Hulu is one of the top live streaming platforms in the US with 64.1 million subscribers. According to the latest report by its parent company, the Walt Disney Company, Hulu has 59.7 million SVOD subscribers, while 4.4 million are subscribed to Live TV.
Although Hulu is exclusively available in the United States, the platform ranks 9th globally and holds 11% share (US) in the SVOD market.
Let’s know more about Hulu viewership, subscriber count, and revenue in 2026.
Key Hulu Subscribers Statistics 2026
- Hulu has 64.1 million subscribers in 2026.
- The platform added 12.1 million subscribers YoY, growing from 52 million in 2024.
- Hulu’s SVOD dominates with 59.7 million subscribers (over 90% of total).
- Hulu Live TV has 4.4 million subscribers.
- Hulu generated $3.2 billion in revenue in Q1 2025.
- Hulu ranks 9th in the SVOD market, with 11% market share.
About Hulu
| Launch Year | October 29, 2007 (March 12, 2008 Public Access) |
| Parent Company | The Walt Disney Company |
| Headquarter | Santa Monica, United States |
| Availabilty | United States (Japan version operated separately) |
| Type | OTT (SVOD and AVOD) |
| Pricing (Standard) | $11.99/month (with ads) & $18.99/month (no ads) |
| Subscribers | 64.1 million |
| Revenue | $3.2 billion (Q1 2025) |
How Many Subscribers Does Hulu Have?
As per the fiscal Q4 2025 report from Walt Disney, Hulu has 64.1 million paid subscribers, a 15% increase from Q3 2025. In Q4 2024, Hulu had only 52 million paid subscribers. This shows solid 12.1 million growth in just 1 year.
Meanwhile, Disney+ subscribers reached 131.6 million during the same period.
In Q4 2025 alone, Hulu gained 8.6 million subscribers, which is by far the most additions in a single quarter. Last solid jump came in Q4 2019, when the platform gained 8.5 million more subscribers from the previous quarter.
Source: TWDC Q4 2025
Note: Hulu’s fiscal year ends on the last Saturday of September.
Hulu SVOD (Subscription Video on Demand) Subscribers
The SVOD segment of Hulu holds the majority of subscribers. Currently, Hulu SVOD only has 59.7 million subscribers, up from 51.2 million subscribers at the end of Q3 2025.
Below is a table of Hulu SVOD subscriber count in the last few quarters:
| Quarter | Hulu SVOD Only Subscribers |
|---|---|
| Q4 2025 | 59.7 million |
| Q3 2025 | 51.2 million |
| Q2 2025 | 50.3 million |
| Q1 2025 | 49 million |
| Q4 2024 | 47.4 million |
| Q3 2024 | 46.7 million |
| Q2 2024 | 45.8 million |
| Q1 2024 | 45.1 million |
| Q4 2023 | 43.9 million |
| Q3 2023 | 44 million |
| Q2 2023 | 43.7 million |
| Q1 2023 | 43.5 million |
| Q4 2022 | 42.8 million |
Source: TWDC Q4 2025 (All the data is taken from individual quarterly reports from the Walt Disney Company)
Hulu Live TV subscribers
Compared to Hulu SVOD, live TV’s subscriber growth is very slow. Since 2021, Hulu Live TV subscribers have ranged between 4 and 4.6 million subscribers.
As of Q4 2025, Hulu Live TV has 4.4 million subscribers, with a 2% quarterly growth.
Hulu Number of Subscribers Over the Years
Hulu launched its subscription-based service “Hulu Plus” in June 2010 (later they removed Hulu Plus in 2015). Before that, it was a free, ad-supported website that primarily included popular shows that people missed on broadcast TV.
Hulu gained 1.5 million subscribers in just the first year of its subscription-based service launch.
Here’s a complete timeline of Hulu subscribers over the years:
| Period | Hulu Paid Subscribers |
|---|---|
| Q4 2010 | 0.3 million |
| Q4 2011 | 1.5 million |
| Q4 2012 | 3 million |
| Q4 2013 | 5 million |
| Q2 2014 | 6 million |
| Q2 2015 | 9 million |
| Q2 2016 | 12 million |
| Q4 2017 | 13.2 million |
| Q4 2018 | 20 million |
| Q4 2019 | 28.5 million |
| Q4 2020 | 36.6 million |
| Q4 2021 | 43.8 million |
| Q4 2022 | 47.2 million |
| Q4 2023 | 48.5 million |
| Q4 2024 | 52 million |
| Q1 2025 | 53.6 million |
| Q2 2025 | 54.7 million |
| Q3 2025 | 55.5 million |
| Q4 2025 | 64.1 million |
Source: TWDC Q4 2025
Hulu Subscriber Demographics
Hulu’s demographic data mostly comes from third-party surveys and viewership panels like Morning Consult and Luminate Data. Different methodologies give slightly different splits, so the sections below cite the methodology along with the figure.
Hulu Users by Gender
After analyzing different viewership panels, the historical data says Hulu’s subscriber base has a slight female tilt.
According to Luminate Data, 56% of Hulu subscribers are female, while 44% of them are male. Whereas Morning Consult reports 52% of subscribers are female and 48% male subscribers.
Here’s how Hulu’s user base looks according to different viewership panels:
| Gender | Luminate Data | Morning Consult | Market US | Matrix BCG |
|---|---|---|---|---|
| Female | 56% | 52% | 53.52% | 52% |
| Male | 44% | 48% | 46.48% | 48% |
Source: Luminate Data, Morning Consult, Market US, Matric BCG
Hulu Viewership by Age
The majority of Hulu viewers are either Gen Z or Millennials. Both age group represent more than 50% of the user base.
Meanwhile, Gen X and Baby Boomers collectively are 29.35% of the user base.
| Age Group | Percentage of Users |
|---|---|
| 18-24 years | 17.07% |
| 25-34 years | 33.66% |
| 35-44 years | 19.92% |
| 45-54 years | 14.68% |
| 55-64 years | 9.33% |
| 65 years and older | 5.34% |
The average age of Hulu subscribers is 31 years old.
Source: Market US
Hulu Subscribers vs Top Video Streaming Service Providers
Netflix subscribers top the list with 325 million subscribers worldwide. Amazon Prime is in the second spot with 200 million subscribers.
Hulu ranks 9th, while the sister company Disney+ grabs third place with 131.6 million subscribers. The reason Hulu ranks so low is that its availability is limited to the United States. Still, it made it to the top 10, beating global services like Apple TV.
Here is a table of the top 15 OTT platforms by subscriber count:
| Rank | Platform | Subscribers |
|---|---|---|
| 1 | Netflix | 325 million |
| 2 | Amazon Prime | 200 million |
| 3 | Disney+ | 131.6 million |
| 4 | HBO Max | 131.6 million |
| 5 | Tencent Video | 114 million |
| 6 | iQIYI | 101.1 million |
| 7 | JioHotstar | 100 million |
| 8 | Paramount+ | 78.9 million |
| 9 | Hulu | 64.1 million |
| 10 | Peacock | 44 million |
| 11 | Hotstar | 35.9 million |
| 12 | SonyLiv | 33.3 million |
| 13 | Apple TV | 30 million |
| 14 | CuriosityStream | 25 million |
| 15 | ESPN | 24.9 million |
Source: FlixPatrol
Note: We removed iFlix because it has been phased out and integrated into other platforms (mainly Tencent Video), making its standalone subscriber data outdated and unreliable.
Hulu Traffic Statistics
Let’s know more about where Hulu gets its traffic the most.
Hulu Monthly Visits
Hulu’s primary website (hulu.com) recorded 148.6 million visits in March 2026, at an increase of 18.21%.
In February 2026, the website recorded only 125.72 million visits from both mobile and desktop devices.
Source: Similarweb
Hulu Traffic by Device
The majority of Hulu’s traffic comes from desktop devices, with 67.87% of total visitors. 32.12% of the traffic comes from mobile web searches.
An average user stays on the website for 10 minutes and 5 seconds. During this time, users visit 3.76 pages on average.
Source: Similarweb
Hulu Marketing Channels
75.54% of Hulu’s traffic is direct, showing how users are strongly familiar with the website. 19.26% of visitors are organic, while 2.07% of them come by referrals.
| Channel | Traffic Share |
|---|---|
| Direct | 75.54% |
| Organic | 19.26% |
| Paid | 0.84% |
| Referrals | 2.07% |
| Display | 0.16% |
| Social | 2.10% |
| 0.04% |
Source: Similarweb
Hulu Revenue & ARPU
As per the last recorded data, Hulu generated $3.2 billion in Q1 2025. By the last FY 2024, Hulu had already generated a steady $12 billion in revenue, at 7.14% YoY growth.
(TWDC hasn’t included revenue generated by Hulu separately in its Q4 2025 earnings report.)
Here are the historical records of Hulu’s revenue by the end of every fiscal year:
| Year | Revenue |
|---|---|
| Q1 2025 | 3.2 billion |
| 2024 | 12 billion |
| 2023 | 11.2 billion |
| 2022 | 10.7 billion |
| 2021 | 9.6 billion |
| 2020 | 7.2 billion |
| 2019 | 4.5 billion |
| 2018 | 3.5 billion |
| 2017 | 3.1 billion |
| 2016 | 2.4 billion |
| 2015 | 2 billion |
| 2014 | 1.6 billion |
| 2013 | 1.1 billion |
| 2012 | 0.6 billion |
| 2011 | 0.4 billion |
| 2010 | 0.2 billion |
Source: Business of Apps, Market US
Hulu Average Revenue Per User
As per the Q4 2025 report, Hulu’s ARPU for Live TV & SVOD is $100.02 and $12.20 for the SVOD Only segment.
Hulu Live TV crossed the $100 ARPU mark for the first time in Q3 2025.
The following table shows Hulu’s ARPU for SVOD and Live TV + SVOD over the quarters:
| Quarter | SVOD Only | Live TV + SVOD |
|---|---|---|
| Q4 2025 | $12.20 | $100.02 |
| Q3 2025 | $12.40 | $100.27 |
| Q2 2025 | $12.36 | $99.94 |
| Q1 2025 | $12.52 | $99.22 |
| Q4 2024 | $12.54 | $95.82 |
| Q3 2024 | $12.73 | $96.11 |
| Q2 2024 | $11.84 | $95.01 |
| Q1 2024 | $12.29 | $93.61 |
| Q4 2023 | $12.11 | $90.08 |
| Q3 2023 | $12.39 | $91.80 |
| Q2 2023 | $11.73 | $92.32 |
| Q1 2023 | $12.46 | $87.90 |
| Q4 2022 | $12.23 | $86.77 |
| Q3 2022 | $12.92 | $87.92 |
| Q2 2022 | $12.77 | $88.77 |
| Q1 2022 | $12.96 | $87.01 |
| Q4 2021 | $12.75 | $84.89 |
Source: Statista, TWDC Q4 2025, TWDC Q2 2025
Hulu Market Share in the Streaming Industry
Hulu holds 11% share of the SVOD market in the US. Prime Video leads the market with 21% share, whereas Netflix holds 20% share.
Here is a table showcasing the market share of SVOD platforms in the US:
| SVOD Platform | Market Share |
|---|---|
| Prime Video | 21% |
| Netflix | 20% |
| Disney+ | 13% |
| HBO Max | 13% |
| Hulu | 11% |
| Apple TV+ | 8% |
| Paramount Plus | 7% |
| Peacock | 2% |
| Starz | 1% |
| Others | 4% |
Paramount Skydance announced its acquisition of Warner Bros. Discovery (WBD) for a massive $110 billion deal on February 27, 2026. Following this bidding war with Netflix, Paramount+ and HBO Max will have a combined market share of 20%. So, in the future, both platforms might give tough competition to both Netflix and Prime Video.
