The number of smartphone users reached 5.78 billion, while the total number of smartphones is 7.58 billion. In contrast, in the United States, smartphone ownership is tracked per individual, showing 82.2% penetration in the latest data, up from just 20.2% in 2010. In this report, we explore smartphone adoption trends globally and in the U.S., […]

Digital marketing currently accounts for over $798.7 billion in global ad spending. As a result, 58% of small businesses now rely on digital channels. On average, businesses earn $5 for every $1 spent on digital marketing, with email alone yielding 4000% ROI. It is interesting to note that 376.4 billion emails are sent daily, and

Live streaming has transformed into a global phenomenon, with over 26.8% of internet users tuning in weekly and a total market value projected to hit $345.13 billion by 2030. The article explores viewer behavior, platform preferences, device usage, and regional growth trends. You’ll also learn about the rising role of live video in marketing, business

Nearly 1 in 5 adults worldwide, which is over 882 million people, have gambled online. The global online gambling market is set to reach $211.99 billion by 2031, growing at a CAGR of 11.99% from $120.35 billion. Increasing Smartphone usage is driving 80% of online gambling access, with Europe dominating the market at 49.1% share.

Twitch has over 240 million monthly active users currently, with 35 million logging in daily and 2.55 million watching simultaneously. The U.S. leads with over 35 million users, and 72% of Twitch users are under 34. With 7.3 million monthly streamers, Twitch remains a top live-streaming platform. This article breaks down the key user demographics