Semrush vs Moz: Which Tool Is The Best For SEO In 2023?

Semrush vs Moz - DemandSage

Are you tired of trying to manually boost traffic to your website since none of your techniques is working?

Perhaps it’s time to update techniques and look for an SEO tool to help you with your SEO requirements.

When it comes to SEO tools, there are no better options available in the market than Semrush and Moz. 

But now, the question is, “how do you select between these two leading SEO tools?”.

Hence, I’ll compare Semrush and Moz in this article to help you decide which one best fits your needs.

So if you’re looking for a thorough comparison of these two well-known SEO tools, you’ve landed in the right place.

Here, I’ll evaluate Semrush with Moz in terms of

  • Feature comparison
  • Pricing Details
  • Ease of use
  • Customer support
  • Differences
  • Pros & Cons

So, without any further ado, let’s get started.

An Introduction To Semrush

Semrush is a complete package of keyword research, link analysis, and SEO software designed to assist digital marketers in developing content and marketing tactics.

It may also help you determine which keywords your website should target and how you rank compared to some of your competitors.

Semrush vs Moz - Semrush

With over 4,000,000 active customers, including major brands such as, eBay, and BNP Paribas, Semrush is one of the most popular SEO tools available in the market. We have also partnered with Semrush to offer our users an exclusive 30-day of a free trial of Semrush Pro and Guru plan.

An Introduction To Moz

Starting as a blog and online community in 2004 named SEOmoz, which intended to explore the new realm of SEO, Moz (now officially known as Moz Pro) has a long history with the industry.

Moz is a trusted provider of SEO services that boosts your search engine optimization using both simple and complex research techniques. 

Semrush vs Moz - Moz

In a nutshell, Moz provides tools for keyword generator, keyword research, and link analysis that provides thorough information.

Moz vs Semrush: A Quick Comparison

Key FactorsMozSemrush
Keyword ResearchMoz lets you track the rank and search volume of keywords.Semrush not only allows you to track the rank and search volume of keywords, but it also provides suggestions.
Competitive AnalysisMoz provides you with the keywords on which your competitors are ranking.This SEO tool allows you to monitor the backlinks of competitors.
Keyword DifficultyProvides you with a score regarding the keyword difficulty.You can view the difficulty of keywords in Percentage.
Free TrialMoz offers a free trial for one month.Semrush offers a free trial for 7 days.
Premium PlansIts premium plans start from $99/ month.The Pro plan of Semrush starts from $119.95/ month.

Feature Comparison: Semrush vs Moz

Semrush and Moz both have a wide range of features. To help you navigate, I’ve compared some of the essential features of both SEO tools below:

Keyword Research


Keyword research tool of Semrush provides accurate information on keyword difficulty and search volume. Simply select the keyword overview tab on the dashboard to use this function. Now you must type your chosen term into the search field. 

Additionally, you can enter numerous keywords in the same search field by separating them with commas. Furthermore, you can choose the location where you wish to view the keyword overview.

Semrush Keyword Research Tool

When you click the search button, a detailed keyword summary will appear.  You can get multiple options such as keyword difficulty, trend, the keyword’s intent, CPC, related keywords, questions related to the keyword, keyword variations, and SERP analysis in the overview section. 

  • Keyword Magic Tool 

You can always leverage the Semrush keyword magic tool to conduct traditional keyword research. Try out the related feature of Semrush’s Keyword magic tool, which can help you find keywords that you would have overlooked otherwise. 

Semrush Keyword Magic Tool


The keyword research tool of Moz is called keyword explorer. It helps you identify and prioritize the ideal target keywords for your business. 

You can find keywords to target using a variety of factors, such as their monthly search volume, organic search competition ranking, and click-through rate.

Additionally, Moz offers a unique priority score that combines these aspects and determines a score that represents the amount of potential for that particular keyword.

Moz - Keyword Explorer

Furthermore, it also breaks down SERP analysis by highlighting the websites that rank highest in search engine results for that specific keyword phrase.

And the winner in terms of Keyword Research is

Here the winner is Semrush. With Semrush’s keyword research tool, you can uncover detailed keyword analysis. It evaluates particular SERP keywords, competitive keywords, and the performance of paid keyword searches.

Link Building Tool

Any kind of link-building is something I hate! But it’s a must in business, and your project won’t even succeed without reliable referrals.


Semrush features a bigger link index, giving you more options for backlinks if you spend most of your day focusing on link building.

Moreover, Semrush helps you to research and discover a wide range of backlink sources that are ideal for your website. It lets you engage in outreach and create new links to boost the authority and SEO of your domain. They also have dozens of filters you may apply to discover the backlinks you’re looking for.

 Semrush Link Building

There are several tabs in the backlinks section that can help you find effective backlinks that can actually affect your rankings, including overview (which gives you an idea of the type of a site’s backlinks profile), anchors, backlinks, referring IPs, referring domains, comparison, and indexed pages.


Moz gives you full control. You may evaluate your existing link profile, keep track of your link-building efforts, and find link-building prospects. 

Moreover, Link Explorer analyses your backlinks, top valuable sites, referring domains, and anchor text to help you develop high-quality backlinks that will help you compete and succeed online.

Additionally, in fast and easy Link Tracking Lists, you can set specific goals, monitor your progress, and do analysis.

Technical SEO & Site Audit


Semrush also provides an in-depth site audit. As a result, you will receive a summary of your website’s SEO friendliness.

This software also assists you in detecting technical issues such as Broken links, HTTP status code errors, Page tracking errors etc.

 Semrush Site Audit

It also provides a report on your site’s internal link redistribution. Semrush not only highlights errors but also provides information on what you should get to work on right away.


Moz provides step-by-step instructions for improving your website content. Simply input the term and page combination to receive priority SEO suggestions that may help your rankings.

Moz - Page Optimization

You may also use the page optimization score to prioritize your pages. It also runs real-time audits to improve your page using essential keywords and audits.

And the winner in terms of technical SEO:

When it comes to technical SEO and on-page SEO, Moz and Semrush offer “site audit” capabilities that let you assess how well your website performs. Both services will check for errors on your site during an audit that might harm your search ranking.

PPC and Advertising Research


It evaluates factors like competitors’ marketing approaches and PPC spending from critical perspectives.

For example, you may investigate how much money your rivals spent on advertising and how much traffic they obtained from PPC. This provides you with a clear image before spending money on marketing your website. 

Semrush - PPC Advertising

If you want to go further, you may examine your rivals’ ad expenditure patterns throughout the year to optimize your budget. Semrush also has a market exploration option that gives information on specific topics to draw targeted audiences, industry demographics, and more.


The unique search skills of Moz enable you to conduct highly optimized PPC ads.

For instance, if you want to run PPC advertisements, you can create, add, and manage a list of keywords all in one place.

It provides hundreds of brilliant ideas to assist you in selecting better keywords and ranking among the top competitors. Metrics like search volume estimations might help you select high-quality keywords for your ads.

And the winner in terms of PPC and Advertising Research is

Semrush has a little advantage over Moz due to its ad research and market explorer tool.

Which Tool Has The Best Customer Support?

Semrush offers multiple channels for support, such as live chat, phone, and email. Whereas Moz only provides email support. However, they also have a community and forum.

Pros & Cons

Here are a few pros and cons for Semrush and Moz.

Pros of Semrush

  • Semrush has practically every feature needed for SEO, from keyword research to backlink analysis.
  • Semrush is an Award-winning Seo toolkit.
  • Semrush provides a wealth of data, but its interface is organized logically, and graphs & data visualizations make it simple to analyze the metrics it offers.
  • You can easily follow the instructions provided by its site auditing tool on how to make changes to your site’s technical SEO and on-page SEO.
  • Provides deep and detailed keyword research and allows you to select the best ones for your niche.

Cons of Semrush:

  • Semrush offers data for only one search engine, i.e., Google.
  • Premium Integration / Consulting Services.
  • You must enter your credit card details to use its free trial.
  • Many Semrush users have expressed disappointment with inaccurate information regarding ad spending, exports, and other issues.

Pros of Moz:

  • Moz provides a special spam score feature to minimize spam links.
  • This Seo tool provides a variety of SERP analyses.
  • Moz has an excellent community and forum to get any queries answered.

Cons of Moz:

  • Compared to the Moz dashboard, Semrush offers more insightful information.
  • Moz does not provide a user-friendly interface.

Pricing: Semrush Vs Moz

Here are the pricing comparison between Semrush and Moz.

Semrush Pricing:

Semrush has different plans for specific use cases, and you may choose which one you want to start with. You can also save a few bucks on Semrush with our exclusive Semrush coupon here.

Semrush - Pricing
  • Pro plan: This plan is ideal for beginners and startups and will cost you $119.95 monthly. The Pro plan offers 5 projects, 10,000 results per report, and 500 keywords to track.
  • Guru plan: You will get this plan at $229.95 per month. This plan is best suited for mid-size businesses and agencies. Guru plan offers 15 projects, 30,000 results per report, and 1500 keywords to track.
  • Business plan: The business plan is best for enterprises and large agencies. You can buy this plan at $449.95 per month.  The business plan offers 40 projects, 50,000 results per report, and 5000 keywords to track.
  • Custom Plan: If in case, you are not satisfied with the plans mentioned above, you can always contact their sales team to discuss a custom plan according to your requirements.

Moz Pricing:

Moz offers 4 different pricing plans:

Standard: Standard plan will cost you $99 per month. If you are a beginner, you can opt for this plan.

Medium: Get this Medium plan at $149 per month. This plan will provide full access to its keyword research tools.

Large: This plan is ideal for agencies and businesses. Purchase this Large plan of Moz at just $249 per month.

Premium: You will get this plan at $599 per month. You can choose this plan if you are a big business or marketing agency.

Ease of Use:

Every software, online tool, or service must have an easy-to-use user interface. 

For example, you might have the best software available to you, but if you don’t know how to use it, it’s completely useless.

Semrush is highly user-friendly and accessible compared to other leading SEO tools, even for individuals unfamiliar with SEO best practices. 

Every section of Semrush is organized logically and clearly, with the assistance of useful visualizations that make the data more engaging.

The user interface of Moz is quite basic. Although there are many tabs to choose from and go through to find different features, it can be time-consuming to export data and sort through the figures.

In a nutshell, Moz is a little more difficult to use than Semrush, which is more user-friendly.

Semrush vs Moz: Key Differences

Here are the key differences between Semrush and Moz.

  • In the basic plan of Semrush, you can add up to 5 projects and track up to 500 keywords for ranking, whereas Moz’s basic plan allows you to add only three projects and track 300 keywords.
  • Moz allows you to add up to 5 users to your account on its most expensive plan, whereas Semrush offers only one user seat in all their plans. To add additional users on Semrush, you need to pay $45/mo/user, $80/mo/user, and $100/mo/user depending on your chosen plan.
  • Semrush adds features and updates the existing ones regularly, whereas Moz rarely does it.
  • For one price, you get access to more than 50 tools on Semrush, whereas Moz offers only 6-7 tools.
  • You can use Semrush for SEO, marketing, and advertising purposes, whereas you can use Moz only for SEO.

Related Read:

Final Verdict: Semrush vs Moz (2023)

Knowing that both Semrush and Moz are excellent SEO tools makes it difficult to choose just one. Both tools offer unique functionalities and different pricing plans.

The best thing about Semrush is that users can make their own customized plans if they don’t like any of the plans they provide.

As per my analysis, Moz is recommended for small company owners or startups because of its unique features. But, if you’re a blogger or digital marketer, Semrush may help you increase your search traffic.

Furthermore, Semrush has unique dashboards with a plethora of functionality and an easy-to-use interface.

In comparison, Moz lacks the flexibility of use and dashboard features if we consider a large business owner, digital marketer, or any individual’s perspective for the content to rank on search engines.

In short, Semrush outperforms Moz in terms of functionality, including site audits and a CRM-style strategy to link outreach, and wins the competition for the best SEO tool in the industry. 

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