9 Best Semrush Alternatives Of 2023 (The Ultimate List)

Best Semrush Alternatives - DemandSage

Are you in search of a better alternative to Semrush? If that’s the case, then you’ve landed on the right page. Because we have curated a handpicked list of the best Semrush alternatives that you can try.

Semrush is an all-in-one tool that offers SMM, SEO, and SEM features. With Semrush, you can do intensive keyword research, comprehensive competitor analysis, link building, manage your advertising campaigns, and so on. 

By the way, Semrush is the #1 recommendation in our top-notch SEO tools list as of now.

We at DemandSage also use Semrush for keyword research purposes, and we have also partnered with Semrush to offer our visitors an exclusive Semrush 30-day free trial. If you haven’t tried Semrush yourself, we suggest you try it before looking for its alternatives.

If you have already tried Semrush and are unhappy with it, don’t worry; we have just the thing for you. We have prepared a list of the seven best Semrush alternatives that you can try. We have compared all these tools based on their features, pricing, etc.

So without wasting any more time, let’s get into the list.

Top 9 Semrush Alternatives: In A Nutshell (2023)

Here is the list of the nine best Semrush alternatives you should try.

Sr. No.AlternativesPricingFree Trial/Plan
1.Ahrefs $99/month
4.SEO Powersuite$299/lifetime
5.Surfer SEO $49/month
6.Mangools $49/month
8.SE Ranking$31.20/month
9.Moz Pro$99/month

1. Ahrefs

Ahrefs is the best alternative to Semrush, and it is a much better tool than Semrush. Because it offers more features than Semrush, and it also has an easy-to-use interface. Whereas in Semrush, it can be challenging for beginners to understand the functions of Semrush fully. Ahrefs also has a vast backlinks database, which can help you in link building for your website. The dashboard of Ahrefs is really easy-to-understand even for a beginner.

Semrush Alternatives  - Ahrefs

On the dashboard, you can see all the features of Ahrefs, such as SEO analyzer, domain comparison, batch analysis, broken link checker, backlinks analysis, content gap, domain authority checker, etc. To conduct keyword research, you only need to enter the target keyword in the search box, and it will fetch the data from all the search engines for that exact keyword. The only thing Semrush is better at than Ahrefs is that it offers a complete marketing toolkit. It can also help you with eCommerce SEO for finding product trends, and insights.

Key Features:

  • SEO Tool Bar (Firefox & Chrome Extension)
  • Keywords Explorer
  • Site Explorer
  • Complete Site Audit Feature
  • Content Explorer
  • Rank Tracker
  • Free Video Courses
  • Beginner’s Guide To SEO
  • Backlink Checker
  • Free Amazon Keyword Tool

Pricing: There are four pricing options on Ahrefs. The Lite plan costs $99/mo or $83/mo annually. The Standard plan costs $199/mo or $166/mo annually. The Advanced plan costs $399/mo or $333/mo annually. The Enterprise plan costs $999/mo or $833/mo annually. They also offer a 48-hour money-back guarantee. You can also explore whether Ahrefs offers any free trial or not.

2. Serpstat

If you want an affordable Semrush alternative, Serpstat is the best option. This tool offers over 30 marketing and SEO tools that can help you quickly take your business to the next level. It offers all the SEO modules that Semrush offers, such as SERP analysis, competitor research, backlink analysis, keyword research, etc. The keyword database of Serpstat includes over 5 billion keywords from all over the world.

Semrush Alternatives  - Serpstat

Serpstat’s database is smaller than Semrush’s, but it is a budget-friendly option that is good for beginners. It also offers a free plugin that can help you analyze your competitors’ websites on the go. You get many SEO analyses such as domain analysis, On-page SEO analysis, and page analysis in just a single click. It also offers limited access to all the features for free.

Key Features:

  • Keyword Research Tool
  • Batch Analysis of Domains and Keywords
  • Competitor Analysis Tool
  • Rank Tracking Tool
  • Keyword Trends
  • Site Audit Tool
  • Analysis of Contextual Advertising
  • Search Volume Crawling
  • Keyword Clustering
  • Custom Reports

Pricing: Serpstat offers four different pricing options. The Lite plan costs $69/mo or $55/mo annually. The Standard plan costs $149/mo or $119/mo annually. The Advanced plan costs $299/mo or $239/mo annually. The Enterprise plan costs $499/mo or $399/mo annually. Long-term plans are based on validity, such as 24 months, 36 months, and 60 months.

3. SpyFu

SpyFu is another good alternative to Semrush. This tool is best known for its backlink analysis, PPC research, keyword research, rank tracker, SERP checker, domain comparison, marketing reports, etc. As its name suggests, this tool is best for spying on your competitors. You can do extensive keyword research with this tool and find the missing opportunities for your websites. You can also find hidden money keywords that your competitors are using to generate revenue.

SpyFu - Overview

With its PPC research module, you can find PPC keywords that your competitors are using for PPC advertising. You can also analyze the backlinks of your websites and find out which backlinks are suitable for your website or which backlinks are hurting your website. They also introduced a new feature recently called Adwords Template. You can directly download the Adwords templates and upload them to your Adwords account using this feature.

Key Features:

  • Track Your Keyword Rankings
  • Monitor PPC Competitors
  • Spy On Your SEO Competition
  • Complete Keyword Ranking History
  • Keyword Research Tools
  • PPC and SEO SERP Analysis
  • Google Keyword Tool Alternatives
  • Check Competitor Backlinks By Keyword
  • Google Ads Advisor
  • White Label Reports

Pricing: SpyFu offers two pricing options. The Basic plan costs $39/mo or $33/mo annually. The Profession plan costs $79/mo or $58/mo annually. A limited-time offer is going on SpyFu, where you can get the basic plan at just $9/mo or $8/mo annually and the professional plan at just $49/mo or $37/mo annually. This discount will apply until you cancel the subscription to SpyFu.

4. SEO Powersuite

The next best Semrush alternative in our list is SEO Powersuite. It is an all-in-one SEO tool that gives you access to features like site audits, keyword research, backlink analysis, rank tracker, etc. SEO Powersuite is a combination of four different tools: Rank Tracker, Website Auditor, Link Assistant, and SEO SpyGlass. To help you manage your website’s SEO, SEO Powersuite offers desktop apps for Windows and Mac.

SEO Powersuite

SEO Powersuite is a tough competitor of Semrush because it gives all the SEO tools at an affordable price. All the data this tool provides is based on all the search engines. The best part about this tool is that it also has a free plan with no validity. This plan is best for those who are just a beginner in this SEO industry.

Key Features:

  • One-stop SEO Software
  • Quality Link Building & Management
  • Custom SEO Solutions
  • Branded SEO Reports
  • Anti-penalty Site Audits
  • Competitor Analysis
  • Automatic Scheduled Report Delivery
  • SEO Powersuite Cloud Services
  • Task Scheduler
  • History of Backlinks & Ranks

Pricing: SEO Powersuite comes with three pricing options. The first one is free of cost and does not have any validity. The Professional plan costs $299/year. The Enterprise plan costs $499/year.

5. Surfer SEO

The next Semrush alternative on our list is Surfer SEO. It is not the complete replacement for Semrush, but it is best for On-page SEO optimization. It is a cloud-based tool that can help you analyze your pages and give you suggestions based on that. It compares your page to the top competitors and shows you the changes you need to make to optimize your page entirely.

Surfer SEO

Surfer SEO comes with features like a content editor, SERP analyzer, keyword research, etc. Both Semrush and Surfer SEO were created to fulfill the exact purpose of optimizing online businesses. Surfer SEO picks the perfect competitors for you and analyzes their pages using over 500 on-page signals. After analyzing it gives you suggestions of the changes, you should make on your page to outrank your competitors. You can also explore a few, Surfer SEO alternatives here.

Key Features:

  • Find The Best Keyword Opportunities
  • Identify Search Intent Of Any Topic
  • Build Outlines In A Few Minutes
  • SEO Content Editor
  • SEO Audit Tool For On-Page
  • Free Keyword Surfer Extension
  • Grow Flow Tool- Surfer’s AI Growth Management Platform
  • Content Editor Extension
  • Free AI Outline Generator
  • Surfer Academy

Pricing: There are three pricing plans available on Surfer SEO. The Basic plan starts at $59/mo or $49/mo annually. The Pro plan starts at $119/mo or $99/mo annually. The Business plan starts at $239/mo or $199/mo annually. They also offer a 7-day money-back guarantee which can be increased up to 30 days.

6. Mangools

Mangools is the best alternative to Semrush for beginners. This tool is best known for its rank tacking, SERP analysis, keyword research, SEO insights & metrics, backlink analysis, etc. The interface of Mangools is straightforward to understand and use. All the tools of Mangools are streamlined in the dashboard so anyone can easily access them. 

Mangools - Overview

It does not have a very complex interface, and even a beginner can start doing keyword research without having any prior experience with the tool. It shows decent keyword recommendations when you conduct keyword research with its keyword research tool. You can easily find the right keywords for your website and track the rankings of your existing pages.

Key Features:

  • KWFinder Tool For Keyword Research
  • SERPChecker For SERP Analysis
  • SERPWatcher For Rank Tracking
  • LinkMiner For Backlink Analysis
  • SiteProfiler For SEO Metrics & Insights
  • SEO Browser Extension
  • SERP Volatility Checker
  • SERP Simulator
  • Multiple Logins
  • 10-Day Free Trial

Pricing: There are three pricing options available on Mangools. The Mangools Basic plan costs $49/mo or $29.90/mo annually. The Mangools Premium plan costs $69/mo or $39.90/mo annually. The Mangools Agency plan costs $129/mo or $79.90/mo annually. They also offer a 48-hours money-back guarantee.

7. Majestic

If you want a Semrush alternative for link building & backlink analysis only, then Majestic is the best option for you. It has the biggest backlink database that can quickly help you improve the SEO of your pages and outrank your competitors. The site explorer feature provides every single detail that can help you improve your pages. The backlink profile of Majestic is much better than Semrush’s.

Majestic - Overview

You can also see other essential metrics on this tool, such as trust flow and citation flow. It also comes with two index options: Historical and Fresh Index. To help you get the backlinks data on the go, Majestic offers Firefox and Chrome extensions. You can also compare up to 10 domains side-by-side with this tool.

Key Features:

  • Bulk Backlink Checker
  • URL Submitter
  • Keyword Checker & Generator
  • Flow Metric History
  • Domain Comparison
  • Neighbourhood Checker
  • Search Explorer
  • Custom Reports
  • API Keys
  • Link Profile Fight

Pricing: Majestic offers three pricing options. The Lite plan costs $49.99/mo or $41.67/mo annually. The Pro plan costs $99.99/mo or $83.33/mo annually. The API plan costs $399.99/mo or $333.33/mo annually. They also offer a 7-day money-back guarantee on the lite and pro plans.

8. SE Ranking

If you want an alternative to Semrush, which is balanced between features and affordability, then SE Ranking is the right choice for you. It gives you everything you will need for SEO, such as a SERP analyzer, backlink checker, keyword explorer tool, on-page SEO checker, content editor, keyword grouper, white label feature, etc. Similar to Semrush, SE Ranking also has a huge backlinks & keywords database. But it is much more affordable than Semrush, which is the best part about it.


SE Ranking is also famous for its rank tracker tool, and it is considered to be one of the best in the market. You can use this tool to check your keywords’ progress over time and check if your efforts are working or not. SE Ranking’s keyword research tool is not as good as Semrush’s. It may not show any search volume of low-volume keywords, which is a big downside to it.

Key Features:

  • Keyword Rank Tracker
  • Complete Website Audit In Two Minutes
  • On-Page SEO Checker
  • Backlink Tracking Tool
  • Keyword Grouper
  • Keyword Research & Suggestions Tool
  • Webpage Monitor
  • Backlink Checker
  • SEO Reporting Tools
  • Content Marketing Tool

Pricing: SE Ranking offers a 14-day free trial. It has three different pricing options, the essential plan costs $39/mo or $31.20/mo paid annually, the pro plan costs $89/mo or $71.20/mo paid annually, and the business plan costs $189/mo or $151.20/mo paid annually.

9. Moz Pro

Moz was founded as an SEO blog back in 2004, and after some time, the founders launched a full-blown SEO tool with the same name offering solutions to many SEO problems. Now you can track your keywords’ rankings, audit your websites, optimize your pages, find backlink opportunities, create custom reports, and do keyword research with Moz’s SEO tools. These tools give you reliable metrics that you can use to improve the SEO of your website.


Moz also offers a few free SEO tools such as competitor research, domain analysis, keyword explorer, MozBar, MozCast, link explorer, and my online presence. Moz also offers a Chrome Extension, which allows you to analyze pages, highlight links, see keywords, backlinks of the page, and page & domain authority of the page when you visit any page on the web. With Moz Pro, you can also track the rankings of your keywords across different search engines.

Key Features:

  • Track Your Website & Compare with competitors Using Campaign Option
  • Keyword Rank Tracker across Multiple Search Engines
  • On-Demand Crawls
  • Performance Metrics
  • Import Keyword Lists
  • Keyword Explorer Tool
  • Backlink Analysis
  • On-Page Grader
  • Create Branded Reports
  • Check Mobile Rankings

Pricing: You can try Moz Pro with its 30-day free trial. There are four pricing options available for Moz Pro. The standard plan starts at $99 or $79/mo when you pay yearly, the medium plan starts at $179/mo or $143/mo when you pay yearly, the large plan starts at $299/mo or $239/mo when you pay yearly, and the premium plan starts at $599/mo or $479/mo when you pay yearly.

Conclusion: Which is The Best Semrush Alternative In 2023?

So this is our list of the best Semrush alternatives, and now the only question remains: Which one is best for you?

Ahrefs is the best replacement for Semrush. It is also a better tool than Semrush because of its easy-to-use interface; even beginners can start using it without prior experience. If you want an affordable option, you can choose between SpyFu or Serpstat. If you want an alternative for On-page optimization and keyword research, then Surfer SEO can also be a good choice.

We hope you can decide which tool is right for you with our list of Semrush Alternatives. Let us know your thoughts on these tools in the comment section below.

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