In 2011, three Stanford University students, namely Evan Spiegel, Bobby Murphy & Reggie Brown, came up with the idea that would forever change the way people interacted with each other. They created an app that allowed people to chat using photos and videos, which were viewable for only up to 10 seconds.
The app, which was only accessible to iOS users, was initially known as “Picaboo”.
It was slow to catch on, with only 127 users in the first several months. Later, it was rebranded as Snapchat and made available to android users as well. After that, the rest is history. Snapchat surpassed the 100,000 daily active user mark within a year.
Currently, 383 million people all over the world use Snapchat every day.
Snapchat is among the most used social media in the world, and many marketers use it to their advantage to promote their brands. To make the research process easier for such marketers, we have come up with this detailed and up-to-date Snapchat statistics post. Even if you are just an enthusiast or a nerd looking to feed on numbers, this is going to be a treat for you.
Top Snapchat Statistics in a Nutshell
Here is an in-depth overview Of Snapchat.
- Snapchat has 383 Million Daily Active Users as per the latest figures. It is an increase of 51 million, or 15% year-over-year.
- snapchat+ (Snapchat’s subscription service) has 3 million subscribers.
- Snapchat claims that advertisements on the platform can actively reach 634.8 million users.
- With over 200 million monthlgy users, India is the country with the most Snapchat users.
- Snapchat’s user base consists of 51.4% females and 47.4% males.
- Snapchat users aged between 13 to 34 have the largest share of the Snapchat advertising audience.
- Snapchat reported revenue of $989 million in Q1 2023, with the average revenue per user being $2.58.
- Snapchat was downloaded 330 million times in 2022.
- Luxembourg has the highest Snapchat user reach, with 80.2%.
- Snapchat has 872 patents to its name.
- Over 5 billion snaps are created every day.
- Users spend 3.2 hours every month on Snapchat on average.
Snapchat Statistics 2023 (In-depth)
In this section, we will discuss the statistics associated with Snapchat in a detailed manner.
Snapchat Daily Active Users
- Snapchat has 383 million daily active users as of Q1 2023.
Snapchat added 51 million users in 2022. That is a 15% increase Year over Year.
Below is an overview of Snapchat DAUs from Q1 2015 to Q1 2023:
| Year | Snapchat Daily Active Users |
|---|---|
| Quarter 1 2023 | 383 million |
| Quarter 4 2022 | 375 million |
| Quarter 3 2022 | 363 million |
| Quarter 2 2022 | 347 million |
| Quarter 1 2022 | 332 million |
| Quarter 4 2021 | 319 million |
| Quarter 3 2021 | 306 million |
| Quarter 2 2021 | 293 million |
| Quarter 1 2021 | 280 million |
| Quarter 4 2020 | 265 million |
| Quarter 3 2020 | 249 million |
| Quarter 2 2020 | 238 million |
| Quarter 1 2020 | 229 million |
| Quarter 4 2019 | 218 million |
| Quarter 3 2019 | 210 million |
| Quarter 2 2019 | 203 million |
| Quarter 1 2019 | 190 million |
| Quarter 4 2018 | 186 million |
| Quarter 3 2018 | 186 million |
| Quarter 2 2018 | 188 million |
| Quarter 1 2018 | 191 million |
| Quarter 4 2017 | 187 million |
| Quarter 3 2017 | 178 million |
| Quarter 2 2017 | 173 million |
| Quarter 1 2017 | 166 million |
| Quarter 4 2016 | 158 million |
| Quarter 3 2016 | 153 million |
| Quarter 2 2016 | 143 million |
| Quarter 1 2016 | 122 million |
| Quarter 4 2015 | 107 million |
| Quarter 3 2015 | 94 million |
| Quarter 2 2015 | 86 million |
| Quarter 1 2015 | 80 million |
- In 2014, Snapchat had the biggest Y/Y percentage user growth, with a 104% increase.
- Snapchat had its worst year in terms of daily active user growth in 2018, with just 186 Million DAUs as of the 4th Quarter. This was a decrease of 1 Million DAUs since 2017.
- After the coronavirus pandemic in 2019, the world witnessed a boom in all social media platforms. Snapchat was one of them.
Snapchat Daily Active Users by Region
- Snapchat has 100 million daily active users in North America and 93 million in Europe as of Q1 2023.
| Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| Quarter 1 2023 | 100 | 93 | 190 |
| Quarter 4 2022 | 100 | 92 | 183 |
| Quarter 3 2022 | 100 | 88 | 175 |
| Quarter 2 2022 | 99 | 86 | 162 |
| Quarter 1 2022 | 98 | 84 | 150 |
| Quarter 4 2021 | 97 | 82 | 140 |
| Quarter 3 2021 | 96 | 80 | 130 |
| Quarter 2 2021 | 95 | 78 | 120 |
| Quarter 1 2021 | 93 | 77 | 111 |
| Quarter 4 2020 | 92 | 74 | 99 |
| Quarter 3 2020 | 90 | 72 | 87 |
| Quarter 2 2020 | 90 | 71 | 77 |
| Quarter 1 2020 | 88 | 70 | 71 |
| Covid-19 Outbreak | |||
| Quarter 4 2019 | 86 | 67 | 64 |
| Quarter 3 2019 | 85 | 65 | 61 |
| Quarter 2 2019 | 83 | 64 | 56 |
| Quarter 1 2019 | 80 | 61 | 49 |
| Quarter 4 2018 | 79 | 60 | 47 |
| Quarter 3 2018 | 79 | 59 | 47 |
| Quarter 2 2018 | 80 | 61 | 47 |
| Quarter 1 2018 | 81 | 62 | 48 |
| Quarter 4 2017 | 80 | 60 | 47 |
| Quarter 3 2017 | 77 | 57 | 44 |
| Quarter 2 2017 | 75 | 57 | 42 |
| Quarter 1 2017 | 71 | 55 | 40 |
| Quarter 4 2016 | 68 | 52 | 39 |
| Quarter 3 2016 | 64 | 49 | 39 |
| Quarter 2 2016 | 61 | 46 | 36 |
| Quarter 1 2016 | 54 | 39 | 29 |
| Quarter 4 2015 | 48 | 34 | 24 |
| Quarter 3 2015 | 44 | 30 | 20 |
| Quarter 2 2015 | 40 | 29 | 18 |
| Quarter 1 2015 | 38 | 27 | 16 |
- The Rest of the world accounts for 190 Million Daily Active Users. (Asia Pacific, South America, Middle East, and Africa)
- 26.10% of Snapchat’s Daily Active Users are from the North American Region. (including the Caribbeans & Mexico)
- 24.28% of Snapchat’s’s Daily Active Users are from the European Region (including Russia and Turkey)
- While the rest of the world accounts for 49.60% of Daily Active Users.
Here is the table for Snapchat Share of Snapchat Daily Active Users by World Regions:
| Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| 2023 | 26.10% | 24.28% | 49.60% |
| 2022 | 26.60% | 24.50% | 48.80% |
| 2021 | 30.40% | 25.70% | 43.80% |
| 2020 | 34.71% | 27.92% | 37.73% |
| 2019 | 39.45% | 30.73% | 29.82% |
| 2018 | 42.47% | 32.26% | 25.27% |
| 2017 | 42.78% | 32.08% | 25.14% |
| 2016 | 43.04% | 32.91% | 24.05% |
| 2015 | 44.86% | 31.77% | 23.37% |
| 2014 | 49.29% | 32.39% | 18.32% |
| 2013 | 60.94% | 27.76% | 11.30% |
Snapchat Users by Country
- With over 200 million users, India is the country with the most Snapchat users.
- The United States has the second-biggest share of Snapchat users accounting for 108.8 Million users.
Here is a Table Ranking the Top 20 Countries with the Most Snapchat Users:
| Country | Users |
|---|---|
| India | 200 Million |
| United States of America | 108.8 Million |
| Pakistan | 26.35 Million |
| France | 25.9 Million |
| United Kingdom | 23.15 Million |
| Saudi Arabia | 21.75 Million |
| Germany | 18.65 Million |
| Mexico | 17.25 Million |
| Iraq | 16.75 Million |
| Egypt | 15.65 Million |
| Turkey | 15 Million |
| Nigeria | 13.05 Million |
| Canada | 11.45 Million |
| Russia | 8.05 Million |
| Australia | 7.95 Million |
Snapchat In a Day
A “Snap” is a photo or video that is exchanged using the Snapchat app.
- Snapchat claims that more than 5 billion snaps are produced in a single day.
This figure is up From 4+ billion in Quarter 2 of 2020. It is a 25% rise.
Snapchat Revenue Statistics
- Snapchat registerd a revenue of $989 million in the first quarter of 2023.
- Snapchat revenue increased by 12% in 2022 to $4.6 billion, which is the lowest annual percentage growth recorded in Snapchat’s history.
Below is the table showing Snapchat’s revenue over the years.
| Year | Snapchat Revenue |
|---|---|
| 2023 (As of Q1) | $989 Million |
| 2022 | $4.6 Billion |
| 2021 | $4.1 Billion |
| 2020 | $2.50 Billion |
| 2019 | $1.71 Billion |
| 2018 | $1.18 Billion |
| 2017 | $824.95 Million |
| 2016 | $404.48 Million |
| 2015 | $58.66 Million |
- Snapchat registered a revenue of $4.1 Billion in 2021.
Snapchat Net Loss
- Snapchat had a net loss of $329 million in the first quarter of 2023.
Snapchat had a net loss of $1,430 million in 2022, Which is a 400% year-over-year increase.
Snapchat claims that this increase in net loss largely reflects $155 million in transition costs associated with their reprioritization efforts, the flow-through of the $102 million decline in adjusted EBITDA, unfavorable investment impacts of $47 million, and income tax expense of $8 million.
Snapchat Operating Cash Flow
- Snapchat’s operating cash flow was $151 million in the first quarter of 2023. Compared to $127 million in the prior year.
Snapchat Revenue By Region
- Snapchat earned a revenue of $640 million from North America in the first quarter of 2023.
- From the European region, Snapchat made a revenue of $158 million.
- The rest of the world contributed to Snapchat’s revenue by $191 million.
Below is the growth of Snapchat revenue over the years based on regions:
| Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| 2023 (As of Q1) | $640 million | $158 million | $191 million |
| 2022 | $3.2 billion | $712.76 million | $683.52 million |
| 2021 | $2.87 billion | $660.47 million | $585.21 million |
| 2020 | $1.64 billion | $425.45 million | $431.24 million |
| 2019 | $1.06 billion | $288.91 million | $347.51 million |
| 2018 | $780.99 million | $183.08 million | $216.38 million |
| 2017 | $675.4 million | $98.05 million | $51.5 million |
| 2016 | $363.27 million | $35.39 million | $5.83 million |
Snapchat Advertising Spending Statistics
- Snapchat reported advertising expenses of $62.4 million in 2021.
- The advertising spending went up from $29.5 million in 2020, representing a 50% rise.
Below is the table for the annual advertising expenditure of Snapchat
| Year | Snapchat Ad Spending |
|---|---|
| 2021 | 62.4 Million |
| 2020 | 29.5 Million |
| 2019 | 31.4 Million |
| 2018 | 11.3 Million |
| 2017 | 10.9 Million |
| 2016 | 9.4 Million |
| 2015 | 2.7 Million |
Snapchat Profit Statistics
- Snapchat registered a net income (loss) of $328,674 in Q1 2023.
- Snapchat’s net income has always been on the negative side except for that one time when the company made a profit in the fourth quarter of 2021.
- Ever since going public, Snapchat’s net income is in negative.
Snapchat Demographics Statistics
- Snapchat has more Female users than Males.
- Snapchat’s user base consists of 51.8% females and 47.4% males.
| Gender | Share of Users |
| Female | 51.8% |
| Male | 47.4% |
- Most Snapchat users are between the ages of 18 and 24, accounting for 39%
- 9.9% percent of all people aged 13 or older around the world use Snapchat.
- If we only consider the United States of America, then the share of Snapchat’s female users is 55.1% and Males is 44.9%
Snapchat Downloads Statistics
- Snapchat is the fifth most downloaded social media app in the world. As of 2023, Snapchat has over 1 billion downloads on the google play store alone.
- Snapchat is the third most downloaded social media app in the United States. It was downloaded over 60 million times in 2022 alone.
Snapchat Usage Statistics
- The average daily user of Snapchat uses the app’s camera more than 30 times each day and spends at least 30 minutes on it.
- 82% of US teenagers use Snapchat once a month.
- AR filters are used by 63% of Snapchat’s daily active users.
- On a monthly basis, over 125 million users interact with Snapchat’s Spotlight feature. On average, the spotlight receives around 525,000 entries every day.
- Snapchat’s other exciting feature Snap Map has more than 250 million monthly users.
- 30 Million Snapchat users play snap games each month.
Snapchat+ Statistics
Snapchat+ is a paid subscription service that offers users access to exclusive features on the Snapchat app. Snapchat+ costs $3.99 per month. It is currently available in select countries.
Here are some intresting statistics associated with Snapchat+
- Snapchat+ has 3 million subscribers.
- Snapchat+ subscribers send more than 2 million chats per day to “My AI.”
- Snapchat+ is available in 9 countries. United States being one of them.
Snapchat Statistics for Advertisers
- Snapchat users hold $4.4 trillion US Dollars in global spending power.
If we break it down further:
- North American Snapchat users hold $1.9 trillion US dollar spending power.
- European Snapchat users hold $1.05 trillion US dollar spending power.
- Middle Eastern and North African Snapchat users hold $425 billion US dollar spending power.
- Latin American Snapchat users hold $425 billion US dollar spending power.
- Asia Pacific Snapchat users hold $425 billion US dollar spending power.
Additional Snapchat Statistics for Advertisers
- Snapchat is used by 75% of millennials and Gen Z.
- Users of Snapchat are 60% more likely to make spontaneous purchases.
- Snapchat users share 35% of snaps of things they want to buy, increasing the brand’s online visibility.
Snapchat Augmented Reality Statistics
Snapchat gives a lot of importance to augmented reality (AR). In fact, they have been one of the pioneers in the development and use of AR in social media. They have invested heavily in AR technology, and they continue to innovate in this area.
here are some stats related to it.
- Over 250 million Snapchat DAUs engage with augmented reality every day on average.
- AR Image Try-On feature to deliver over 50 million fit and sizing recommendations, resulting in a 24% lower product return rate when shoppers used the technology.
- More than 300,000 AR creators, developers, and teams have built over 3 million Lenses through Lens Studio. Lens Studio is an application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters.
Snapchat Acquisition Statistics
- Since 2014, Snapchat has made 30 acquisitions.
The estimated $500 million purchase of WaveOptics, a firm that makes lenses and other parts for augmented reality glasses, is one of Snapchat’s recent large purchases.
Snapchat announced 37.93% of its acquisitions in 2016 and 2017.
Snapchat Workforce Statistics
- As per LinkedIn, Snapchat currently has 6879 full-time employees.
- Snap Inc. pays an average of $110,642 in yearly remuneration to its employees.
- Snapchat pays a median salary of $134,098 to foreign workers.
Related Read:
- Telegram Statistics
- Affiliate Marketing Statistics
- Quora Statistics
- Instagram Statistics
- Chatbot Statistics
- Spotify Stats
- Influencer Marketing Stats
- Disney Users
Conclusions: Snapchat Users (2023)
This is all from our side on Snapchat statistics. The future looks promising for the photo and video-sharing platform. With the company heavily investing in AR-based companies, they are sure to gain some edge when the world gets more immersed in Metaverse.
Comment below if you have any fun statistics to share with us that we have not included in the post. Also, check our other Statistical blog posts on other social media platforms.
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