Snapchat surpassed 971 million users, making it the world’s 9th most-used social media platform globally.
With so many questions going around about “do people still use Snapchat,” the statistical and data report by Snapchat might come as a surprise.
In this article, we’ll look at details about Snapchat’s user demographics, subscriber statistics, download trends, and financial insights.
Key Snapchat Statistics 2026 (Top Picks)
- Daily Active Users (DAU): 493 million (As of Q2 2026)
- Monthly Active Users (MAU): 971 million
- Revenue: Snapchat’s revenue was $3.12 billion in the first half of 2026.
- Snapchat+ Subscribers: 25 million as of July 2026.
- Snapchat users’ age: 48% of Snapchat users in the US are between 15 and 25 years old.
- Country with the highest Snapchat users: India uses Snapchat the most, with 220.89 million users.
- Gender: More than 50.9% of Snapchat users are male.
How Many People Use Snapchat?
According to the Snapchat Q2 2026 report, the app has 971 million monthly active users.
In 2025, Snapchat crossed 946 million monthly active users (MAU) worldwide, showing a 6% YoY increase (or 51 million).
Snapchat has seen significant growth in the number of users compared to 2024, when it had 850 million monthly users.
Here is a table displaying the number of Snapchat users by year:
| Year | Number of Snapchat Users |
|---|---|
| 2026 | 971 million |
| 2025 | 946 million |
| 2024 | 850 million |
| 2023 | 800 million |
| 2022 | 750 million |
Source: Snapchat, TechCrunch.
Snapchat Daily Active Users (DAU)
Snapchat currently has 493 million daily active users in Q2 2026, a 10 million increase from the past quarter.
Snapchat had 474 million daily active users (DAU) in Q4 2025, a 4.63% increase from the end of 2024 (453 million) and a 5% YoY increase.
In 2024, Snapchat for Business announced that its daily active users had exceeded 443 million at the start of the last quarter.
Besides, the number of Snapchat users grew from 265 million in 2020 to 414 million daily active users in 2023, witnessing a growth of 56.23% in 3 years.
Here is a table displaying the daily active users of Snapchat recorded over the years.
| Year | Snapchat Users (in Millions) |
|---|---|
| Q1 2018 | 191 |
| Q2 2018 | 188 |
| Q3 2018 | 186 |
| Q4 2018 | 186 |
| Q1 2019 | 190 |
| Q2 2019 | 203 |
| Q3 2019 | 210 |
| Q4 2019 | 218 |
| Q1 2020 | 229 |
| Q2 2020 | 239 |
| Q3 2020 | 249 |
| Q4 2020 | 265 |
| Q1 2021 | 280 |
| Q2 2021 | 293 |
| Q3 2021 | 306 |
| Q4 2021 | 319 |
| Q1 2022 | 332 |
| Q2 2022 | 347 |
| Q3 2022 | 363 |
| Q4 2022 | 375 |
| Q1 2023 | 383 |
| Q2 2023 | 397 |
| Q3 2023 | 406 |
| Q4 2023 | 414 |
| Q1 2024 | 422 |
| Q2 2024 | 432 |
| Q3 2024 | 443 |
| Q4 2024 | 453 |
| Q1 2025 | 460 |
| Q2 2025 | 469 |
| Q3 2025 | 477 |
| Q4 2025 | 474 |
| Q1 2026 | 483 |
| Q2 2026 | 493 |
Source: Statista, Data Reportal, Snapchat
Snapchat Users By Gender
Females make up 48.2% of Snapchat’s user base, while males account for 50.9%.
According to recent data, the gender split among Snapchat users is almost evenly balanced, highlighting Snapchat’s appeal across both genders.
The following table displays a detailed breakdown of Snapchat users by gender:
| Gender | Share Of Snapchat Users |
|---|---|
| Female | 48.2% |
| Male | 50.9% |
| Unspecified | 0.9% |
Source: Statista.
Snapchat Users By Age
The 18 to 24 age group makes up the most significant portion of Snapchat’s user base, accounting for 38% of the total audience.
Surprisingly, 18.3% of Snapchat users are under the age of 18.
As age increases, Snapchat’s popularity declines, with just 14.3% of users falling between 35 and 49 years old and only 3.8% of users aged 50 and above.
In the U.S. alone, 48% of internet users aged between 15 and 25 years old use Snapchat. In addition, people aged 56+ years only make up 5% of the total population of users on Snapchat.
The following table displays the Gender distribution of Snapchat users by age in the United States.
| Age Group | Share of Snapchat Users |
|---|---|
| 15-25 | 48% |
| 26-35 | 30% |
| 36-45 | 18% |
| 46-55 | 11% |
| 56+ | 5% |
Source: Statista
Snapchat Users By Country
India has the highest number of Snapchat users, with 220.89 million active users. In fact, Indian users make up to 25% of total Snapchat users.
The United States follows in second place, with 99.28 million users.
Other countries with significant Snapchat audiences include Pakistan, France, and Saudi Arabia.
The following table displays the countries with the highest number of Snapchat users worldwide.
| Country | Number of Snapchat Users |
|---|---|
| India | 220.89 Million |
| United States of America | 99.28 Million |
| Pakistan | 42.83 Million |
| France | 31.02 Million |
| Saudi Arabia | 26.61 Million |
| Nigeria | 26.41 Million |
| United Kingdom | 23.5 Million |
| Germany | 22.97 Million |
| Egypt | 22.03 Million |
| Iraq | 19.37 Million |
Source: DataReportal
Snapchat+ Subscribers
More than 25 million people worldwide are using Snapchat+ as of July 2026.
This marks a notable increase of 8 million users compared to 17 million Snapchat+ users in Q3 2025.
Snapchat+ was released in June 2022, allowing users to explore the premium side of Snapchat (costing $3.99/month).
Here is a table displaying the number of Snapchat+ subscribers by quarter:
| Month-Year | Number Of Snapchat Plus Subscribers |
|---|---|
| Q2 2026 | 25 million |
| Q3 2025 | 17 million |
| Q1 2025 | 15 million |
| Q4 2024 | 14 million |
| Q3 2024 | 12 million |
| Q2 2024 | 11 million |
| Q1 2024 | 9 million |
| Q4 2023 | 7 million |
| Q3 2023 | 5 million |
| Q2 2023 | 4 million |
| Q1 2023 | 3 million |
Source: Statista, Snapchat Newsroom
Snapchat Usage Statistics
U.S. adults are estimated to spend an average of 8 minutes per day on Snapchat.
Younger adults, aged 18 to 24, spend significantly more time, averaging 28 minutes daily, while those aged 25 to 34 average around 15 minutes.
In contrast, adults over 35 spend less than 6 minutes on the platform daily.
Here are further details about Snapchat usage worldwide.
- An average of over 350 million Snapchat users engage with augmented reality every day.
- The total time spent watching Spotlight content increased by more than 125% in Q1 2024 compared to Q1 2023.
- Over 4.75 billion snaps are produced daily on Snapchat.
- The average daily Snapchat user uses the app’s camera more than 30 times daily and spends at least 30 minutes on it.
- 82% of US teenagers use Snapchat once a month.
- Snapchat’s popular feature, Snap Map, has over 350 million monthly users.
- 100 million Snapchat users play Snap Games each month.
Source: Emarketer.
Snapchat Revenue Statistics
In the first half of 2026, Snapchat generated $3.12 billion in revenue, which is a 15% increase from H1 2025.
In 2025, Snapchat’s revenue was $5.93 billion, an 11% YoY increase.
Looking back, this is a 10% YoY increase compared to $1,373 million in the previous year.
In addition, Snapchat’s operating cash flow in Q3 2025 was $146 million. On the other hand, it was $116 million in the previous year.
Similarly, free cash flow increased to $93 million in comparison to the previous year ($72 million).
Below is the table showing Snapchat’s revenue by year.
| Year | Snapchat Revenue |
|---|---|
| 2026 (Q1+Q2) | $3.12 Billion |
| 2025 | $5.93 Billion |
| 2024 | $5.36 Billion |
| 2023 | $4.61 Billion |
| 2022 | $4.6 Billion |
| 2021 | $4.12 Billion |
| 2020 | $2.51 Billion |
| 2019 | $1.71 Billion |
| 2018 | $1.18 Billion |
| 2017 | $824.95 Million |
| 2016 | $404.48 Million |
| 2015 | $58.66 Million |
Source: Snapchat, Business of Apps, Snapchat Q2 2026 Report
Snapchat Net Loss
Snapchat reported a loss of $164 million in Q2 2026. In Q1 2026, it was $89 million.
In 2025, Snapchat had a net loss of $460 million. This is comparatively lower than $698 million in 2024.
Comparatively, in 2023, Snapchat experienced a net loss of $1.32 billion, which reflects a 7.69% decline in losses year-over-year.
Looking back further, the company recorded its lowest net loss of $488 million in 2021. However, this figure increased significantly in 2022, rising by $942 million compared to the previous year.
The following table displays the net loss recorded by Snapchat over the years.
| Year | Net Loss Of Snapchat |
|---|---|
| 2026 (Q1+Q2) | $253 million |
| 2025 | $560 million |
| 2024 | $698 million |
| 2023 | $1.32 billion |
| 2022 | $1.43 billion |
| 2021 | $488 million |
| 2020 | $945 million |
| 2019 | $1.03 billion |
Source: Snapchat.
Snapchat Revenue By Region
North America remains the largest revenue source, contributing the majority of total revenue. As of H1 2026 reports, Snapchat generated $1.79 billion from North America.
On the other hand, $676 million was generated from Europe in H1 2025.
In 2025, North America contributed $3.25 billion in overall revenue, while Europe and the rest of the world contributed $1.12 billion each.
The table below highlights Snapchat revenue by region between 2016 and Q2 2026.
| Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| 2026 (H1) | $1.79 billion | $676 million | $655 million |
| 2025 | $3.25 billion | $1.12 billion | $1.12 billion |
| 2024 | $3.33 billion | $958 million | $1.06 billion |
| 2023 | $3.01 billion | $778 million | $815 million |
| 2022 | $3.2 billion | $712.76 million | $683.52 million |
| 2021 | $2.87 billion | $660.47 million | $585.21 million |
| 2020 | $1.64 billion | $425.45 million | $431.24 million |
| 2019 | $1.06 billion | $288.91 million | $347.51 million |
| 2018 | $780.99 million | $183.08 million | $216.38 million |
| 2017 | $675.4 million | $98.05 million | $51.5 million |
| 2016 | $363.27 million | $35.39 million | $5.83 million |
Source: Snapchat Financials
Snapchat Advertising Spending Statistics
Snapchat’s advertising falls under the category of sales and marketing. The Q3 data shows Snapchat spent $256,215 in this category (Three Months Ended September 30).
Comparatively, the platform’s ad expenditure in 2022 was $42.7 million.
Besides, the advertising spending rose from $29.5 million in 2020 to 62.4 million, representing a 111.52% rise in ad expenditure.
Below is the table for the annual advertising expenditure of Snapchat recorded over the years.
| Year | Snapchat Ad Spending |
|---|---|
| 2024 | 57.7 Million |
| 2023 | 24.9 Million |
| 2022 | 42.7 Million |
| 2021 | 62.4 Million |
| 2020 | 29.5 Million |
| 2019 | 31.4 Million |
| 2018 | 11.3 Million |
| 2017 | 10.9 Million |
| 2016 | 9.4 Million |
| 2015 | 2.7 Million |
Note: This is the latest recorded data as of 2024.
Source: Statista.
Snapchat Downloads Statistics
- Snapchat ranks as the 9th most downloaded mobile app globally, with an impressive 3.4 billion lifetime downloads.
- Snapchat has over 1 billion downloads on the Google Play Store alone.
- Snapchat is the third most downloaded social media app in the United States. It was downloaded over 60 million times in 2022 alone.
Snapchat Augmented Reality Statistics
Snapchat places a strong emphasis on augmented reality (AR), having been a pioneer in its development and application within social media.
The platform has significantly invested in AR technology and remains committed to ongoing innovation in this exciting field.
Here are some stats related to it.
- Daily Snapchat AR Usage: The AR lens in Snapchat Camera is used 8 billion times in a day.
- AR Engagement Daily: Approximately 350 million Snapchat users engage with AR as of Q4 2025.
- Generative AI Lenses: Around 500 million users on Snapchat have engaged with Gen AI lenses over 6 billion times.
- Most-used Snapchat Lens: AI Face Swap Lens received engagement of over 1 billion times.
- How many AR lenses have been created: More than 450,000 developers have built 5 million Lenses on Snapchat.
Snapchat announces New AR/Generative AI Features:
- Following the success of Q3, Snapchat introduced some new AI features that users on Snapchat can enjoy:
- Imagine Lens: People can now use Open Prompt Image Generation Lens by Snapchat, which lets them edit and recreate their snaps using their prompts.
- Lens Studio AI Assistant: Developers can now describe the concept of a lens, and AI will code, refine, and edit it.
- Realistic StyleGen Mode: Using on-device machine learning, people can apply lifelike transformations on their accessories, hair, etc.
- AI Portraits: Attach selfies, add a scene, action, etc, to define the concept of the lens and create 3D assets.
- Lens+ Partner Payouts: Create exclusive GenAI-powered Lenses and directly earn money from subscribers.
Source: Snapchat
Snapchat Acquisition Statistics
Since 2014, Snapchat has made 19 acquisitions.
The estimated $500 million purchase of WaveOptics, a firm that makes lenses and other parts for augmented reality glasses, is one of Snapchat’s recent large purchases.
Snapchat announced 37.93% of its acquisitions in 2016 and 2017.
How Many Employees Does Snapchat Have?
Snapchat currently has 5,261 employees, a 7.13% increase from 2024.
Snapchat had 4,911 employees by the end of 2024, which is a 7.15% decline from 2023.
In 2023, Snapchat employed 5,289 individuals, reflecting a slight increase of 0.02% or just 1 employee from the previous year’s total of 5,288.
The following table displays the number of Snapchat employees recorded over the years.
| Year | Number Of Snapchat Employees |
|---|---|
| 2025 | 5,261 |
| 2024 | 4,911 |
| 2023 | 5,289 |
| 2022 | 5,288 |
| 2021 | 5,661 |
| 2020 | 3,863 |
| 2019 | 3,195 |
| 2018 | 2,884 |
| 2017 | 3,069 |
| 2016 | 1,859 |
Source: Macrotrends.
Conclusion: Snapchat Has 971 Million Monthly Active Users
Snapchat has 493 million daily active users (DAU), and unsurprisingly, Snapchat added 10 million users since last quarter.
Snapchat’s revenue also saw a 15% YoY increase in 2026 H1 despite the consistent doubts of people asking, “Is Snapchat dying?”
These figures reflect Snapchat’s strong performance and optimistic outlook, fueled by innovations such as augmented reality (AR) and interactive lenses that engage and entertain users.
