to be 8 minutes and 27 seconds. Besides, the bounce rate of the site is recorded to be 26.49%.
A visitor goes through an average of 19.43 pages in one visit to Midjourney’s website.
Here are further details about the traffic recorded on Midjourney in February 2024.
16.8 Million People Worldwide Visited Midjourney In February 2024
Comparatively, in January 2024, Midjourney witnessed traffic of 18.38 million, and in December 2023, the traffic on the site was recorded to be 17.94 million.
The traffic on midjourney.com started to decline in September 2023. In November 2023, the traffic reached its lowest at 15.52 million. However, it hiked again in December 2023.
The following table provides details about the traffic recorded on midjourney.com over the past months.
| Month | Traffic Recorded on Midjourney.com |
|---|---|
| February 2024 | 16.8 million |
| January 2024 | 18.38 million |
| December 2023 | 17.94 million |
| November 2023 | 15.52 million |
| October 2023 | 16.98 million |
| September 2023 | 18.13 million |
| August 2023 | 21.03 million |
Source: Similar Web.
The Majority Of Midjourney Traffic Share Is From The United States At 17.58% As Of February 2024
The average visit duration on Midjourney in the United States is 9 minutes 23 seconds. Comparatively, the second-highest traffic on the site is from India. India recorded an average page visit duration of 5 minutes and 54 seconds for Midjourney.
The following table displays the countries with the highest traffic share on Midjourney.
| Country | Share of Traffic | Average Visit Duration |
|---|---|---|
| United States | 17.92% | 10 minutes 52 seconds |
| India | 4.93% | 8 minutes 25 seconds |
| Brazil | 4.30% | 10 minutes 27 seconds |
| United Kingdom | 3.97% | 8 minutes 46 seconds |
| Germany | 3.61% | 7 minutes 51 seconds |
| Others | 65.27% | – |
Source: Similarweb.
65.54% Of The Traffic On Midjourney Was Recorded To Be Direct Traffic In February 2024
The majority of the traffic received on Midjourney is direct traffic. Meanwhile, the second-highest traffic comes from organic search.
Paid traffic accounts for just 0.02% of the traffic share.
The following table displays the share of traffic directed through different channels towards Midjourney.
| Channel | Share of Traffic Directed Towards Midjourney |
|---|---|
| Direct Traffic | 65.54% |
| 0.53% | |
| Referrals | 1.57% |
| Social | 3.18% |
| Organic Search | 29.15% |
| Paid Search | 0.02% |
| Display Ads | 0.02% |
Source: Similar Web.
35.36% Share Of The Social Media Traffic Comes From YouTube As Of February 2024
YouTube directs the highest traffic toward Midjourney compared to other social media platforms. The second-highest traffic comes from Discord.
With 7.73%, Reddit also directs a considerable share of social media traffic towards Midjourney.
The following table displays the share of traffic directed towards Midjourney through different social media platforms.
| Social Media Platform | Percentage of Traffic |
|---|---|
| YouTube | 35.36% |
| Discord | 33.69% |
| 7.73% | |
| 7.51% | |
| 5.10% | |
| Other | 10.60% |
Source: Similar Web.
Midjourney Usage Statistics
Most people use Midjourney for fun, while one-third of users stated that they use it as a utility or for work purposes.
Let’s take a closer look at Midjourney’s usage statistics.
Nearly 7 In 10 Midjourney Users Use It For Fun
68% of the Midjourney users stated that they use the platform for fun, while 32% of the users stated that they use it as a tool.
Additionally, 77% of the users said they use Midjourney for personal and recreational purposes.
On the other hand, 83% of the Midouney users reported using the platform as a form of art therapy.
Source: Colorlib, Discord.
Midjourney’s Searches On Google Search Reached A Peak Worldwide In March 2023
According to the latest data, the interest of Google users in Midjourney has declined but has not subsided. Google searches about ‘Midjourney’ were highest in March 2023.
Further, the search interest in Midjourney on Google search has remained steady since August 2023.
Source: Google Trends.
54% Of The Mobile Midjourney Users Access The AI Tool Through Android Devices
Midjourney can be accessed through any web browser via Discord. At the same time, many users access it through Android or iOS applications.
Over 1 in 2 Midjourney mobile users stated that they accessed the AI tool through an Android application. Meanwhile, 46% of the mobile Midjourney users accessed it through an iOS device.
Source: Colorlib, Discord.
Over 7 In 10, Midjourney’s Desktop Users Accessed The AI Tool Through Windows
72% of Midjourney desktop users stated that they used Windows to experiment with the AI tool. On the other hand, 29% of the Midjourney desktop users access the AI tool through Mac, while 4% use Linux.
Source: Colorlib, Discord.
Midjourney Has A Conversion Rate Of 21.5%
That means over 2 in 10 Midjouney discord users turn into active users after passively watching the activities of other users.
Source: Contentdetector.
Midjourney Financials
Midjourney generated $50 million in revenue and was valued at $10.5 billion within 1st year of its launch.
Further, Midjouney’s revenue rose by $150 million in 2023 and is expected to grow further by $100 million in 2024.
Let’s explore Midjouney Financials in more detail in this section.
Midjourney Generated $200 Million In Revenue With $0 In Investments In Marketing In 2023
Midjourney has no client or API, and the primary interface used to interact with Midjourney is still Discord. Further, the company has just around 100 employees. Still, Midjourney hit an annual recurring revenue of $200 billion.
Midjourney focused on strategic planning and sustainable growth. Its financial model is created around subscriptions and additional GPU time purchases.
Further, Midjourney is predicted to hit $300 million in revenue in 2024.
The following table displays the revenue generated by Midjourney since its launch.
| Year | Midjourney Revenue |
|---|---|
| 2024* | $300 million |
| 2023 | $200 million |
| 2022 | $50 million |
*-projected values
Source: CB Insights, GetLatka.
Midjourney’s Valuation Is Projected To Be Growing At A Rate Of 34.1% Between 2023 And 2032
Midjourney was valued at $10.5 billion in 2022 and is expected to grow at a CAGR of 34.1%, resulting in $191.8 billion by 2032.
At the same time, the generative AI art market was valued at $212 million in 2022. The market is anticipated to be growing at a rate of 40.5% CAGR. Hence, by the end of 2032, the Generative AI art market will be valued at $5.8 billion.
Source: Contrary Research.
How Much Does Midjourney Cost?
Midjourney can cost between $8 to $120, depending on the plan.
The Basic plan costs $10 per month and $8 yearly, while the Mega plan costs $120 monthly.
Additionally, users must pay $4 per hour to purchase extra GPU time.
The following table provides details about the Midjourney’s cost.
| Midjouney Plan | Monthly Subscription Cost | Annual Subscription Costs | Fast GPU Time |
|---|---|---|---|
| Basic Plan | $10 | $96($8 / month) | 3.3 hr/month |
| Standard Plan | $30 | $288($24 / month) | 15 hr/month |
| Pro Plan | $60 | $576($48 / month) | 30 hr/month |
| Mega Plan | $120 | $1152($96 / month) | 60 hr/month |
Source: Midjourney.
It is interesting to watch Midjourney’s journey as the company invested $0 in its marketing. However, the AI tool is being marketed by its users and the Discord community of Midjourney due to the realistic and accurate images it generates, which are shared around social media.
With millions of people accessing Midjourney at a given time, the AI tools complete 20 to 40 jobs per second and have over 10,000 servers.
Experts predict that Midjourney will cross $300 billion in revenue in 2024. Let’s wait and observe how Midjourney grows with the growth of the Generative AI and art industries.
