Big Data Statistics For 2024 (Growth, Market Size & More)

Over 328.77 million terabytes of data are created each day on average. Every click,  swipe, and tap we make in the digital world leaves a trace in the big data industry.

Social media posts, online reviews, blogs, and other online data contribute to the big data market worldwide. 

However, just like any other powerful tool, Big data can be destructive if misused. Major concerns related to big data revolve around privacy, security, and ethical implications.

Hence, to provide you with detailed insights about Big Data, I have researched through various sources and datasets to compile the latest figures about Big data, its users, and more. 

Big Data Statistics 2024: At a Glance

  • 2.5 quintillion bytes of data are created each day.
  •  147 zettabytes of data are forecasted to be generated in 2024.
  • Currently valued at $307.52 billion,  the global big data market is predicted to reach $745.15 billion by the end of 2030.
  • Globally, there are 64 zettabytes of data in the digital world.
  • 70% of all data across all sectors is user-generated.
  • Over 97% of businesses worldwide have invested in big data. 

Data Generated Worldwide

 3.81 petabytes of data is generated every second. This is equivalent to 13.75 exabytes of data created every hour. 

Overall, more than 120 zettabytes of data are generated worldwide.

Approximately 2.5 Quintillion Bytes Of Data Are Created Each Day

It includes the newly generated, captured, copied, or consumed data.

This means 90% of the world’s data has been created in the last two years. 

Converting the numbers into terabytes, we discovered that 2.5 million terabytes of data are created daily, and 120 zettabytes of data are created in a year. 

Here are further details about the amount of data created in different time spans.

Time span Amount of data created
Per Day2.5 million terabytes
Per Hour104K terabytes
Per Minute1,736 terabytes
Per Second29 terabytes


Big Data Growth Over the Years

120 zettabytes of data was produced in 2023, which is forecasted to reach 147 zettabytes in 2024.

2023 witnessed an increase of 23.71% in the data generated compared to the previous year. 

Let’s take a closer look at the growth of data recorded over the years. 

In 2024, 147 Zettabytes Of Data Are Forecasted To Be Generated Worldwide

This means that 27 zettabytes of additional data will be produced this year compared to the previous year. It is an increase of 22.5% in the production of data worldwide. 

Further, 181 zettabytes of the data will be produced globally by 2025.

The following table displays the volume of data created, captured, copied, and consumed worldwide. 

YearData in Volume Percentage change over the previous Year
2025*181 zettabytes23.13%
2024*147 zettabytes22.5%
2023120 zettabytes23.71%
202297 zettabytes22.78%
202179 zettabytes23.05%
202064.2 zettabytes56.59%
201941 zettabytes24.24%
201833 zettabytes26.92%
201726 zettabytes44.44%
201618 zettabytes16.13%
201515.5 zettabytes24%

Source: Statista, Exploding topics.

Big Data Market Size

The big data market has exponentially increased over the past years, reaching  $307.52 billion in 2023.

Here are some of the latest forecasts about the Big data market that we will witness in the upcoming years. 

The Global Big Data Analytics Market Size Is Predicted To Reach $745.15 Billion By The End Of 2030

The market was valued at $307.52 billion in 2023 and is forecasted to grow at a CAGR of 13.5% between the forecast period of 2023 and 2030. 

Besides, in 2022, the global big data analytics market size was recorded to be $271.83 billion. 

Source: Fortune Business Insights

How Big is Big Data?

Big Data was referred to as one gigabyte or 1 GB in 1999. 

Today, the term symbolizes peta bytes (1024 terabytes), exabytes (1024 petabytes) or zettabytes (1024 exabytes). This may include billions or trillions of records from billions of people worldwide. 

Here are further details about Big data. 

Globally, There Are 64 Zettabytes Of Data In The Digital World

This number does not include physical data, such as books and paper documents. 

Today, data is growing at a faster rate than ever before. After every two years, the volume of the data worldwide doubles in size. 

70% Of The World’s Data Is User-generated

User-generated data includes data from social media posts, emails, customer reviews, and more.

Source: SaaSworthy.

6.3 Million Google Searches Take Place Every Minute

This equals 105,000 searches per second. Besides, 241 million emails are sent per minute.

A lot of things happen on the internet in just a minute. Millions of messages, emails, and texts are sent, uploaded, and scrolled. 

Let us take a closer look at activities that take place in 60 seconds on the internet. 

ActivityAmount of activity done in 60 seconds. 
Emails sent241 million
WhatsApp messages sent41.6 million
Global hours spent online25.1 million
Searches on Google6.3 million
Facebook posts liked4 million
Reels sent via DM on Instagram694,000
X (Twitter) posts sent360,000
Taylor Swift song streamed69,400
Hours of content watched on Twitch48,000
LinkedIn resumes submitted6,060

Source: Statista

90% Of The Data Worldwide Is Unstructured

Unstructured data includes conversations through e-mail or text messages, social media posts, blogs, video, audio, call logs, reviews, customer feedback, and questionnaire replies. 

Many enterprises reported that they have stored these unstructured data. 

This unstructured data is growing three times faster than structured data. The volume of structured data is predicted to reach  175 zettabytes by 2025. 

That is 175 billion terabytes!

Hence, by 2025, most data is anticipated to be unstructured.

Source: Research World.

Adoption of Big Data by Business

Over 9 in 10 companies worldwide have invested in Big data to some extent. Over 25% of these companies recorded profits after implementing its usage.

Here are further details about the businesses that have adopted big data and the results they have experienced after it. 

Over 97% Of Businesses Worldwide Have Invested In Big Data

Only 24% of these companies claimed they use the collected data to analyze and make informed decisions. 

In 2022, 87.8% of companies increased their data investments. Besides, 9 out of 10 companies were working on increasing their investments in data and analytics. 

40% Of Companies Worldwide Use Big Data Analytics

Big data analytics helps businesses identify the ways they can run their businesses more efficiently. 

Hence, 4 in 10  companies use big data analytics to better understand their consumers’ needs and track their purchase behavior and market trends. 

Source: G2. 

27% Of Business Executives Said Their Company’s Big Data Initiatives Resulted In Profits 

Over 1 in 4 businesses witnessed profit after adopting big data. Further, 45% said they could break even with the help of  Big Data. 

Meanwhile, only 12% of the businesses said they lost money after investing in big data. 

Source: Capgemini

 Around 60% Of The Businesses Were Driving Innovation With Data In 2023

According to a survey, 39.5% of businesses manage data as a business asset. 

At the same time, other businesses reported that they had established a data culture, while some said they were working on creating a data-driven organization.

Adoption Of Big Data In Organizations Worldwide

Here are further details about the adoption of big data in organizations worldwide. 

State of Big Data Adoption20222023
Managing data as a business asset39.7%39.5%
Established a data culture19.3%20.6%
Driving innovation with data56.5%59.5%
Competing on data and analytics47.4%40.8%
Created a data-driven organization26.5%23.9%

Source: Statista

Miscellaneous Big Data Statistics

Here are some general statistics related to Big Data and Big data analytics. 

The Big Data Analytics Market Is Expected To Reach $349.56 Billion In 2024

The global big data analytics market was valued at $240 billion in 2021. It is further projected to reach $655.53 billion in 2029. 

The top reasons contributing to the rapid growth of the big data analytics market are the exponential rise in data volume, growing demand for cloud computing applications, and digital transformation across all industries. 

Global Big Data Analytics Market Size

The following table displays the market size of the global big data analytics market recorded over the years. 

YearsGlobal big data analytics market size
2029*$655.53 billion
2028*$578.06 billion
2027*$509.76 billion
2026*$449.52 billion
2025*$396.4 billion
2024*$349.56 billion
2023$308.26 billion
2022$271.83 billion
2021$240.56 billion

Source: Statista. 

The Number Of IoT Devices Connected Worldwide Is Forecasted To Reach 17.08 Billion By The End Of 2024

Ever-increasing connectivity options and high-speed internet, including 5G networks and devices, have fueled the growth of IoT devices worldwide. 

Furthermore, the number of IoT devices is predicted to reach 29.42 billion by 2030. 

Number Of IoT Devices Connected Worldwide

The following table displays the number of IoT devices connected worldwide over the years.

YearNumber of IoT devices
2030*29.42 billion
2029*27.31 billion
2028*25.21 billion
2027*23.14 billion
2026*21.09 billion
2025*19.08 billion
2024*17.08 billion
202315.14 billion
202213.14 billion
202111.28 billion

Source: Statista. 

The Global Edge Computing Market Is Forecasted To Reach $274 Billion By 2025

Factors like the increase in the importance of big data, the adoption of AI and IoT, the increasing number of smart devices, and 5G adoption have all contributed to the increase in the market revenue of Edge computing. 

The Edge Computing Market Revenue Worldwide

The following table displays the edge computing market revenue worldwide. 

YearMarket Revenue
2026*317 billion
2025*274 billion
2023208 billion
2021176 billion
2020153 billion
2019139 billion

Source: Statista

Industry-Specific Big Data Statistics

 Telecommunication, financial services, and healthcare are the top three most active industries in big data usage. However, other industries are also working on its adoption soon. 

87% Of The Businesses In The Telecommunication Industry Use Big Data

93% of the telecommunications industry businesses use Big Data for customer acquisition. Meanwhile, 85% and 81% of companies in telecommunications use Big data for consumer retention. 

Source: Founder jar

60% Of Healthcare Organizations Have Adopted The Usage Of Big Data

6 in 10 healthcare organizations have already adopted the technology for personalized treatment (98%), admission predictions (92%), and management and optimization purposes (92%). 

The remaining 40% are looking to invest in the near future.

McKinsey reports that the healthcare industry could save up to 12% to 17%, which is around $ 300 billion to $ 493 billion of the annual cost using big data.

Source: Founder jar.

Netflix Saves $1 Billion Per Year Due To Its Recommendation Algorithms

Big data has helped Netflix massively in its mission to become a top platform for content streaming. 

  The recommendation system influences 80% of the content watched on Netflix. Here, big data helps Netflix decide which programs will interest its users. 

Hence, with improved user experience, Netflix has managed to grab over 100 million subscribers

Source: Inside Big Data

Big Data Analytics In The Healthcare Market Is Predicted To Reach $79.23 Billion By The End Of 2028

The market is forecasted to grow at a CAGR of 28.9% between 2022 and 2028. 

The market’s growth is majorly driven by increasing investment of the health industry in cloud technology.

Besides, the big data analytics in the Healthcare market was valued at $20.12 billion in 2021. 

Source: Vantage Market Research

78% Of Enterprises With Over 10,000 Employees Use Big Data

At the same time, 48% of the large organizations with over 1000 employees and 43% of the mid-size organizations with 100 or more employees said they use big data. 

However, Only 50.1% of all organizations worldwide have adopted big data.

Besides, 54% of large and 50% of mid-sized organizations reported that they are looking forward to adopting Big data technology in the near future.  

Source: Founder Jar. 

Big Data Job Statistics

The adoption of Big data worldwide has led to a rise in multiple job opportunities worldwide.

As a result, the number of jobs for data scientists has increased significantly, leading to increased employment worldwide.

Here are further details about the salary and job opportunities for big data experts. 

Data Scientists Earn A Median Pay Of $103,500 Per Year

Data Scientists Earn A Median Pay Of $103,500 Per Year

This equals a median pay of $49.76 per hour. 

Besides, the employment rate of data scientists was projected to grow at a rate of 35% between 2022 and 2032. It is the highest increase compared to other professions.

Source: US Bureau Of Labor Statistics

Around 17,700 Openings For Data Scientists Are Projected Each Year

On average, 1475 openings per month are recorded for the job of data scientists. 

The majority of these openings are expected to result from the need to replace workers who change their occupation or exit the labor force, such as retiring. 

Source: US Bureau Of Labor Statistics. 

59% Of Small Organizations Are Seeking Employees With Data Literacy Skills

59% Of Small Organizations Are Seeking Employees With Data Literacy Skills

 At least 70% of small organizations with less than 100 employees have yet to adopt big data analytics. In contrast, 21% have no plans to adopt big data. 

Most small businesses say that data collection isn’t their priority. Hence, even if they use the technology, they do not have large data sets for analysis. 

However, the good news is that nearly 3 in 5 small organizations seek employees with data literacy skills.

Source: Founder jar. 

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