As of 2025, Snapchat currently has 850 million monthly active users, making it the ninth most popular social media platform worldwide.
The platform’s gender distribution is nearly balanced, with 62.20% of its users aged between 18 and 34.
In this article, we’ll look at details about Snapchat’s user demographics, subscriber statistics, download trends, and financial insights.
Snapchat Statistics 2025 (Top Picks)
- Snapchat has 850 million monthly active users (MAU).
- The platform has 443 million daily active users (DAU).
- 106.7 million Snapchat users are from the United States, while 202.51 million are from India.
- Over 11 million people worldwide use Snapchat+.
- Snapchat generated a revenue of $2.43 billion in the first half of 2024.
- The company is valued at $17.39 billion, making it the 1107th most valuable company.
How Many People Use Snapchat?
Snapchat has 850 million monthly active users (MAU) worldwide.
The number of monthly active Snapchat users increased by 6.25% compared to 800 million monthly active users recorded in 2023.
In February 2023, Snapchat announced that the platform had surpassed 750 million monthly active users in 2022.
Here is a table displaying the number of Snapchat users by year:
| Year | Number of Snapchat Users |
|---|---|
| 2024 | 850 |
| 2023 | 800 |
| 2022 | 750 |
Source: Snapchat, Tech Crunch.
Snapchat Daily Active Users
Snapchat has 443 million daily active users (DAU), a 7% increase from the end of 2023.
In February 2024, Snapchat announced that its daily active users had exceeded 414 million in the last quarter of 2023. This marked a notable growth of 10.4%, or 39 million more daily users, compared to Q4 2022.
Besides, the number of Snapchat users grew from 265 million in 2020 to 414 million daily active users in 2023, witnessing a growth of 56.23% in 3 years.
Here is a table displaying the daily active users of Snapchat recorded over the years.
| End Of Year | Snapchat Daily Active Users |
|---|---|
| 2024 | 443 million |
| 2023 | 414 million |
| 2022 | 375 million |
| 2021 | 319 million |
| 2020 | 265 million |
| 2019 | 218 million |
| 2018 | 186 million |
| 2017 | 187 million |
| 2016 | 158 million |
Source: Snapchat, Statista, Data Reportal.
Snapchat Gender Demographics
Females make up 49.1% of the Snapchat’s user base, while males account for 50%.
According to recent data, the gender split among Snapchat users is almost evenly balanced, highlighting Snapchat’s appeal across both genders.
The following table displays a detailed breakdown of Snapchat users by gender:
| Gender | Share Of Snapchat Users |
|---|---|
| Female | 49.1% |
| Male | 50% |
| Unspecified | 0.9% |
Source: Statista.
Snapchat Age Demographics
The 18 to 24 age group makes up the most significant portion of Snapchat’s user base, accounting for 38% of the total audience.
On the other hand, the 13 to 17 age group accounts for 19.2% of Snapchat’s users, highlighting the platform’s appeal to younger teens.
As age increases, Snapchat’s popularity declines, with just 14.3% of users falling between 35 and 49 years old and only 3.8% of users aged 50 and above.
The following table displays the Gender distribution of Snapchat users.
| Age Group | Share of Snapchat Users |
|---|---|
| 13 to 17 | 19.2% |
| 18 to 24 | 38.0% |
| 25 to 34 | 24.2% |
| 35 to 49 | 14.3% |
| 50 years and above | 3.8% |
Source: Oberlo.
Snapchat Daily Active Users By Region
North America accounts for 23.15% of Snapchat’s daily active users, with around 100 million users in the region.
Europe has about 97 million daily active Snapchat users. Meanwhile, the rest of the world has 235 million Snapchat users.
The following table displays the daily active users of Snapchat recorded in different regions over the years.
| End Of Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| 2024 (first half) | 100 million | 97 million | 235 million |
| 2023 | 100 million | 96 million | 218 million |
| 2022 | 100 million | 92 million | 183 million |
| 2021 | 97 million | 82 million | 140 million |
| 2020 | 92 million | 74 million | 99 million |
| 2019 | 86 million | 67 million | 64 million |
| 2018 | 79 million | 60 million | 47 million |
| 2017 | 80 million | 60 million | 47 million |
| 2016 | 68 million | 52 million | 39 million |
| 2015 | 48 million | 34 million | 24 million |
Snapchat Users By Country
With 202.51 million users, India has the most Snapchat users worldwide.
The United States follows in second place, with 106.7 million users.
Other countries with significant Snapchat audiences include Pakistan, France, and the United Kingdom.
The following table displays the countries with the highest number of Snapchat users worldwide.
| Country | Number of Snapchat Users |
|---|---|
| India | 202.51 Million |
| United States of America | 106.7 Million |
| Pakistan | 31.93 Million |
| France | 27.5 Million |
| United Kingdom | 23.06 Million |
| Saudi Arabia | 22.74 Million |
| Germany | 19.69 Million |
| Iraq | 17.95 Million |
| Egypt | 16.96 Million |
| Mexico | 15.92 Million |
| Nigeria | 15.29 Million |
| Turkey | 15 Million |
| Canada | 12.25 Million |
Source: Statista.
Snapchat+ Subscribers
More than 11 million people worldwide are using Snapchat+.
This marks a significant increase of 22.22% from the 9 million users reported in the first quarter of 2024. This growth indicates a rising interest in Snapchat+ features and services among users globally.
Here is a table displaying the number of Snapchat+ subscribers by quarter:
| Month-Year | Number Of Snapchat Plus Subscribers |
|---|---|
| Q2 2024 | 11 million |
| Q1 2024 | 9 million |
| Q4 2023 | 7 million |
| Q3 2023 | 5 million |
| Q2 2023 | 4 million |
| Q1 2023 | 3 million |
Snapchat Usage Statistics
U.S. adults are estimated to spend an average of 8 minutes per day on Snapchat.
Younger adults, aged 18 to 24, spend significantly more time, averaging 28 minutes daily, while those aged 25 to 34 average around 15 minutes.
In contrast, adults over 35 spend less than 6 minutes on the platform daily.
Here are further details about Snapchat usage worldwide.
- An average of over 300 million Snapchat users engage with augmented reality every day.
- The total time spent watching Spotlight content increased by more than 125% in Q1 2024 compared to Q1 2023.
- Over 4.75 billion snaps are produced daily on Snapchat.
- The average daily Snapchat user uses the app’s camera more than 30 times daily and spends at least 30 minutes on it.
- 82% of US teenagers use Snapchat once a month.
- Snapchat’s popular feature, Snap Map, has over 350 million monthly users.
- 100 Million Snapchat users play snap games each month.
Source: Emarketer.
Snapchat Revenue Statistics
In the first half of 2024, Snapchat reported a total revenue of $2.43 billion.
This includes approximately $1.2 billion generated in the first quarter and $1.24 billion in the second quarter.
Looking back at 2023, Snapchat’s total revenue was $4.61 billion, reflecting a modest 0.22% increase year over year.
Additionally, Snapchat experienced significant growth in revenue from 2020 to 2021, with a remarkable 64% increase as it rose from $2.51 billion in 2020 to $4.1 billion in 2021.
Below is the table showing Snapchat’s revenue by year.
| Year | Snapchat Revenue |
|---|---|
| 2024(first half) | $2.43 Billion |
| 2023 | $4.61 Billion |
| 2022 | $4.6 Billion |
| 2021 | $4.12 Billion |
| 2020 | $2.51 Billion |
| 2019 | $1.71 Billion |
| 2018 | $1.18 Billion |
| 2017 | $824.95 Million |
| 2016 | $404.48 Million |
| 2015 | $58.66 Million |
Source: Snapchat, Statista.
Snapchat Net Loss
In the first half of 2024, Snapchat reported a net loss of $554 million.
This loss includes $305 million in the first quarter and $249 million in the second quarter.
Comparatively, in 2023, Snapchat experienced a net loss of $1.32 billion, which reflects a 7.69% decline in losses year-over-year.
Looking back further, the company recorded its lowest net loss of $488 million in 2021. However, this figure increased significantly in 2022, rising by $942 million compared to the previous year.
The following table displays the net loss recorded by Snapchat over the years.
| Year | Net Loss Of Snapchat |
|---|---|
| 2024 (First half) | $554 million |
| 2023 | $1.32 billion |
| 2022 | $1.43 billion |
| 2021 | $488 million |
| 2020 | $945 million |
| 2019 | $1.03 billion |
Source: Snapchat.
Snapchat Revenue By Region
In the first half of 2024, Snapchat generated $1.51 billion in revenue from the North American region, which has the highest revenue share compared to other regions.
In Europe, Snapchat achieved a revenue of $426 million, while the rest of the world contributed $495 million to the platform’s overall revenue during the same period.
These figures highlight the significant financial impact of the North American market on Snapchat’s performance.
The following table displays Snapchat revenue by Region:
| Year | North America | Europe | Rest Of The World |
|---|---|---|---|
| Q2 2024 | $768 million | $230 million | $239 million |
| Q1 2024 | $743 million | $196 million | $256 million |
| 2023 | $3.01 billion | $778 million | $815 million |
| 2022 | $3.2 billion | $712.76 million | $683.52 million |
| 2021 | $2.87 billion | $660.47 million | $585.21 million |
| 2020 | $1.64 billion | $425.45 million | $431.24 million |
| 2019 | $1.06 billion | $288.91 million | $347.51 million |
| 2018 | $780.99 million | $183.08 million | $216.38 million |
| 2017 | $675.4 million | $98.05 million | $51.5 million |
| 2016 | $363.27 million | $35.39 million | $5.83 million |
Source: Snapchat.
Snapchat Advertising Spending Statistics
The advertising expenditure of Snapchat was $24.9 million in 2023.
That was a 41.69% decrease in Snapchat’s advertising revenue in 2023. Comparatively, the platform’s ad expenditure in 2022 was $42.7 million.
Besides, the advertising spending rose from $29.5 million in 2020 to 62.4 million, representing a 111.52% rise in ad expenditure.
Below is the table for the annual advertising expenditure of Snapchat recorded over the years.
| Year | Snapchat Ad Spending |
|---|---|
| 2023 | 24.9 Million |
| 2022 | 42.7 Million |
| 2021 | 62.4 Million |
| 2020 | 29.5 Million |
| 2019 | 31.4 Million |
| 2018 | 11.3 Million |
| 2017 | 10.9 Million |
| 2016 | 9.4 Million |
| 2015 | 2.7 Million |
Source: Statista.
Snapchat Downloads Statistics
- Snapchat ranks as the 9th most downloaded mobile app globally, with an impressive 22 million downloads in that month alone.
- Snapchat has over 1 billion downloads on the Google Play Store alone.
- Snapchat is the third most downloaded social media app in the United States. It was downloaded over 60 million times in 2022 alone.
Snapchat Augmented Reality Statistics
Snapchat places a strong emphasis on augmented reality (AR), having been a pioneer in its development and application within social media.
The platform has significantly invested in AR technology and remains committed to ongoing innovation in this exciting field.
Here are some stats related to it.
- On average, over 300 million Snapchat DAUs engage with augmented reality every day.
- More than 70% of users who download Snapchat interact with augmented reality (AR) features on their first day using the app.
- AR Image Try-On feature to deliver over 50 million fit and sizing recommendations, resulting in a 24% lower product return rate when shoppers used the technology.
- More than 300,000 AR creators, developers, and teams have built over 3 million Lenses through Lens Studio. Lens Studio is an application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters.
Source: Snapchat
Snapchat Acquisition Statistics
Since 2014, Snapchat has made 30 acquisitions.
The estimated $500 million purchase of WaveOptics, a firm that makes lenses and other parts for augmented reality glasses, is one of Snapchat’s recent large purchases.
Snapchat announced 37.93% of its acquisitions in 2016 and 2017.
How Many Employees Does Snapchat Have?
Snapchat employs over 5,289 individuals.
In 2023, Snapchat employed 5,289 individuals, reflecting a slight increase of 0.02% or just 1 employee from the previous year’s total of 5,288.
The following table displays the number of Snapchat employees recorded over the years.
| Year | Number Of Snapchat Employees |
|---|---|
| 2023 | 5,289 |
| 2022 | 5,288 |
| 2021 | 5,661 |
| 2020 | 3,863 |
| 2019 | 3,195 |
| 2018 | 2,884 |
| 2017 | 3,069 |
| 2016 | 1,859 |
Source: Macrotrends.
Conclusion: Snapchat Has 443 Million Daily Active Users
Snapchat experienced a significant increase of 29 million daily active users in 2024. Concurrently, the platform’s monthly active users rose by 50 million compared to the previous year.
These figures reflect Snapchat’s strong performance and optimistic outlook, fueled by innovations such as augmented reality (AR) and interactive lenses that engage and entertain users.
