10 Best SimilarWeb Alternatives & Competitors Of 2025

While SimilarWeb is a competitive & great SEO tool, it may not be the right fit for everyone. Its pricing or limitations can be a major factor for you to explore SimilarWeb alternatives and competitors. 

Whether you’re looking for better traffic analysis, deeper competitor insights, or a more budget-friendly option, plenty of tools can get the job done. 

At Demandsage, we test each SEO tool based on its features, value for money, etc. And, this list contains our round-up 10 best alternatives to SimilarWeb that are tailored to different needs and offer value for money.

Overview: Best SimilarWeb Alternatives

The table below highlights the top 10 SimilarWeb alternatives and their USPs, pricing, and ratings. 

SimilarWeb Alternatives	USP	Pricing Starts At	G2 Ratings
Semrush	Balanced software that covers SEO, PPC, social media, & content marketing	$117.33/month	4.5/5
Ahrefs	Vast backlink database with advanced filters	$107.5/month	4.5/5
SE Ranking	Accurate keyword tracking and in-depth competitor analysis	$52.00/month	4.8/5
MOZ	User-friendly interface	$49/month	4.3/5
Serpstat	Most frequently updates the tool for all the latest features	$50/month	4.6/5
Crayon	Dynamic market tracking requiring real-time insights	Custom pricing depending upon the needs	4.6/5
SpyFu	Accuracy in advertising data and spending	$33/month	4.6/5
Search Atlas	AI-powered SEO toolset for content optimization	$99/month	4.8/5
Mangools	Affordable SEO tool for busy people	$14.95/month	4.7/5
SEOmator	Comprehensive on-page and technical analysis	$49/month	3.6/5

Note: All ratings are taken from G2

Let’s start out with a list of 10 Best SimilarWeb alternatives. I have included key features, pros and cons, and pricing with each of the tools below:

1. Semrush

Semrush is a well-known digital marketing platform, popular for its suite of SEO tools for SEO, PPC marketing, content marketing, and competitive research.

With it, you can conduct in-depth research, keyword analysis, backlink tracking, and domain comparison. Semrush offers more features than SimilarWeb, which can be best for SEO professionals.

Plus, its market popularity poses it as a strong alternative to SimilarWeb, thanks to its marketing insights and traffic analytics.

Read the detailed comparison between SimilarWeb Vs Semrush here.

Key features

• Helps find valuable keywords for SEO
• Provides in-depth competitor analysis covering organic and paid search strategies.
• Helps track website’s positing for the target keywords across varying locations.
• Provides content marketing capabilities with data-driven solution
• Offers social media posting and analytics

Pros 

• Semrush offers an all-in-one toolkit under one interface
• Easy-to-use interface
• Offers a free trial and a money-back guarantee
• Responsive customer support
• Provides reliable information for keyword research and backlinks

Cons 

• With the free plan, users can only manage one project
• Does not provide data for worldwide audiences except for the Domain Overview Report.

Semrush Pricing: Semrush plans start at $139.95/month, but you can also claim an extended 14-day free trial as a DemandSage reader with our Semrush coupon.

2. Ahrefs

Ahrefs is another powerful SEO and backlink analysis tool. With it in your arsenal, you can get detailed insights into website traffic, keyword rankings, and content performance.

The platform is popular for its accuracy, the vast breadth of data, and its interface, which is well-sorted. Compared to SimilarWeb, Ahrefs provides a more robust keyword research experience and superior link-building tools.

In my review of Ahrefs, I found Ahrefs to be the most potent SEO toolkit and is a well-respected competitor of SimilarWeb, which is used across industries and digital marketing professions.

Confused between Semrush and Ahrefs? Read our full Semrush Vs Ahrefs review, which will help you arrive at a better decision.

Key features

• Extensive database for backlink analysis
• Keyword research and rank tracking
• Helps identify broken links and duplicate content
• Actionable recommendations to enhance site health
• Competitive domain comparison
• PPC analysis and organic traffic insights

Pros 

• Generous reporting limits on the Standard plan and beyond
• Access to all key tools like keyword research, backlink analysis, and site auditing
• You can audit Core Web Vitals performance easily
• Keyword tracker can be used at the local level (level of your city)
• The interface is available in 14 languages

Cons 

• Offers no free trial
• Daily rank tracking is only available with its ‘Project Boost Max’ add-on.
• No mobile app

Ahrefs Pricing: Ahrefs base plan starts at $129/month or $108/month if billed annually. Currently, Ahrefs does not offer a free trial.

3. SE Ranking

SE ranking is “designed for the pro,” as their official website advertises. It is a versatile SEO and marketing platform that can help you track keyword rank, competitor analysis, and website audits.

It has better content-creating tools plus quality of support than SimilarWeb. Many users also appreciate the ease of use that the SE Ranking provides.

The tool features an easy-to-use interface and is priced reasonably compared to SimilarWeb. SE Ranking can help small and medium-scale businesses looking for software with a not-too-steep pricing structure.

Confused between SE Ranking & Semrush? Read our latest SE Ranking Vs Semrush review for better decision-making.

Key Features:

Pros 

• Affordable pricing compared to competitors
• SMM and automated posting
• Website audit and health check
• Backlink monitoring and insights

Cons 

• Beginners can experience data overload
• Limited advanced features

SE ranking Pricing: The SE Ranking plans start at $65/month and $52/month when billed annually.

4. Moz

Moz is another popular SEO platform that can help you improve your rankings through site audits, keyword research, and backlink analysis.

Moz’s domain authority metric is widely used in the industry to assess the website’s credibility. It has better quality and monitoring features, and Moz’s customer support is much more responsive than that of SimilarWeb.

Plus, Moz offers a 30-day free trial in comparison to Similarweb which only offers a 7-day free trial. Moz can be a perfect platform for a beginner market to learn the ins and outs of a competitive intelligence tool like itself.

Key Features:

• Keyword suggestions and explorer
• Moz AI search intent
• Search Visibility Score
• Competitive Research & SERP Analysis
• On-page Grader & Rank Tracker

Pros 

• Offers a free trial
• Strong rank tracking
• Detailed backlink analysis
• Free educational content
• Local SEO capabilities

Cons 

• Limited keyword database
• No traffic estimates

Moz Pricing: Moz plans start at $49/month and $39/month if you pay annually. Moz also offers a 30-day free trial.

5. Serpstat

Serpstat is an all-in-one platform that offers a wide range of tools and features that can help with content marketing, SEO, and PPC advertising.

Serpstat’s keyword research tools, data collection, reporting and dashboards seem to be better than SimilarWeb’s. It is also cheaper than some of the well-known software on the market, like Semrush and Ahrefs. 

Serpstat is best for startups and growing companies that are looking to gain insights into the industry and optimize their online presence accordingly.

Key Features:

• Keyword Research
• Competitor Analysis
• Site Audit
• Rank Tracker
• AI Content Generation
• Keyword Clustering

Pros 

• Clean user interface
• Quick and helpful support
• The rank tracker is updated daily
• The SEO audit tool is fast and easy to use
• Provides solid PPC Analysis for those in Google Ads

Cons 

• Lacks some accuracy when it comes to SEO research report
• Lacks unique features compared to competitors like Ahrefs and Semrush

Serpstat Pricing: Serpstat base plan starts at $59month and $50/month if billed annually. Serpstat also offers a 7-day free trial.

6. Crayon

Crayon tracks real-time changes in the competitor’s website, content, and marketing strategies.

It offers tools that collect and organize data from competitor’s websites, news articles, customer reviews, and social media.

Crayon has an edge over SimilarWeb when it comes to web tracking, support quality, ease of setup, and data sources.

It offers powerful AI-driven insights that can help companies stay ahead of the competition, making Crayon a strong contender and alternative to SimilarWeb.

Key Features:

• Competitor Monitoring
• Content Creation
• Sales Enablement
• Performance Metrics
• Free Resources

Pros 

• User-Friendly Interface
• Offers keyword rankings to backlink analysis
• Actionable recommendations help you optimize your website effectively
• Detailed analytics give you holistic insights into SEO

Cons 

• No free trial
• New users can experience information overload

Crayon Pricing: Pricing depends on the needs of your competitive intelligence program. All packages include all the features.

7. SpyFu

Spyfu is specifically designed for businesses that want to improve their organic search performance and visibility. 

With it, you can get comprehensive insights and data into your competitor’s SEO strategies, which include both paid and organic search campaigns.

Its historical data, and advertising insights can help you outperform your competition in both paid and organic searches. 

SpyFu also excels in keyword research and setup procedures in comparison to SimilarWeb which makes it a worthy alternative to Similarweb.

Key Features:

• Keyword Research Tools
• SEO Competitor Research
• Social Outreach for Backlinks
• PPC Competitor Research
• PPC Ad Rank Tracker

Pros

• Little to no learning curve
• Offers a free tier for beginners
• Offers both SEO and PPC tools
• Provides detailed insights into potential clients, competitors
• Offers quick access to information for ad campaigns
• RivalFlow AI spots gaps in your content & fills them with better content

Cons 

• Does not offer detailed site audits
• Beginners might find the software expensive

SpyFu pricing: The SpyFu base plan starts at $39/month and $33/month when billed annually. SpyFu offers no free trial.

8. Search Atlas

With SearchAtlas, an AI-powered SEO tool, you can optimize your content, track keywords, and backlink intelligence.

SearchAtlas’s AI-powered SEO tools have an edge over the ones that SimilarWeb provides. While some even draw comparisons with the giants like Ahrefs and Semrush.

It can help businesses analyze competitor’s digital strategies while also improving their own search performance. 

With AI-driven insights and automated recommendations, Search Atlas can be a great alternative to SimilarWeb.

Key Features:

• OTTO SEO
• Keyword Researcher
• Site Auditor
• Backlink Analyzer
• AI Landing Page Builder
• SEO Content Assistant

Pros 

• Interface is intuitive
• AI-generated insights are actually useful
• Allows users to deeply analyze competitor websites
• Provides a good balance between usability and depth.
• Provides in-depth information about backlinks

Cons 

• Lacks reliable support
• Backlink tracking is not as detailed as other competitors

Search Atlas pricing: The base plan starts at $99/month. You can also opt for the 7-day Search Atlas free trial.

9. Mangools

Mangools is a budget-friendly tool popular for its utter simplicity. It brands itself as an “SEO tool for busy people.” 

It comes with five tools: the KWFinder, SERPWatcher, SERPChecker, LinkMiner, and the SiteProfiler, which can help marketers improve their search rankings.

Mangools excels in keyword research when compared to SimilarWeb and, at the same time, provides utter ease of use. Mangools also feels better in terms of data visualization.

Furthermore, Mangools is an excellent alternative to SimilarWeb for SEO professionals, bloggers, and small businesses, boasting an intuitive interface and accurate data.

Key Features:

• Keyword Research
• SERP Analysis
• Rank Tracking
• Backlink Analysis
• SEO Metrics & Insights

Pros 

• User friendly
• Affordable pricing
• A free account does not require a credit card
• Local and Global SERP analysis
• Quick and visually appealing reports

Cons 

• Has limited data compared to the competitors
• Lacks on-site SEO auditing
• No PPC features

Mangools pricing: The base plan starts at $24.50/month and $14.95/month if billed annually. Mangools offers a 10-day free trial.

10. SEOmator

If you are looking for an automated SEO audit tool, SEOmator is the answer. It performs detailed website analysis and can help you detect on-page and technical issues.

You can get detailed reports on SEO performance, backlink health, and competitor benchmarking with it. SEOmator also boasts a better SEO auditing feature than SimilarWeb and outperforms it in terms of Technical SEO capabilities.

With it working behind the scenes, you can easily identify areas for improvement and optimize your digital strategies accordingly to enhance visibility and outperform your competitors.

Key Features:

• Keyword Research
• Rank Tracker
• SEO Audit
• Backlink Explorer
• White Label SEO Audit Reports

Pros 

• 23 essential SEO tools consolidated into one platform
• Provides in-depth reports on on-page analysis
• White-label audit widget can make real-time evaluations simple 
• Offers a lot of data on keywords, backlinks, and competitors
• It can be used for both organic and paid search

Cons 

• Free audit tool sometimes fails to generate the reports
• Lacks customer support

SEOmator pricing: The base plans start at $49/month. SEOmator offers a 7-day free trial.

Key Things To Look For In A SimilarWeb Alternative

SimilarWeb is one of the popular giants in the market, but its high pricing and limited data for some smaller websites can push some users to explore other options in the market.

Before you start exploring the other options, there is something that you need to consider so that you can make a better decision, such as:

1. Data accuracy: Look for tools that rely on multiple sources rather than just sourcing the data from one source. The best alternatives reply on website crawling and user panels with comprehensive data.

2. Affordability: Many tools provide exactly what your business might benefit from without going overboard with a lot of features. Choose the one that does not cost you a lot while also providing sufficient value. You can always switch as your needs evolve.

3. Historical data access: This feature is useful for beginners as well as pros. Going back in time to track data can help you spot trends and shape your decision for the future. The more historical data, the better.

4. Interface simplicity: All beginners and pros like a simple interface. The dashboard should let you access the key metrics at a glance while also letting you take a deep dive into the data within a few easy clicks.

5. Competitive analysis feature: A side-by-side comparison shows you where you stand in the market. Tools that help you identify gaps and ways to fill those should be prioritized more than the others.

6. Export capabilities: This is another feature that is always slept on. The sharing of reports with your team members or clients should be seamless. Scheduled export and API access are two valuable features.

Conclusion: Semrush, Ahrefs & Serpstat Are The Three Best Alternatives To SimilarWeb

While there are various Semrush competitors and alternatives, it’s important to have a detailed look at the features you want and your budget. Our top 3 recommendations are: 

• Semrush: Overall, the best digital marketing tool
• Ahrefs: Comprehensive SEO and digital marketing tool
• Serpstat: Best in terms of affordability 

You can also explore free versions or trials of various tools to see if it’s exactly what you are looking for and find the right tool for your needs. 

Lastly, feel free to drop your recommendations if we missed out on any tool and you want us to test!

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