Helium 10 Review 2024 — Is It The Best Seller Tool?

It’s 2024 already, and if you are still struggling to crack the Ecommerce code, Helium 10 might be your missing piece.

After leaving no stone unturned when it comes to Amazon FBA, I have realized Helium 10 is by far one of the best tools for the business.

I have laid down the review after putting the tool to the test for months and comparing it with its core competition, Jungle Scout.

Learn about Helium 10’s Performance in the real world and how well it satisfies the claims that it makes on paper.

Helium 10 Review: In a Nutshell

  • Helium 10 is indeed a powerful Amazon seller suite for established sellers and private-label merchants. 
  • It offers a free version that allows you to assess its major features on the go.
  • Helium 10 offers a pinpoint accuracy of 79.3% when compared with its predictions and sales estimates with actual Seller Central data.
  • Helium 10’s Chrome extension is a handy tool for existing sellers who are looking to extract money keywords and product ideas while casually browsing the Amazon marketplace.
  • Many necessary features on Helium 10, such as Adtomic and Market Tracker 360, are available as add-ons, which is a bust. You will need to pay separately in order to access these tools. 
  • AI-assisted tools and Listing Builder are a new addition to these tools, adding more value to sellers. 
  • You get plenty of helpful resources, guides, and tutorials.
  • Helium 10 plans start at $29/month.

Helium 10 Pros & Cons 

Let me unwind a few pros and cons of Helium 10 I found out while testing the tool. In addition to my experience, I have also mentioned common drawbacks other users have complained about.

Helium 10 Pros

  • Automates manual heavy-lifting tasks
  • All-in-one selling toolkit to master Amazon processes
  • Enables testing many niche product ideas faster
  • Provides an edge over competitors who wing it
  • Accelerates time to find winning products
  • Increases sales conversions with optimized listings
  • Drives ROI selling more profitably

Helium 10 Cons

  • Steep learning curve mastering some advanced tools
  • Users might feel overwhelmed by new sellers initially
  • You have to pay to unlock full tool access

Who is Helium 10 For?

Helium 10 is built for businesses of any size. But ideally, sellers with high sales volume prefer the tool the most. Its advanced tools and cutting-edge metrics can be overwhelming for those who just starting out. 

However, Helium 10 can be used by:

  • Solo entrepreneurs just starting out on Amazon 
  • Established sellers looking to scale up
  • Teams managing multiple products and ad campaigns
  • Amazon agencies managing stores for multiple clients
  • Brands selling their own products on Amazon

Helium 10 Overview – How Does The Tool Look Like In 2024

Helium 10 is an all-in-one software platform built especially for Amazon and Walmart sellers. It aims to help them build and grow their online selling businesses. This software suite caters to SMBs and enterprises by providing them access to 30+ exclusive seller tools. 

These tools help you find winning products, create high-converting listings, run profitable ad campaigns, and make data-driven decisions. Combining all the tools into a single suite, Helium 10 eliminates the guesswork and manual work involved in building a successful Amazon FBA business. 

Some of the standout benefits of Helium 10 include:

  • Absolutely accurate data and forecasts to validate product ideas before investing money into inventory
  • Competitor intelligence to benchmark your listings and inform pricing/promotion strategies  
  • Advanced keyword tracking for both organic and sponsored products
  • AI-powered listing builder for optimized titles, bullets, descriptions, and backend keywords
  • Robust advertising platform to create and manage PPC campaigns 
  • Inventory management tools to avoid stockouts and replenish at optimal times

Is Helium 10 Accurate? Know What Our Tests Say

Sellers trust Helium 10’s tool for its reliability and unmatched accuracy. Its common database metrics, such as pricing, fulfillment, keywords, and product dimensions, are directly extracted from sellers’ listings on Amazon. Therefore, they were 100% accurate. 

On the other hand, estimated metrics and predictions were a little bit up & down when compared to actual sales. 

To test its accuracy, I ran the Helium 10 Chrome extension on a product, “Learning Resources 3060”.

Helium 10 Chrome extension

The common data and metrics related to the products were all correct. However, the 30-day sale was showing around 56K but the actual sales were 59K when checked from Seller Central. 

Helium 10 data accuracy

The difference in ratings and reviews was very minimal, as Helium takes a few hours to update real data from Amazon. 

The same happened with other products when tested along with other tools like Jungle Scout. However, Jungle Scout was a little bit more accurate than Helium 10 in many fields.

Let’s see how accurate both tools were when compared side by side:

Amazon ToolSales EstimatesMonthly RevenueHistorical SalesBest Seller Rank
Helium 1078%79%86%99%
Jungle Scout83%81%80%98%

My actual tests show Helium 10 was 79.3% accurate, while Jungle Scout was 84% accurate. However, Helium 10 is reliable with its data and accuracy, so you can trust the tool.

Find out more with our detailed Helium 10 vs Jungle Scout comparison and get to know which tool is better.

Key Features Of Helium 10

Helium 10’s tool suite is well-arranged, so sellers can use it in a structured way. I will go through all the major tools, explaining every good and bad aspect. This way, you can also start with Helium 10 if you are building an Amazon business from scratch. 

1. Black Box & Trendster – Product Research 

As a beginner, the first instinct of a seller is to find the perfect opportunity to sell on Amazon. Finding a winning product can be a tedious task, but Helium 10 offers two product research tools, Black Box and Trendster, to make this process a piece of cake. 

Black Box

Black Box is the primary product research tool of Helium 10. When you open the Black Box, you will instantly find a bunch of filters for advanced product research. 

Black Box

You can start by picking your preferred marketplace and category you want to sell in. Next, you can use filter presets on top to find products faster.

Moreover, you can also toggle the Simple filter if you don’t want to fill in all the sections that you are unaware of. 

Filters on black box by Helium 10

As soon as you hit the search button after filling in the filters, you will get a list of potentially profitable products. With that, you will also get metrics like:

  • Category BSR: Best seller rank in category and sub-category
  • Price: Historical price with trends
  • Monthly Sales: Average monthly sales 
  • Monthly Revenue: Average monthly revenue
  • Reviews: Review count and ratings
  • Seller: Seller name and number of sellers selling the specific product 
  • Other Product Details: Brand name, shipping details, storage fees, product age, images, variations, etc. 
Advanced Product Details

You can also switch to “Advanced Product Details” to get advanced metrics and sales stats of each product in the list. Once assessed carefully, you can add potential products to your list. 


Helium 10’s Trendster tool applies predictive analytics to detect rising new products that can trigger the velocity of sales – an Amazon seller’s dream for seizing opportune timing. 

Some products like Christmas gifts and gym equipment tend to be sold on a specific period. So sellers can use Trendster to find which product peaks on sale in which period. 

Trendster on Helium 10

You can pick a product’s ASIN to find out that specific period. You can create a strategy and list these products during this period to maximize your sales and revenue.

My Verdict: Black Box is great for finding sustainable products, but too many data metrics can be overwhelming. The simple filter is great for starting out, but make sure to add essential filters to avoid irrelevant products. On the other hand, Trendster is great for accelerating sales on specific occasions, but it is not ideal for finding long-term products. 

2. Magnet – Keyword Research

Once you’ve identified a product opportunity to pursue, Magnet makes it easy to discover the top keywords and search terms driving traffic and sales for that niche. Rather than manually analyzing listings and guessing keywords, Magnet shows you the exact terms your competitors are already ranking for.

You can start off by entering a seed keyword (related to the products you have picked with Black Box) and click Get Keywords

Magnet Keyword Research Tool

Magnet tool will come up with a keyword list including these filters:

  • Magnet IQ Score: The ratio of estimated search volume vs. number of competing products. A high score indicates it is ideal for picking the keyword.
  • Search Volume: The estimated number of monthly searches
  • Competing Products: total number of products returned in a customer search using this keyword/phrase.
  • Phrases Containing: shows phrases that contain the entered keywords.
  • Title Density: number of products from page 1 with the searched keyword in the product’s title
  • Match Type: Organic, Smart Complete, or Amazon Recommended
  • Search Volume Trend: 30 days trend

You can select and add potential keywords to your list. For better keyword selection, you can analyze those keywords like this.

keyword research on Helium 10

From there, you can select the keywords that align best with your product and business to inform your content strategy and PPC campaigns. You can remove those similar and low-performing keywords from your list after considering search volume and word frequency. 

My Verdict: Magnet connects directly with Amazon’s database to provide accurate search volume data for both individual keywords and long-tail variations. However, not all the keywords are good for your listing or PPC. So make sure to filter out non-performing keywords. 

3. Cerebro – Seizing Product Opportunities

While Black Box allows you to filter Amazon’s catalog based on product traits like size, reviews, and more, Cerebro works in reverse – compiling critical data on existing listings to assess viability. 

Also known as reverse ASIN lookup, Cerebro provides a snapshot of monthly sales, historical Best Seller Rank, sponsored ad data, estimated revenue, rating breakdowns, and more for any listing. These insights allow you to perform competitive analysis to benchmark your listings against top performers in any niche.

On Cerebro, you can enter up to 10 ASINs of your competitors’ listings and get their top-performing keywords. 

Cerebro -Helium 10

All the keywords in this list are categorized according to the paid and organic. These keywords will validate your product opportunity and give you an exact idea of how much sales you can get if you add these keywords to your listings. 

using Cerebro -Helium 10

For best practices, you can check the historical trends of these keywords to observe the seasonality of the past 24 months. 

historical trends

My Verdict: Cerebro provides you with a list of keywords that are actually performing for top sellers on Amazon. While Magnet lists out potential keywords from a seed keyword, Cerebro eliminates all the guesswork by offering you a list of relevant and ranking keywords. So it is better to use Magnet and Cerebro side by side to extract keywords for better product ranking and conversion. 

4. Listing Builder – AI-powered Listing Builder

Creating optimized Amazon listings is crucial for ranking on the first page and triggering those magical Buy Box sales. However, it can be incredibly tedious and time-consuming to manually research keywords and craft compelling titles, bullets, descriptions, and backend search terms. 

That’s why Helium 10 offers an AI-powered Listing Builder to automate the creation of SEO-friendly, high-converting product listings.

Simply enter your main product keywords, and Listing Builder will generate a complete draft listing pulling in synonyms, related keywords, and relevant features for your niche.

Listing Builder

With Listing Builder, you can either create a listing from scratch or optimize your existing listing with its powerful AI assistance.  

You don’t have to be very pro to create a listing from the very beginning. You can find a competitor’s listing and use suggestions from the tool to create a new one.

Using Listing Builder

All you have to do is add your keywords and follow the best practices to create an SEO-optimized listing with a better Listing Quality Score. 

You can then customize the AI-generated listing further or use it as a framework to build off of. Listing Builder cuts the time to create listings in half while ensuring every component is fully optimized.

My Verdict: Listing Builder undoubtedly helps you create a listing from scratch, but I found it useful for sellers who already have a listing on Amazon. The tool examines the indexed listings and suggests key areas for improvement that you can optimize using AI assistance and competitor analysis. 

5. Scribbles – Listing Optimizer

Once your listings are up and running, you need to monitor their visibility and keyword rankings to maximize organic traffic. Scribbles makes this easy by creating tracking links to check your listings’ positions for target keywords with a single click.

Rather than running manual searches and decoding Amazon’s code, Scribbles checks rankings for unlimited keywords across all your listings. Easy-to-interpret reports allow you to identify optimization opportunities to improve visibility over time.

First, you can upload the keywords from your list. The tool will categorize the keywords in different colors displaying common and most used keywords. 

Scribbles – Listing Optimizer

You can simply write the title, description, and bullet points wisely using the keywords on the left. It will also show how many times you have used a specific keyword. Compare the competitors’ listings and check out how many times they have used top-ranking keywords. This way, you will not overstuff keywords and phrases. 

My Verdict: I found Scribbles extremely useful when it comes to creating a rank-worthy listing from scratch. However, Scribbles can be way too advanced for new sellers. So it is recommended to go through tutorials before creating a new listing to index on Amazon. 

6. Alerts – Product Monitoring

When managing an Amazon business, it’s essential to monitor your listings at all times to catch issues immediately. Helium 10 Alerts does this monitoring for you 24/7.  

Alerts track all your product listings and send notifications if anything looks suspicious. It will alert you about changes made in listing details, inventory issues, review anomalies, buy box status losses, and more so you can take action ASAP.

With Alerts enabled, you have complete visibility into the health of your Amazon presence without daily manual checks. Alert customization also allows you to specify alerts for the specific events that matter most. 

7. Follow-Up – Email Automation Tool

Driving reviews and feedback is critical for social proof, conversion rate lifts, and achieving the Amazon’s Choice designation. Yet constantly messaging customers is tedious and difficult to scale.  

Email Automation Tool -Helium 10

Helium 10’s Follow-Up tool solves this through customizable email automation sequences. Easily create multi-message campaigns targeted to all buyers, reviewers, non-reviewers, and more with dynamic merge fields to trigger responses.

Follow-up integrates directly with your Amazon order data to segment customers and deploy timely, relevant messages driving more reviews, feedback, and repeat purchases over time.

8. Adtomic – Amazon Advertising Platform

Sponsored ads are essential for profitability on Amazon, allowing you to steal market share from competitors and sustain visibility even for ultra-competitive keywords.  

Adtomic provides a robust platform for launching and optimizing PPC campaigns directly tied to your product catalog and existing organic rankings. Automatic targeting based on your listings ensures your ads are shown for all relevant search queries where you have an opportunity to rank.

Once you connect your seller account, it opens up your running campaigns. You can add new campaigns and set rules considering facts like target audience, positive keywords, and negative keywords.

Adtomic by Helium 10

These real-time analytics then allow you to identify winning keywords to scale up and waste keywords to pause or remove. 

Adtomic combines automation with manual controls so you can set campaigns and let its AI optimize or control bids yourself for each term. Either way, it’s the ultimate advertising toolkit exclusive to Helium 10 users.  

My Verdict: With Adtomic, you can create custom rules for bidding, automation, and PPC optimization. The tool is great, but it comes with an additional cost of $199/month. So sellers with a limited budget choose other cheaper options over Adtomic. 

9. Freedom Ticket – Learn All About FBA 

Selling successfully on Amazon involves mastering many interconnected skills, including account setup, product listing, shipping logistics, advertising, customer service, accounting, and much more. It can be completely overwhelming even for experienced e-commerce sellers.

Freedom Ticket

That’s why Helium 10 offers Freedom Ticket, the ultimate video course on building a profitable FBA business from absolute scratch.

Freedom Ticket provides over 70 hours of step-by-step training on the entire process covering every single aspect in an easy-to-follow format. 

As you work through each component, you’ll have the confidence to make each FBA decision successfully, having learned from 7-figure Amazon sellers themselves. Freedom Ticket eliminates the steep learning curve, so anyone can use Helium 10 to conquer FBA.

My Verdict: Freedom Ticket is an excellent starting point for aspiring FBA sellers. I have also learned a lot from this updated course. I highly recommend going through this tool if you don’t want to miss anything important, especially for beginners launching their first product. 

What is Helium 10 Chrome Extension?

Helium 10 offers a free Chrome extension – the main attraction of this Amazon seller suite. The Chrome extension conveniently uses the Xray tool to find products and keywords for sellers smartly. 

The best part about this tool is that you don’t have to separately copy ASINs to the web app in order to extract sales data from Amazon.

It smartly scans the product page and lines up all the ASINs on the page and their key metrics, such as sales volume, pricing, BSR, reviews, and ratings. 

Helium 10 Chrome Extension

Apart from the Xray tool, you can also use other tools like Profitability Calculator, ASIN Grabber, and Review Insights while browsing on the product page. 

Helium 10 extensions

Helium 10 Academy 

Helium 10 Academy is a free online training program led by experts and professional FBA sellers from Helium 10. This free course covers all the core topics like product research, keyword research, listing optimization, marketing, and other operations using the Helium 10 tool suite. 

Helium 10 Academy

The Academy is structured to educate new sellers from the beginning with comprehensive articles, video lessons, and downloadable resources. The course is completely self-paced, so you can take your time and go through every process step-by-step. 

Apart from using Helium 10 tools, the Academy provides best practices and proven strategies to create a successful FBA business on Amazon. You can also get a certificate once you complete the course. However, you will need to pay a one-time fee of $77 to take the certification exam. 

You can visit this link and explore Helium 10 Academy more.

What about Helium 10 Pricing?

Let’s talk about the real deal of this post – Helium 10 pricing. Helium 10 recently introduced a new and higher pricing structure along with new add-ons. 

So before going directly for the premium plans, I would suggest new sellers try the Helium 10 Free trial to learn and test all the major features. After trying the features, users can use coupons from the Helium10.coupons website and get exclusive discounts on the subscription

The main plans are Starter, Platinum, and Diamond, which you can purchase on a monthly and yearly basis. 

  • Starter: $39/month or $348/annual
  • Platinum: $99/month or $948/annual
  • Diamond: $279/month or $2,748/annual
Helium 10 pricing

Every plan comes with certain limitations and accessibility. So read the complete breakdown of all the plans in our comprehensive Helium 10 pricing guide.  

You can get 40% off using our Helium 10 coupon code. If you are planning to purchase Helium 10, grab your discount and get started!

What Customers Say About Helium 10?

Helium 10 is the runaway first choice among top Amazon experts, seven-figure sellers, and bestselling authors. But you don’t have to take my word for it.

Check the Helium 10 reviews and ratings of the platform:

  • Trustpilot: 3.9 stars (500+ reviews)
  • G2: 4.2 stars (160+ reviews)
  • Capterra: 4.3 stars (100+ reviews)

Here’s what existing users say about Helium 10:

Trustpilot Logo

“I have been working with Helium10 for the past 3 years, and I can honestly say that I wouldn’t have been able to do anything without them. As an Amazon Agency, you need to have accurate and up-to-date data to be able to help your Partners grow, and Helium10 has all the tools you need from Keyword Research to Market Insights. Great Customer Service, too!”


Source: Trustpilot

G2 logo

“I think helium10 is a user-friendly software for product hunting. I have been using this software for my hunting for 3 years. This software helps me a lot; I have launched products with the help of Helium 10, and I probably couldn’t have done it without H10. I got the same sales as helium10 shows during hunting. This software has exact calculations for sales for any products, reviews, Sales Rank, and other things.”

Muhammad Hamid

Source: G2

Helium 10 Alternatives

Helium 10 is the first choice for ultimate Amazon sellers. However, sellers prefer other tools due to its higher pricing and steep learning curve.

Jungle Scout, Viral Lunch, and AMZScout are top competitors when it comes to providing similar features. 

Here’s a comparison of Helium 10 to its competitors.

Amazon ToolData AccuracyEase of UseStrengths WeaknessesBest For Pricing
Helium 1079.3%ComplexAll-in-one solution, advanced analyticsExpensive, steeper learning curveExperienced Sellers$39/month
Jungle Scout84%EasyReliable product and keyword research Limited features compared to Helium 10New and Intermediate Sellers$49/month
AMZScout44.3%Very EasyAffordable, easy-to-use features, lifetime plansFewer data than Helium 10 and JSBudget-conscious Sellers$49.99/month
Viral Launch74%Medium Product launches, PPC AutomationNot fit for beginnersBrands and Professional Sellers$69/month

Bonus: Find out about other top competitors in our Helium 10 alternatives, which explore different tools for sellers with different Amazon business needs. 

Final Verdict: Is Helium 10 Worth the Hype Even In 2024?

The answer is Yes; Helium 10 clearly lives up to its reputation as one of the most powerful suites of Amazon-selling software.

The sheer process efficiency, depth of accurate insights, and potential profit estimates provided by the platform for businesses of all sizes are unmatched.

It eliminates the manual heavy lifting, while unlocking game-changing data about your market not available anywhere else. Information that translates directly into smarter decisions, better-performing listings, and bigger sales.

However, it can be too advanced for beginner sellers and has a learning curve. In order to tackle that, you can learn about the tool using its free plan and through free video lessons from Helium 10 Academy. 

Once you know about all the tools, you can master Amazon FBA with Helium 10 and get an edge over your competitors!

If you are still confused about Helium 10, feel free to drop your queries in the comments and I’ll be happy to assist you!

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