Snapchat Users 2023: How Many People Use Snapchat?

Snapchat Users - DemandSage

In 2011, three Stanford University students, namely Evan Spiegel, Bobby Murphy & Reggie Brown came up with an idea that would forever change the way people interacted with each other. They created an app that allowed people to chat using photos and videos which were viewable for only upto 10 seconds.

The app, which was only accessible to iOS users, was initially known as “Picaboo”.

It was slow to catch on, with only 127 users in the first several months. Later, it was rebranded as Snapchat and made available to android users as well. After that, the rest is history. Snapchat surpassed the 100,000 daily active user mark within a year.

Currently, 363 million people all over the world use Snapchat every day.

Snapchat is among the most used social media in the world, and many marketers use it to their advantage to promote their brands. To make the research process easier for such marketers, we have come up with this detailed and up-to-date Snapchat statistics post. Even if you are just an enthusiast or a nerd looking to feed on numbers, this is going to be a treat for you.

Top Snapchat Statistics in a Nutshell

Here is an in-depth overview Of Snapchat.

Top Snapchat Statistics Infographics
  • As of December 2022, Snapchat has 363 Million Daily Active Users.
  • Snapchat claims that advertisements on the platform can reach 616.9 million users as of 2022.
  • With 144.35 million users India is the country most number of Snapchat users.
  • Snapchat has more female users than male.
  • Snapchat users aged between 18 to 24 have the largest share of snapchat advertising audience.
  • Snapchat reported around $3.3 billion in global yearly revenue in 2021. This brings Snapchat’s overall revenue for 2022 till the three quarters to $3.3 billion
  • Luxembourg has the highest Snapchat user reach with 80.2%
  • Snapchat has 872 patents to its name.
  • People majorly use snapchat while hanging out with friends.
  • Over 5 billion snapchats are created every day on average.
  • Users spend 3.2 hours every month on snapchat.

Snapchat Statistics 2023 (In-depth)

Snapchat Statistics

In this section, we will discuss the statistics associated with Snapchat in a detailed manner.

Snapchat Daily Active Users

  1. As of the 3rd Quarter of 2022, Snapchat has 363 million daily active users. That is 18.6% increase Year over Year.
  1. In the 3rd Quarter of 2021, Snapchat had 306 million DAUs
  1. In 2014, Snapchat had the biggest Y/Y percentage user growth, with a 104% increase.
  1. Snapchat had its worst year in terms of daily active user growth in 2018 with just 186 Million DAUs as of the 4th Quarter. This was a decrease of 1 Million DAUs since 2017.
  1. After the coronavirus pandemic in 2019, the world witnessed a boom in all social media platforms. Snapchat was one of them.

Below is an overview of Snapchat DAUs from Q1 2015 to Q3 2022:

Quarter 1 201580 million
Quarter 2 201586 million
Quarter 3 201594 million
Quarter 4 2015107 million
Quarter 1 2016122 million
Quarter 2 2016143 million
Quarter 3 2016153 million
Quarter 4 2016158 million
Quarter 1 2017166 million
Quarter 2 2017173 million
Quarter 3 2017178 million
Quarter 4 2017187 million
Quarter 1 2018191 million
Quarter 2 2018188 million
Quarter 3 2018186 million
Quarter 4 2018186 million
Quarter 1 2019190 million
Quarter 2 2019203 million
Quarter 3 2019210 million
Quarter 4 2019218 million
Quarter 1 2020229 million
Quarter 2 2020238 million
Quarter 3 2020249 million
Quarter 4 2020265 million
Quarter 1 2021280 million
Quarter 2 2021293 million
Quarter 3 2021306 million
Quarter 4 2021319 million
Quarter 1 2022332 million
Quarter 2 2022347 million
Quarter 3 2022363 million

Snapchat Daily Active Users by Region

  1. Snapchat has 97 million daily active users in North America and 82 million in Europe as of the fourth quarter of 2021.
  1. The Rest of the world accounts for 140 Million Daily Active Users. (Asia Pacific, South America, Middle East, and Africa)
  1. 30.4% of Snapchat’s Daily Active Users are from the North American Region. (including the Caribbeans & Mexico)
  1. 25.7% of Snapchat Daily Active Users are from the European Region (including Russia and Turkey)
  1. While the rest of the world accounts for 43.8% of Daily Active Users.

Below is the growth table of Snapchat Daily Active Users by Region.

YEARNorth AmericaEuropeRest of the World
Quarter 1 2015382716
Quarter 2 2015402918
Quarter 3 2015443020
Quarter 4 2015483424
Quarter 1 2016543929
Quarter 2 2016614636
Quarter 3 2016644939
Quarter 4 2016685239
Quarter 1 2017715540
Quarter 2 2017755742
Quarter 3 2017775744
Quarter 4 2017806047
Quarter 1 2018816248
Quarter 2 2018806147
Quarter 3 2018795947
Quarter 4 2018796047
Quarter 1 2019806149
Quarter 2 2019836456
Quarter 3 2019856561
Quarter 4 2019866764
Covid-19 Outbreak
Quarter 1 2020887071
Quarter 2 2020907177
Quarter 3 2020907287
Quarter 4 2020927499
Quarter 1 20219377111
Quarter 2 20219578120
Quarter 3 20219680130
Quarter 4 20219782140
Growth Table Of Snapchat

Here is the table for Snapchat Share of Daily Active Users by Region 

YEARNorth AmericaEuropeRest of the world
Share Of Daily Active Users

Snapchat Users by Country

  1. With 144.35 million users, India is the country with the most number of Snapchat users.
  2. The United States has the second-biggest share of Snapchat users accounting for 107.94 Million users.

Here is a Table Ranking Top 20 Countries with Most Snapchat Users:

RankCountryUsers (in millions)
1India 144.35
2United States of America107.94
5United Kingdom21.35
6Saudi Arabia20.45
12Canada 10.4

Snapchat In a Day

A “Snap” is a photo or video that is exchanged using the Snapchat app.

  1. Snapchat claims that more than 5 billion snaps are produced in a single day.

This figure is up From 4+ billion in Quarter 2 of 2020. It is a 25% rise.

Snapchat Revenue Statistics

  1. Snapchat made a revenue of $1.128 Billion in the third quarter of 2022. That is a 6% year over year increase.
  2. This brings Snapchat’s overall revenue for 2022 till the three quarters to $3.3 billion.

Below is the table showing Snapchat’s revenue over the years.

2015$58.66 Million
2016$404.48 Million
2017$824.95 Million
2018$1.18 Billion
2019$1.71 Billion
2020$2.50 Billion
2021$4.1 Billion
2022 (Up to Q3)$3.30 Billion
  1. Snapchat had registered a revenue of $2.5 Billion in 2020.
  1. Snapchat has a net loss of $360 million as of Q3 2022, That is a 400% year over year increase.

Snapchat claims that this increase in net loss largely reflects $155 million in transition costs associated with our reprioritization efforts, the flow-through of the $102 million decline in adjusted EBITDA, unfavorable investment impacts of $47 million, and income tax expense of $8 million.

  1. In Quarter 3 of 2022, Snapchat’s operating cash flow is $245 million, up from $55 million in Q3 2021.

Snapchat Revenue Statistics by Region

  1. Snapchat earned a revenue of $811,6027 from North America as of Q3 2022.
  1.  From the European region, Snapchat made a revenue of $161,396 as of Q3 2022.
  1. The rest of the world contributed to Snapchat’s revenue by $155,478 as of Q3 2022.

Below is the growth of Snapchat revenue over the years based on regions:

YearNorth AmericaEuropeRest of the world

Snapchat Advertising Spending Statistics

  1. Snapchat reported advertising expenses of $62.4 million US Dollars in 2021. 
  1. The advertising spending went up from 29.5 million dollars in 2020, representing a 50% rise.

Below is the table for annual advertising expenditure of Snapchat

YearAdvertising Spendings 
20152.7 Million
20169.4 Million
201710.9 Million
201811.3 Million
201931.4 Million
202029.5 Million
202162.4 Million

Snapchat Profit Statistics

  1. Snapchat registered a net income (loss) of $359,502 in Q3 2022.
  1. Snapchat made a profit for the first time in the fourth quarter of 2021.
  1. Ever since going public, Snapchat’s net income is in negative.

Snapchat Demographics Statistics

  1. Snapchat has more Female users than Males.
  1. Snapchat’s userbase consist of 51.8% females and 47.4% males.
GenderShare of Users
  1. Most of Snapchat users are between the ages of 18 and 24, accounting for 39%
  1. 9.9% percent of all people aged 13 or older around the world use Snapchat.
  1. If we only consider the United States of America, then the share of Snapchat’s female users is 55.1% and Males is 44.9%

Snapchat Downloads Statistics

  1. Snapchat is the fifth most downloaded social media app in the world. As of 2021, Snapchat has 327 Million downloads globally.
  2. Snapchat is the third most downloaded social media app in the United States. It was downloaded 56 million times in 2021 alone.

Snapchat Usage Statistics

  1. The average daily user of Snapchat uses the app’s camera more than 30 times each day and spends at least 30 minutes on it.
  1. 82% of US teenagers use Snapchat once a month.
  1. AR filters are used by 63% of Snapchat’s daily active users.
  1. On a monthly basis, over 125 million users interact with Snapchat’s Spotlight feature. On average, the spotlight receives around 525,000 entries every day.
  1. Snapchat’s other exciting feature Snap Map has more than 250 million monthly users.
  1. 30 Million Snapchat users play snap games each month.

Snapchat Statistics for Advertisers

  1. Snapchat users hold $4.4 trillion US Dollars in global spending power.

If we break it down further:

  1. North American Snapchat users hold $1.9 trillion US dollar spending power.
  1. European Snapchat users hold $1.05 trillion US dollar spending power.
  1. Middle Eastern and North African Snapchat users hold $425 billion US dollar spending power.
  1. Latin American Snapchat users hold $425 billion US dollar spending power.
  1. Asia Pacific Snapchat users hold $425 billion US dollar spending power.

More Snapchat Statistics for Advertisers

  1. Snapchat is used by 75% of millennials and Gen Z.
  1. Users of Snapchat are 60% more likely to make spontaneous purchases.
  1. Snapchat users share 35% of snaps of things they want to buy, increasing the brand’s online visibility.

Snapchat Acquisition Statistics 

  1. Since 2014, Snapchat has made 30 acquisitions.

The estimated $500 million purchase of WaveOptics, a firm that makes lenses and other parts for augmented reality glasses, is one of Snapchat’s recent large purchases.

Snapchat announced 37.93% of its acquisitions in 2016 and 2017.

Snapchat Workforce Statistics

  1. As per LinkedIn, Snapchat currently has 6481 full-time employees.
  1. Snap Inc. pays an average of $110,642 in yearly remuneration.
  1. Snapchat pays a median salary of $134,098 to foreign workers.

Related Read:

Conclusions: Snapchat Users (2023)

This is all from our side on Snapchat statistics. The future looks promising for the photo and video sharing platform. With the company heavily investing in AR-based companies, they are sure to gain some edge when the world gets more immersed in Metaverse.

Comment below if you have any fun statistics to share with us that we have not included in the post. Also, check our other Statistical blog posts on other social media platforms.


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