After trying SE Ranking for over a year, I realized this suite of tools is powerful and easy to use at the same time. The tool is not quite as famous as Semrush or Ahrefs, but it still provides industry-specific tools at a lower price point.
If you are a small agency or individual marketer, this in-depth review of SE Ranking is going to be the deciding point if you are interested in buying this tool.
Stay with me to the end and get to know the inside out of SE Ranking’s tools, features, pricing, and other aspects.
What Is SE Ranking?
Founded by Valery Kurilov in 2013, SE Ranking is an all-in-one SEO tool. The platform is designed to help businesses and digital marketers improve their online visibility and search engine rankings.
It offers a wide range of tools and features, including:
- Keyword research and tracking
- Competitor analysis
- Backlink monitoring and analysis
- Website audit and on-page SEO optimization
- Rank tracking for multiple search engines
- Social media management tools
- White-label reporting
Who Is SE Ranking For?
SE Ranking is best suited for:
- SMBs (Small and medium-sized businesses)
- Freelancers
- Digital Marketers
- Growing Agencies
- Competitor Analyst
SE Ranking Pros & Cons
Before we jump to the complete review, let’s check some pros and cons of SE Ranking:
Pros
- SE Ranking offers high-value for money
- Offers in-depth analysis of competitors’ keywords and domains
- In-build content marketing and social media features
- Easy to use and navigate.
- 360-degree data for your project and high accuracy in metrics evaluation
- AI-assisted automation features
- In-depth automated website audit
Cons
- No free plan (but the two-week trial is available)
- The amount of data they provide can be overwhelming for beginners
SE Ranking SEO Toolkit Review
SE Ranking’s recent update brought up many improvements in its services and tools. Now, it provides more in-depth metrics and insights on keyword research, competitor analysis, backlinks, and many more.
The best part is that the platform is extremely easy to navigate and provides an in-depth, accurate database. This tool is also known for its pocket-friendly pricing plans compared to its rivals and world-class customer support.
Here is a detailed review of what SE Ranking offers in its SEO toolkit.
Rank Tracker
SE Ranking is broadly used for rank tracking of specific keywords. Let’s see how accurate their rank-tracking reports are.
To get access to SE Ranking’s Keyword Rank Tracker, you have to simply click on the “Rankings” option from the left-hand sidebar menu on the Project dashboard, and that’s it.
When you scroll down, you will find all the keywords that are ranking for the website you are searching for. With that, key metrics such as search volume, content score, URL, and current ranking are added to the list.
You can check historical ranking in terms of 7 days, 1 month, 3 months, 6 months, 1 year, and 2 years. The only downside of this feature is that longer versions are only available with the Pro and Business plans.
However, you can share the data with your staff and teammates through a guest link or export the data on Excel, or Google Sheets through a CSV file.
Keyword Research
Not the biggest but SE Ranking claims to have a keyword database of 7.3 billion keywords.
The platform includes thorough keyword parameters (newly updated), including:
- Keyword Difficulty Score (how difficult it’d be for you to rank your site to Google’s page one)
- Monthly Search Volume (how many monthly searches that particular keyword has)
- Global Volume (distributed keyword search volume of top countries)
- CPC (the price you have to pay in a PPC Google’s Marketing campaign)
I searched for the keyword “camping gears,” and SE Ranking came up with the above parameters and a list of top keyword ideas.
Keyword ideas include similar keywords and related keywords with their search volumes. The list contains single keywords and long-tail phrases that target users’ intent precisely.
You can also add URLs of top competitors to get your hands on their ranking keywords. The keywords are distributed in organic and paid, so you will know which one to pick for your SEO.
Competitors’ paid campaign history that would help you determine which of them turned out to be the most profitable. Keyword Manager functionality that helps you grab and monitor any keyword you have put your eyes on while researching.
Bonus: If you are in search of the best keyword research tools, then I have got your back with the list of the top tools, which you can check here.
Competitor Analysis
SE Ranking gives you a detailed overview of competitors’ main domain metrics. Data on their traffic, including estimated clicks per month, the most popular pages, and so on.
With each search, you will get access to extensive insights on keywords your rivals rank for, both in organic and paid results. You can also evaluate the number of backlinks and referring domains the rival websites have and acquire their quality.
With SE Ranking’s Backlink Gap Analyzer, you can also get a complete report on the backlink gap between your website and competitors.
You can view the number of backlinks and their referring domains (from where they source backlinks) separately. For better analysis, you can apply filters.
Backlink Checker
One of the most notable tools integrated by SE Ranking is its Backlink Checker, which I really like. With this tool, you can analyze the backlink profiles of any website or page (including yours).
The tool instantly provides insights on new and lost referring domains, backlinks, and their anchor text distribution.
After analyzing further against some key backlink metrics, you will get Dofollow/Nofollow proportion, Domain and page Trust factors, IP addresses, and subnet data.
The real deal of this tool is its real-time backlink status checker. With this advanced feature, you will be able to analyze additional backlink metrics such as found/not found status, Google Index Status, UGC/Sponsored, etc. (But you have to pay extra for it.)
Website Audit
A website’s technical issues can’t be improved without a website audit. It has a dedicated Website Audit tool that would help you check your site’s SEO performance and show the scope of improvement if needed.
It scans every page of your site thoroughly and calculates its health score. However, it can take a few minutes to scan (depending on the website).
What’s more, it audits the site’s technical SEO health in areas including but not limited to: Core Web Vitals and mobile optimization, website security, HTTP status codes, internal and external links, redirects, page titles and meta descriptions, and other reasons that may be hindering your site from ranking higher.
You can also set up automated reporting and get audit results to your email address.
On-Page SEO Checker
SE Ranking offers a world-class On-page SEO tool that is quite effective if you want to optimize your page content to satisfy search engines and help it rank higher. For example-
- Check how well a page is optimized for a particular search query.
- Compares your page against top-performing search competitors and gives you ideas on how and what to improve.
- Provides you with a detailed report including all important on-page metrics and keyword data (like density, how many times they are mentioned in the main/secondary content on the page, etc.), content parameters (title, meta description, headings, and content structure), and technical metrics (URL length, number of inbound/external links, Core Web Vitals) and more.
- Automatically compiles a prioritized list of tasks for your page improvement.
To use SE Ranking’s On-Page SEO Tool, all you have to do is enter a URL, your target location, and 1 primary and up to 30 secondary keywords. Then it will show you an in-depth analysis of your on-page SEO performance.
Traffic Analysis
SE Ranking offers an innovative traffic analysis feature that provides users with detailed insights into a website’s performance across different countries and search engines.
The Traffic Analysis offers the following key metrics and capabilities:
- Domain and Page Trust: Measures of a website’s overall authority and credibility.
- Organic Traffic Analysis: Shows estimated monthly organic clicks, number of ranking keywords, and estimated traffic cost (the equivalent cost if this traffic were paid for)
- Paid Traffic Analysis: Same metrics as organic but for paid traffic
- Backlink Analysis: Shows the total number of backlinks and referring domains
- Traffic Distribution by Country: Breakdown of organic and paid traffic
- Search Engine Specific Data: Traffic estimates for different search engines and countries (e.g., Google US, Google India, etc.)
- Historical Data Tracking: Graphs showing trends over time for various metrics
- Comparison Tools: Ability to compare organic vs. paid traffic
- Customizable Time Ranges: Options to view data for different time periods
SE Ranking Content Marketing Module Review
Content Marketing is a new addition to SE Ranking’s feature box. Currently, it consists of two tools–Content Editor and Content Idea Finder, and the company already working on developing new ones.
Content Editor
SE Ranking simplifies the process of content creation with its built-in Content Editor tool.
It creates an in-depth structured article brief and speeds up the whole process at any step, from preliminary research to text writing, by using AI and NLP technologies.
You can access the Content Editor tool from the “Content Marketing” menu. To generate a new article, click on the New Article.
Pro Tip: For best practices, you can use the Content Editor tool as an add-on to Google Docs. The tool will assist you in writing short and long-form content.
To get started, you can add up to 5 keywords or phrases that match the search intent of the content you want to write. You can also choose your preferred search engines, language, country, and region.
After adding the article name, you can add URLs of top competitors and hit Create Article.
Within a few seconds, the screen will display competitors’ information, including metrics like content score, page trust, domain trust, traffic, total words, and visibility score. These indicators will help you optimize your content quality, length, and trustworthiness.
Once your content brief is ready, you can generate an SEO-optimized article that will rank in your preferred search engine.
With new updates, SE Ranking’s AI Writer is now more capable than before. It understands Google’s EEAT framework and writes the content that helps readers solve their intent.
Content Idea Finder
It’s a pretty useful tool if you are running out of content ideas and looking for some inspiration. Just enter a keyword, and it’ll show you results in clusters – each having up to 50 results.
Clusters are followed with data on the topic potential, search volume, keyword difficulty, and top-performing search results. Depending on what works best — you can switch between the list and mind map display modes.
Local Marketing Tool
SE Ranking’s Local Marketing Tool is designed to help businesses improve their online visibility and local search rankings. The tool allows you to track keyword rankings across multiple locations, see how customers find and engage with your business online, and identify issues with listings on Google and other directories.
Its key features include location-based rankings and search tracking, auditing of Google Business Profile and listings, reputation management with review insights and response tools, and clear dashboards to analyze location data.
You can add unlimited locations, manage listing info, monitor competitors, and integrate with other SE Ranking tools. The tool aims to centralize local SEO efforts by providing robust analytics and easy management of local business profiles, listings, reviews, and rankings.
With customization and historical data, this tool gives localized insights to optimize online visibility and reach more customers.
SE Ranking Social Media Marketing Tools
SE Ranking offers Social Media Management Software as part of its SEO solution. Here are the key features and aspects of this tool:
- Integrated SEO and Social Media Management: The tool offers a social media management solution within a powerful SEO platform, allowing users to manage both aspects of their digital marketing strategy in one place.
- Multi-Platform Support: The tool supports major social media platforms such as Facebook and Twitter
- Post Scheduling: Users can schedule and automate their social media posts across different platforms.
- Analytics and Reporting: The tool provides analytics and reporting features, allowing users to track social media performance metrics and engagement.
- Social Media Rankings: It offers the ability to monitor social media rankings and engagement, helping users understand their social media impact.
- Visual Content Management: The tool assists with visual content management for social media posts.
This social media management feature is designed to help businesses and marketers streamline their social media strategies while aligning them with their overall SEO and digital marketing goals. It offers a centralized platform for managing, analyzing, and optimizing social media presence alongside other SEO activities.
The SMM feature is still in the beta phase, so we might some new additions to this tool in the future.
Tools For Agencies
SE Rankings provides a robust suite of tools specifically designed to help digital marketing agencies efficiently manage SEO campaigns, reporting, and operations across multiple clients.
Agency Pack
The Agency Pack allows agencies to manage projects, access rights, and workflows for all clients from a single SE Rankings account. This consolidated view and control over multi-client campaigns enables optimized efficiency and productivity.
SEO Report Generator
The SEO Report Generator is an impactful client reporting tool that automatically creates customized, branded monthly reports that demonstrate campaign progress, keyword rankings, traffic metrics, and ROI. These professionally formatted reports help agencies showcase the value delivered to clients.
API
Leveraging the SE Rankings API enables seamless integration with an agency’s own dashboards, analytics, or other tools. Data can be synced and analyzed as needed to provide enhanced visibility through an agency’s customized systems.
White Label SEO Software
White-label options allow agencies to brand and customize the SE Rankings platform with their own logo, colors, and messaging. This provides a more tailored, premium SEO toolset and reporting experience to impress clients.
Some Other Notable Features Of SE Ranking
SE Ranking doesn’t stop here. It has tons of extra handy features to elevate your SEO game. Let’s have a look at them.
AI Results Tracker
SE Ranking recently added this amazing feature to its inventory. This amazing tool is designed to help users track and analyze their performance in Google’s AI Overview feature, which is a part of Google’s new SERP layout.
Features and capabilities of AI Results Tracker are:
- AI Overview Presence detection
- AI Snippet content check (per keyword and search engine)
- AI Snippet data analysis
- Tracking competitors’ dynamics in AI snippets
To use this tool, you can simply select the keywords that you have added for your projects. Then you can hit the select keywords to get the results for those keywords.
Within seconds, the tool will show a list of competitors that are being featured on the AI Overview snippet on Google.
You can click on the Cashed copy option to find the exact content for that keyword. However, this feature is still in beta. Maybe in the future, it might give some suggestions and improvements in your content to get featured in the AI Overview.
SERP Competitors
SERP Competitors (previously known as SERP Checker) tool provides you with a list of competitors for a specific keyword. The list is classified based on the rankings on the SERP.
The best part of this tool is that it shows ranking changes on a daily basis. You can see the ranking fluctuation of my site and competitors within one day. This allows you to find content gaps and strategies of your competitors to outrank them for that keyword.
Page Changes Monitoring
This tool is perfect for analyzing and tracking page changes. For example, when you set your own web page or competitors’ page to monitor, it notifies you regarding any tiny changes, including title, meta description, keywords, H1-H2 tags, HTTP response codes, internal and -external links, robots.txt, crawl and index statuses, and many more.
The page Changes monitoring tool is extremely useful, especially if you have issues regarding traffic drops and unauthorized changes.
Backlink Monitoring
Backlink Monitoring is different from the Backlink Checker tool. It allows you to add specific backlinks that you want to monitor and their current status. You will get notified automatically when their status changes.
The tool keeps an eye on backlink parameters like found/not found status, indexed/not indexed, and first and last seen. You can connect your Google Search Console to a project and configure backlinks import from there.
Backlink Gap Analyzer
With this tool, you can investigate your competitors’ backlink profiles – what domains/URLs are linking out to them but missing on your website.
You can also check backlinks in common if you need to. Thus, it is undoubtedly a great tool for building high-quality links and outperforming your competitors.
Keyword Grouper
SE Ranking’s Keyword Grouper tool helps you cluster keywords based on the top-ranking results in Google for them.
Let’s say some keywords bring the same pages in SERPs, this tool will automatically group those keywords. In a nutshell, it saves lots of time when researching any niche or planning a website structure. However, for every keyword group you create, it will charge around $0.005 per query.
Lead Generator
SE Ranking has gone the extra mile by adding Lead Generator, a widget that helps you generate qualified leads. When you add it to your site, it lets your visitors audit their sites (for free) in return for their contact information.
You can then use their contact details in the future to nurture and convert them.
(Remember, It’s only available in the Pro & Business Plans).
Search Engine Autocomplete
It helps you generate keyword suggestions based on data from Google, Yahoo, and Bing autocomplete.
You can add your queries breaking by line and the tool will suggest keywords that people are using to find that specific product/tool.
SE Ranking Pricing Review: How Much Does It Cost?
SE Ranking offers three different plans to its users: Essential, Pro, and Business. They recently hiked the costs of each plan:
Each plan comes with different access to tools and limitations.
| SE Ranking Plans | Monthly Price | Annual Price | Best For |
|---|---|---|---|
| Essential | $65/month | $52/month | Freelancers, individuals |
| Pro | $119/month | $95.20/month | Small teams and agencies |
| Business | $259/month | $207.20/month | Large enterprises |
1. Essential
- 1 manager seat
- 5 projects
- 500 keywords to track daily
- Rank Tracker
- Competitive & Keyword Research
- Backlink Checker & Monitor
2. Pro
All features in the Essential plan, plus:
- 3 manager seats
- 30 projects
- 2,000 keywords to track daily
- On-page and SERP analysis
- Looker Studio integration
- Share of Voice metric
- Content & Local Marketing toolkits
- Historical data (3 previous months)
- Data Insights
- Integration with Social Media
API access is not included in this plan.
3. Business
All features in the Pro plan, plus:
- 5 manager seats
- Unlimited projects
- 5,000 keywords to track daily
- Maximized data reach
- Keywords Database Expansion
- Dedicated Customer Support
- Team Training
- Historical data (all time)
- API Access
You can get a flat 20% discount on monthly plans if you subscribe to the annual plan.
If you are a new user, there’s a 14-day free trial available on every SE Ranking plan. You can choose your preferred plan and use it for 14 days without needing to add credit card details. This trial period is enough to test all the advanced tools.
Which SE Ranking Plan Is Suitable For You?
As per my research, I would recommend the Essential Plan to solopreneurs, SEOs, bloggers, and freelancers. If you are running a small/medium digital agency with a team, go for the Pro plan.
The business plan is suitable for bigger enterprises and SEO agencies. They can benefit from the SE Ranking API access and in-depth historical data and domains.
SE Ranking Customer Support
SE Ranking takes customer support seriously, recognizing that SEO tools can be complex and users often need assistance. They offer a robust support system that sets them apart from many competitors in the industry.
The company provides two primary channels for customer support: email and live chat. This dual approach ensures users can get help in the way that best suits their needs and urgency. The live chat feature is particularly noteworthy, as it’s not commonly offered by other SEO platforms. In fact, some competitors only provide enhanced support for enterprise-level customers at an additional cost.
SE Ranking makes their support easily accessible. Users don’t have to hunt for contact information or navigate through multiple pages to find help. A chat box is prominently displayed at the bottom of every page on their website, allowing for quick and easy access to assistance.
What Do Customers Say About SE Ranking?
As I mentioned above, SE Ranking is getting all the praise from real customers. However, some users do not totally agree with others. Here are some reviews from existing customers.
- Good: “I’ve been using the platform for over a year now, but I decided to write a review only after checking out the latest update. The thing is, SE Ranking is currently the only tool that has announced the development of a feature for working with the SGE snippet. Considering this is the biggest update in Google in the last five years, I believe the developers really have the right approach to SEO. The platform is user-friendly and straightforward. The interface is clear, and the data quality is at a high level. I can recommend this tool to marketing and SEO teams.”
– Martin Miles
Source: Trustpilot
- Bad: “Very misleading information when signing up for a paid plan. Paid £89 per month for access to historic keyword data as it clearly stated I would receive. Upon completion, I noticed I did not receive access to this historic keyword data, and “Oleg,” the live chat assistant, told me that I would need to further upgrade to their most expensive plan to access this data. Really disappointing when a company tries to deceive the customer, immediately lost their integrity.”
– Ben Ryman
Source: Trustpilot
SE Ranking Alternatives
SE Ranking is a complete SEO tool but only suitable for beginners and SMBs. That means it has some limitations too. So you might want to explore other options with advanced and industry-level features.
Here are some SE Ranking alternatives you can try:
| Features | SE Ranking | Semrush | Ahrefs | SpyFu |
|---|---|---|---|---|
| Pricing | $65/month | $139.95/month | $129/month | $39/month |
| Free Trial | 14 days | 14 days | No | Free plan |
| Keyword Database | 7.3 billion | 25.4 billion | 19.2 billion | Undisclosed |
| Competitor Analysis | Website audit, backlink analysis | Detailed insights, organic/paid keywords | Keyword strategies, deep backlink profile | Historical data, PPC campaign analysis |
| Rank Tracking | Local SEO, competitor tracking | Historical data with a global database | Excellent SERP features | PPC competitor tracking |
| Content Marketing | Content Editor, Idea Finder | Content calendar tool | Content ideas, AI-assisted research | PPC Ad insights, competitor content analysis |
- Semrush: Semrush is a powerful SEO toolkit preferred by medium-sized and larger businesses. The platform offers a huge keyword and backlink data, as well as more advanced features compared to SE Ranking. However, SE Ranking still provides better organic keyword research and backlink analysis. You can also read my detailed Semrush review here.
Bonus: I have done a detailed comparison between Semrush and SE Ranking. Check out now to see which tool is better than the other one.
- Ahrefs: Ahrefs excels at providing necessary recommendations to get more traffic and rank higher on the SERPs. The platform has the biggest index of live backlinks (more than 15 trillion). Compared to SE Ranking, Ahrefs is more advanced and complex. SE Ranking aims to be easier to use with more built-in workflows and collaboration.
Know everything about this popular tool in my detailed Ahrefs review.
- SpyFu: SpyFu specializes specifically in keyword and competitive research for SEO and PPC. It tracks competitors’ paid and organic keywords, ad spend, ad copy, and landing pages. It is affordable and has almost no learning curve.
Conclusion: SE Ranking Is An Affordable All-in-one SEO Tool!
After thoroughly exploring SE Ranking’s suite of tools, I’ve found it to be a valuable asset for my particular SEO requirements. The platform’s core features – including website audits, keyword research, and competitor analysis – proved to be precise and relevant, consistently providing insights directly applicable to my website.
What stands out is the intuitive user interface. Even those new to SEO should find navigating the platform straightforward and user-friendly. The collaborative features are a significant plus, streamlining the research process and making teamwork more efficient.
That said, I’d strongly suggest taking advantage of the 14-day free trial before committing to a paid plan. This hands-on experience will allow you to personally assess the tools and functionalities, ensuring they align with your specific needs and workflow.
