10 Best Semrush Alternatives & Competitors of 2024

If you are in search of the top Semrush alternatives, your quest ends here.

The Semrush toolkit is used by our DemandSage team on a daily basis. From finding the right keywords to conducting competitor research, we use the Semrush SEO toolkit religiously.

Since I have been using the platform for over 5 years, I’m here to make the verdict on — the right Semrush alternatives. 

My suggestion as an SEO & Content Head at DemandSage: I use a plethora of SEO tools for tasks like keyword research, backlinks audit, rank tracking, and some other miscellaneous tasks. Semrush is a reliable toolkit in many terms like — pricing, data accuracy, and ease of use.  If you haven’t tried Semrush so far —  I suggest trying the toolkit for 14 days free. 

Anyway, there are tons of Semrush alternatives in the market, and I have tested and reviewed a few of them with similar features. Compare and find the best one that suits your budget and SEO requirements. 

So, without wasting any more time, let’s get on the list.

Top 10 Semrush Alternatives: In A Nutshell (2024)

Here is the list of the 10 best Semrush alternatives you should try.

S.No.Semrush AlternativesPriceBest For
1.Ahrefs$99/month All-in-one SEO needs
2.Serpstat$59/month Budget-friendly digital marketers
3.SpyFu$39/monthIn-depth competitor research
4.SEO Powersuite$299/yearSitemap generation and website audit 
5.Surfer SEO$59/monthContent creation, generating organic traffic
6.Mangools$29/monthBloggers, SMBs, and affiliate marketers
7.Majestic$49.99/monthLink building and backlink analysis
8.SE Ranking$55/monthImproving online visibility 
9.Moz Pro$79/monthSEO practices in multiple search engines
10.Ubersuggest $12/month Affordable keyword research tools

1. Ahrefs

Ahrefs is one of the well-known SEO toolkits with solid tools like — site explorer, keyword research, backlinks audit, site audit, and so on. 

Compared to Semrush, it doesn’t offer as many tools as Semrush does. However, Ahrefs is a good fit for — backlinks analysis, content gaps, keyword research, and site audit. 

Ahrefs has a beginner-friendly interface. On the other hand, Semrush has a learning curve and a smaller backlink database.

Semrush Alternatives  - Ahrefs

To conduct keyword research, you only need to enter the target keyword in the search box, and it will fetch the data from all the search engines for that exact keyword. The only thing Semrush is better at than Ahrefs is that it offers a complete marketing toolkit. It can also help you with eCommerce SEO for finding product trends, and insights.

Key Features:

  • Helps users find keywords, organic traffic, and search volume with the Keyword Explorer
  • The backlink checker spans genuine and spammy links from websites
  • Compare your websites with your competitors
  • Free access to the Webmaster’s tools
  • Shows historical rankings over time

Pricing: Ahrefs pricing starts at $99/month. Paying annually will give access to an additional two months. There are rumors of Ahrefs offering a free trial. Know the truth here

User Reviews:

Note: Our team has compared Semrush vs Ahrefs using their tools side by side. Find out which tool is superior. 

2. Serpstat

Looking for an all-in-one solution like Semrush at an affordable range? Check out Serpstat. This tool offers over 30 marketing and SEO tools that can help you quickly take your business to the next level.

It offers all the SEO modules that Semrush offers, such as SERP analysis, competitor research, backlink analysis, keyword research, etc. 

Semrush Alternatives  - Serpstat

Serpstat’s database is not as extensive as Semrush’s, but it still offers a volume of 7.3 billion keywords. It also offers a free plugin that can help you analyze your competitors’ websites on the go. 

You get many SEO features, such as domain analysis, On-page SEO analysis, and page analysis, in just a single click. It also offers limited access to all the features for free.

Key Features:

  • Keyword Research Tool
  • Batch Analysis of Domains and Keywords
  • Competitor Analysis Tool
  • Rank Tracking Tool
  • Keyword Trends
  • Site Audit Tool
  • Analysis of Contextual Advertising
  • Search Volume Crawling
  • Keyword Clustering
  • Custom Reports

Pricing: Serpstat offers 4 pricing plans starting from $59/month. Users can choose Individual and Team plans for a 7-day free trial. 

User Reviews:

3. SpyFu

SpyFu is another good alternative to Semrush. As the name suggests, this tool is best for spying on your competitors. You can do extensive keyword research with this tool and find the missing opportunities for your websites. 

Apart from that, SpyFu is also popular for its backlink analysis, PPC research, keyword research, rank tracker, SERP checker, domain comparison, marketing reports, etc. 

SpyFu - Overview

With its PPC research module, you can find PPC keywords that your competitors are using for PPC advertising. You can also analyze the backlinks of your websites and find out which backlinks are suitable for your website or which backlinks are hurting your website. They also introduced a new feature recently called Adwords Template. You can directly download the Adwords templates and upload them to your Adwords account using this feature.

Our comprehensive SpyFu vs Semrush comparison will help you pick between these two popular SEO platforms. 

Key Features:

  • Track Your Keyword Rankings
  • Monitor PPC Competitors
  • Spy On Your SEO Competition
  • Complete Keyword Ranking History
  • Keyword Research Tools
  • PPC and SEO SERP Analysis
  • Google Keyword Tool Alternatives
  • Check Competitor Backlinks By Keyword
  • Google Ads Advisor
  • White Label Reports

Pricing: SpyFu has two pricing plans: Basic and Professional. The Basic plan costs $39/month, whereas the Professional plan costs $79/month. There’s no free trial, but they offer a risk-free 30-day money-back guarantee. 

User Reviews:

4. SEO Powersuite

The next alternative in our list is SEO Powersuite. The platform is an SEO powerhouse that provides features like site audits, keyword research, backlink analysis, and rank tracking.

SEO Powersuite is a combination of four different tools: Rank Tracker, Website Auditor, Link Assistant, and SEO SpyGlass. These tools aspect almost every technical SEO need. To help you manage your website’s SEO, the platform offers desktop apps for Windows and Mac.

SEO Powersuite

SEO Powersuite is a tough competitor of Semrush because it gives all the SEO tools at an affordable price. All the data this tool provides is based on all the search engines. The best part about this tool is that it also has a free plan.

Key Features:

  • One-stop SEO Software
  • Quality Link Building & Management
  • Custom SEO Solutions
  • Branded SEO Reports
  • Anti-penalty Site Audits
  • Competitor Analysis
  • Automatic Scheduled Report Delivery
  • SEO Powersuite Cloud Services
  • Task Scheduler
  • History of Backlinks & Ranks

Pricing: SEO Powersuite comes with three pricing options. The first one is free and valid for a lifetime. The Professional and Enterprise plans cost $299/year and $499/year respectively. If the upfront cost is a bit expensive, check out our exclusive SEO Powersuite discount offer. 

User Reviews:

5. Surfer SEO

Surfer SEO is one of the toughest competitors to Semrush when it comes to honing on-page optimization (content mostly), site audit, and keyword research. It is a cloud-based tool that can help you analyze your pages and give you suggestions based on that. 

It simply compares your page to the top competitors and shows you the changes you need to make to optimize your page entirely to turn the traffic to your website. 

Surfer SEO

Surfer SEO comes with features like a content editor, SERP analyzer, keyword research, etc. Both Semrush and Surfer SEO were created to fulfill the exact purpose of optimizing online businesses. Surfer SEO picks the perfect competitors for you and analyzes their pages using over 500 on-page signals.

New Update on Surfer SEO: Surfer SEO has also launched Surfer AI, which enables you to create content on the go. You can generate content with a click. The toollkit is similar to Semrush’ Content Shake AI. 

Our Demandsage team constantly brings new content ideas using Surfer SEO. Check our overall experience in this in-depth Surfer SEO review

Key Features:

  • Find The Best Keyword Opportunities
  • Identify the Search Intent Of Any Topic
  • Build Outlines In A Few Minutes
  • SEO Content Editor
  • SEO Audit Tool For On-Page
  • Free Keyword Surfer Extension
  • Grow Flow Tool- Surfer’s AI Growth Management Platform
  • Content Editor Extension
  • Free AI Outline Generator
  • Surfer Academy

Pricing: Surfer SEO recently made major changes in its pricing plans due to the addition of a new set of tools in the suite. Now, the basic plan starts at $59/month. However, there’s a 7-day money-back guarantee on all its four plans. 

Also, do check out other Surfer SEO Alternatives and explore other affordable options with similar features to the platform. 

User Reviews:

6. Mangools

Mangools is an effective alternative to Semrush. The tool includes rank tracking, SERP analysis, keyword research, SEO insights & metrics, and backlink analysis. All the tools of Mangools are streamlined in the dashboard so anyone can easily access them.

Mangools - Overview

Unlike Semrush, it does not have a very complex interface, and even a beginner can start doing keyword research without having any prior experience with the tool. 

You get keyword recommendations when you conduct keyword research with its keyword research tool.

However, Mangools misses core features like PPC analysis and social media management, whereas Semrush has these toolkits included. So it is only recommended for small and medium-sized businesses.

Key Features:

  • KWFinder Tool For Keyword Research
  • SERPChecker For SERP Analysis
  • SERPWatcher For Rank Tracking
  • LinkMiner For Backlink Analysis
  • SiteProfiler For SEO Metrics & Insights
  • SEO Browser Extension
  • SERP Volatility Checker
  • SERP Simulator
  • Multiple Logins
  • 10-Day Free Trial

Pricing: Mangools offers four plans catering to different types of users. The Entry plan starts at $29/month. If you pay for any yearly plan upfront, you can get a flat 35% discount on the monthly fee. The free plan requires no credit card, but it has very limited access to advanced tools. 

7. Majestic

If you want a Semrush alternative for link building & backlink analysis only, then Majestic is the best option for you. It has the biggest backlink database that can quickly help you improve the SEO of your pages and outrank your competitors. The site explorer feature provides every single detail that can help you improve your pages. The backlink profile of Majestic is much better than Semrush’s.

Majestic - Overview

You can also see other essential metrics on this tool, such as trust flow and citation flow. It also comes with two index options: Historical and Fresh Index. To help you get the backlinks data on the go, Majestic offers Firefox and Chrome extensions. You can also compare up to 10 domains side-by-side with this tool.

Key Features:

  • Bulk Backlink Checker
  • URL Submitter
  • Keyword Checker & Generator
  • Flow Metric History
  • Domain Comparison
  • Neighbourhood Checker
  • Search Explorer
  • Custom Reports
  • API Keys
  • Link Profile Fight

Pricing: Majestic offers three pricing plans, Lite, Pro, and API, starting at $49.99/month. The API plan is customizable, so the pricing depends on the units you choose. The 7-day money-back guarantee is also included with each plan for new customers. 

8. SE Ranking

SE Ranking is a balanced Semrush alternative in terms of SEO features and affordability. It gives you everything you will need for SEO, such as a SERP analyzer, backlink checker, keyword explorer tool, on-page SEO checker, content editor, keyword grouper, white label feature, etc. 

Similar to Semrush, SE Ranking also has a huge backlinks & keywords database. But the numbers are still undisclosed. 


SE Ranking is also famous for its rank tracker tool, and it is considered to be one of the best in the market. You can use this tool to check your keywords’ progress over time and check if your efforts are working or not. 

However, SE Ranking’s keyword research tool is not as good as Semrush’s. It may not show any search volume of low-volume keywords, which is a big downside to it.

Compare SE Ranking vs Semrush side by side and find out which one is suitable for your SEO needs. 

Key Features:

  • Keyword Rank Tracker
  • Complete Website Audit In Two Minutes
  • On-Page SEO Checker
  • Backlink Tracking Tool
  • Keyword Grouper
  • Keyword Research & Suggestions Tool
  • Webpage Monitor
  • Backlink Checker
  • SEO Reporting Tools
  • Content Marketing Tool

Pricing: SE Ranking offers three pricing plans starting from $55/month. The other two plans are customizable according to the keywords requirement per month. The no-card 14-day free trial is a bonus for new users. 

Note: All the tools included in the software are thoroughly explained in our SE Ranking review. Learn how to use the tool like a pro.

9. Moz Pro

Starting as an SEO blog, Moz quickly emerged as the full SEO suite and one of the top competitors to Semrush. 

Now, you can track your keywords’ rankings, audit your websites, optimize your pages, find backlink opportunities, create custom reports, and do keyword research with Moz’s SEO tools. These tools give you reliable metrics that you can use to improve the SEO of your website.


Moz excels at link-building and outreach through deep competitor analysis and keyword monitoring. It also offers a Chrome Extension, which allows you to analyze pages, highlight links, see keywords, backlinks of the page, and page & domain authority of the page when you visit any page on the web. 

With Moz Pro, you can also track the rankings of your keywords across different search engines. The basic free plan is great for assessing the DA and PA of websites on the SERPs. 

Here’s a detailed comparison of Semrush vs Moz. Find out which one is more suitable for all your SEO needs. 

Key Features:

  • Track Your Website & Compare with Competitors Using Campaign Option
  • Keyword Rank Tracker across Multiple Search Engines
  • On-Demand Crawls
  • Performance Metrics
  • Import Keyword Lists
  • Keyword Explorer Tool
  • Backlink Analysis
  • On-Page Grader
  • Create Branded Reports
  • Check Mobile Rankings

Pricing: There are four pricing options available for Moz Pro. The standard Pro plan starts at $99 or $79/month when you pay yearly. You can try Moz Pro with its 30-day free trial.

10. Ubersuggest

Ubersuggest is a simple SEO tool that doesn’t come with complicated features like PPC, SMM, and more. The creator of this SEO tool is Neil Patel, who is an SEO expert himself.

From just a simple keyword research tool, it changed into a full SEO suite in a very short time. It has a very user-friendly interface, and it is good for analyzing your website and doing keyword research.


Ubersuggest offers features like domain overview, top SEO pages, keyword suggestions, content ideas, and backlink data. It offers simplified information suitable for beginners. That’s what makes Ubersuggest a great alternative to Semrush. 

To know what improvements you need to make on your website, you just need to enter your domain URL in the SEO analyzer, and it will give you suggestions to improve the SEO of your website.

Key Features:

  • SEO Analyzer
  • SEO Audit Report
  • Backlink Checker
  • Domain Overview
  • Top Ranking Pages Of Any Domain
  • Keyword Suggestions
  • Content Ideas
  • In-depth Backlink Data
  • Track keyword rankings
  • SEO Chrome Extension

Pricing: You can use Ubersuggest’s keyword research tool for free. It also offers three pricing options. The individual plan costs $12/month or $120 for a lifetime. The business plan costs $20/month or $200 for a lifetime. The enterprise plan costs $40/month or $400 for a lifetime.

11. SEO Co-Pilot

SEO Copilot is a new software in the SEO market that helps users automate their websites for search engine results. The platform provides tools to build blocks and optimize on-page SEO. Apart from optimizing meta tags and website images, it offers the best practices for Next.JS and React JavaScript. 

 SEO Co-Pilot

Many of its tools on SEO Copilot are AI-driven which makes finding keywords and creating content a breeze. One of their core features is Keyword Spy. With this tool, you can unveil the top keywords and ranking factors of your competitors. 

Compared to Semrush, SEO Copilot doesn’t have a full suite of SEO tools. So it is not recommended for large agencies. However, the tool provides a 14-day free trial. During the free trial, you can optimize up to ten pages which is worth $1000.

Key Features:

  • AI-assisted on-page features
  • Niche finder
  • Keyword Spy for competitor research
  • Easy AI content creation tools
  • Affiliate Program 

Pricing: SEO Copilot offers a single plan that costs $54/month. Users can get the free trial without any credit card requirement. 

12. Morningscore.io

Like Semrush, Morningscore is an all-in-one suite that covers every aspect of SEO for digital marketers. What I like the most is that it provides access to the tools and gathers their data in one place, so you don’t have to juggle between different tools. 


As soon as you sign up with Morningscore, the onboarding assistant will help you use the tools for maximum output. The health score tab quickly evaluates the on-page and off-page errors of your and your competitors’ websites. 

The only downside of Morningscore is its limitations on keyword research with the basic plans. However, if you go for the Pro or Premium plan, you will get more value and limitations compared to Semrush. 

Key Features:

  • Keyword management
  • Link scanner and website scanner
  • Website health check
  • Daily SEO reports
  • Ecommerce and marketing tools
  • Set customized SEO missions for your websites

Pricing: Morningscore offers four plans ranging from $49/month to $259/month. Every plan has different accessibility and limitations to the included features. They also offer a free 14-day trial of their basic plan. 

13. Screaming Frog

Based in the UK, Screaming Frog is a remarkable Semrush alternative that specializes in multiple SEO toolkits. Due to the outdated and complex interface, this platform is not the best pick for beginners. 

Screaming Frog

However, Screaming Frog’s data quality and insights are on par with Semrush. The advanced crawling and reporting tools from the platform are one of their USPs. 

The SEO Spider tool flexibly crawls small and large websites to find broken links and temporary/permanent redirects in real-time. They also offer a free plan that includes plenty of SEO tools and crawl limits for beginners. 

Key Features:

  • Crawl staging websites
  • Website audits
  • XML Sitemap Generator 
  • Locate orphaned pages
  • Search console integration 
  • Custom robots.txt

Pricing: Screaming Frog offers the only plan at $259/year for a single-user license. Purchasing up to 5 licenses at once can give a flat $50 discount. 

Which is the best Semrush alternative to choose?

So, this is the end of the list of my best Semrush alternatives. All the tools are tested and reviewed thoroughly, so all of them are capable enough to bear your specific SEO requirements. 

If you still having difficulty choosing a tool, here are my quick recommendations:

  • Ahrefs: In-depth keyword research and backlink analysis 
  • SpyFu: Accurate data on competitor research. 
  • SE Ranking: Beginner-friendly solutions to get organic traffic
  • Surfer SEO: Best for creating SEO-optimized content.
  • Ubersuggest: Access to major SEO tools at cheaper plans

Almost all the tools have a free trial or money-back guarantee on their paid plans. So, it is recommended to try the tools through these offers to assess their services and SEO capabilities. 

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