With a database of over 25 billion keywords and over 40 trillion backlinks, Semrush’s database proves to be the SEO mammoth.
The numbers speak for themselves: Over 10 million people have tried Semrush to date, and it currently has over 108,000 paying customers.
In this article, I’ve compiled all the essential statistics about Semrush. From its user base to its revenue, we have covered it all.
Semrush Statistics 2024 (Top Picks)
- As of 2024, Semrush has 1,149,000 active users.
- Semrush has over 108,000 paying customers, while 1,041,000 are free customers.
- In Q1 2024, Semrush registered a revenue of $85.8 million.
- 1,390 employees work at Semrush.
- Semrush provides its users with around 50 tools.
- There are over 25 billion keywords and over 43 trillion backlinks in Semrush’s database.
- The keyword magic tool database has 3.3 billion keywords in the United States alone.
- 808 million domain profiles fill the Semrush database.
How Many Users Does Semrush Have In 2024?
As of 2024, Semrush has 1,149,000 active users worldwide, an increase of 251,000 customers over the past year.
In 2022, 898,000 people worldwide actively used Semrush.
Here is a table displaying the number of Semrush users recorded over the years.
| Year | Semrush Active Users |
|---|---|
| 2023 | 1,149,000 |
| 2022 | 898,000 |
| 2021 | 619,000 |
| 2020 | 471,000 |
| 2019 | 388,000 |
Semrush has over 108,000 paying customers, which is a 13.68% year-over-year increase.
On the other hand, the tool has 1,041,000 active free customers worldwide, an increase of 29.64% compared to the 803,000 recorded in 2022.
The following table displays the distribution of free and paid Semrush active customers worldwide by year:
| Year | Semrush Paying Customers | Semrush Free Customers |
|---|---|---|
| 2023 | 108,000 | 1,041,000 |
| 2022 | 95,000 | 803,000 |
| 2021 | 82,000 | 537,000 |
| 2020 | 67,000 | 404,000 |
| 2019 | 54,000 | 334,000 |
Source: Semrush Official Data.
Semrush Revenue Statistics
Semrush has registered a revenue of $85.8 million in Q1 2024, a 21% increase compared to the previous year.
Meanwhile, in 2023, Semrush generated a revenue of $307.7 million, an increase of 21% compared to the $254.32 million generated in 2022.
Here is a table showing Semrush’s revenue over the years by quarter:
| Quarter | Semrush Revenue |
|---|---|
| Q1 2021 | $40 million |
| Q2 2021 | $45 million |
| Q3 2021 | $49.3 million |
| Q4 2021 | $53.7 million |
| Q1 2022 | $57.1 million |
| Q2 2022 | $62.6 million |
| Q3 2022 | $65.8 million |
| Q4 2022 | $68.8 million |
| Q1 2023 | $70.9 million |
| Q2 2023 | $74.7 million |
| Q3 2023 | $78.7 million |
| Q4 2023 | $83.4 million |
| Q1 2024 | $85.8 million |
Source: Semrush
Semrush Revenue By Region
Semrush generated a revenue of $146.4 million in 2023 in the US alone, amounting to 47.58% of the platform’s revenue in 2023. That is an increase of 22.22% compared to the previous year.
Meanwhile, Semrush’s revenue in the UK in 2023 was $30.04 million, amounting to 9.76% of the total revenue and a 17.02% YoY increase.
Further, in the rest of the world, Semrush generated a revenue of $131.22 million in 2023.
Here is a table displaying the distribution of Semrush revenue by region recorded over the years:
| Year | Semrush Revenue In The US | Semrush Revenue In The UK | Semrush Revenue In The Rest Of The World |
|---|---|---|---|
| 2023 | $146.4 million | $30.04 million | $131.22 million |
| 2022 | $119.78 million | $25.67 million | $108.87 million |
| 2021 | $85.64 million | $19.63 million | $82.73 million |
| 2020 | $57.23 million | $13.16 million | $54.49 million |
| 2019 | $42.16 million | $10.19 million | $39.76 million |
Source: Semrush
Semrush Annual Recurring Revenue
Semrush’s annual recurring revenue was $354.2 million in Q1 of 2024, a 21% year-over-year increase.
Meanwhile, the annual recurring revenue of Semrush was recorded to be $337.1 million at the end of the year 2023.
Refer to the table below for Semrush’s annual recurring revenue by quarter.
| Quarter | Semrush Annual Recurring Revenue |
|---|---|
| Q1 2021 | $168 million |
| Q2 2021 | $188 million |
| Q3 2021 | $199 million |
| Q4 2021 | $213 million |
| Q1 2022 | $236 million |
| Q2 2022 | $255 million |
| Q3 2022 | $267 million |
| Q4 2022 | $275 million |
| Q1 2023 | $293 million |
| Q2 2023 | $302.4 million |
| Q3 2023 | $322.8 million |
| Q4 2023 | $337.1 million |
| Q1 2024 | $354.2 million |
Source: Semrush.
Evolution Of Semrush
Semrush was founded by a small group of SEO and IT experts back in 2008. Since then, Semrush has snowballed in every SEO aspect, such as keywords, domain, tools, etc.
Bonus: Get to know more about Semrush through our review of Semrush here.
Let’s get all the necessary statistics about the evolution of Semrush in this section.
Semrush Tools
Semrush has more than 50 tools in its suite.
Semrush has added vital features over the years and transformed itself into a robust platform that assists digital marketers worldwide in enhancing their online presence.
Semrush has more than 50 tools currently. Back in 2008, the platform had only two tools.
Here is a table showing the evolution of Semrush in terms of tools over the years:
| Year | Tool |
|---|---|
| 2008 | 2 tools |
| 2012 | 4 tools |
| 2013 | 5 tools |
| 2014 | 8 tools |
| 2015 | 11 tools |
| 2016 | 21 tools |
| 2017 | 27 tools |
| 2018 | 39 tools |
| 2019 | 43 tools |
| 2020 | 50 tools |
Source: Semrush
Semrush Keywords Statistics
Semrush has over 25.6 billion Keywords in its database as of March 2024.
Semrush is widely recognized for its expertise in keyword research. Its primary tool for this purpose boasts an impressive database of over 25.6 billion keywords.
semrush has added over 24 billion keywords to its database in the last six years!
Back in February 2017, the Semrush database had only 819 million keywords.
Here is a table showing the evolution of Semrush in terms of keywords from 2017 to 2024:
| Year | Keywords In The Database of Semrush |
|---|---|
| March 2024 | 25.6 billion |
| 2023 | 25.3 billion |
| 2022 | 22.3 billion |
| 2021 | 20 billion |
| 2020 | 20 billion |
| 2019 | 17 billion |
| 2018 | 8.3 billion |
| 2017 | 3.8 billion |
Semrush’s keyword magic tool database has 3.3 billion keywords in the United States.
According to the keyword magic tool database, the United States has the most significant number of keywords, with a total of 3.3 billion.
Brazil, France, and the United Kingdom follow closely with 2.4 billion, 1.5 billion, and 1.5 billion keywords, respectively.
Below is a table that shows the top 10 countries with the most keywords in the database of the keyword magic tool.
| Top Country | Keywords |
|---|---|
| The United States | 3.3 billion |
| Brazil | 2.4 billion |
| France | 1.5 billion |
| The United Kingdom | 1.5 billion |
| Germany | 1.2 billion |
| Canada | 1.1 billion |
| Spain | 1.1 billion |
| Italy | 959 million |
| Australia | 933 million |
| Netherlands | 583 million |
Source: Semrush.
Semrush Backlink Database
Semrush database has more than 43 trillion backlinks as of 2023.
It offers users an up-to-date and transparent view of their backlink profiles, with the fastest backlink crawler available on the market.
The database of Semrush boasts over 43 trillion links. Also, Semrush now crawls more than 25 billion per day.
Source: Semrush.
Semrush Domain Statistics
There are 808 million desktop domains on Semrush.
42.5 million desktop domains are available on Semrush in the United States.
Following the United States, Germany holds second place with 18.9 million domains, while Canada, the United Kingdom, and Australia round out the top five with 18.8 million, 18 million, and 16.9 million, respectively.
See the table below for the top 10 countries with the most desktop domains in Semrush’s directory:
| Country | Desktop Domain |
|---|---|
| The United States | 42.5 million |
| Germany | 18.9 million |
| Canada | 18.8 million |
| The United Kingdom | 18 million |
| Australia | 16.9 million |
| France | 15 million |
| Spain | 14.3 million |
| India | 13.3 million |
| Japan | 12.3 million |
| Brazil | 10.6 million |
There are 32.1 million mobile domain profiles on Semrush.
Of these, 10.7 million are in the United States, as it is the leading market of Semrush.
The United States is followed by Germany, the United Kingdom, and Canada, with 2.5 million, 2.2 million, and 2.2 million, respectively.
A table shows the top 10 countries with the most mobile desktop domains.
| Top Country | Mobile Domain |
|---|---|
| The United States | 10.7 million |
| Germany | 2.5 million |
| The United Kingdom | 2.2 million |
| Canada | 2.2 million |
| Australia | 1.8 million |
| France | 1.6 million |
| Netherlands | 1.6 million |
| Spain | 1.4 million |
| Italy | 1.4 million |
| Brazil | 1.2 million |
Approximately 543 million desktop keywords are available on Semrush.
Most desktop keywords are from the United States, totaling 160 million.
The United Kingdom, Germany, and France follow the United States, with 24.1 million, 24.1 million, and 23.8 million desktop keywords, respectively.
Please refer to the table below for a breakdown of Semrush’s desktop keywords by top countries.
| Top Country | Desktop Keywords |
|---|---|
| The United States | 160 million |
| The United Kingdom | 24.1 million |
| Germany | 24.1 million |
| France | 23.8 million |
| Canada | 20 million |
| Spain | 19.9 million |
| Japan | 19.9 million |
| Brazil | 19.8 million |
| Australia | 18.1 million |
| India | 17.9 million |
Approximately 80.1 million mobile keywords are available on Semrush.
Semrush boasts the highest number of mobile keywords in the United States (45 million), followed by Germany (3.6 million).
The United Kingdom and France are tied for third place with 3.6 million mobile Keywords each.
Please refer to the table below for a complete breakdown of Semrush’s mobile keywords by country.
| Top Country | Mobile Keywords |
|---|---|
| The United States | 45 million |
| Germany | 3.6 million |
| The United Kingdom | 3.6 million |
| France | 3.6 million |
| Spain | 3 million |
| Italy | 3 million |
| Brazil | 3 million |
| Canada | 3 million |
| Australia | 2.7 million |
| Netherlands | 2.1 million |
Source: Semrush.
Semrush Employee Statistics
1,390 employees work full-time at Semrush. Of these, 49.5% or 688 employees are from Spain and the United States.
However, the majority of the employees are in Spain, accounting for 379 employees, and the second-highest number of Semrush employees are in the United States.
Here is a table displaying the distribution of Semrush employees by region:
| Country | Semrush Employees |
|---|---|
| Spain | 379 |
| United States | 309 |
| Netherlands | 143 |
| Czech Republic | 131 |
| Cyprus | 126 |
| Other (incl. remote employees) | 302 |
Source: Semrush
Semrush employees get an average estimated annual salary of $120,534.
At Semrush, the yearly average wage, including base pay and bonuses, is $120,534 or $57 per hour.
The estimated median salary is $117,094 or $56 per hour. These figures represent the typical compensation packages for employees at Semrush.
The highest paying position is Director of Sales, earning $212,003 per year, while the lowest paying position is CS Rep, earning $46,374 per year.
The Department of Legal gets the highest salary in Semrush, at $156K.
Semrush salaries by the department are as follows: Finance at $86,466, Admin at $56,209, Sales at $140,131, and IT at $95,248.
It is noteworthy that half of Semrush employees earn above $117,094.
A table shows the salary average at Semrush by the department.
| Department | Average Salary |
|---|---|
| Admin | $56K |
| BD | $114K |
| Customer Support | $64K |
| Design | $115K |
| Engineering | $133K |
| Finance | $86K |
| HR | $110K |
| IT | $95K |
| Legal | $156K |
| Marketing | $124K |
| Operations | $136K |
| Product | $152K |
| Sales | $140K |
Source: Backlinko, Comparably.
Conclusion: 1,149,000 People Worldwide Use Semrush
However, the majority of these users are free users, and they amount to 1,041,000 platform users, while just 108,000 of the users are paid users.
Further, over 10 million accounts are registered on Semrush, up from just 3 million recorded in 2019.
As Semrush has emerged as one of the top SEO platforms worldwide, the number of Semrush users has increased steadily in the past years and is likely to keep growing in the upcoming years as well.
