Are you looking to learn from the Top SEO Experts In The World and take your online presence to the next level? We’ve got you covered!
In this article, we’ve shared a list of 15 SEO experts you should follow, including big names like Brian Dean, Rand Fishkin, Matt Diggity, and more.
These professionals have years of experience and proven strategies to help you succeed in the ever-changing world of SEO. Whether you’re a beginner or looking to fine-tune your skills, this list will guide you to the best in the industry!
List of Top 15 SEO Experts In 2024 (Worldwide)
Here is the list of the top 15 SEO experts you should consider following.
1. Brian Dean
Founded — Backlinko, ExplodingTopics
Brian Dean is a famous name in the SEO industry because he is the founder of Backlinko. It is a link-building strategy training tool. He is listed at the top of Forbes’ article on “Top Blog To Follow.” In his blog, he shares his insights on the best digital marketing strategies that can help you improve the ranking of your website.
He has already helped many businesses in boosting their website traffic. If you are just starting out in this SEO industry, then his blog can be beneficial for you. He believes that all online marketers should ace the art of link building so that their websites can get better results. Brian Dean has multiple free courses on Semrush Academy, which you can access right now to gain valuable insights.
2. Rand Fishkin
Rand Fishkin is the founder of the esteemed SEO tool called Moz. He was the CEO of Moz between 2004-2014. After that, he stepped down as CEO, and now he is a member of the company and helping digital marketers learn everything related to SEO. Rand has a total of 20 years of experience in SEO.
You can learn a lot of things from him, whether it is related to on-page or off-page. He also co-founded a company called Sparktoro, and he is currently acting as CEO of this company. Moz is still known as one of the best authoritative resources in the SEO industry. He also wrote a book called “Lost and Founder: A Painfully Honest Guide To The Startup World.”
3. Neil Patel
Founder — Hello Bar, Crazy Egg, and Neil Patel,
He is the founder of Hello Bar, Crazy Egg, Quick Sprout, and KISSmetrics. He is an entrepreneur, SEO expert, influencer, investor, and he has already co-founded many successful businesses. If you are in marketing, then you must have heard his name because he has built multiple million-dollar businesses.
He is helping beginner, professional, and expert digital marketers through his blog neilpatel.com. He has accomplished a lot in the SEO industry. He is in the top 10 list of best marketers worldwide of Forbes, NYT best-selling author, and top 100 entrepreneurs under 30.
4. Danny Sullivan
Founder — Third Door Media
Danny Sullivan is the founding editor of Search Engine Land, and he has co-founded Third Door Media as well. Search Engine Land focuses on providing the best SEO techniques. He has worked for 21 years as a chief content officer in Third Door Media. After retiring from Third Door Media, he became a public liaison of search for Google.
Now he focuses his time on connecting the general public with SEO employees of Google. You can follow his blogs to get incredible insights into SEO. Many SEO experts have also recognized his work and praised him for that. He also conducts events at MarTech and Search Marketing Expo.
5. Matt Diggity
Founder — The Search Initiative, Diggity Marketing, and Leadspring LLC
Matt Diggity is the founder of The Search Initiative, Diggity Marketing, Affiliate Builders, Leadspring LLC, The Chang Mai SEO Conference, and The Affiliate Lab which is one of the best affiliate marketing courses. He is one of the best affiliate marketers worldwide. He is an SEO expert who teaches everything related to SEO in his online course, the Affiliate Lab.
You can get SEO coaching from him and learn how you can better SEO results. No matter what level of SEO experience you have, he can help you gain more SEO knowledge. He helps you in preparing for upcoming Google updates so that your website doesn’t get hit in the updates. You can quickly learn how you can increase your website’s traffic from Matt. Check our detailed Affiliate Marketing statistics here.
6. Dave Davies
Founder — Beanstalk Internet Marketing
Dave Davies is the co-founder and CEO of Beanstalk Internet Marketing. He is also known for his technical writing skills and SEO expertise. He shares his insights into SEO in conferences. If you want to read his journals, then visit the Beanstalk or Search Engine Journal. He also contributes to Search Engine Watch and Search Engine Land.
If you want to up your SEO game, then apply his proven techniques. He can help you in bringing more traffic to your websites and improve your SERP rankings. You can learn how you can get better at on-page SEO from Dave.
7. Vanessa Fox
Founder — Keylime Toolbox
Vanessa Fox is known for her contribution to Google’s Webmaster Central, which is a search engine tool that teaches about indexing and Crawling. She is now the CEO of Keylime Toolbox, and before that, she founded Nine by blue, a search analytics firm. Keylime Toolbox is a company that offers SEO tools that can help you increase your website’s traffic.
She also wrote a book called “Marketing in the Age of Google,” which is a must-read for all business owners who want to grow their businesses. She uses her past experience with Google to provide key insights into SEO. You can read her Keylime Toolbox blog to know more about SEO.
8. Aaron Wall
Founder — SEOBook
Aaron Wall is the sole founder of SEOBook, which is an SEO website. This website offers an SEO training program that offers you over 100 different custom training modules, exclusive premium tools, a private forum, and more. He launched this website back in 2003, and it is one of the oldest SEO websites that keeps up with all the SEO trends.
With his affordable learning program, you can learn the ins and outs of SEO and implement his techniques to improve your website’s SEO. He also manages his blog, where he shares actionable insights into SEO. You can also follow him on Twitter to get connected with him.
9. Matt Cutts
Matt Cutts is the administrator at United States Digital Service, and before that, he was the head of Google’s Webspam Team. He is an American Software Engineer who is known for his SEO tips & tricks. If you want to stay updated with SEO news & information, then you need to follow Matt Cutts.
He is also known as one of the best influential web celebs, and he can be your go-to guy for SEO. He has shared his years of experience in hundreds of videos that are helping business owners improve their search rankings.
10. Barry Schwartz
Founder — RustryBrick
Similar to Search Engine Land and Moz, there is one other trustworthy SEO blog on the internet called Search Engine Roundtable, and Barry Schwartz is the founder. He is the news editor of Search Engine Land and also contributes to Marketing Land. He is also CEO of RustryBrick, which is a custom web development company.
He is contributing through various roles still; he is sharing his insights into SEO in his blog as well. He has been working in the SEO industry for over a decade now.
11. Eric Enge
He is the founder of Stone Temple Consulting, and he was also the CEO of the company at the time when it was acquired by Perficient in 2018. Now his company works under Perficient, providing the same services that they used to. Eric Enge is considered one of the top SEO experts because of his digital marketing services and white-hat SEO techniques.
He has also shared his SEO expertise on the SearchEngineLand and Moz blogs. He has also written a few columns for SearchEngineWatch, CopyBlogger, Forbes, and so on. He also contributes to Perficient’s blogs.
12. Lily Ray
• Background: Senior Director of SEO & Head of Organic Research at Amsive Digital.
• Specialty: E-A-T (Expertise, Authoritativeness, Trustworthiness), algorithm updates.
• Notable Work: Frequent speaker and contributor on E-A-T and its impact on SEO.
13. Cyrus Shepard
• Background: Formerly of Moz, now runs his own SEO consulting firm, Zyppy.
• Specialty: On-page SEO, SEO strategy, and content optimization.
• Notable Work: Contributor to SEO thought leadership through blogs and industry conferences.
14. Marie Haynes
• Background: Founder of Marie Haynes Consulting, focusing on helping businesses with Google penalty recovery.
• Specialty: Google penalties, algorithm updates, and link audits.
• Notable Work: Known for expertise in Google’s quality algorithms and recovering websites from penalties.
15. Steve Toth
• Background: SEO expert, founder of SEO Notebook, an educational resource for SEO strategies.
• Specialty: SEO strategy, content optimization, actionable SEO tactics.
• Notable Work: SEO Notebook, a go-to resource for SEO professionals looking for advanced strategies.
Steve Toth is recognized for his practical, actionable SEO advice and his contributions through SEO Notebook, which has become a valuable resource for many in the SEO community.
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