31 Bing Statistics 2025 (Users & Revnue Data)

Bing has a 3.95% share of the global search engine market and a noteworthy 11.78% share of the desktop market. 

Approximately 1.8 billion users visit Bing each month, resulting in more than 900 million searches conducted daily on the platform.

Let’s take a closer look at the number of Bing users, Bing usage, its revenue, and more in this article. 

Bing Statistics: Top Picks For 2025

• Approximately 1.8 billion people visit Bing each month.
• Bing holds a 3.95% share of the global search engine market.
• Over 900 million searches are conducted on Bing daily.
• In 2023, Bing generated $12.2 billion in revenue.
• Google is the most searched term on Bing, with a search volume of 40.96 million.

How Many People Use Bing?

1.8 billion people worldwide visit Bing every month.

In August and September 2024, Bing saw around 1.8 billion visits each month. This was a slight increase from July 2024, when the platform recorded about 1.7 billion monthly visits.

Source: Similar Web.

 Approximately 64% of Bing users are men, while around 36% are women.

Nearly two-thirds of the users are male. In contrast, approximately one-third of the users identify as female. This gender distribution highlights a significant male presence on the platform.

Source: SimilarWeb. 

Nearly half of the Bing users are aged 25 to 44 years.

Meanwhile, just 16.48% of Bing users are over 55 years old, and 18.46% are aged 18 to 24. 

Here is a table showing the share of Bing users based on their age:

Source: Similar Web. 

Bing Market Share

Bing currently holds a 3.95% share of the global search engine market, making it the second most popular search engine platform worldwide.

Here are further details about the market share of the top search engines worldwide:

Source: Statcounter. 

Bing ranks as the second-largest desktop search engine, capturing an 11.78% share of the market. 

Here are further details about the desktop search engine market. 

• Google:   79.6%
• Bing:   11.78%
• Yahoo!:  3.16%
• YANDEX:  2.66%
• DuckDuckGo: 0.84%
• Baidu:  0.71%

Source: Statista. 

Bing has the highest share in North America among all other regions. 

Bing has 5.94% of the search engine market in North America.

Here are further details about Bing’s search engine market share recorded in different regions:

Source: Statcounter.

Bing Usage Stats

• Over 900 million searches per day are made on Bing.

Calculating these numbers gives us the following breakdown:

• The highest number of Bing users is in the United States.

32.61% of Bing users are from the United States. The second highest number of Bing users is from China.

Here are further details about the Bing users worldwide. 

Source: Similar Web.

• Over half of the traffic on Bing.com comes from desktops. 

65.09% of Bing users use desktops. Meanwhile, 34.91% of Bing’s traffic is recorded from mobile phones. 

• Bing is available in 105 languages. 

Bing supports the most used languages worldwide. The list also includes languages like Arabic, Finnis, Polish, K’iche, Serbian (Latin), and many more. 

Source: Bing. 

• Bing is available in 238 countries and territories worldwide. 

Source: Bing. 

Bing Revenue  

• Bing generated $11.59 billion in revenue through ads in 2022. 

Search ads are the biggest source of revenue for Bing. The company’s revenue from search ads increased at a CAGR of 13.47% between the years 2016 to 2022. 

The revenue generated by Bing ads over the past years is as follows. 

• Bing’s average revenue per user was $9.66 in 2022. 

This was an increase of almost $2 compared to the previous year. In 2021, Bing generated revenue of $7.75. 

The average revenue per user generated by Bing over the past years is:

• 2022: $9.66
• 2021: $7.75
• 2020: $7.74
• 2019: $8.20

AI-powered Search Of Bing

• The page visits of Bing increased by 15.8% since the launch of the AI-powered search engine feature. 

Microsoft launched a new AI-powered search feature on Bing in February 2023. This increased the traffic received on Bing.com by almost 16% compared to previous months. 

Source: Namecheap. 

• The Bing mobile AI copilot app witnessed 600% growth.

Since Bing integrated its search engine with GPT-4, the company recorded an increase in its app users as well. 

The Android version of the app crossed 10 million downloads, and on the Apple App Store, the Bing search app was rated as the #24 top productivity app. This is an increase of 6 times in its usage. 

Source: Search Engine Journal. 

• The organic search of Bing grabbed an organic search share of 2.6%. 

Before the launch of Bing AI, the organic search share on Bing accounted for 1.22%.

Source: Insider Intelligence. 

• 32% of the GenZ adults in the United States switched to AI-powered search engines. 

Meanwhile, 28% of adults in the United States made this switch. The millennial generation made the highest percentage of switches. 

Here are further details about the percentage of adults in the United States who switched to AI-powered search engines in February 2023. 

Source: Statista. 

Did You Know? More than 73% of Generation Alpha use the internet.

What Is The Most Searched Thing On Bing?

• Google is the most searched thing on Bing worldwide.

It has a search volume of 40.96 million. Meanwhile, YouTube is the second most searched thing, with a search volume of 35.28 million. 

The following table displays the most searched keywords on Bing. 

Source: Ahrefs.

Sage Reads: Most Searched Things On Google

Conclusion: 1.8 Billion People Worldwide Visit Bing Every Month

Bing remains a notable player in the search engine market, holding a 3.95% share globally and an impressive 11.78% share of the desktop market.

Although it lags behind Google, which commands over 90% of the market, Bing’s distinctive features and seamless integration with Microsoft products help it maintain a loyal user base.