Facebook continues to be in the top 3 most used social media, with now 3.07 billion monthly active users (MAUs). On average, a Facebook user spends 10 minutes and 12 seconds per session.
Moreover, India leads with 581.6 million users, followed by the U.S. at 253.56 million.
In this report, we’ll break down its user demographics, country-wise reach, downloads, engagement patterns, business impact, and AI-driven strategies shaping its unstoppable growth.
Facebook Statistics 2026: Top Picks
- Facebook has 3.07 billion monthly active users (MAU).
- Facebook generated $200.97 billion in 2025.
- The platform has 2.11 billion daily active users (DAU), representing 68.72% of its monthly active user base.
- India boasts the largest Facebook audience, with 581.6 million users, followed by the United States, which has 253.56 million users.
- In 2023, Facebook recorded an impressive 553 million downloads.
- On average, a user spends approximately 10 minutes and 12 seconds on Facebook.
How Many People Use Facebook?
3.07 billion Facebook monthly active users (MAUs) exist worldwide.
This reflects a 3% increase from 2022, when it had 2.96 billion MAUs.
With 5.17 billion social media users globally, Facebook holds a significant share, representing 59.38% of the total social media population.
Further, Facebook’s monthly active users have grown from 1.39 billion in 2014 to 3.07 billion, displaying an overall growth of 120.86% in the decade.
Here is a table showing Facebook’s monthly active users over the years:
| Year | Users |
|---|---|
| 2025 | 3.07 billion |
| 2024 | 3.065 billion |
| 2023 | 3.065 billion |
| 2022 | 2.96 billion |
| 2021 | 2.91 billion |
| 2020 | 2.80 billion |
| 2019 | 2.50 billion |
| 2018 | 2.32 billion |
| 2017 | 2.13 billion |
| 2016 | 1.86 billion |
| 2015 | 1.59 billion |
| 2014 | 1.39 billion |
Source: Meta Investor Relations, Statista, Data Reportal
Facebook Has Over 2.11 Billion Daily Active Users (DAUs)
According to Meta’s latest investor event, the platform is going strong with over 2.11 billion DAUs.
The only time Facebook lost its user base was in Q4 2021, when it lost around 1 million daily active users compared to the past quarter. However, the daily Facebook active users grew by 201 million in the next quarter.
The following table displays the Facebook daily active users over the years.
| Year | Facebook Daily Active Users |
|---|---|
| 2025 | 2.11 billion |
| 2024 | 2.11 billion |
| 2023 | 2.11 billion |
| 2022 | 2.00 billion |
| 2021 | 1.93 billion |
| 2020 | 1.85 billion |
| 2019 | 1.66 billion |
| 2018 | 1.52 billion |
| 2017 | 1.40 billion |
| 2016 | 1.23 billion |
Source: Meta Investor Relations, Statista. Statista 2
- 77.6% of Facebook users also use Instagram.
If we talk about Facebook user count overlapping with other platforms, here are the numbers:
- 73.4% of Facebook users also use YouTube.
- 72.9% of Facebook users also use WhatsApp.
- 37.0% of Facebook users also use Twitter.
- 52.1% of Facebook users also use TikTok.
- 34.0% of Facebook users also use Pinterest.
Source: Data Reportal.
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How Many Facebook Users Are There In The United States?
According to the latest data, 253.78 million Facebook users are estimated to be in the United States and will reach 256.7 million by the end of 2026.
In 2024, the number of Facebook users in the United States was 250.2 million. By 2028, there will be 262.8 million Facebook users in the United States.
Being the birthplace of Facebook and a global economic powerhouse with a highly engaged and tech-savvy population, the United States remains one of Facebook’s most vital markets.
Here is a table showing the number of Facebook users in the United States over the years:
| Year | Facebook Users In The US |
|---|---|
| 2028* | 262.8 million |
| 2027* | 259.86 million |
| 2026* | 256.78 million |
| 2025 | 253.56 million |
| 2024 | 250.2 million |
| 2023 | 246.73 million |
| 2022 | 243.24 million |
| 2021 | 239.96 million |
| 2020 | 235.36 million |
| 2019 | 223.42 million |
Sources: Statista
Facebook Demographics 2026
In this section, we will explore Facebook user count, age, and gender demographics to better understand its reach and influence across different population segments.
Facebook User Gender Demographics
55.26% of Facebook users are male, while 44.74% are female.
While both genders are highly active on the platform, the user base on Facebook leans slightly more toward male users.
Facebook User Age Demographics
The largest segment of Facebook, with 24.97% users, falls within the 25 to 34-year age range.
This age group shows a significant engagement, reflecting Facebook’s strong appeal among young adults.
At the same time, the second-highest share of 18.68% Facebook’s audience is aged between 35 to 44 years.
Here is a table displaying the distribution of male and female Facebook users.
| Age Group | Share Users |
|---|---|
| 18 to 24 years | 15.71% |
| 25 to 34 years | 24.97% |
| 35 to 44 years | 18.68% |
| 45 to 54 years | 16.31% |
| 55 to 64 years | 14.31% |
| Over 65 years | 10.02% |
Source: Similarweb 1
In the United States, nearly a quarter of Facebook users are between the ages of 25 and 34, making this age group the largest on the platform.
Close behind, about 1 in 5 users fall within the 35 to 44-year age range, highlighting strong engagement among this demographic as well.
Conversely, the smallest user group consists of those aged 55 to 64, who make up 11.7% of the platform’s total users.
The following table displays the distribution of Facebook users in the United States by age group:
| Age Group | Percentage Of Facebook Users |
|---|---|
| 18 to 24 years | 18.6% |
| 25 to 34 years | 24.2% |
| 35 to 44 years | 19% |
| 45 to 54 years | 14.2% |
| 55 to 64 years | 11.7% |
| 65 and over | 12.3% |
Source: Statista
Facebook Users By Country
With an audience of 581.6 million users, India leads in the race for the most Facebook users in the world.
The United States follows, with an advertising reach of 279.8 million users, highlighting its importance as Facebook’s second-largest audience base.
Other countries that have significant Facebook reach are Indonesia, Brazil, and Mexico.
Here is a table displaying the top 15 countries that have the highest Facebook audience, along with which genders use them the most:
| Rank | Country | Users (Millions) | % of Population Using Facebook | Male Users (%) | Female Users (%) |
|---|---|---|---|---|---|
| 1 | India | 581.6 | 40.08% | 31.5% | 68.5% |
| 2 | United States | 279.8 | 81% | 53.8% | 46.2% |
| 3 | Brazil | 175.1 | 82.6% | 55.3% | 44.7% |
| 4 | Indonesia | 174 | 61.38% | 46.2% | 53.8% |
| 5 | Mexico | 111.4 | 85.13% | 52.1% | 47.9% |
| 6 | Philippines | 102.3 | 88.32% | 53% | 47% |
| 7 | Vietnam | 86.1 | 85.27% | 51.1% | 48.9% |
| 8 | Russia | 70.6 | 48.76% | 58.9% | 41.1% |
| 9 | Turkey | 70.3 | 80.37% | 43.7% | 56.3% |
| 10 | Bangladesh | 67.2 | 38.71% | 35.3% | 64.7% |
| 11 | Japan | 61.7 | 49.86% | 55.9% | 44.1% |
| 12 | Pakistan | 60.4 | 24.05% | 23.5% | 76.5% |
| 13 | Thailand | 58.3 | 81.35% | 52.3% | 47.7% |
| 14 | Egypt | 56.4 | 48.4% | 40.1% | 59.9% |
| 15 | United Kingdom | 55.9 | 80.86% | 53.3% | 46.7% |
The Philippines has the highest Facebook penetration rate of any country, reaching 88.32%.
In Pakistan, women make up the majority of Facebook users at 76.5%.
Russian men make up 58.9% of male users of Facebook, the highest in any country.
Note: Facebook (Meta) doesn’t release country-specific user counts; we have to rely on estimates. The values in the above table are sourced from multiple datasets and reports.
Source: World Population Review
How Many Downloads Does Facebook Have?
Facebook has been downloaded over 5 billion times from the Google Play Store alone.
This remarkable achievement solidifies its status as one of the most downloaded apps in internet history.
In 2024 alone, Facebook saw an impressive 571 million downloads, 18 million more than in 2023.
Additionally, it ranked as the fourth most downloaded social media app on the iPhone and secured the second spot for downloads on the iPad, highlighting its strong presence across various platforms.
| Year | Downloads |
|---|---|
| 2024 | 571 million |
| 2023 | 553 million |
| 2022 | 413 million |
| 2021 | 416 million |
| 2020 | 540 million |
| 2019 | 682 million |
| 2018 | 710 million |
| 2017 | 660 million |
Source: Apple, Business Of Apps.
Facebook Usage Statistics
On average, a user spends about 10 minutes and 12 seconds on Facebook.
Source: Similarweb
Users aged 55 to 64 spend the most time on Facebook, averaging 45 minutes per day.
In contrast, the youngest group, aged 18 to 24, spends the least amount of time on the platform, with an average of just 22 minutes.
Meanwhile, users in the 35 to 44 age group spend exactly 30 minutes per day on Facebook.
Here are further details about the time spent by users on Facebook by age group:
| Age Group | Average Time Spent On Facebook |
|---|---|
| 18 to 24 years | 22 minutes |
| 25 to 34 years | 26 minutes |
| 35 to 44 years | 30 minutes |
| 45 to 54 years | 36 minutes |
| 55 to 64 years | 45 minutes |
| Over 65 years | 34 minutes |
Source: eMarketer
On average, users dedicate approximately 18 hours and 45 minutes per month to Facebook’s Android app.
Notably, users in the UAE spend the most time on Facebook, averaging 31 hours and 8 minutes each month on the app.
In contrast, users in Russia spend significantly less time, with an average of just 3 hours and 22 minutes on the Facebook Android app.
Source: Data Reportal.
Facebook Usage By Device
A significant 52.66% of Facebook users prefer accessing the platform solely through their phones.
In contrast, 47.34% of users reported that they prefer using a desktop to access Facebook.
This share changes drastically in the USA. Here is a table displaying the Facebook usage by device in the US:
| Device | Share of Users |
|---|---|
| Any kind of mobile device | 98.5% |
| Laptop or Desktop | 1.5% |
| Both phones and computers | 16.7% |
| Only via a mobile phone | 81.8% |
Source: Statista. Similarweb
Facebook Engagement Rate
Facebook pages typically share around 1.75 posts each day.
When it comes to the type of content, photo posts dominate, accounting for 34.3% of all page posts. Video posts follow, making up 19.3% of the total.
Interestingly, link posts are also quite popular, representing 42.9% of all posts. On the other hand, status posts are less common, comprising only 3.5% of the total content shared.
Source: Data Reportal.
On average, a mere 0.26% of a page’s total followers engage with the reels shared on that page.
In comparison, 0.24% of followers interact with images and photos, while around 0.30% of followers engage with videos on Facebook.
Conversely, link posts experience the lowest level of interaction, with only 0.06% of page followers taking the time to engage with them.
Here is a table displaying the Facebook page post engagement rates according to the total page followers.
| Post Type | Average Fan Engagement Rate |
|---|---|
| Reels | 0.26% |
| Image/Photo | 0.24% |
| Videos | 0.30% |
| Albums | 0.22% |
| Status | 0.12% |
| Link Posts | 0.06% |
Source: Data Reportal
Why People Use Facebook
Nearly three-quarters of Facebook users reported that they use the platform primarily for messaging their friends and family.
Meanwhile, 63.2% of users indicated that they utilize Facebook to share photos and videos.
Additionally, more than half of the users mentioned that they prefer using Facebook to follow and research the brands and products they like.
Here is a table showing the top reasons people use Facebook:
| Reason | Percentage of People |
|---|---|
| Message friends and family | 72.4% |
| Post or share photos or videos | 63.2% |
| Keep up to date with news and current events | 8.2% |
| Look for funny or entertaining content | 54.7% |
| Follow or research brands and products | 53.0% |
Facebook Statistics For Businesses
- More than 200 million companies use Facebook’s applications and free tools.
- In the past year, 18.3% of American adults made a transaction on Facebook.
- A local business page is visited by over 70% of Facebook users at least once a week.
- Facebook live chat makes customers 53% more likely to purchase from a company.
- Facebook will have real-time translation capabilities for hundreds of languages.
How does this help businesses? Businesses can create social media material in one language and trust Facebook to translate it correctly for a worldwide audience.
Greater eyes will be drawn to the material, and thus, more engagement will result from regional articles being translated into major languages or vice versa.
Sources: Hootsuite, Hubspot, Statista, Meta.
Artificial Intelligence At Facebook
Facebook has a large number of users and a lot of data, which provides ample opportunity for its developers and engineers to experiment, solve problems, and explore the capabilities of AI.
Facebook understands the importance of AI. The social media giant has made their first custom silicon chip for running AI models, a new AI-optimized data center design, and the second phase of our 16,000 GPU supercomputer for AI research.
Meta recently launched CM3leon, an advanced text-to-image AI generator.
Let us take a look at some interesting facts and figures associated with Facebook’s AI usage in this section.
- More than 20% of the content in a person’s Facebook feed is now recommended by AI from people, groups, or accounts they don’t follow.
- Facebook’s AI research model, No Language Left Behind (NLLB-200), enables the translation of 200 different languages.
- NLLB-200’s translations were more than 70% accurate for some Indian-based languages.
- With the MMS project, Facebook’s research has advanced speech recognition tech for low-resource languages. This includes a speech-to-text and text-to-speech model for 1,100+ languages.
- Meta’s Research SuperCluster (RSC) AI Supercomputer features 16,000 GPUs, all accessible across the 3-level Clos network fabric, which provides full bandwidth to each of the 2,000 training systems.
- Meta has released over 1,000 AI models, libraries, and data sets for researchers over the last decade.
Facebook (Meta) Revenue Statistics
In 2025, Meta reported a total revenue of $200.96 billion, a 22% YoY increase.
Additionally, Facebook achieved an annual revenue of $164.51 billion in 2024, reflecting a year-over-year increase of 21.94% compared to 2023.
Here is a table showing Facebook’s revenue over the years:
| Year | Revenue |
|---|---|
| 2025 | $200.96 billion |
| 2024 | $164.50 billion |
| 2023 | $134.9 billion |
| 2022 | $116.6 billion |
| 2021 | $117.92 billion |
| 2020 | $85.96 billion |
| 2019 | $70.69 billion |
| 2018 | $55.83 billion |
| 2017 | $40.65 billion |
| 2016 | $27.63 billion |
| 2015 | $17.92 billion |
Sources: Meta. Meta Q4 2025
Facebook (Meta) Average Revenue Per User
Facebook’s global ARPU was $13.12 as of Q4 2023.
This figure is the global average. If we dive into ARPU based on region, then we get the following numbers.
| World Region | Facebook ARPU |
|---|---|
| USA & Canada | $68.44 |
| Europe | $23.14 |
| Asia Pacific | $5.52 |
| Rest Of The World | $4.50 |
Source: Meta.
How Many Employees Does Facebook Have?
As of the Q4 2025 report, Meta, the parent company of Facebook, has 78,865 employees.
This marks a 6% increase in Meta’s workforce compared to 2024.
In December 2022, Facebook had 86,482 employees, highlighting a significant reduction in staff over the past year.
The following table displays the number of Meta/ Facebook employees over the years.
| Year | Number Of Facebook (Meta) Employees |
|---|---|
| 2025 | 78,865 |
| 2024 | 74,067 |
| 2023 | 67,317 |
| 2022 | 86,482 |
| 2021 | 71,970 |
| 2020 | 58,604 |
Source: Statista, Meta Q4 2025
Conclusion: Facebook Has 3.07 Billion Users Worldwide!
Facebook’s scale is unmatched, with 3.07 billion monthly active users and 2.11 billion daily active users, ensuring its position as one of the world’s most used social platforms.
Its dominance stretches from India’s massive 581.6 million audience to over 80% penetration rates in markets like the Philippines.
To conclude, time is the witness that as usage expands and features evolve, Facebook continues to redefine how the world communicates, shares, and interacts online, always setting the trend.
