With more than 800 million monthly active users, Snapchat is the 9th most popular social media platform worldwide.
Besides, over 4.75 billion snaps are created every day by 414 million daily active users on the platform.
Most of Snapchat’s active users are GenZ, displaying the platform’s focus on the younger generation.
Let’s take a detailed look at the facts and figures related to the number of Snapchat users, daily active users, user distribution by country, user demographics, usage, revenue, and more in this post.
Snapchat User Statistics 2024 (Top Picks)
- Snapchat had 800 million monthly active users in 2023.
- Snapchat’s monthly users grew by 10.4% in 2023 compared to 2022.
- The platform has over 414 million daily active users.
- 49% of Snapchat users are female, while 49.2% are male.
- Most Snapchat users (38.1%) are between 18 and 24 years old.
- With 200.07 million users, India has the most Snapchat users as of 2024.
- The United States has 106.24 million Snapchat users as of 2024.
- Snapchat registered a revenue of $4.61 billion in 2023.
- Snapchat Plus had over 7 million subscribers in December 2023.
Snapchat Overview
| Daily Active Users | 414 Million |
| Monthly Active Users | 800 million |
| Gender Split | 49%: Female users 49.2%: Male users |
| Age Demographics | 75% of users are aged 13 to 34 years |
| Snapchat Users in the United States | 106.24 million |
| Snapchat Plus subscribers | Over 7 million |
Snapchat User Statistics 2024 (In-depth)
Now that you have received a sneak peek of the facts and figures about Snapchat users worldwide, let us explore these statistics in detail.
How Many People Use Snapchat?
800 million people worldwide used Snapchat every month on average in Q4 2023.
That was an increase of 6.67% in the number of monthly active users of Snapchat compared to the end of year 2022.
In February 2023, Snapchat announced that the platform had surpassed 750 million monthly active users in 2022.
Source: Snapchat, Tech Crunch.
Snapchat Daily Active Users
Snapchat has over 414 million daily active users.
In February 2024, Snapchat announced that the daily active users had surpassed the 414 million count in the last quarter of 2023.
This was an increase of 10.4% or 39 million in the number of daily active users compared to the daily active users recorded in Q4 2022.
The report further predicted that the daily active users of Snapchat will reach 420 million by the end of Q1 2024.
Besides, the number of Snapchat users grew from 265 million in 2020 to 414 million daily active users in 2023, witnessing a growth of 56.23% in 3 years.
Here is a table displaying the daily active users of Snapchat recorded over the years.
| End of Year | Snapchat Daily Active Users |
|---|---|
| 2023 | 414 million |
| 2022 | 375 million |
| 2021 | 319 million |
| 2020 | 265 million |
| 2019 | 218 million |
| 2018 | 186 million |
| 2017 | 187 million |
| 2016 | 158 million |
| 2015 | 107 million |
| 2014 | 71 million |
Source: Snapchat, Statista.
Snapchat Gender Demographics
49% of Snapchat Users are female. Meanwhile, 49.2% of Snapchat users are Male.
The following table displays a detailed breakdown of Snapchat users by gender:
| Gender | Share of Snapchat Users |
|---|---|
| Female | 49% |
| Male | 49.2% |
| Unspecified | 1.80% |
Source: Statista.
Snapchat Age Demographics
The highest share of Snapchat users is between the ages of 18 and 24, accounting for 38.1% of the users.
Users aged 25 to 34 make up 23.6% of the Snapchat audience, while just 3.7% are 50 years or above.
The following table displays the Gender distribution of Snapchat users.
| Age Group | Share of Snapchat Users |
|---|---|
| 13 to 17 | 18.6% |
| 18 to 24 | 38.1% |
| 25 to 34 | 23.6% |
| 35 to 49 | 13.9% |
| 50 years and above | 3.7% |
Source: Oberlo.
Snapchat Daily Active Users By Region
North America is home to 24.15% of the Snapchat’s daily active users.
Snapchat had 100 million daily active users in the North American region and 96 million daily active users in the European region by the end of 2023.
Snapchat users in North America in Q4 2023 were the same as those recorded in Q4 2022, while the DAU in Europe grew by just 4%.
At the same time, 218 million Snapchat users were recorded in the rest of the world. This was a YoY increase of 19% compared to 2022.
The following table displays the daily active users of Snapchat recorded in different regions over the years.
| End of Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| 2023 | 100 million | 96 million | 218 million |
| 2022 | 100 million | 92 million | 183 million |
| 2021 | 97 million | 82 million | 140 million |
| 2020 | 92 million | 74 million | 99 million |
| 2019 | 86 million | 67 million | 64 million |
| 2018 | 79 million | 60 million | 47 million |
| 2017 | 80 million | 60 million | 47 million |
| 2016 | 68 million | 52 million | 39 million |
| 2015 | 48 million | 34 million | 24 million |
Snapchat Users By Country
With 200.07 million users, India has the most Snapchat users worldwide.
The United States has the second-highest number of Snapchat users, accounting for 106.24 million as of January 2024.
Other countries with the highest Snapchat audience worldwide are Pakistan, France, and the United Kingdom.
The following table displays the countries with the highest number of Snapchat users worldwide as of January 2024.
| Country | Number of Snapchat Users |
|---|---|
| India | 200.97 Million |
| United States of America | 106.24 Million |
| Pakistan | 30.21 Million |
| France | 27.35 Million |
| United Kingdom | 23.67 Million |
| Saudi Arabia | 22.64 Million |
| Germany | 19.68 Million |
| Iraq | 17.74 Million |
| Egypt | 17.24 Million |
| Mexico | 16.01 Million |
| Turkey | 15.4 Million |
| Nigeria | 15.11 Million |
| Canada | 12.25 Million |
Source: Statista.
Snapchat Usage Statistics
Younger adults aged 18 to 24 years spend 28 minutes per day on Snapchat. At the same time, users aged 25 to 34 spend 15 minutes on the platform.
Further, Snapchat users over 35 years stated that they spend less than 30 minutes on the social media app.
Source: Emarketer.
Here are further details about Snapchat usage worldwide.
- Over 4.75 billion snaps are produced daily on Snapchat.
- The average daily Snapchat user uses the app’s camera more than 30 times daily and spends at least 30 minutes on it.
- 82% of US teenagers use Snapchat once a month.
- AR filters are used by 63% of Snapchat’s daily active users.
- On a monthly basis, over 125 million users interact with Snapchat’s Spotlight feature. On average, the spotlight receives around 525,000 entries every day.
- Snapchat’s other exciting feature, Snap Map, has more than 250 million monthly users.
- 100 Million Snapchat users play snap games each month.
Snapchat Revenue Statistics
Snapchat generated a revenue of $4.61 billion in 2023.
This was an increase of just 0.22% in the revenue compared to the previous year. In 2022, Snapchat registered a revenue of $4.60 billion.
Besides, Snapchat generated a revenue of $$1.36 billion in the last quarter of 2023, a 5% YoY increase compared to $1.3 billion generated in Q4 2022.
Snapchat generated $989 million, $1.09 million, and $1.19 billion in revenue in the first, second, and third quarters of 2023, respectively.
Besides, Snapchat witnessed a 64% hike in revenue, reaching 4.1 billion in 2021 from $2.51 billion.
Below is the table showing Snapchat’s revenue over the years.
| Year | Snapchat Revenue |
|---|---|
| 2023 | $4.61 Billion |
| 2022 | $4.6 Billion |
| 2021 | $4.12 Billion |
| 2020 | $2.51 Billion |
| 2019 | $1.71 Billion |
| 2018 | $1.18 Billion |
| 2017 | $824.95 Million |
| 2016 | $404.48 Million |
| 2015 | $58.66 Million |
Source: Snapchat, Statista.
Snapchat Net Loss
Snapchat faced a net loss of $1.32 billion in 2023.
Comparatively, Snapchat’s net loss was $1.43 billion in 2022. That displays a 7.69% decrease in loss in 2023 compared to the previous year.
Besides, the company witnessed the lowest net loss of $488 million in 2021. Later, the loss increased by 942 million in 2022 compared to 2021.
The following table displays the net loss recorded by Snapchat over the years.
| Year | Net Loss of Snapchat |
|---|---|
| 2023 | $1.32 billion |
| 2022 | $1.42 billion |
| 2021 | $488 million |
| 2020 | $945 million |
| 2019 | $1.03 billion |
Source: Snapchat.
Snapchat Revenue By Region
Snapchat generated the highest revenue of $3.01 billion in the North American region in 2023.
Comparatively, in Europe, Snapchat’s revenue was recorded to be $778 million, while $815 million of revenue was registered in the rest of the world in 2023.
Below is the growth of Snapchat revenue over the years based on regions:
| Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| 2023 | $3.01 billion | $778 million | $815 million |
| 2022 | $3.2 billion | $712.76 million | $683.52 million |
| 2021 | $2.87 billion | $660.47 million | $585.21 million |
| 2020 | $1.64 billion | $425.45 million | $431.24 million |
| 2019 | $1.06 billion | $288.91 million | $347.51 million |
| 2018 | $780.99 million | $183.08 million | $216.38 million |
| 2017 | $675.4 million | $98.05 million | $51.5 million |
| 2016 | $363.27 million | $35.39 million | $5.83 million |
Source: Snapchat.
Snapchat Advertising Spending Statistics
- The advertising expenditure of Snapchat was $24.9 million in 2023.
That was a 41.69% decrease in Snapchat’s advertising revenue in 2023. Comparatively, the platform’s ad expenditure in 2022 was $42.7 million.
Besides, the advertising spending rose from $29.5 million in 2020 to 62.4 million, representing a 111.52% rise in ad expenditure.
Below is the table for the annual advertising expenditure of Snapchat recorded over the years.
| Year | Snapchat Ad Spending |
|---|---|
| 2023 | 24.9 Million |
| 2022 | 42.7 Million |
| 2021 | 62.4 Million |
| 2020 | 29.5 Million |
| 2019 | 31.4 Million |
| 2018 | 11.3 Million |
| 2017 | 10.9 Million |
| 2016 | 9.4 Million |
| 2015 | 2.7 Million |
Source: Statista.
Snapchat Downloads Statistics
- Snapchat is the fifth most downloaded social media app in the world. As of 2023, Snapchat has over 1 billion downloads on the Google Play Store alone.
- Snapchat is the third most downloaded social media app in the United States. It was downloaded over 60 million times in 2022 alone.
Snapchat Plus Statistics
Snapchat Plus had over 7 million subscribers in December 2023.
Comparatively, it had 5 million users in September 2023 and 3 million in April 2023.
Snapchat+ is a paid subscription service that offers users access to exclusive features on the Snapchat app. Snapchat+ costs $3.99 per month. It is currently available in select countries.
The following table displays the number of Snapchat Plus subscribers recorded over the months.
| Month-Year | Number of Snapchat Plus Subscribers |
|---|---|
| December 2023 | 7 million |
| September 2023 | 5 million |
| June 2023 | 4 million |
| April 2023 | 3 million |
Source: Statista.
Here are some additional statistics about Snapchat Plus:
- Over 150 million Snapchat subscribers sent more than 10 million messages per day to “My AI.”
- Apart from the United States, Snapchat Plus is currently available in the United Kingdom, France, Germany, New Zealand, Australia, Saudi Arabia, and the United Arab Emirates.
Source: Snapchat.
Snapchat Statistics For Advertisers
- Users of Snapchat are 60% more likely to make spontaneous purchases.
- Snapchat users share 35% of snaps of things they want to buy, increasing the brand’s online visibility.
- Snapchat users hold $4.4 trillion US Dollars in global spending power.
If we break it down further:
- North American Snapchat users hold $1.9 trillion US dollar spending power.
- European Snapchat users hold $1.05 trillion US dollar spending power.
- Middle Eastern and North African Snapchat users hold $425 billion US dollar spending power.
- Latin American Snapchat users hold $425 billion US dollar spending power.
- Asia Pacific Snapchat users hold $425 billion US dollar spending power.
Snapchat Augmented Reality Statistics
Snapchat gives a lot of importance to augmented reality (AR). In fact, they have been one of the pioneers in the development and use of AR in social media. They have invested heavily in AR technology, and they continue to innovate in this area.
Here are some stats related to it.
- On average, over 250 million Snapchat DAUs engage with augmented reality every day.
- AR Image Try-On feature to deliver over 50 million fit and sizing recommendations, resulting in a 24% lower product return rate when shoppers used the technology.
- More than 300,000 AR creators, developers, and teams have built over 3 million Lenses through Lens Studio. Lens Studio is an application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters.
Snapchat Acquisition Statistics
Since 2014, Snapchat has made 30 acquisitions.
The estimated $500 million purchase of WaveOptics, a firm that makes lenses and other parts for augmented reality glasses, is one of Snapchat’s recent large purchases.
Snapchat announced 37.93% of its acquisitions in 2016 and 2017.
How Many Employees Does Snapchat Have?
Snapchat had 5,289 employees in the year 2023.
This was an increase of 0.02% compared to the number of employees in the previous year. In 2022, Snapchat had 5,288 employees.
The number of employed grew by 46.54% in 2021, reaching 5,661 from 3,863 employees recorded in 2020.
The following table displays the number of Snapchat employees recorded over the years.
| Year | Number of Snapchat Employees |
|---|---|
| 2023 | 5,289 |
| 2022 | 5,288 |
| 2021 | 5,661 |
| 2020 | 3,863 |
| 2019 | 3,195 |
| 2018 | 2,884 |
| 2017 | 3,069 |
| 2016 | 1,859 |
Source: Macrotrends.
Snapchat users grew by 10.4% in 2023 compared to the previous year, reaching 800 million monthly active users.
Looking ahead, analysts predict that the number of daily active users on the platform will increase from 414 million in Q4 2023 to 420 million in Q1 2024.
This growth is expected to be driven by innovations like AR and the interactive lens that entertain users.
