How Many People Use Snapchat (Active Users 2024) 

Snapchat has experienced steady growth in recent years. It currently has 850 million monthly active users, making it the ninth most popular social media platform worldwide. 

The platform’s gender distribution is nearly balanced, with 62.20% of its users aged between 18 and 34.

In this article, we’ll explore details about Snapchat’s user demographics, subscriber statistics, download trends, and financial insights.

Snapchat Statistics 2024 (Top Picks)

  • Snapchat has 850 million monthly active (MAU) as of 2024.
  • The platform has 432 million daily active users (DAU).
  • 106.7 million Snapchat users are from the United States, while 202.51 million are from India.
  • Over 11 million people worldwide use Snapchat+.
  • Snapchat generated a revenue of $2.43 billion in the first half of 2024.
  • The company is valued at $17.39 billion, making it the 1107th most valuable company.

How Many People Use Snapchat? 

As of Q2 2024, Snapchat has 850 million monthly active users (MAU) worldwide.

The number of monthly active Snapchat users increased by 6.25% compared to 800 million monthly active users recorded in 2023. 

In February 2023, Snapchat announced that the platform had surpassed 750 million monthly active users in 2022. 

Here is a table displaying the number of Snapchat users by year:

YearNumber of Snapchat Users
2024850
2023800
2022750

Source: Snapchat, Tech Crunch. 

Snapchat Daily Active Users 2024

As of the second quarter of 2024, Snapchat had 432 million daily active users (DAU), a 4.35% increase from the end of 2023.

In February 2024, Snapchat announced that its daily active users had exceeded 414 million in the last quarter of 2023. This marked a notable growth of 10.4%, or 39 million more daily users, compared to Q4 2022.

Besides, the number of Snapchat users grew from 265 million in 2020 to 414 million daily active users in 2023, witnessing a growth of 56.23% in 3 years. 

Snapchat Daily Active Users

Here is a table displaying the daily active users of Snapchat recorded over the years. 

End Of YearSnapchat Daily Active Users
Q2 2024432 million
Q 1 2024422 million
2023414 million
2022375 million
2021319 million
2020265 million
2019218 million
2018186 million
2017187 million
2016158 million 

Source: Snapchat, Statista, Data Reportal.

Snapchat Gender Demographics

Females make up 49.1% of the Snapchat’s user base, while males account for 50%.

According to recent data, the gender split among Snapchat users is almost evenly balanced, highlighting Snapchat’s appeal across both genders.

The following table displays a detailed breakdown of Snapchat users by gender as of 2024:

GenderShare Of Snapchat Users
Female49.1%
Male50%
Unspecified0.9%

Source: Statista.

Snapchat Age Demographics

The 18 to 24 age group makes up the most significant portion of Snapchat’s user base, accounting for 38% of the total audience. 

 On the other hand, the 13 to 17 age group accounts for 19.2% of Snapchat’s users, highlighting the platform’s appeal to younger teens.

As age increases, Snapchat’s popularity declines, with just 14.3% of users falling between 35 and 49 years old and only 3.8% of users aged 50 and above.

Snapchat Users Demographics

The following table displays the Gender distribution of Snapchat users. 

Age GroupShare of Snapchat Users
13 to 1719.2%
18 to 2438.0%
25 to 3424.2%
35 to 4914.3%
50 years and above3.8%

Source: Oberlo

Snapchat Daily Active Users By Region

North America accounts for 23.15% of Snapchat’s daily active users, with around 100 million users in the region.

As of Q2 2024, Europe has about 97 million daily active Snapchat users. Meanwhile, the rest of the world has 235 million Snapchat users.

Snapchat's DAU By Region

The following table displays the daily active users of Snapchat recorded in different regions over the years. 

End Of YearNorth AmericaEuropeRest Of The World
2024 (first half)100 million97 million235 million
2023100 million96 million218 million
2022100 million92 million183 million
202197 million82 million140 million
202092 million74 million99 million
201986 million67 million64 million
201879 million60 million47 million
201780 million60 million47 million
201668 million52 million39 million
201548 million34 million24 million

Source: Snapchat, Statista. 

Snapchat Users By Country

With 202.51 million users, India has the most Snapchat users worldwide as of 2024.

The United States follows in second place, with 106.7 million users as of 2024. 

Other countries with significant Snapchat audiences include Pakistan, France, and the United Kingdom.

Snapchat Users By Country

The following table displays the countries with the highest number of Snapchat users worldwide as of 2024.

CountryNumber of Snapchat Users
India 202.51 Million
United States of America106.7 Million
Pakistan31.93 Million
France27.5 Million
United Kingdom23.06 Million
Saudi Arabia22.74 Million
Germany19.69 Million
Iraq17.95 Million
Egypt16.96 Million
Mexico15.92 Million
Nigeria15.29 Million
Turkey15 Million
Canada12.25 Million

Source: Statista

Snapchat+ Subscribers

As of the second quarter of 2024, more than 11 million people worldwide are using Snapchat+. 

This marks a significant increase of 22.22% from the 9 million users reported in the first quarter of 2024. This growth indicates a rising interest in Snapchat+ features and services among users globally.

Here is a table displaying the number of Snapchat+ subscribers by quarter:

Month-YearNumber Of Snapchat Plus Subscribers
Q2 202411 million 
Q1 20249 million
Q4 20237 million
Q3 20235 million
Q2 20234 million
Q1 20233 million

Source: Snapchat, Statista.

Snapchat Usage Statistics

In 2024, U.S. adults are estimated to spend an average of 8 minutes per day on Snapchat.

Younger adults, aged 18 to 24, spend significantly more time, averaging 28 minutes daily, while those aged 25 to 34 average around 15 minutes.

 In contrast, adults over 35 spend less than 6 minutes on the platform daily.

Snapchat Usage Worldwide

Here are further details about Snapchat usage worldwide. 

  • An average of over 300 million Snapchat users engage with augmented reality every day. 
  • The total time spent watching Spotlight content increased by more than 125% in Q1 2024 compared to Q1 2023.
  • Over 4.75 billion snaps are produced daily on Snapchat.
  • The average daily Snapchat user uses the app’s camera more than 30 times daily and spends at least 30 minutes on it.
  • 82% of US teenagers use Snapchat once a month.
  • Snapchat’s popular feature, Snap Map, has over 350 million monthly users. 
  • 100 Million Snapchat users play snap games each month.

Source: Emarketer.

Snapchat Revenue Statistics

In the first half of 2024, Snapchat reported a total revenue of $2.43 billion. 

This includes approximately $1.2 billion generated in the first quarter and $1.24 billion in the second quarter.

Looking back at 2023, Snapchat’s total revenue was $4.61 billion, reflecting a modest 0.22% increase year over year.

Additionally, Snapchat experienced significant growth in revenue from 2020 to 2021, with a remarkable 64% increase as it rose from $2.51 billion in 2020 to $4.1 billion in 2021. 

Snapchat Revenue Statistics

Below is the table showing Snapchat’s revenue by year.

YearSnapchat Revenue
2024(first half)$2.43 Billion
2023 $4.61 Billion
2022$4.6 Billion
2021$4.12 Billion
2020$2.51 Billion
2019$1.71 Billion
2018$1.18 Billion
2017$824.95 Million
2016$404.48 Million
2015$58.66 Million

Source: Snapchat, Statista

Snapchat Net Loss

In the first half of 2024, Snapchat reported a net loss of $554 million. 

This loss includes $305 million in the first quarter and $249 million in the second quarter. 

Comparatively, in 2023, Snapchat experienced a net loss of $1.32 billion, which reflects a 7.69% decline in losses year-over-year.

Looking back further, the company recorded its lowest net loss of $488 million in 2021. However, this figure increased significantly in 2022, rising by $942 million compared to the previous year.

The following table displays the net loss recorded by Snapchat over the years. 

YearNet Loss Of Snapchat
2024 (First half)$554 million
2023$1.32 billion
2022$1.43 billion
2021$488 million
2020$945 million
2019$1.03 billion

Source: Snapchat. 

Snapchat Revenue By Region

In the first half of 2024, Snapchat generated $1.51 billion in revenue from the North American region, which has the highest revenue share compared to other regions.

In Europe, Snapchat achieved a revenue of $426 million, while the rest of the world contributed $495 million to the platform’s overall revenue during the same period. 

These figures highlight the significant financial impact of the North American market on Snapchat’s performance. 

The following table displays Snapchat revenue by Region:

YearNorth AmericaEuropeRest Of The World
Q2 2024$768 million$230 million$239 million
Q1 2024$743 million$196 million$256 million
2023$3.01 billion$778 million$815 million
2022$3.2 billion$712.76 million$683.52 million
2021$2.87 billion$660.47 million$585.21 million
2020$1.64 billion$425.45 million$431.24 million
2019$1.06 billion$288.91 million$347.51 million
2018$780.99 million$183.08 million$216.38 million
2017$675.4 million$98.05 million$51.5 million
2016$363.27 million$35.39 million$5.83 million

Source: Snapchat. 

Snapchat Advertising Spending Statistics

The advertising expenditure of Snapchat was $24.9 million in 2023.

That was a 41.69% decrease in Snapchat’s advertising revenue in 2023. Comparatively, the platform’s ad expenditure in 2022 was $42.7 million.

Besides, the advertising spending rose from $29.5 million in 2020 to 62.4 million, representing a 111.52% rise in ad expenditure.

Below is the table for the annual advertising expenditure of Snapchat recorded over the years.

YearSnapchat Ad Spending
202324.9 Million
202242.7 Million
202162.4 Million
202029.5 Million
201931.4 Million
201811.3 Million
201710.9 Million
20169.4 Million
20152.7 Million

Source: Statista

Snapchat Downloads Statistics

  • As of March 2024, Snapchat ranks as the 9th most downloaded mobile app globally, with an impressive 22 million downloads in that month alone. 
  • As of 2024, Snapchat has over 1 billion downloads on the Google Play Store alone.
  • Snapchat is the third most downloaded social media app in the United States. It was downloaded over 60 million times in 2022 alone.

Snapchat Augmented Reality Statistics

Snapchat places a strong emphasis on augmented reality (AR), having been a pioneer in its development and application within social media. 

The platform has significantly invested in AR technology and remains committed to ongoing innovation in this exciting field.

Here are some stats related to it.

  • On average, over 300 million Snapchat DAUs engage with augmented reality every day.
  • More than 70% of users who download Snapchat interact with augmented reality (AR) features on their first day using the app.
  • AR Image Try-On feature to deliver over 50 million fit and sizing recommendations, resulting in a 24% lower product return rate when shoppers used the technology.
  • More than 300,000 AR creators, developers, and teams have built over 3 million Lenses through Lens Studio. Lens Studio is an application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters.

Source: Snapchat

Snapchat Acquisition Statistics 

Since 2014, Snapchat has made 30 acquisitions.

The estimated $500 million purchase of WaveOptics, a firm that makes lenses and other parts for augmented reality glasses, is one of Snapchat’s recent large purchases.

Snapchat announced 37.93% of its acquisitions in 2016 and 2017.

How Many Employees Does Snapchat Have?

Snapchat employs over 5,289 individuals.

In 2023, Snapchat employed 5,289 individuals, reflecting a slight increase of 0.02% or just 1 employee from the previous year’s total of 5,288.

The following table displays the number of Snapchat employees recorded over the years. 

YearNumber Of Snapchat Employees
20235,289
20225,288
20215,661
20203,863
20193,195
20182,884
20173,069
20161,859

Source: Macrotrends.

Conclusion: Snapchat Has 432 Million Daily Active Users

In the first half of 2024, Snapchat experienced a significant increase of 18 million daily active users. Concurrently, the platform’s monthly active users rose by 50 million compared to the previous year.

Looking forward, Snapchat projects its daily active users will reach 441 million by the third quarter of 2024. Additionally, the platform anticipates generating revenue between $1.34 billion and $1.38 billion, indicating a year-over-year revenue growth of approximately 12% to 16% in Q3. 

These figures reflect Snapchat’s strong performance and optimistic outlook, fueled by innovations such as augmented reality (AR) and interactive lenses that engage and entertain users.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top