When using an SEO tool as an individual, there are many quality tools to refer to and get the job done. But expecting that the same SEO software for agencies will work can land you in trouble.
As a business owner or decision maker, you ought to have a quality and reliable SEO tool that also addresses your bulk needs, which is essential to keep costs low while also getting actionable insights.
To aid you with this, I referred to a selection of good SEO toolsaddresses your bulk needs, which is essential to keep costs low while for popular and reliable agencies. Of the few, I shortlisted 1the 0 best agency SEO software for you to consider.
In this post, find key details about their best features, the good, the bad, and the cost they charge you as an agency!
Best SEO Software For Agencies In 2025
Semrush comes on top to be the best SEO software that an agency can partner with this year. But, to keep this list as diverse and directed to the agency use case as possible, I explored and listed the choices, considering the varied tasks an SEO would need to do.
Here is a summary of the tools for choice, which, either individual or combined, can offer you the best solutions for your agency:
| SEO Software | Price For Agency | Free Trial | Best For |
|---|---|---|---|
| Semrush | $249.95/mo | 14-day free trial | All round agency SEO needs |
| Ahrefs | $449/mo | ❌ | Backlink auditing |
| Moz | $299/mo | 30-days | Affordable SEO features |
| UberSuggest | $99/mo | Free plan available | Keyword research |
| Screaming Frog | $199/year | Free version available | Site audit |
| ChatGPT | From $25/user/mo | Free version available | Research and troubleshooting |
| Google Suite of tools | Free | NA | Communication, ad performance, Website performance analysis |
| SE Rankings | $207.20/mo | 14-day free trial | Quality analysis at a budget |
| Agency Analytics | From $59/mo | 14-day free trial | White-label reporting |
| Bright Local | Custom pricing | NA | For Local SEO requirements |
| Serpstat | $499/mo | 7-day free trial | Effective SEO teamwork management |
| Link Whisper | $497/year | ❌ | Finding internal linking opportunities |
| Grammarly | From $12/mo | ❌ | Write and optimize grammatically accurate content |
How Does SEO Software Work For Agencies?
An SEO software for an agency works differently than a normal subscription does. For an agency, this software offers extended tool limits, more user access, reduced costs per month for multiple subscriptions, and custom reporting.
Whether you are handling external clients as an agency or nurturing your own portfolio of websites as an agency, an extended version of your standard SEO software can boost your productivity and output significantly.
If you are forecasting big things for your agency or even If things are not working out for you with any SEO software, you may refer to this list and get things back on track.
Read along to know the key details of each of these top SEO software agencies:
Best SEO Software & Tools For Agencies
This list comprises both free and paid software you can use as an agency. Note that this selection does not include tools that you might naturally find as an individual SEO professional, and you may find some surprise entries:
1. Semrush
Semrush goes all-in to provide SEO services for businesses and agencies.
When your goal is to scale a business and analyze thousands of keywords and links, the Semrush Guru plan, which best suits agencies and mid-size businesses, can be your best pick.
Agencies and businesses of medium size can get maximum benefit with a 14-day Semrush free trial on the Semrush Guru plan, which offers 7 additional days to use the plan with our exclusive partnership with Semrush.
Mid-sized businesses widely use the Semrush Guru plan, and it serves them really well with up to 15 projects, 1500 keyword tracking, and overall extended tool usage limits as requirements.
As your business grows, the Semrush Business or Enterprise plans will help you analyze data in bulk.
The Semrush business plan allows you to manage 40 projects, get scheduled PDF reports, provide 20+ integrations, including Looker Studio, and also offer API access. Read this Semrush review to know more about how I use this SEO software for my agency.
Minty Digital made the most of its Semrush access, addressed its lead generation issue, and received 114 monthly leads from just 5 before Semrush.
To enhance the Semrush offering for the agency, you can consider adding the ‘Agency Growth Kit’ as part of your toolkit to manage leads, projects, etc. Learn more about the scope of this Agency Growth kit for your agency.
Key Features:
- 26 billion keyword database from 130 countries
- Offers a share of voice metric
- 5,000 keyword tracking
- Offers agency-based solutions for inbound and outbound leads.
- Professional white-label SEO reports
- Browser extension that is called SEOQuake
Pros:
- Top-tier competitor analysis
- Clean and easy interface
- Intuitive data visualization
- Great customer support
Cons:
- The free plan has restrictive features
Suppose your requirements are more than 40 projects or 5,000 keywords to track.
In that case, Semruh Enterprise offers an ‘Enterprise-level’ solution that offers automated workflows, working on custom SEO data, SEO expert guidance, a single hub for all SEO data, and more.
2. Ahrefs
Ahrefs is a Semrush alternative offering equally good all-around SEO assistance. With a standard subscription, agencies can handle over 50 projects at a time, making it easier to have an entire portfolio of clients under one roof.
This SEO software can be useful for an agency in terms of keyword research, competitor analysis, conducting website audits, AI content generation, report generation, etc.
Ahrefs also takes pride in its data, having over 57.3 trillion backlink databases and a search database of 15.9 billion web pages.
Key Features:
- Custom report expoert to PDF
- AI overview analysis
- Intuitive website performance display
- 5 years of historical data analysis
Pros:
- Offers free webmaster tools
- Unlimited credits per user
- Can handle up to 50 projects together
- Offers 17% annual discount
Cons:
- Does not offer a free trial to a plan
- Additional users are charged at a premium
3. Moz
Moz is a Semrush-like SEO software for agencies that is available at a lesser entry price. This tool can be a great tool for your agency, offering up to 25 site tracking, 3000 keyword tracking, and on-demand crawling of pages!
Such rank tracking can be carried out on a large scale daily and allows rank tracking for all projects in all markets. To look at the enterprise-level Moz solutions, you can even book a Moz demo before subscribing.
When we compared Moz to Semrush, Moz turned out to offer more user seats and proved to be best suited for a small to mid-level organization.
Moz also offers a very reliable set of features, mainly site auditing, that helps improve the content of your websites, link quality, keywords, and much more.
Key Features:
- Can handle up to 500 rank check queries per day
- Shares branded and scheduled reports
- On-demand crawling
- Spam score to track spam links
Pros:
- Affordable
- Extensive backlink database
- 30-day free trial offered
- A highly responsive and healthy community
Cons:
- The user interface is not as friendly
- Does not offer phone support
4. UberSuggest
Ranking as one of the best SEO tools and software, Ubersuggest is another SEO software that you can check out. This tool offers one of the most affordable agency plans, starting from $99 per month, and offers pretty generous limits for all its features.
Using Ubersuggest can feel similar to using Semrush, but not the same. When using Ubersuggest, you feel like you are interacting with a website and not a tool. However, this is not a drawback; it is just a different user experience.
UberSuggest offers a smooth and easy-to-understand interface, which you can get used to within the first 7 days of your free trial.
Although it offers a free trial to only a standard subscription, you can also test UberSuggest completely free before purchasing from your agency.
Key Features:
- Detailed website domain overview report
- Generate 900 reports per day
- 300 rank tracking per project per day
- Offers a step-by-step SEO training course
Pros:
- Up to 5 user seats
- Biweekly Coaching and Q&A Call for each plan
- A 7-day free trial offered
- Can crawl up to 10,000 pages per report
Cons:
- Competitor analysis can be better
- Not suitable for white-label reporting
5. Screaming Frog
As an agency, when you have a lot of websites to track, analyze, and audit, Screaming Frog can help you download and crawl up to 500 URLs.
In this audit, you can easily get detailed reports on broken links and duplicate content, visualize site architecture, compare against the last audit or crawl, and more!
The best part about using Screaming Frog for agencies is its visualization capabilities. For example, check how Screaming Frog shows a forced-directed crawl, visualized:
This keeps the reporting simplified, even with the complex reports that an agency requires. Screaming Frog can really be a great asset as an SEO software for agencies at just $199 for an entire year.
Key Features:
- Page title and Meta data analysis
- Broken link and duplicate page identification
- Can generate XML sitemaps
- Offers crawl comparison feature
Pros:
- Offers a free plan
- Free technical report
- Offers crawling with OpenAI and Gemini
- Google Search Console Integration
Cons:
- Takes time to crawl links
- The free version offers limited access
6. ChatGPT
Here’s an unconventional SEO software for an agency. ChatGPT is mainly an AI chatbot but can help an agency analyze user search intent, significant data contexts, and research while writing or optimizing your websites.
Believe me, it works wonders. Try it yourself, use the below prompt:
Note, use the GPT4o model, turn ‘search’ and ‘reason’ on:
- “Help me analyze the user intent and search results for the keyword — “Best socks to use for gym.” Refer to the people also ask section, and share with me the pain points of the person searching.
The results you get will blow your mind away; at least it did for me! The time I would rather spend on browsing and researching to find a direction for my content, ChatGPT pointed me in the right direction and pushed me two steps ahead.
Based on the diverse portfolio of clients, you can use ChatGPT as needed to check the strategies your competition is implementing and accordingly devise your own.
ChatGPT is particularly useful for keyword research and content generation, and it can be used for blog posts, social media captions, meta titles, descriptions, etc. It can also be your go-to software to fix any sort of issues on any of the websites.
Key Features:
- Powerful AI model
- SEO-friendly content generation
- Content gap analysis
- Creative CTA generation
- Competitor analysis
Pros:
- Multive device access
- Free version available
- Can analyze large chunks of data
- Ideal tool for troubleshooting common issues
Cons:
- No core SEO features are offered
- AI content needs highly careful inspection
7. Google Suite Of Tools
Google offers a list of must-haves that you can blend into your SEO workflow as an agency.
- Gmail & Slack – For communication
- Google Analytics – traffic source analysis, campaign performance, user engagement, etc.
- Google Ads – Create and manage ad campaigns
- Google Search Console – detailed website analytics like search queries, backlinks, crawl errors, and mobile usability.
Out of these, the Google Search Console (GSC) is a primary tool for SEOs to refer to. This is a completely free tool that helps you measure and track your website’s search traffic and performance by sharing key details like impressions, clicks, positions, and more.
As an agency working with clients, you can keep track of all the websites and get to know key data like – website core web vital ratings, indexing ability of pages, site crawl details, etc.
Key features:
- Content optimization using Search Analytics
- Google alerts for problems
- Sitemap management
- Performance reporting
Pros
- Up-to-date performance analysis
- Shares actionable data
- Easy to use
- Integration with Google Analytics
Cons:
- Cannot analyze the competition
- Limited-time data retention
8. SE Rankings
An affordable option for a small or large company is SE Rankings. This tool helps track rankings, traffic and analytics, competitors, AI result tracking, website auditing, and backlink monitoring.
Notably, the keyword rank tracking feature of SE Ranking is the popular one. I find it particularly interesting because of the SE Ranking position filters that let you track rankings for keywords based on position for a particular project.
SE Ranking also helps analyze the content score of a written post on your website or even a competitor’s.
This metric is based on the top 10 competitors’ results by considering factors that evaluate and share a general score. This feature can be handy and share an idea of the quality of the content that others have written.
Key features:
- Effective keyword rank tracker tool
- AI Overview tracking
- Local marketing tools
- SEO report generator
- SEO API
Pros
- Great interface
- Offers a 14-day free trial for agencies
- Affordable SEO software, even for agencies
- Sends scheduled automated reports
- Effective local SEO analysis
Cons:
- The agency plan is only available as an annual subscription
- Low update frequency
9. Agency Analytics
SEO software that actually caters to agencies – Agency Analytics will assist you in more ways than one. This is one of the best white-label SEO software for agencies, allowing custom reporting, client and staff management, and 80+ integrations
One of the best parts of using this SEO software is the ease of use it offers. It almost feels like editing a phone’s home screen widgets, even when setting it up for the first time.
Agency-level requirements call for unlimited staff account access, and this SEO software offers just that. To save on pricing, you are also eligible for special discounts for large agencies with bulk requirements.
Key features:
- Offers automated reporting
- 80+ integrations for analysis
- White-label SEO reporting
- Agency-exclusive SEO tools
Pros:
- Offers a 14-day free trial
- Client and staff management feature
- Impressive annual plan discount
- Full control white label features
Cons:
- Offers only an overview of rankings and keyword data
- Not-so-smooth customer support
10. Brightlocal
Bright local SEO tools for agencies serve two types of large-scale needs: agencies and small businesses. This SEO software is one of the best local SEO software that you can consider owing to its offering of direct software and even services when things go out of your control.
In terms of software solutions, Brightlocal SEO software provides assistance in tracking local rankings, auditing, listing management, and reputation management.
The key feature that makes this SEO software a top choice is its reputation management tools. This feature allows you to highlight your best reviews quicker review responses and share an overall summary of your online reputation.
It tracks over 80+ review sites and lets you put the best image forward for your local SEO listing. Check out the review sites that the reputation manager refers to here.
Key Features:
- Reputation management
- Expert consultation offered
- 14-day free trial
- Effective auditing features for location, business profiles, and rankings
- Custom dashboard features
Pros
- Free online training offered
- Multiple profile management from a single dashboard
- Efficient citation support
- White label reporting
Cons
- The keyword research scope is l.imited
- Subscription costs for agencies are not fixed, unlike other liste.d tools
11. Serpstat
Serpstat is an all-in-one SEO platform that can help agencies with high-volume tasks and their capable high-volume solutions.
While using Serpstat, it reminded me of when I was comparing SEOPowersuite with Semrush. The interface has many visual similarities. However, the features offered by Serpstat are much better and more agency-suited, especially its teamwork management feature.
An agency-level plan of Serpstat allows unlimited project handling and over 5,000 searches available to find websites, keywords, and link data each day.
Apart from the research part, Serpstat can also help you find where things are going wrong for your agency or portfolio, with a capacity to audit – 1,500,000 pages.
Key Features:
- Up to 30 members of team management
- Domain batch analysis of 5000 projects at a time
- Shares well-optimized AI content
- Has data from over 230 countries
Pros
- Offers priority support for the agency
- Cost-efficient API with 2,000,000 credits/mo
- A dedicated learning guide as ‘Serpstat Academy’
- 100-day data retention period
Cons
- Tool & feature explanations are not straight.orward
- Does not offer Content marketing tools as part of the package
12. Link Whisper
A not-so-secret sauce but a necessity for a website to do well is to have a good internal linked site. When handling large-scale requirements, Link Whisper helps you with AI-powered internal linking suggestions while writing.
This SEO software for an agency can be a great investment, as it saves time in identifying the internal linking opportunities that any new or old and published post may have.
Apart from finding new opportunities, Link Whisper also does great with internal linking reporting and finding broken links for agencies. At a price of $497 billed annually, this SEO software is in your toolkit.
13. Grammarly
Grammarly is a supplementary SEO software you did not know existed for SEOs. It is not restricted to grammar checking and offers way more features that SEOs and agencies can benefit from equally.
When optimizing and publishing your content, Grammarly helps optimize your content as per the targeted keywords, set the tone, and write or rewrite using AI.
Grammarly can be an AI content checker, Grammar checker, content generation, content optimization, and team management tool all in one!
It offers a new Grammarly Pro plan that allows collaboration, user management features, setting a style guide, and a communications overview.
Follow this guide to get a 25% discount on Grammarly, which is the best discount you can find on the tool currently.
Key Features:
- Generative AI feature to generate and optimize content
- Plagiarism checker
- Highly effective browser extension
- Brand tone setting
- Knowledge base for quick sharing
Pros:
- Runs real-time everywhere
- Uses 256-bit AES for files at rest and SSL/TLS for data in transit
- Easy to use
- Useful free plan
Cons:
- Only supports the English language
- Can mess up suggestions at times
Selecting The Right SEO Software For Agency
When selecting SEO software for your agency, you must evaluate the tool against the large-scale needs that your agency needs. You need to check their subscription’s most premium plans to find agency-focused solutions.
Here are the key parameters that an agency owner must consider while selecting SEO software:
- Plan price
- Number of seats offered per subscription
- Customization features
- Report generation
- Customer support
Shortlisting the best SEO software for an agency will get much easier if you consider the above things.
Final Thoughts: Semrush Is The #1 SEO Software For Agencies
Among these ten SEO software tools that can enhance your efforts as an agency, a tool like Semrush can offer a well-rounded solution.
It can assist you in core SEO and research tasks as well as writing and marketing efforts required in bulk.
Another alternative agency can look at is the possibility of combining two or more SEO software that better addresses your current needs.
Remember to understand the software thoroughly by leveraging any free trial or free plan offered to ensure the optimum suitability of the SEO software chosen for your agency.
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