31 Upwork Statistics In 2024 (Users, Growth & Trends)

Upwork is a leading global freelancing platform with over 18 million skilled freelancers and 5 million clients in over 180 nations.

As the freelancing industry continues to grow, Upwork has become an important platform for businesses looking for skilled professionals on a flexible basis. 

We’ve listed the number of freelancers and clients on Upwork. The latest figures about the platform’s revenue, GSV, and market value are also listed in the later sections.

Upwork Statistics 2024 (Top Picks)

  • There are over 18 million registered freelancers on Upwork.
  • The average pay for a freelancer on Upwork is $39 per hour.
  • Upwork has over 5 million registered clients. Of these, only 827 thousand clients are active.
  • Upwork generates over $2.5 billion in revenue every year from its clients.
  • The market value of Upwork is $1.89 billion. 
  • Upwork generated a revenue of $698 million in 2023.
  • Upwork has more than 850 employees globally. 

About Upwork

Founded in2015
FounderBeerud Sheth
HeadquartersSanta Clara, California, U.S.
Number of Freelancersover 18 million 
Average Earnings of Freelancers$39 per hour
Number of clientsOver 5 million
Number of active clients827 thousand active clients 

Upwork Freelancer Statistics

  1. Over 18 million freelancers from more than 180 countries are registered on Upwork. 
  1. Freelancers on Upwork earned over $3.8 billion in 2022 across more than 10,000 skills in categories. 
  1. 1 out of 800 freelancers makes over $1000 on Upwork every month.
  1. Upwork removed 1.8 million freelancers in 2020.
  1. There are 3.7 million American freelancers on Upwork.

They make up 26.6% of the freelancers registered on the platform. Meanwhile, freelancers from India make up 21.88%. 

Percentage Of Upwork Freelancers

Here is a table showing the percentage of freelancers on Upwork by country:

CountryPercentage Of Upwork Freelancers
The United States26.6%
India21.88%
The United Kingdom14.76%
Others36.76%
  1. The average pay for a freelancer on Upwork is $39 per hour.

The total pay range for freelancers on Upwork is between $29 to $54 per hour. 

Freelance writers can make $10 to $100 per hour on Upwork. Meanwhile, Freelance Web developers can make $13-$324/hour on Upwork.

On the other hand, Freelance Graphic Designers can make $15-$150/hour on Upwork.

  1. There are over 90 available categories in 12 industry verticals on Upwork.  

Web, Mobile, and Software Development is the most popular category, with 34% of the share.

Share Of Category On Upwork

Here is a table showing the most popular categories on Upwork. 

CategoriesShare Of Category On Upwork
Web, Mobile, and Software Development34%
Writing18%
Admin and Support11%
Design and Creative9%
Sales and Marketing8%
Other Categories20%
  1. More than 73% of Upwork freelancers have a college degree.
  1. 61.42% of all freelancers on Upwork are male, and 38.58% are female. 

Source: Wikipedia, Glassdoor, SellCoursesOnline, Luisa Zhou.

Upwork Clients Statistics

  1. There are more than 5 million clients on Upwork as of 2024. 

Of these, only  827,000 clients on Upwork are active as of 2024. 

Number Of Upwork Clients

Here is a table showing the number of active Upwork clients recorded over the years.

YearNumber Of Upwork Clients
2023827,000 
2022793,000
2021771,000
2020633,000
2019540,000
  1. Upwork generates over $2.5 billion every year from these clients.
  1. More than 4,146 companies are expected to use Upwork as a talent marketplace tool in 2024.
  1. 40% of Upwork clients hired people for multiple roles. 
  1. Within three days, the client hires freelancers on Upwork.

Clients may hire you in about two days. In contrast, some clients reply within 10 minutes and hire you after a chat. But some might let the job accumulate proposals to get the best fit for up to a week.

  1. The client spending retention rate is 102% on Upwork. 
  1. Upwork gives services to 30% of Fortune 100 companies.
  1. Companies can save 30% by hiring freelancers from Upwork.

Source: Earthweb, SellCourseOnlinje, 6Sense, Upwork community.

Upwork Finance Statistics

Upwork is the largest freelance marketplace in the world. It provides valuable insights into the gig economy. 

In this section, we will provide you with some of the important statistics about the revenue, growth, net income, and Gross Services Volume of Upwork.

  1. The market value of Upwork is $1.89 billion as of 2024. 
  1. Upwork generated a revenue of $698 million in 2023.

Upwork’s average revenue growth was 20.38% in 2023. 

The experts predicted the revenue of Upwork will be $1,040 million by 2026. The average revenue growth is anticipated to be 17.6% by 2026.

Here is a table showing Upwork’s worldwide revenue from 2016 to 2025. 

YearRevenue Of UpworkAverage Revenue Growth
2026*$1.40 billion17.58%
2025*$1.017 billion25.54%
2024*$0.836 billion22.96%
2023$0.698 billion20.38%
2022$0.566 billion22.98%
2021$0.503 billion34.57%
2020$0.374 billion24.31%
2019$0.301 billion18.63%
2018$0.253 billion25.08%
2017$0.203 billion
  1. The company’s net loss for the year 2023 was $72 million. 

Comparatively, in the year 2022, a net of $89.9 million was recorded. This was up by 60% compared to 2021. 

Upwork’s net income was $29.5 million in Q3 of 2023. 

The experts predicted Upwork’s net income will be $11 million by 2025.

Here is a table showing Upwork’s net income from 2018 to 2025.

YearThe Net Income Of Upwork 
2025-$11 million
2024-$46 million
2023-$72 million
2022-$90 million
2021-$56 million
2020-$23 million
2019-$17 million
2018-$20 million
  1. The net margin of Upwork is -10.37% as of 2023.

The expert predicted that the net margin of Upwork will be -1.10% by 2025.

Here is a table showing Upwork’s net margin from 2018 to 2025.

YearThe Net Margin Of Upwork 
2025-1.10%
2024-5.52%
2023-10.37%
2022-14.54%
2021-11.19%
2020-6.12%
2019-5.54%
2018-7.86%

Source: Upwork, Sellcoursesonline, Upwork, FreelanceMVP.

Upwork Gross Services Volume 

  1. Upwork’s gross services volume was $4.1 billion in 2022.
Gross Service Volume

Here is a table showing the Gross Service Volume of Upwork from 2017 to 2022.

YearGross Service Volume
2022$4.1 billion
2021$3.5 billion
2020$2.5 billion
2019$2.1 billion
2018$1.8 billion
2017$1.4 billion
  1. US-based clients generated 66% of Upwork’s gross services volume in 2021.

Except for the United States, no other country is generating over 10% of annual gross services volume.

Here is a table showing the contribution of US-based clients from 2017 to 2021.

YearContribution Of US-Based Clients In GSV
202166%
202067%
201968%
201866%
201767%
  1. Upwork’s gross service volume per client was $5,045 in 2022. 
In 2022 Upwork's Per-client Gross Service Volume Was $5,045

Between 2019 and 2022, Upwork experienced a 19.89% hike in gross services volume per active client. 

Here is a table showing the average value of gross service volume per client from 2019 to 2022. 

YearGross Servies Volume Per ClientGrowth of GSV per client
2022$5,04510%
2021$459915%
2020$39893%
2019$38649%

Source: Marketscreener, Upwork, Sellcoursesonline, Upwork, FreelanceMVP.

Upwork Employees Statistics

  1.  Upwork has over 850 employees as of 2024. 

The following table displays the total number of Upwork employees over the years. 

YearNumber Of Upwork Employees
2023Over 850
2022850
2021650
2020540
2019570
2018430
2017395
  1. 56% of Upwork employees are women, while 44% are men. 
  1.   59.9% of Upwork employees are White. 

Here is a table showing the employees of Upwork by Ethnicity. 

EthnicityEmployees Of Upwork
White59.9%
Hispanic15.4%
Asian10.4%
Black9.5%
Unknown4.8%

Source: Zippia, Macrotrends.net

Miscellaneous Upwork Statistics

  1. Upwork takes Around 10% of the Freelancer’s pay. This fee can vary by the earnings of freelancers.   
Upworks Fees For Freelancers

The following table displays the Upworks fees for freelancers.

Earnings of FreelancersUpwork’s Fees
$0 to $50020%
$500.01 to $10,000.0110%
More than 10,000.015%
  1. Companies can save 30% by hiring freelancers from Upwork.
  1. On the Android store, Upwork has been downloaded more than 5 million times.
  1. More than 4 million messages take place on Upwork per week. 

Source: sellcoursesonline.com, websitebuilderinsider.com, lucatagliaferro.com

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