Upwork is a leading global freelancing platform with over 18 million skilled freelancers and 5 million clients in over 180 nations.
As the freelancing industry continues to grow, Upwork has become an important platform for businesses looking for skilled professionals on a flexible basis.
We’ve listed the number of freelancers and clients on Upwork. The latest figures about the platform’s revenue, GSV, and market value are also listed in the later sections.
Upwork Statistics 2024 (Top Picks)
- There are over 18 million registered freelancers on Upwork.
- The average pay for a freelancer on Upwork is $39 per hour.
- Upwork has over 5 million registered clients. Of these, only 827 thousand clients are active.
- Upwork generates over $2.5 billion in revenue every year from its clients.
- The market value of Upwork is $1.89 billion.
- Upwork generated a revenue of $698 million in 2023.
- Upwork has more than 850 employees globally.
About Upwork
| Founded in | 2015 |
|---|---|
| Founder | Beerud Sheth |
| Headquarters | Santa Clara, California, U.S. |
| Number of Freelancers | over 18 million |
| Average Earnings of Freelancers | $39 per hour |
| Number of clients | Over 5 million |
| Number of active clients | 827 thousand active clients |
Upwork Freelancer Statistics
- Over 18 million freelancers from more than 180 countries are registered on Upwork.
- Freelancers on Upwork earned over $3.8 billion in 2022 across more than 10,000 skills in categories.
- 1 out of 800 freelancers makes over $1000 on Upwork every month.
- Upwork removed 1.8 million freelancers in 2020.
- There are 3.7 million American freelancers on Upwork.
They make up 26.6% of the freelancers registered on the platform. Meanwhile, freelancers from India make up 21.88%.
Here is a table showing the percentage of freelancers on Upwork by country:
| Country | Percentage Of Upwork Freelancers |
|---|---|
| The United States | 26.6% |
| India | 21.88% |
| The United Kingdom | 14.76% |
| Others | 36.76% |
- The average pay for a freelancer on Upwork is $39 per hour.
The total pay range for freelancers on Upwork is between $29 to $54 per hour.
Freelance writers can make $10 to $100 per hour on Upwork. Meanwhile, Freelance Web developers can make $13-$324/hour on Upwork.
On the other hand, Freelance Graphic Designers can make $15-$150/hour on Upwork.
- There are over 90 available categories in 12 industry verticals on Upwork.
Web, Mobile, and Software Development is the most popular category, with 34% of the share.
Here is a table showing the most popular categories on Upwork.
| Categories | Share Of Category On Upwork |
| Web, Mobile, and Software Development | 34% |
| Writing | 18% |
| Admin and Support | 11% |
| Design and Creative | 9% |
| Sales and Marketing | 8% |
| Other Categories | 20% |
- More than 73% of Upwork freelancers have a college degree.
- 61.42% of all freelancers on Upwork are male, and 38.58% are female.
Source: Wikipedia, Glassdoor, SellCoursesOnline, Luisa Zhou.
Upwork Clients Statistics
- There are more than 5 million clients on Upwork as of 2024.
Of these, only 827,000 clients on Upwork are active as of 2024.
Here is a table showing the number of active Upwork clients recorded over the years.
| Year | Number Of Upwork Clients |
|---|---|
| 2023 | 827,000 |
| 2022 | 793,000 |
| 2021 | 771,000 |
| 2020 | 633,000 |
| 2019 | 540,000 |
- Upwork generates over $2.5 billion every year from these clients.
- More than 4,146 companies are expected to use Upwork as a talent marketplace tool in 2024.
- 40% of Upwork clients hired people for multiple roles.
- Within three days, the client hires freelancers on Upwork.
Clients may hire you in about two days. In contrast, some clients reply within 10 minutes and hire you after a chat. But some might let the job accumulate proposals to get the best fit for up to a week.
- The client spending retention rate is 102% on Upwork.
- Upwork gives services to 30% of Fortune 100 companies.
- Companies can save 30% by hiring freelancers from Upwork.
Source: Earthweb, SellCourseOnlinje, 6Sense, Upwork community.
Upwork Finance Statistics
Upwork is the largest freelance marketplace in the world. It provides valuable insights into the gig economy.
In this section, we will provide you with some of the important statistics about the revenue, growth, net income, and Gross Services Volume of Upwork.
- The market value of Upwork is $1.89 billion as of 2024.
- Upwork generated a revenue of $698 million in 2023.
Upwork’s average revenue growth was 20.38% in 2023.
The experts predicted the revenue of Upwork will be $1,040 million by 2026. The average revenue growth is anticipated to be 17.6% by 2026.
Here is a table showing Upwork’s worldwide revenue from 2016 to 2025.
| Year | Revenue Of Upwork | Average Revenue Growth |
|---|---|---|
| 2026* | $1.40 billion | 17.58% |
| 2025* | $1.017 billion | 25.54% |
| 2024* | $0.836 billion | 22.96% |
| 2023 | $0.698 billion | 20.38% |
| 2022 | $0.566 billion | 22.98% |
| 2021 | $0.503 billion | 34.57% |
| 2020 | $0.374 billion | 24.31% |
| 2019 | $0.301 billion | 18.63% |
| 2018 | $0.253 billion | 25.08% |
| 2017 | $0.203 billion | – |
- The company’s net loss for the year 2023 was $72 million.
Comparatively, in the year 2022, a net of $89.9 million was recorded. This was up by 60% compared to 2021.
Upwork’s net income was $29.5 million in Q3 of 2023.
The experts predicted Upwork’s net income will be $11 million by 2025.
Here is a table showing Upwork’s net income from 2018 to 2025.
| Year | The Net Income Of Upwork |
|---|---|
| 2025 | -$11 million |
| 2024 | -$46 million |
| 2023 | -$72 million |
| 2022 | -$90 million |
| 2021 | -$56 million |
| 2020 | -$23 million |
| 2019 | -$17 million |
| 2018 | -$20 million |
- The net margin of Upwork is -10.37% as of 2023.
The expert predicted that the net margin of Upwork will be -1.10% by 2025.
Here is a table showing Upwork’s net margin from 2018 to 2025.
| Year | The Net Margin Of Upwork |
|---|---|
| 2025 | -1.10% |
| 2024 | -5.52% |
| 2023 | -10.37% |
| 2022 | -14.54% |
| 2021 | -11.19% |
| 2020 | -6.12% |
| 2019 | -5.54% |
| 2018 | -7.86% |
Source: Upwork, Sellcoursesonline, Upwork, FreelanceMVP.
Upwork Gross Services Volume
- Upwork’s gross services volume was $4.1 billion in 2022.
Here is a table showing the Gross Service Volume of Upwork from 2017 to 2022.
| Year | Gross Service Volume |
|---|---|
| 2022 | $4.1 billion |
| 2021 | $3.5 billion |
| 2020 | $2.5 billion |
| 2019 | $2.1 billion |
| 2018 | $1.8 billion |
| 2017 | $1.4 billion |
- US-based clients generated 66% of Upwork’s gross services volume in 2021.
Except for the United States, no other country is generating over 10% of annual gross services volume.
Here is a table showing the contribution of US-based clients from 2017 to 2021.
| Year | Contribution Of US-Based Clients In GSV |
|---|---|
| 2021 | 66% |
| 2020 | 67% |
| 2019 | 68% |
| 2018 | 66% |
| 2017 | 67% |
- Upwork’s gross service volume per client was $5,045 in 2022.
Between 2019 and 2022, Upwork experienced a 19.89% hike in gross services volume per active client.
Here is a table showing the average value of gross service volume per client from 2019 to 2022.
| Year | Gross Servies Volume Per Client | Growth of GSV per client |
| 2022 | $5,045 | 10% |
| 2021 | $4599 | 15% |
| 2020 | $3989 | 3% |
| 2019 | $3864 | 9% |
Source: Marketscreener, Upwork, Sellcoursesonline, Upwork, FreelanceMVP.
Upwork Employees Statistics
- Upwork has over 850 employees as of 2024.
The following table displays the total number of Upwork employees over the years.
| Year | Number Of Upwork Employees |
|---|---|
| 2023 | Over 850 |
| 2022 | 850 |
| 2021 | 650 |
| 2020 | 540 |
| 2019 | 570 |
| 2018 | 430 |
| 2017 | 395 |
- 56% of Upwork employees are women, while 44% are men.
- 59.9% of Upwork employees are White.
Here is a table showing the employees of Upwork by Ethnicity.
| Ethnicity | Employees Of Upwork |
|---|---|
| White | 59.9% |
| Hispanic | 15.4% |
| Asian | 10.4% |
| Black | 9.5% |
| Unknown | 4.8% |
Source: Zippia, Macrotrends.net.
Miscellaneous Upwork Statistics
- Upwork takes Around 10% of the Freelancer’s pay. This fee can vary by the earnings of freelancers.
The following table displays the Upworks fees for freelancers.
| Earnings of Freelancers | Upwork’s Fees |
|---|---|
| $0 to $500 | 20% |
| $500.01 to $10,000.01 | 10% |
| More than 10,000.01 | 5% |
- Companies can save 30% by hiring freelancers from Upwork.
- On the Android store, Upwork has been downloaded more than 5 million times.
- More than 4 million messages take place on Upwork per week.
Source: sellcoursesonline.com, websitebuilderinsider.com, lucatagliaferro.com
