94 Upwork Statistics For 2023 (Users, Growth & Trends)

Upwork is a leading global freelancing platform. With more than 18 million skilled freelancers and 5 million clients in over 180 nations, Upwork is a big player in the gig economy. 

As the freelancing industry continues to grow, Upwork has become an important platform for businesses looking for skilled professionals on a flexible basis. 

Where you are a freelancer and planning to register yourself on Upwork or a business owner looking for top-skilled talent, then our Upwork statistics offer valuable insights into the freelance market. 

In this article, we will see the important statistics about the number of freelancers, clients, and many more. Without wasting time, let’s see it. 

Upwork Statistics (Top Picks)

Discover the latest Upwork stats on freelancing and remote work in this informative overview.

1.  The revenue of Upwork is $698 million as of 2023.

2. The revenue of Upwork was $159 million in Q1 of 2023. 

3. The net worth of Upwork is $1.55 billion as of 2023. 

4. The average stock price of Upwork was $11.34 in the month of February 2023.

5. There are more than 5 million clients on Upwork as of 2023. 

6. There were 793,000 active clients on Upwork in 2022. 

7. There were 18 million freelancers on Upwork in 2019. After 2019 Upwork never disclose the number of freelancers on Upwork.

8. 66% of freelancers are from the United States on Upwork.

9. Upwork has freelancers from over 180 countries. 

10. More than 70% of Upwork freelancers have a college degree.

11. Upwork website’s total monthly visits were 55.9 million in January 2023. 

12. The bounce rate on the website of Upwork is 35.29% as of January 2023.

13. 36.89% of traffic comes from the age group of 25 to 34 years old. 

14. 74.78% of traffic come from desktop in the United States, and 25.22% come from mobile.

15. On the Android store, it was downloaded 0.2 million times, and on Apple Store, it was downloaded 90,000 times.

Overview Of Upwork

Upwork was founded by Beerud Sheth in 2015 in the United States. Upwork is a merger of oDesk Corporation and Elance Inc.  

In this section, we have compiled a short overview of Upwork.

Overview
Type of Business	Public
Industry	Freelance Marketplace
Founded in	2015
Founder	Beerud Sheth
Headquarters	Santa Clara, California, U.S.
Website	https://www.upwork.com/

General Upwork Statistics

16. Upwork gives services to 30% of Fortune 100 companies. 

17. The net worth of Upwork is $1.55 billion as of 2023. 

18. The enterprise value of Upwork is $1.43 billion as of 2023. 

19. The average stock price of Upwork was $11.34 in the month of February 2023.

20. The United States makes up 25.2% of the talent pool of Upwork.

Here is a table showing Upwork’s top talent Geography by country. 

Country	Upwork’s Top Talent
The United States	25.2%
India	14.2%
Philippines	11.1%
Others	48.5%

21. Upwork takes Around 10% of the Freelancer’s pay. This fee can vary by the earnings of freelancers.   

Here is a table showing the fees of Upwork by earnings of Freelancers. 

Earnings of Freelancers	Upwork’s Fees
$0 to $500	20%
$500.01 to $10,000.01	10%
More than 10,000.01	5%

22. The most famous category on Upwork is Web, Mobile, and software development, with 34% of the share.

Here is a table showing the most popular categories on Upwork. 

Categories	Share Of Category On Upwork
Web, Mobile, and Software Development	34%
Writing	18%
Admin and Support	11%
Design and Creative	9%
Sales and Marketing	8%

23. Companies can save 30% by hiring freelancers from Upwork.

24. Upwork’s App downloaded 0.29 million times as of April 2022. 

25. On the Android store, it was downloaded 0.2 million times, and on Apple Store, it was downloaded 90,000 times. 

26. More than 4 million messages take place on Upwork per week. 

Source: sellcoursesonline.com, websitebuilderinsider.com, lucatagliaferro.com

Upwork Finance Statistics

Upwork is the largest freelance marketplace in the world. It provides valuable insights into the gig economy. 

In this section, we will provide you with some of the important statistics about the revenue, growth, net income, and Gross Services Volume of Upwork.

27. The revenue of Upwork is $698 million as of 2023.

28. The revenue of Upwork was $159 million in Q1 of 2023. 

29. The experts predicted the revenue of Upwork will be $1,017 million by 2025. 

Here is a table showing the worldwide revenue of Upwork from 2016 to 2025. 

Year	Revenue Of Upwork
2016	$0.164 billion
2017	$0.203 billion
2018	$0.253 billion
2019	$0.301 billion
2020	$0.374 billion
2021	$0.503 billion
2022	$0.610 billion
2023	$0.698 billion
2024*	$0.836 billion
2025*	$1.017 billion
2026*	$1.40 billion

*Predicted

30. The average revenue growth of Upwork globally is 20.38% as of 2023. 

31. The experts predicted the average revenue growth of Upwork globally will be 17.6% by 2026.

Here is a table showing the average revenue growth of Upwork globally from 2018 to 2026.

Year	Average Revenue Growth
2018	25.08%
2019	18.63%
2020	24.31%
2021	34.57%
2022	22.98%
2023	20.38%
2024*	22.96%
2025*	25.54%
2026*	17.58%

32. The global operating profit of Upwork is $10 million as of 2023. 

33. The global operating profit of Upwork was -$11 million in Q1 of 2023.

34. The experts predicted the global operating profit of Upwork will be $96 million by 2025. 

Here is a table showing the global operating profit of Upwork from 2018 to 2025.

Year	The Global Operating Profit Of Upwork
2018	-$12 million
2019	-$19 million
2020	-$22 million
2021	-$54 million
2022	-$12 million
2023	$10 million
2024	$47 million
2025	$96 million

35. The net income of Upwork is -$72 million as of 2023. 

36. The net income of Upwork was -$29 million in Q1 of 2023. 

37. The experts predicted that the net income of Upwork will be -$11 million by 2025.

Here is a table showing the net income of Upwork from 2018 to 2025.

Year	The Net Income Of Upwork
2018	-$20 million
2019	-$17 million
2020	-$23 million
2021	-$56 million
2022	-$90 million
2023	-$72 million
2024	-$46 million
2025	-$11 million

38. The net margin of Upwork is -10.37% as of 2023.

39. The net margin of Upwork was -18.45% in Q1 of 2023.

40. The expert predicted that the net margin of Upwork will be -1.10% by 2025.

Here is a table showing the net margin of Upwork from 2018 to 2025.

Year	The Net Margin Of Upwork
2018	-7.86%
2019	-5.54%
2020	-6.12%
2021	-11.19%
2022	-14.54%
2023	-10.37%
2024	-5.52%
2025	-1.10%

41. The operating margin of Upwork is 1.37% as of 2023. 

42. The operating margin of Upwork was -6.95% in Q1 of 2023.

43. The experts predicted that the operating margin of Upwork will be 9.40% by 2025. 

Here is a table showing the operating margin of Upwork from 2018 to 2025. 

Year	The Operating Margin Of Upwork
2018	-4.62%
2019	-6.23%
2020	-6.00%
2021	-10.78%
2022	-1.95%
2023	1.37%
2024	5.60%
2025	9.40%

44. Upwork’s gross services volume was $4.1 billion in 2022.

Here is a table showing the Gross Service Volume of Upwork from 2017 to 2022.

Year	Gross Service Volume
2017	$1.4 billion
2018	$1.8 billion
2019	$2.1 billion
2020	$2.5 billion
2021	$3.5 billion
2022	$4.1 billion

45. US-based clients generated 66% of Upwork’s gross services volume in 2021.

Here is a table showing the contribution of US-based clients from 2017 to 2021.

Year	Contribution Of US-Based Clients In GSV
2017	67%
2018	66%
2019	68%
2020	67%
2021	66%

46. Except U.S..no other country is generating over 10% of annual gross services volume.

47. Between 2019 to 2022, Upwork experienced a 19.89% of hike in gross services volume per active client. 

48. Upwork’s gross service volume per client was $4742 in 2022. 

Here is a table showing the average value of gross service volume per client from 2019 to 2022. 

Year	Gross Servies Volume Per Client
2019	$3864
2020	$3989
2021	$4599
2022	$4742

49. $60.86 million were generated from freelancers in 2020 from the United States. 

50. $33.11 million were generated from freelancers in 2020 from India. 

Source: marketscreener.com, sellcoursesonline.com, Khrisdigital.com

Upwork Clients Statistics

Upwork has a huge client base on its platform, with more than 5 million clients.

In this section, We will see some of the important statistics about the clients of Upwork that will provide valuable insights to you. 

51. There are more than 5 million clients on Upwork as of 2023. 

52. There were 793,000 active clients on Upwork in 2022. 

Here is a table showing the number of active clients of Upwork from 2019 to 2022. 

Year	Number Of Upwork Clients
2019	540,000
2020	633,000
2021	771,000
2022	793,000

53. The Upwork client has 10 to 100 employees, and their annual revenue is $1 to $100 million.

54. There are over 300 enterprise clients who are using Upwork as of 2023. 

55. Most of the clients of Upwork are based in the United States and have companies in the services and IT sector.

56. 40% of Upwork clients hired people for multiple roles. 

57. The client payment processing fee is a 5% fee per transaction in Upwork. 

58. If you are a US-based client using ACH for payment, fees can reduce by up to 3%. 

59. Within three days, the client hires freelancers on Upwork.

60. The client spending retention rate is 102% on Upwork. 

Source: Earthweb.com, sellcoursesonline.com

Upwork Freelancer Statistics

Upwork gives pretty good opportunities to freelance from all over the world. More than 18 million freelancers are on Upwork. 

If you plan to register yourself as a freelancer on Upwork, this section may help you understand income, number, and many more about Upwork’s freelancers. 

61. There were 18 million freelancers on Upwork in 2019. After 2019 Upwork never disclose the number of freelancers on Upwork.

62. 1 out of 800 freelancers makes over $1000 per month on Upwork.

63. In all terms of Upwork, Upwork reduced 1.8 million users during February and March 2022.

64. There were 3.7 million freelancers on Upwork in 2019 in the United States.  

65. 66% of freelancers are from the United States on Upwork.

Here is a table showing the percentage of freelancers of Upwork by country. 

Country	Percentage Of Upwork Freelancers
The United States	66%
India	9%
The United Kingdom	3%
Canada	2%

66. Upwork has freelancers from over 180 countries. 

67. In 2021, of the total GSV generated, 25% was from freelancers. 

68. $870 million Upwork freelancers generated GSV in 2021.  

69. The average pay for a freelancer on Upwork is $21.80 per hour. 

70. Freelance writers can make $10 to $100 per hour on Upwork. 

71. Freelance Web developers can make $13-$324/hour on Upwork.

72. Freelance Graphic Designers can make $15-$150/hour on Upwork.

73. Upwork offers over 90 categories, and Upwork’s freelancers offer over 10,000 skills. 

74. More than 70% of Upwork freelancers have a college degree.

75. 61.42% of all freelancers on Upwork are male, and 38.58% are female. 

Source: websitebuilderinsider.com, sellcoursesonline.com, lucatagliaferro.com

Upwork Employees Statistics

From the foundation of Upwork to date, the employees of Upwork are continuously growing. 

In this section, we will see some of the important statistics about ethnicity, number, and many more of Upwork’s employees. 

76. There are more than 850 employees in Upwork as of 2023. 

Here is a table showing the total number of employees of Upwork from 2017 to 2023. 

Year	Number Of Upwork Employees
2017	395
2018	430
2019	570
2020	540
2021	650
2022	850
2023	850+

77. 56% of Upwork employees are women. 

78. 44% of Upwork employees are men. 

79. 59.9% of Upwork employees are white by Ethnicity. 

Here is a table showing the employees of Upwork by Ethnicity. 

Ethnicity	Employees Of Upwork
White	59.9%
Hispanic	15.4%
Asian	10.4%
Black	9.5%
Unknown	4.8%

Source: Zippia, Macrotrends.net, 

Upwork Traffic Statistics

While examining the statistics of Upwork, it is important to know the data on website visits, user engagement, and pageviews of Upwork.

In this section, we have compiled our top research on Upwork Traffic Statistics. 

80. Upwork website’s global traffic ranking is 1953. 

81. Upwork website’s total monthly visits were 55.9 million in January 2023. 

Here is a table showing the traffic of the website of Upwork globally from November 2022 to January 2023. 

Year	Traffic
November 2022	44.1 million
December 2022	47.2 million
January 2023	55.9 million

82. The bounce rate on the website of Upwork is 35.29% as of January 2023. 

83. The average time spent on the Upwork website is 20 minutes and 09 seconds. 

84. The average page visit on the Upwork website is 5.1 pages.  

85. Upwork’s 23.44% of traffic comes from the United States. 

Here is a table showing the traffic of Upwork by the top 5 countries. 

Country	Share Of Traffic
The United States	23.44%
India	11.06%
Philippines	6.61%
The United Kingdom	5.56%
Pakistan	4.49%
Others	48.84%

86. 74.78% of traffic come from desktop in the United States, and 25.22% come from mobile.

87. 68.4% of all traffic of Upwork comes from desktop, and 31.6% of traffic comes from mobile.

88. 60.44% of the total audience of Upwork is male, and 39.56% of the total audience is female. 

89. 36.89% of traffic comes from the age group of 25 to 34 years old. 

Here is a table showing the traffic of Upwork by age group.

Age Group	Traffic
18 to 24 years old	24.95%
25 to 34 years old	36.89%
35 to 44 years old	18.52%
45 to 54 years old	10.26%
55 to 64 years old	6.12%
Above 65 years old	3.26%

90. 77.39% of Upwork’s traffic comes from a direct source. 

Here is a table showing the traffic of Upwork by source. 

Source	Traffic
Direct	77.39%
Referral	0.53%
Organic Search	14.45%
Paid Search	1.37%
Social	2.63%
Mail	3.59%
Display	0.05%

91. 2.1 million people used the “Upwork” keyword as of 2023. 

92. 49.8K people used the “Upwork login” keyword as of 2023.

93. 2.63% of Upwork traffic comes from social.

94. 45.36% of Upwork traffic comes from YouTube.

Here is a table showing the total breakdown of social traffic on Upwork. 

Social Platform	Traffic
YouTube	45.36%
Facebook	18.97%
LinkedIn	10.86%
WhatsApp	7.67%
Twitter	4.91%
Others	12.24%

Source: similarweb.com, Semrush.com

Conclusion: Upwork Statistics (2023)

Upwork is a leading marketplace in the freelance industry. Freelancers and clients are both getting benefits from this. Many freelancers are earning a very good amount from Upwork. 

In terms of revenue, net income, number of freelancers, clients, etc. Upwork is growing continuously. 

Experts predicted that, as remote work culture is growing, the Upwork marketplace will grow with time. 

Upwork has become a bridge between freelancers and business owners. It is playing an important role in the gig economy nowadays. 

The statistics of Upwork are changing daily; we will update you with the most recent statistics from time to time. 

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