2024 is here, and Bing has crossed 100 million daily active users globally.
Microsoft’s search engine is bigger than most people think. With over 33% of Americans using Bing, the search engine is the second most popular worldwide.
That’s just the broader picture; I have compiled the top Bing stats in this article that will blow your mind. Let’s get into it.
Bing Statistics: Top Picks for 2024
- As we enter 2024, more than 1.2 billion people worldwide use Bing.
- 3.01% of the search engine market share worldwide belongs to Bing.
- More than 900 million searches are made on Bing daily.
- 64.13% of Bing users are male, and 35.87% are female.
- As of 2024, Bing has more than 100 million daily active users.
- Bing holds 5.94% of the search engine market share in the North American region.
- $11.59 billion was generated by Bing search ads in 2022.
- Bing’s average revenue per user was $9.66 in 2022.
- Bing can be accessed in 105 languages worldwide.
- Users around 238 countries and territories can access Bing.
- The page visits of Bing reached 15.8% after the launch of an AI-powered search on Bing.
How many people use Bing?
- Over 1.2 billion people use Bing every month as of the beginning of 2024.
Bing.com has 1.207 billion active visitors. In 2022, the number of Bing users was nearly 1 billion. However, Bing crossed the benchmark of a billion users in March 2023.
Source: SimilarWeb, The Verge.
- Most of the Bing users are male.
64.13% of Bing users are recorded to be male. At the same time, 35.87% are Female.
Source: SimilarWeb.
- The majority of Bing users belong to the age group of 25 to 34 years.
26.42% of the Bing users are 25 to 34 years old. The second highest number of Bing users belongs to the age group of 35 to 44 years.
Here is a table showing the share of Bing users based on their age:
| Age group | Percentage of Bing users |
|---|---|
| 18 to 24 years | 17.81% |
| 25 to 34 years | 26.42% |
| 35 to 44 years | 23.83% |
| 45 to 54 years | 15.63% |
| 55 to 64 years | 9.71% |
| Over 64 years | 6.61% |
Source: Similar Web.
Bing Market Share
- Bing holds 3.01% of the Search Engine Market share worldwide.
Bing is the second most used search engine platform worldwide.
Here are further details about the market share of the top search engines worldwide:
| Search Engine | Search Engine Market Share |
|---|---|
| 91.58% | |
| Bing | 3.01% |
| Yandex | 1.81% |
| Yahoo! | 1.24% |
| Baidu | 1% |
| DuckDuckGo | 0.58% |
Source: Statcounter.
- Bing holds the second-highest market share of the desktop search engine market in 2023.
Bing owns 9.19% of the desktop search engine market share. Google owns the highest desktop search engine market share.
Here are further details about the desktop search engine market.
- Google: 83.49%
- Bing: 9.19%
- Yahoo!: 2.72%
- Baidu: 0.46%
- YANDEX: 1.9%
- DuckDuckGo: 0.77%
Source: Statista.
- Bing has the highest share in North America among all other regions.
Bing has 5.94% of the search engine market in North America.
Here are further details about Bing’s search engine market share recorded in different regions:
| Region | Search Engine Market share |
|---|---|
| North America | 5.94% |
| Oceania | 3.67% |
| Europe | 3.4% |
| South America | 2.62% |
| Africa | 1.83% |
| Asia | 1.79% |
Source: Statcounter.
Bing Usage Stats for 2024
- As we enter 2024, over 900 million searches per day are made on Bing.
Calculating these numbers gives us the following breakdown:
| Time period | Web searches on Bing |
|---|---|
| Per Month | 27 billion |
| Per Hour | 37.5 million |
| Per Minute | 625 thousand |
| Per Second | 10417 |
- The highest number of Bing users is in the United States.
32.61% of Bing users are from the United States. The second highest number of Bing users is from China.
Here are further details about the Bing users worldwide.
| Country | Bing Traffic Share |
|---|---|
| United States | 32.61% |
| China | 23.41% |
| India | 4.19% |
| United Kingdom | 3.33% |
| Germany | 3.27% |
Source: Similar Web.
- Over half of the traffic on Bing.com comes from desktops.
65.09% of Bing users use desktops. Meanwhile, 34.91% of Bing’s traffic is recorded from mobile phones.
- 79.31% of the traffic on Bing.com is direct traffic.
The second and the third highest traffic on Bing.com is recorded from organic search and referrals.
The share of traffic on Bing.com is received from the following sources.
- Direct traffic: 79.31%
- Email redirects: 0.82%
- Referrals: 6.72%
- Social visits: 3.14%
- Organic search:9.89%
- Paid search: 0.01%
- Display ads:0.11%
- Bing is available in 105 languages.
Bing supports the most used languages worldwide. The list also includes languages like Arabic, Finnis, Polish, K’iche, Serbian (Latin), and many more.
Source: Bing.
- Bing is available in 238 countries and territories worldwide.
Source: Bing.
Bing Revenue
- Bing generated $11.59 billion in revenue through ads in 2022.
Search ads are the biggest source of revenue for Bing. The company’s revenue from search ads increased at a CAGR of 13.47% between the years 2016 to 2022.
The revenue generated by Bing ads over the past years is as follows.
| Financial year | Revenue generated by Bing ads over the years |
|---|---|
| 2022 | $11.59 billion |
| 2021 | $8.53 billion |
| 2020 | $7.74 billion |
| 2019 | $7.63 billion |
| 2018 | $7.01 billion |
| 2017 | $6.22 billion |
| 2016 | $5.43 billion |
- Bing’s average revenue per user was $9.66 in 2022.
This was an increase of almost $2 compared to the previous year. In 2021, Bing generated revenue of $7.75.
The average revenue per user generated by Bing over the past years is:
- 2022: $9.66
- 2021: $7.75
- 2020: $7.74
- 2019: $8.20
AI-powered Search of Bing
- The page visits of Bing increased by 15.8% since the launch of the AI-powered search engine feature.
Microsoft launched a new AI-powered search feature on Bing in February 2023. This increased the traffic received on Bing.com by almost 16% compared to previous months.
Source: Namecheap.
- The Bing mobile AI copilot app witnessed 600% growth.
Since Bing integrated its search engine with GPT-4, the company recorded an increase in its app users as well.
The Android version of the app crossed 10 million downloads, and on the Apple App Store, the Bing search app was rated as the #24 top productivity app. This is an increase of 6 times in its usage.
Source: Search Engine Journal.
- The organic search of Bing grabbed an organic search share of 2.6%.
Before the launch of Bing AI, the organic search share on Bing accounted for 1.22%.
Source: Insider Intelligence.
- 32% of the GenZ adults in the United States switched to AI-powered search engines in February 2023.
Meanwhile, 28% of adults in the United States made this switch. The millennial generation made the highest percentage of switches.
Here are further details about the percentage of adults in the United States who switched to AI-powered search engines in February 2023.
| Generation | Switched to an AI-powered search Engine |
|---|---|
| All adults | 28% |
| Generation Z | 32% |
| Millenials | 40% |
| Generation X | 29% |
| Baby Boomers | 16% |
Source: Statista.
Did You Know? More than 73% of Generation Alpha use the internet.
What is the most searched thing on Bing?
- Facebook is the most searched thing on Bing in the United States.
It has a search volume of 12,983,821. The second and the third most searched keywords on Google are YouTube and Google.
The following table displays the most searched keywords on Bing.
| Rank | Keyword | Search Volume |
|---|---|---|
| 1 | 12,983,821 | |
| 2 | Youtube | 11,452,722 |
| 3 | Gmail | 8,060,698 |
| 4 | gmail | 6,043,283 |
| 5 | Bing homepage quiz | 5,578,736 |
| 6 | Amazon | 4,838,409 |
| 7 | Bing | 4,620,531 |
| 8 | news for you | 4,298,308 |
| 9 | Yahoo | 3,746,439 |
| 10 | eBay | 3,428,642 |
Source: AhrefsGenerative AI StatisticsGenerative AI Statistics
Sage Reads: Most Searched Things On Google
- Google is the most searched keyword on Bing worldwide.
It has a search volume of 40,958,757 worldwide. The second and the third most searched keywords on Bing are YouTube and Facebook.
The following table displays the most searched keywords on Bing worldwide.
| Rank | Keyword | Search Volume |
|---|---|---|
| 1 | 40,958,757 | |
| 2 | 35,279,042 | |
| 3 | Gmail | 28,550,537 |
| 4 | Amazon | 15,868,334 |
| 5 | Yahoo | 7,854,752 |
| 6 | Hotmail | 6,389,306 |
| 7 | hotmail | 6,150,624 |
| 8 | open apk file | 5,987,940 |
| 9 | Bing homepage quiz | 5,580,018 |
| 10 | Bing | 5,532,575 |
Source: Ahrefs
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