Big Data is expanding rapidly, with 2.5 quintillion bytes of data generated every day. The rapid increase in the number of connected devices and digital transformation across industries fuels this growth.
The global Big Data market is expected to have reached $348.21 billion, driven by a surge in data analytics adoption.
This article provides detailed insights into the latest facts and figures about the big data industry, its adoption, and additional insights.
Big Data Statistics 2025: At A Glance
- 2.5 quintillion bytes of data are created daily
- 181 zettabytes of data is expected to be generated in 2025.
- The global digital world holds 64 zettabytes of data
- 70% of all data is user-generated
- Over 97% of businesses have invested in Big Data
- The Big Data analytics market is estimated to have reached $348.21 billion.
- The Big Data market is projected to grow at a rate of 13% annually, reaching $924.39 billion by 2032
Data Generated Worldwide
3.81 petabytes of data is generated every second. This is equivalent to 13.75 exabytes of data created every hour.
Overall, more than 120 zettabytes of data are generated worldwide.
Approximately 2.5 Quintillion Bytes Of Data Are Created Each Day
It includes the newly generated, captured, copied, or consumed data.
This means 90% of the world’s data has been created in the last two years.
Converting the numbers into terabytes, we discovered that 2.5 million terabytes of data are created daily, and 120 zettabytes of data are created in a year.
Here are further details about the amount of data created in different time spans.
| Time Span | Amount Of Data Created |
|---|---|
| Per Day | 2.5 million terabytes |
| Per Hour | 104K terabytes |
| Per Minute | 1,736 terabytes |
| Per Second | 29 terabytes |
Source: Forbes
Big Data Growth Over The Years
120 zettabytes of data was produced in 2023, which is forecasted to reach 181 zettabytes in 2025.
2023 witnessed an increase of 23.71% in the data generated compared to the previous year.
Let’s take a closer look at the growth of data recorded over the years.
181 Zettabytes Of Data Is Forecasted To Be Generated Worldwide In 2025
This means that 27 zettabytes of additional data will be produced this year compared to the previous year. It is an increase of 22.5% in the production of data worldwide.
Further, 181 zettabytes of the data will be produced globally by 2025.
The following table displays the volume of data created, captured, copied, and consumed worldwide.
| Year | Data in Volume | Percentage Change Over The Previous Year |
|---|---|---|
| 2025* | 181 zettabytes | 23.13% |
| 2024* | 147 zettabytes | 22.5% |
| 2023 | 120 zettabytes | 23.71% |
| 2022 | 97 zettabytes | 22.78% |
| 2021 | 79 zettabytes | 23.05% |
| 2020 | 64.2 zettabytes | 56.59% |
| 2019 | 41 zettabytes | 24.24% |
| 2018 | 33 zettabytes | 26.92% |
| 2017 | 26 zettabytes | 44.44% |
| 2016 | 18 zettabytes | 16.13% |
| 2015 | 15.5 zettabytes | 24% |
Source: Statista, Exploding topics.
Big Data Market Size
The big data analytics market is projected to have surpassed a valuation of $348.21 billion.
This marks a significant increase from $307.51 billion in 2023.
This market is expected to experience a compound annual growth rate (CAGR) of 13.0% over the coming years, with forecasts indicating it could reach $924.39 billion by 2032. This sustained growth highlights the expanding role of big data analytics in various industries.
Source: Fortune Business Insights.
How Big Is Big Data?
Big Data was referred to as one gigabyte or 1 GB in 1999.
Today, the term symbolizes peta bytes (1024 terabytes), exabytes (1024 petabytes) or zettabytes (1024 exabytes). This may include billions or trillions of records from billions of people worldwide.
Here are further details about Big data.
Globally, There Are 64 Zettabytes Of Data In The Digital World
This number does not include physical data, such as books and paper documents.
Today, data is growing at a faster rate than ever before. After every two years, the volume of the data worldwide doubles in size.
70% Of The World’s Data Is User-generated
User-generated data includes data from social media posts, emails, customer reviews, and more.
Source: SaaSworthy.
6.3 Million Google Searches Take Place Every Minute
This equals 105,000 searches per second. Besides, 241 million emails are sent per minute.
A lot of things happen on the internet in just a minute. Millions of messages, emails, and texts are sent, uploaded, and scrolled.
Let us take a closer look at activities that take place in 60 seconds on the internet.
| Activity | Amount Of Activity Done In 60 Seconds |
|---|---|
| Emails sent | 241 million |
| WhatsApp messages sent | 41.6 million |
| Global hours spent online | 25.1 million |
| Searches on Google | 6.3 million |
| Facebook posts liked | 4 million |
| Reels sent via DM on Instagram | 694,000 |
| X (Twitter) posts sent | 360,000 |
| Taylor Swift song streamed | 69,400 |
| Hours of content watched on Twitch | 48,000 |
| LinkedIn resumes submitted | 6,060 |
Source: Statista.
90% Of The Data Worldwide Is Unstructured
Unstructured data includes conversations through e-mail or text messages, social media posts, blogs, video, audio, call logs, reviews, customer feedback, and questionnaire replies.
Many enterprises reported that they have stored these unstructured data.
This unstructured data is growing three times faster than structured data. The volume of structured data is predicted to reach 175 zettabytes by 2025.
That is 175 billion terabytes!
Hence, by 2025, most data is anticipated to be unstructured.
Source: Research World.
Adoption Of Big Data By Business
Over 9 in 10 companies worldwide have invested in Big data to some extent. Over 25% of these companies recorded profits after implementing its usage.
Here are further details about the businesses that have adopted big data and the results they have experienced after it.
Over 97% Of Businesses Worldwide Have Invested In Big Data
Only 24% of these companies claimed they use the collected data to analyze and make informed decisions.
In 2022, 87.8% of companies increased their data investments. Besides, 9 out of 10 companies were working on increasing their investments in data and analytics.
40% Of Companies Worldwide Use Big Data Analytics
Big data analytics helps businesses identify the ways they can run their businesses more efficiently.
Hence, 4 in 10 companies use big data analytics to better understand their consumers’ needs and track their purchase behavior and market trends.
Source: G2.
27% Of Business Executives Said Their Company’s Big Data Initiatives Resulted In Profits
Over 1 in 4 businesses witnessed profit after adopting big data. Further, 45% said they could break even with the help of Big Data.
Meanwhile, only 12% of the businesses said they lost money after investing in big data.
Source: Capgemini.
Around 60% Of Businesses Drive Innovation With Data
According to a survey, 39.5% of businesses manage data as a business asset.
At the same time, other businesses reported that they had established a data culture, while some said they were working on creating a data-driven organization.
Here are further details about the adoption of big data in organizations worldwide.
| State of Big Data Adoption | 2022 | 2023 |
|---|---|---|
| Managing data as a business asset | 39.7% | 39.5% |
| Established a data culture | 19.3% | 20.6% |
| Driving innovation with data | 56.5% | 59.5% |
| Competing on data and analytics | 47.4% | 40.8% |
| Created a data-driven organization | 26.5% | 23.9% |
Source: Statista.
Miscellaneous Big Data Statistics
Here are some general statistics related to Big Data and Big data analytics.
The Big Data Analytics Market Is Expected To Reach $396.4 Billion In 2025
The global big data analytics market was valued at $240 billion in 2021. It is further projected to reach $655.53 billion in 2029.
The top reasons contributing to the rapid growth of the big data analytics market are the exponential rise in data volume, growing demand for cloud computing applications, and digital transformation across all industries.
The following table displays the market size of the global big data analytics market recorded over the years.
| Years | Global Big Data Analytics Market Size |
|---|---|
| 2029* | $655.53 billion |
| 2028* | $578.06 billion |
| 2027* | $509.76 billion |
| 2026* | $449.52 billion |
| 2025* | $396.4 billion |
| 2024* | $349.56 billion |
| 2023 | $308.26 billion |
| 2022 | $271.83 billion |
| 2021 | $240.56 billion |
Source: Statista.
The Number Of IoT Devices Connected Worldwide Is Forecasted To Reach 19.08 Billion In 2025
Ever-increasing connectivity options and high-speed internet, including 5G networks and devices, have fueled the growth of IoT devices worldwide.
Furthermore, the number of IoT devices is predicted to reach 29.42 billion by 2030.
The following table displays the number of IoT devices connected worldwide over the years.
| Year | Number Of IoT Devices |
|---|---|
| 2030* | 29.42 billion |
| 2029* | 27.31 billion |
| 2028* | 25.21 billion |
| 2027* | 23.14 billion |
| 2026* | 21.09 billion |
| 2025* | 19.08 billion |
| 2024* | 17.08 billion |
| 2023 | 15.14 billion |
| 2022 | 13.14 billion |
| 2021 | 11.28 billion |
Source: Statista.
The Global Edge Computing Market Is Forecasted To Reach $274 Billion By 2025
Factors like the increase in the importance of big data, the adoption of AI and IoT, the increasing number of smart devices, and 5G adoption have all contributed to the increase in the market revenue of Edge computing.
The following table displays the edge computing market revenue worldwide.
| Year | Market Revenue |
|---|---|
| 2026* | 317 billion |
| 2025* | 274 billion |
| 2023 | 208 billion |
| 2021 | 176 billion |
| 2020 | 153 billion |
| 2019 | 139 billion |
Source: Statista.
Industry-Specific Big Data Statistics
Telecommunication, financial services, and healthcare are the top three most active industries in big data usage. However, other industries are also working on its adoption soon.
87% Of The Businesses In The Telecommunication Industry Use Big Data
93% of the telecommunications industry businesses use Big Data for customer acquisition. Meanwhile, 85% and 81% of companies in telecommunications use Big data for consumer retention.
Source: Founder jar
60% Of Healthcare Organizations Have Adopted The Usage Of Big Data
6 in 10 healthcare organizations have already adopted the technology for personalized treatment (98%), admission predictions (92%), and management and optimization purposes (92%).
The remaining 40% are looking to invest in the near future.
McKinsey reports that the healthcare industry could save up to 12% to 17%, which is around $ 300 billion to $ 493 billion of the annual cost using big data.
Source: Founder jar.
Netflix Saves $1 Billion Per Year Due To Its Recommendation Algorithms
Big data has helped Netflix massively in its mission to become a top platform for content streaming.
The recommendation system influences 80% of the content watched on Netflix. Here, big data helps Netflix decide which programs will interest its users.
Hence, with improved user experience, Netflix has managed to grab over 100 million subscribers
Source: Inside Big Data.
Big Data Analytics In The Healthcare Market Is Predicted To Reach $79.23 Billion By The End Of 2028
The market is forecasted to grow at a CAGR of 28.9% between 2022 and 2028.
The market’s growth is majorly driven by increasing investment of the health industry in cloud technology.
Besides, the big data analytics in the Healthcare market was valued at $20.12 billion in 2021.
Source: Vantage Market Research.
78% Of Enterprises With Over 10,000 Employees Use Big Data
At the same time, 48% of the large organizations with over 1000 employees and 43% of the mid-size organizations with 100 or more employees said they use big data.
However, Only 50.1% of all organizations worldwide have adopted big data.
Besides, 54% of large and 50% of mid-sized organizations reported that they are looking forward to adopting Big data technology in the near future.
Source: Founder Jar.
Big Data Job Statistics
The adoption of Big data worldwide has led to a rise in multiple job opportunities worldwide.
As a result, the number of jobs for data scientists has increased significantly, leading to increased employment worldwide.
Here are further details about the salary and job opportunities for big data experts.
Data Scientists Earn A Median Pay Of $103,500 Per Year
This equals a median pay of $49.76 per hour.
Besides, the employment rate of data scientists was projected to grow at a rate of 35% between 2022 and 2032. It is the highest increase compared to other professions.
Source: US Bureau Of Labor Statistics.
Around 17,700 Openings For Data, Scientists Are Projected Each Year
On average, 1475 openings per month are recorded for the job of data scientists.
The majority of these openings are expected to result from the need to replace workers who change their occupation or exit the labor force, such as retiring.
Source: US Bureau Of Labor Statistics.
59% Of Small Organizations Are Seeking Employees With Data Literacy Skills
At least 70% of small organizations with less than 100 employees have yet to adopt big data analytics. In contrast, 21% have no plans to adopt big data.
Most small businesses say that data collection isn’t their priority. Hence, even if they use the technology, they do not have large data sets for analysis.
However, the good news is that nearly 3 in 5 small organizations seek employees with data literacy skills.
Source: Founder jar.
Conclusion: The Big Data Market Is Expected To Expand At An Impressive 13% Annual Growth Rate Between 2024 And 2032
The global data is set to skyrocket, reaching 181 zettabytes in 2025, up from the current 64 zettabytes. This growth highlights the critical role of data in today’s world.
A significant portion of this data, over 70% is now generated by users, making it crucial for businesses to capture and analyze user-driven insights effectively. As a result, more than 90% of businesses are already investing in big data, with nearly 40% leveraging it to optimize their operations
