LinkedIn registered users reached the 1.3 billion mark in December 2025, and over 310 million users actively use the platform monthly.
If you’re tracking growth, demographics, usage, or marketing potential, like the ones mentioned above, check our research on LinkedIn stats, which provides a complete 2026 snapshot for professionals and brands.
LinkedIn Statistics 2026 (Top Picks)
- LinkedIn has over 1.3 billion users worldwide.
- The U.S. has the most LinkedIn users, with 252 million.
- LinkedIn saw a traffic of 2.009 billion in March 2026.
- LinkedIn generated $17.81 billion in fiscal year 2025.
- Over 43.2% of users are women, and 56.8% are men.
- More than half of LinkedIn users are aged 25 to 34.
- Video content gets 5 times more engagement, while images and infographics get twice the average engagement.
How Many People Use LinkedIn?
LinkedIn has over 1.3 billion active users worldwide, a 8.33% YoY growth from last year. LinkedIn’s monthly active users are around 310 million.
The platform gained 300 million new users in the past three years. Comparatively, the number of LinkedIn users was 1 billion in 2023.
Here is a table showing the number of LinkedIn active users over the years:
| Year | Active Users |
|---|---|
| 2026 | 1,300 million |
| 2025 | 1,200 million |
| 2024 | 1,150 million |
| 2023 | 1,000 million |
| 2022 | 875 million |
| 2021 | 810 million |
| 2020 | 722 million |
| 2019 | 643 million |
| 2018 | 582 million |
| 2017 | 528 million |
Source: LinkedIn, Data Reportal
LinkedIn Users By Country
The United States has the most LinkedIn users, with 252 million.
India follows closely with 173 million users. Brazil and the UK are third and fourth, with 94 million and 46 million LinkedIn users, respectively.
Here is a table displaying the number of LinkedIn users by country:
| Country | LinkedIn Active Users |
|---|---|
| United States | 252 million |
| India | 173 million |
| Brazil | 94 million |
| United Kingdom | 46 million |
| Indonesia | 37 million |
| France | 37 million |
| Mexico | 30 million |
| Canada | 28 million |
| Italy | 25 million |
| Spain | 24 million |
| Turkey | 21 million |
Source: LinkedIn About, World Population Review
LinkedIn Users Gender Demographics
Women comprise 43.2% of LinkedIn’s users, while men account for 56.8% of the platform’s user base.
Source: Statista
LinkedIn Users Age Demographics
Over half of LinkedIn’s users are between 25 and 34, while around a quarter are aged 18 to 24. In contrast, just 3.8% of users are over 55.
Here is a distribution of LinkedIn users by age group:
| Age Group | Share Of LinkedIn Users |
|---|---|
| 18-24 | 24.5% |
| 25-34 | 50.6% |
| 35-54 | 21.2% |
| 55+ | 3.8% |
Source: Statista
LinkedIn Usage Statistics
On average, LinkedIn users spend 46 minutes per month on the Android app.
Each session typically lasts around 1 minute and 17 seconds. Notably, 23.6% of users open the app at least once daily, showcasing the platform’s strong daily engagement.
Source: Data Reportal.
Every second, around 158 job applications are submitted on LinkedIn.
In addition, 28 million users worldwide have added the #OpentoWork frame to their profiles. Every week, 61 million people turn to LinkedIn for job searches, and six people are hired through the platform every minute. Moreover, 50% of hires on LinkedIn rely on skills data to fill job positions.
Source: LinkedIn.
LinkedIn Traffic Stats
LinkedIn saw a traffic of 2.009 billion in March 2026, with the majority of it coming from the United States (29.78%).
In February 2026, the website recorded 1.823 billion visits.
Additionally, 69.16% people access LinkedIn from desktop, whereas 30.84% use LinkedIn from mobile.
Here are the top countries that use LinkedIn the most, according to the traffic data:
| Country | Traffic share |
|---|---|
| United States | 29.78% |
| India | 8.93% |
| United Kingdom | 6.34% |
| Brazil | 4.85% |
| Canada | 4.72% |
| Others | 45.38% |
Source: Similarweb
Other LinkedIn Usage Statistics
- 30% of a company’s LinkedIn post engagement comes via its employees.
- Employees have a 14x higher chance of sharing a post from their employer or admin.
- In the US, 16.2% of LinkedIn users log in daily, while 48.5% do so monthly.
- A LinkedIn post with an image gets 2x the engagement rate.
- Further, video posts on LinkedIn get five times more engagement.
- 84% of LinkedIn users in the United States claim that they use the platform to strengthen their professional network.
- Over 17K connections are made on LinkedIn every minute.
Sources: LinkedIn, Hootsuite, Influencer Marketing Hub, Statista, Business of Apps, Kinsta
LinkedIn Revenue
LinkedIn’s revenue reached $17.81 billion in fiscal year 2025, an increase of 9% compared to the previous year.
Comparatively, LinkedIn’s revenue was $16.37 billion in 2024.
Since 2018, the platform has experienced steady growth, starting with $5.26 billion in revenue. The most notable surge occurred between 2020 and 2024, when LinkedIn’s revenue increased by $8.32 billion, highlighting its growing influence, particularly during and after the pandemic.
Here is a table displaying LinkedIn revenue by year:
| Fiscal Year | Revenue Generated By LinkedIn |
|---|---|
| 2025 | $17.81 billion |
| 2024 | $16.37 billion |
| 2023 | $14.9 billion |
| 2022 | $13.63 billion |
| 2021 | $10.29 billion |
| 2020 | $8.05 billion |
| 2019 | $6.75 billion |
| 2018 | $5.26 billion |
| 2017 | $2.27 billion |
Source: Statista
LinkedIn generated a revenue of $6.44 billion through the LinkedIn premium accounts in 2023.
This was a nearly $0.7 billion growth compared to the previous year. In 2022, LinkedIn generated $5.7 billion through the premium accounts.
The revenue of premium accounts increased rapidly between 2019 and 2022. Compared to 2019, it almost doubled in 2023.
Here are further details about the revenue generated by premium accounts on LinkedIn.
| Financial Year | LinkedIn Premium Accounts’ Revenue |
|---|---|
| 2023 | $6.44 billion |
| 2022 | $5.7 billion |
| 2021 | $4.95 billion |
| 2020 | $4.21 billion |
| 2019 | $3.47 billion |
Note: LinkedIn hasn’t disclosed its revenue from LinkedIn Premium since 2023.
Source: Statista.
Additional LinkedIn Business Statistics
- Over 42K skills are listed on LinkedIn.
- More than 144K schools are listed on the platform.
- Over 70 million companies are listed on LinkedIn.
- There are over 10,000 business-to-business software product pages on LinkedIn.
- Remote work searches on LinkedIn increased by a 3x mark following the start of the coronavirus.
- LinkedIn Live streams generate seven times more reactions and 24 times more comments for businesses than regular videos.
- When it comes to closing deals, LinkedIn Sales Navigator results in a +7% higher win rate and provides a +18% pipeline in finding customers.
Sources: LinkedIn, Hootsuite, BusinessNewsDaily, Hubspot, Neil Patel, User Growth, Business of Apps.
Learn more about remote work and jobs in our latest remote work statistics.
LinkedIn Content Marketing Statistics
98% of B2B marketers use LinkedIn for content marketing.
LinkedIn has an audience reach of 252 million users in the United States alone. LinkedIn’s cost per lead is 28% lower than Google AdWords, making it a better place for content marketing.
Overall, LinkedIn is the most preferred platform for content marketers when it comes to lead generation. Check the latest lead generation stats of 2026.
Source: Social Sprout, Kinsta, LinkedIn.
Best Time to Post on LinkedIn
The best time to post on LinkedIn is between 9 a.m. and 10 a.m. on Tuesdays and between 12 p.m. and 1 p.m.
You can also post on Wednesdays between 8 am and 10 am, and then at noon.
However, make sure that you do not post on Mondays and Weekends. LinkedIn is a professional platform with low engagement rates on weekends and Mondays.
LinkedIn is used by 93% of B2B content marketers for organic social marketing.
According to 77% of content marketers, LinkedIn delivers the highest organic results. Moreover, 75% of B2B content marketers use LinkedIn ads.
Furthermore, 79% of content marketers state that LinkedIn Ads deliver the highest results.
Additional Content Marketing Statistics On LinkedIn
- 60% of LinkedIn users actively seek industry insights.
- Around 98% of content marketers use LinkedIn for content marketing, especially for lead generation.
- Every year, LinkedIn users view 280 billion feed updates.
- LinkedIn has 15 times more content impressions than job postings.
- Over 1 million LinkedIn members publish weekly content.
- Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower.
- Businesses that post weekly on LinkedIn see a 2 times growth in engagement.
- Images with a size of 1200×627 pixels are ideal for LinkedIn posts.
Source: Content Marketing Institute, Hootsuite, LinkedIn, Influencer marketing hub, Sprout Social, Biteable.
LinkedIn Employee Statistics
LinkedIn had more than 17,500 Employees in 2026, after frequent layoffs in the last two years, removing over 1,400 employees.
Not only was LinkedIn affected by these recent layoffs. Many other companies have seen record-breaking layoffs in 2024 and 2025. Check out the latest data in our layoffs statistics and report.
Comparatively, in 2010, the company had 500 employees. LinkedIn had over 19.4k employees in 2023 and 18k in 2025.
LinkedIn today has 38 offices globally. Twelve of them are in the USA.
Source: LinkedIn.
LinkedIn Learning Statistics
LinkedIn Learning is an online learning platform offering various courses on business, technology, creative skills, and personal development. It was previously known as Lynda.com before being acquired by LinkedIn in 2015.
Here are some statistics associated with LinkedIn Learning:
- LinkedIn Learning has over 24,000 courses on the platform, available in 36 different languages.
- Within a minute, over 148 hours of learning content are consumed on LinkedIn Learning.
- The platform releases around 50 new courses every week.
- Over 27 million users access LinkedIn Learning.
- LinkedIn Learning offers the first month for free.
Sources: LinkedIn.
Conclusion: Over 1.3 Billion People Use LinkedIn Worldwide
As the LinkedIn Statistics 2026 show, the platform’s impact spans recruitment, networking, content marketing, and B2B engagement. With over 70 million companies, 144K schools, and 42K listed skills, LinkedIn’s ecosystem is expansive.
The rise in LinkedIn Learning’s 24,000+ courses and 27 million learners highlights its growing educational influence.
With a consistent increase in revenue, daily activity, and user growth, LinkedIn continues to be the most valuable platform for professionals worldwide. In conclusion, LinkedIn is where you need to be if you want to grow your career or business in 2026.
