Who doesn’t like to play video games, especially when it’s Xbox? This popularity of Xbox has resulted in the total sales of 21.8 million units of Xbox Series X and Series S just within three years.
Xbox has become immensely popular, with over 120 million monthly active users worldwide as of 2024.
That’s actually Crazy!
So, ‘How many units of Xbox are sold worldwide?’ and ‘How much revenue did it generate?’. In this article, we will go through all the latest facts and figures about Xbox, including its sales, revenue, and most popular Xbox games.
Xbox Statistics 2024: At a Glance
- Xbox holds 96.87% of the console gaming market share.
- Since its release, the Xbox Series X and Series S have sold over 21 million units worldwide as of 2024.
- Microsoft’s gaming revenue reached $15.47 billion in 2023.
- The monthly active users of Microsoft were recorded to be 120 million as of 2024.
- 68% of the Xbox players in the United States are male.
- The most popular game on Xbox is Call of Duty.
About Xbox
| Founded in | 2001 |
| Headquarters | United States, Washington, Redmond |
| Annual Revenue | $4.76 billion. |
| Market Share | 96.87% (Quarter 3, 2023) |
| Most popular game | Call of Duty |
| Monthly active users | More than 120 million |
Xbox Market Share
- Xbox holds the largest share of the console operating system market worldwide.
Xbox rules 96.87% of the console operating system market share. Playstation holds 3.12% of the market share, followed by Nintendo, which owns just 0.01% of the share.
Here are further details about the market share of console operating systems recorded over the past months.
| Month, Year | Xbox | Play Station | Nintendo |
|---|---|---|---|
| September 2023 | 96.87% | 3.12% | 0.01% |
| August 2023 | 96.96% | 3.03% | 0.01% |
| July 2023 | 96.82% | 3.17% | 0.01% |
| June 2023 | 97.66% | 2.34% | 0% |
| May 2023 | 97.09% | 2.91% | 0% |
| April 2023 | 15.55% | 84.34% | 0.11% |
| March 2023 | 14.85% | 85.06% | 0.08% |
| February 2023 | 13.89% | 86.06% | 0.06% |
| January 2023 | 14.76% | 85.2% | 0.05% |
| December 2022 | 12.79% | 87.15% | 0.06% |
Source: StatCounter.
- Xbox owns 99.04% of the Console Operating System market share in the North American region as of the 3rd quarter of 2023.
Xbox owns the largest market share in the North American region. Over two-thirds of the players in these regions prefer Xbox over PlayStation and Nintendo.
Here are further details about the market share owned by Xbox in different regions of the world.
| Region | Xbox | Play Station | Nintendo |
|---|---|---|---|
| Asia | 33.55% | 66.35% | 0.1% |
| North America | 99.04% | 0.96% | 0% |
| Europe | 59.8% | 40.13% | 0.07% |
| Oceania | 59.89% | 40.02% | 0.09% |
| South America | 71.27% | 28.71% | 0.02% |
| Africa | 51.83% | 48.1% | 0.07% |
Source: StatCounter.
- 99.27% of the Console Operating System Market Share belongs to the United States as of 2023.
Meanwhile, only 0.73% of the Console Operating System players play Playstation in the country, and the share of Nintendo players here is 0.14%.
Here are further details about the market share of Xbox and other consoles recorded in the United States over the past years.
| Year | Xbox | PlayStation | Nintendo |
|---|---|---|---|
| 2022 | 12.16% | 87.7% | 0.14% |
| 2021 | 53.3% | 46.65% | 0.05% |
| 2020 | 57.23% | 42.48% | 0.29% |
| 2019 | 52.64% | 45.47% | 1.89% |
| 2018 | 32.39% | 62.49% | 5.12% |
| 2017 | 55.95% | 40.75% | 3.3% |
| 2016 | 32.9% | 59.81% | 7.29% |
Source: StatCounter, Statista.
Xbox sales statistics
- Xbox Series X and Series S have sold more than 21 million units worldwide as of 2023.
Of these, 3.14 million units were sold in 2023 alone.
Source: Statista.
- 21.8 million Xbox Series X and Series S units have been sold since their launch.
At the same time, 85.73 million units of the Xbox 360 series have been sold to date.
Here are further details about the Xbox series and the units sold since the launch.
| Xbox series | Number of Units sold since the launch |
|---|---|
| Xbox 360 (X360) | 85.73 million |
| Xbox One (XOne) | 51.26 million |
| Xbox (XB) | 24.65 million |
| Xbox Series X/S (XS) | 21.8 million |
- 8.59 million Xbox series X and S video consoles were sold in 2022.
At the same time, 0.01 million units of Xbox One were sold worldwide. Besides, the sales of Xbox 360 stopped in 2018.
In the following table, I have compiled all the details about the number of Xbox units sold worldwide over the past years.
| Year | Xbox 360 | Xbox One | Xbox Series X and Series S |
|---|---|---|---|
| 2022 | – | 0.01 million units | 8.59 million units |
| 2021 | – | 0.11 million units | 8.02 million units |
| 2020 | – | 3.95 million units | 3.06 million units |
| 2019 | – | 6.53 million units | – |
| 2018 | – | 8.79 million units | – |
| 2017 | 0.03 million units | 9.14 million units | – |
| 2016 | 0.25 million units | 9.65 million units | – |
| 2015 | 0.55 million units | 9.05million units | – |
| 2014 | 2.01 million units | 7.64 million units | – |
| 2013 | 6.28 million units | 3.07million units | – |
Source: Statista.
Xbox revenue statistics
- Xbox content and services revenue increased by 3% in 2023.
In the third quarter of 2023, Microsoft revealed that the gaming subscription revenue reached almost $1.5 billion. This was because the company extended the game pass to 40 new countries.
- Xbox gaming revenue declined by 13% from $5.44 billion in 2021 to $4.76 billion in 2022.
The Xbox content and services revenue also declined by 12%. At the same time, the Xbox hardware revenue also declined by 13% compared to the previous year.
Source: Vgchatz.
- The Xbox gaming software’s sales revenue is anticipated to reach $8.54 billion in 2023.
The gaming software generated a sales revenue of 4.79 billion in 2020. The Xbox sales revenue decreased in 2019 and 2020 by over 1 billion.
The following table displays further details of the Xbox revenue recorded over the years:
| Year | Xbox Sales Revenue |
|---|---|
| 2025* | $8,566.6 million |
| 2024* | $8,667.6 million |
| 2023* | $8,549.9 million |
| 2022* | $7,754.3 million |
| 2021* | $6,346.3 million |
| 2020 | $4,793.6 million |
| 2019 | $4,539 million |
| 2018 | $5,791.4 million |
| 2017 | $6,460.7 million |
| 2016 | $6,653 million |
Source: Statista.
- Microsoft gaming revenue reached $16.23 billion in 2022.
The gaming revenue of Microsoft increased by 5.6% compared to the previous year. The revenue in 2021 was recorded to be $15.37 billion.
The company’s gaming revenue includes the revenue generated by the content and services, Xbox hardware, cloud services, game passes, and other subscriptions.
Source: playtoday.
How many people play Xbox?
- Microsoft Xbox has 120 million active users.
The monthly active users of Xbox were recorded to be 100 million in 2020. Meanwhile, in 2019, the number was 65 million.
Here are further details about the active monthly users of Xbox recorded over the years:
| Year | Number of monthly active users |
|---|---|
| 2022 | 120 million |
| 2020 | 100 million |
| 2019 | 65 million |
| 2018 | 57 million |
| 2017 | 53 million |
Source: Statista.
Xbox demographics
- 68% of the Xbox players in the United States are male.
Male players dominate the Xbox Series. Female players make up only 32% of Xbox gamers.
Source: YouGov.
- 36% of the Xbox players are from the age group of 18 to 34 years.
The majority of the users in this age group are working class and can afford an Xbox. Additionally, Most of the users in this age group are from America, Europe, and China, the regions that invest the most in gaming.
- Over half of the Xbox players are white.
55% of the Xbox players are recognised to be white. Considering the purchasing opportunity and other factors, it is no surprise that over half of the Xbox users are Caucasians.
Here are further details about the ethnicity of the Xbox owners.
- White – 55%
- African American – 20%
- Hispanic – 18%
- Asian – 5%
Source: TechPenny
- 56% of the Xbox users are married or in a relationship.
Xbox game statistics
- The most popular game on Xbox is Call of Duty.
Video game lovers consider Call of Duty to be a classic game series. This love for the game can be clearly seen in the booming sales of Xbox.
The other most popular games on Xbox are Grand Theft Auto V, Fortnite, and Minecraft.
Here are further details about the most popular games on Xbox.
| Rank | Most popular game on Xbox |
|---|---|
| 1 | Call of Duty: Modern Warfare II |
| 2 | Grand Theft Auto V |
| 3 | Fortnite |
| 4 | Minecraft |
| 5 | FIFA 23 |
| 6 | Diablo IV |
| 7 | Tom Clancy’s Rainbow Six Siege |
| 8 | Exoprimal |
| 9 | ROBLOX |
| 10 | Rocket League |
Source: Gaming Bible, True Achievements.
Bonus: Check out Fortnite stats and Minecraft statistics to get further insights into the facts and figures of these games.
- More than 100 games are expected to be launched on Xbox in 2023 and 2024.
Xbox officially announced that they will introduce 100 games to Xbox in these two years. Some of the most awaited games on the list include Avowed, Starfield, Cyberpunk 2077, and others.
Source: The Verge.
16.) Electronic Art is the top-performing publisher in Xbox.
20% of the top five Xbox box games are from Electronic Arts. Some of the games EA that made the list are FIFA 23, APEX Legends, and Star Wars.
35% of the active monthly users of FIFA 23 played a great role in making it the leading game publisher.
Source: Newzoo.
Fun facts about Xbox
- Microsoft launched Xbox within 20 months.
It takes years of hard work to launch your product in the market; well, that’s not the case with Microsoft.
The fun part is that the company was able to sell 1.5 million units within two years.
Source: Venture Beat.
- 54.5 million visits are recorded on xbox.com as of the 3rd quarter of 2023.
However, the bounce rate of the visitors is 50.11%. 3.78 pages are visited by a user in a single visit, and the average duration of their visit is 3 min 18 seconds.
Source: Similar Web.
- 22.39% of the Traffic on Xbox.com is received from the United States.
Japan has the second-highest traffic share, accounting for 13.02% of the share.
Source: Similar Web.
- The number of gamers worldwide is expected to be 3.07 billion by the end of 2023.
The Xbox stats reveal that the number of video game players in 2023 will increase by 1.08 billion compared to 2015.
The gaming industry has continuously grown over the past years, and here are further details about the number of gamers recorded over the past years.
- 2.69 billion in 2020
- 2.55 billion in 2019
- 2.42 billion in 2018
- 2.26 billion in 2017
- 2.11 billion in 2016
- 1.99 billion in 2015
- 70.84% of the xbox.com visitors are male, and 29.16% of visitors are female.
Source: Similar web,
- 32.13% of the xbox.com visitors belong to the age group of 25 to 34 years.
At the same time, 31.50% of the visitors are 18 to 24 years old. Only 3% of the visitors are above the age of 65.
Xbox Competitor Stats
The top two competitors of Xbox are PlayStation and Nintendo. Let’s take a detailed look at their statistics.
PlayStation Stats
- Playstation has 108 monthly active users as of 2nd quarter of the year 2023.
- Since 1994, 579.9 million PlayStation consoles are recorded to be sold as of June 2023.
- More than 102.49 million units of PlayStation Lifetime were sold worldwide as of the 3rd quarter of 2023.
Of these, 40.78 million units were sold across North America in the 3rd quarter of 2023. Meanwhile, Europe witnessed sales of 31.09 million PlayStation units.
Here are further details about the number of PlayStation lifetime units sold in different regions around the globe.
- North America: 40.78 million units
- Europe: 31.09 million units
- Japan: 21.59 million units
- Rest of World: 9.04 million units
Source: Statista.
- Over 117 million units of the PlayStation 4 have been sold across the world.
A majority of these PlayStation 4 units have been sold in Europe. The region amounts to the sale of 45.85 million units as of the 3rd quarter of 2023.
Here are further details about the sales of PlayStation 4 recorded in the third quarter of 2023.
- Europe: 45.85 million units
- North America: 38.08 million units
- Japan: 9.64 million units
- Rest of World: 23.52 million units
Source: Statista.
Nintendo Stats
- The net sales by Nintendo are estimated to reach $12.04 billion as of 2023.
The net sales of Nintendo are forecasted to witness a drop of $2 billion as compared to the previous year. In 2022, $14.01 billion was generated in the net sales.
The following table displays the net sales generated by Nintendo worldwide over the past years.
| Year | Net sales of Nintendo |
|---|---|
| 2023 | $12,042 million |
| 2022 | $14,011 million |
| 2021 | $15,990 million |
| 2020 | $12,115 million |
| 2019 | $10,914 million |
| 2018 | $9,959 million |
| 2017 | $4,366 million |
Source: Statista.
- Nintendo has a market cap of $54.389 Billion as of 3rd quarter of 2023.
Source: Macrotrends.
- Nintendo generated $4.5 billion in revenue in the United States by the end of the financial year 2023.
These Nintendo stats prove the United States is one of the largest markets for the console game.
- Nintendo Switch’s lifetime sales were recorded to be 128 million units worldwide as of 3rd quarter of the year 2023.
Of these, 45.96 million units are sold in the North American region. While the second and the third highest sales were generated in Europe and Japan.
Here are further details about Nintendo Switch lifetime unit sales recorded in different regions worldwide.
- North America: 45.96 million units
- Europe: 32.87 million units
- Japan: 30.12 million units
- Rest of World: 19.53 million units
- Nintendo Wii’s lifetime unit sales were 101.6 million units worldwide.
Most of these units were sold in the North American region, followed by Europe and Japan.
Here are further details about the units of Nintendo Wii sold in different regions of the world as of the 3rd quarter of 2023.
| Region | Sales |
|---|---|
| North America | 45.51 million units |
| Europe | 33.12 million units |
| Japan | 12.77 million units |
| Rest of World | 10.23 million units |
Source: Statista
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