Search Engine Marketing Statistics 2026 [Usage & Trends]

It is estimated that over 6 billion people will surf the Internet in 2026. Search engines such as Google, Yahoo, DuckDuckGo, Bing, and many more are included in the total number of people using the Internet.

Google leads all search engine platforms, with a 90.4% market share. It has now become a trusted site, attracting over 100 million people worldwide.

Further in the article, we have covered all the search engine marketing statistics, both current and historical, that highlight key insights from search engines and other relevant aspects.

SEM Statistics 2026 (Top Picks)

1. The number of internet users is expected to reach 6 billion by 2026.
2. The number of internet users in the United States is projected to reach 327.18 million by 2026.
3. Google handles over 99,000 queries per second. 
4. Approximately 52.65% of Google searches are categorized as informational intent.
5. Organic searches drive 1000% more traffic than organic social. 
6. “Near Me” and “Where to buy” searches have grown 200% in the last two years. 
7. Mobile holds over 56.74% of all global internet traffic.
8. Over 58% of customers search for local businesses through voice searches.
9. The experts say Google Ads are expected to increase by 9.5% in 2023.
10. With 95.69%, Google holds a significant share of mobile search engines worldwide.
11. 20% of customers buy products online once per week. 
12. With 92.61%, Google is the top player in the Search Engine market worldwide. 
13. Google has 88.89% of the share in the search engine market in the United States.
14. Chrome holds 48.77% of the browser market share in the United States as of 2023. 

How Many Internet Users Are There?

It is very surprising to hear that Internet usage increased by 1355% from the beginning of 2000. The use of the Internet is increasing day by day. 

The internet user base is projected to grow by 200 million worldwide. 

Let’s get more fascinating insights into internet users in this section. 

15. Approximately over 6.04 billion people are internet users. (Source: Statista)
16. The number of individuals using the internet has grown widely since 2015, increasing from 2.95 billion to more than 5.56 billion by 2025.

The table below highlights the number of Internet users since 2015.

Year	Number of Internet Users (Billions)
January 2026	6.04
January 2025	5.56
January 2024	5.43
January 2023	5.33
January 2022	5.09
January 2021	4.87
January 2020	4.52
January 2019	4.15
January 2018	3.82
January 2017	3.57
January 2016	3.21
January 2015	2.95

Source: Statista

17. The number of internet users grew by 88.47% from 2015 to 2025.
18. Internet users have nearly doubled in the past 10 years.

United States Internet Users (2020 to 2029)

19. The US is projected to reach 337.67 million internet users by 2029.
20. By 2025, the number of internet users might reach more than 327 million.

Year	Number of Internet Users (Millions)	YoY Growth (Millions)	YoY Growth (%)
2025*	327.18	+2.51	0.77%
2026*	330.01	+2.83	0.87%
2027*	332.68	+2.67	0.81%
2028*	335.23	+2.55	0.77%
2029*	337.67	+2.44	0.73%

Source: Statista1

21. In 2024, the number of Internet users was nearly 321 million; however, it was expected to go beyond 324.16 million.
22. The growth rate reached its peak in 2021, with 0.89% with approximately 314.39 million individuals using the internet.

Year	Number of Internet Users (Millions)	YoY Growth (Millions)	YoY Growth (%)
2020	311.62	–	–
2021	314.39	+2.77	0.89%
2022	317.52	+3.13	1.00%
2023	320.93	+3.41	1.07%
2024	321	+0.07	+0.02%

Source: Statista1, Statista2

23. The number of internet users was projected to increase between 2024 and 2029 with a +4.16% growth rate.

Internet Penetration Of Users Worldwide

24. In July 2025, the internet user penetration was 68.7% of the global population.
25. Internet penetration has nearly doubled from 35% in 2014 to 68.7% in July 2025.

Year/Period	Internet User Penetration (% of Global Population)
July 2025	68.7%
February 2025	67.9%
October 2024	67.5%
July 2024	67.1%
April 2024	67.1%
January 2024	66.2%
October 2023	65.7%
July 2023	64.5%
2022	62.5%
2021	59.5%
2020	59%
2019	57%
2018	53%
2017	50%
2016	46%
2015	42%
2014	35%

Source: Statista3

26. This increased percentage shows consistent growth over the 11-year period.
27. Along with this data, according to Statista, around 63% of adults use the internet to find information.

Top 25 Countries By Internet Users (Global Digital Population)

28. China leads the world with 1.11 billion internet users, which is more than triple the United States’ 322 million users.
29. India ranks second with 806 million users surfing the internet, followed by China.
30. The United States falls after China and India with 322 million users. However, with the adoption of internet users and multiple factors responsible, this number might change in the future.

Here is a table showing the countries that mostly use the Internet.

Country	Digital Population (in millions)
China	1,110
India	806
United States	322
Indonesia	212
Brazil	183
Russia	133
Pakistan	116
Mexico	110
Japan	109
Nigeria	107
Philippines	97.5
Egypt	96.3
Vietnam	79.8
Germany	78.9
Bangladesh	77.7
Turkey	77.3
Iran	73.2
United Kingdom	67.8
Thailand	65.4
France	63.4
Italy	53.3
South Africa	50.8
South Korea	50.4
Spain	46.2
Argentina	41.2

Source: Statista4

31. Asian countries dominate the top rankings, with 8 of the top 10 countries located in Asia (China, India, Indonesia, Pakistan, Japan, Philippines, Vietnam, and Bangladesh), collectively accounting for over 2.6 billion internet users.
32. China, India, and the United States combined represent approximately 2.24 billion internet users.
33. All four BRIC nations (Brazil, Russia, India, China) appear in the top 6, with a combined digital population exceeding 2.2 billion users.
34. Based on the data, China, India, the United States, and Indonesia have internet user populations over 100 million.

How Many Searches Are Done Online Every Day?

The top search engines include Google, Bing, Yandex, Yahoo, DuckDuckGo, and Baidu.

I have gathered all the essential statistics about daily, monthly, and yearly searches in this section.

Search Engine	Market Share (%)
Google	90.4%
Bing	4.08%
YANDEX	1.65%
Yahoo!	1.46%
DuckDuckGo	0.87%
Baidu	0.75%

Source: StatCounter

35. According to the latest data, Google dominates the global search engine market with a 90.4% share.
36. There are over 5 trillion searches on Google yearly. (Source: Google Products)
37. More than 96.9 billion people visit Google, out of which 27.48% search for data from desktop and 72.52% visit Google through mobile. (Source: Semrush)
38. It’s impressive to note that Google handles over 99,000 queries per second.
39. Bing holds the second position, with a 4.08% market share, which is also used by users worldwide for searching information.
40. Although Microsoft Bing has a lower internet market share than Google, it still attracts over 100 million people who search for information on it daily.
41. All other search engines, such as Yandex, Yahoo!, DuckDuckGo, and Baidu, have less than 5% of the market.
42. However, the Yandex search site’s monthly internet audience in Russia exceeds 61.2 million. As of now, it has more than 8.7 million searches daily. (Source: Yandex)
43. Yahoo, on the other hand, has over 3.94 billion visits in a month on average. (Source: Semrush1)
44. DuckDuckGo has over 3 billion monthly searches with 9 million monthly downloads globally. (Source: DuckDuckGo)
45. Baidu has 218 million daily users. (Source: Research Gate)
46. Also, as per the Statista report, Baidu is able to capture over 50% of the Chinese search market. (Source: Statista5)

What Do People Search On The Internet?

People go to search engines to search for many things. But there are some common searches we have all done at some point. 

Let’s see these common reasons why people go to the Internet.

47. Approximately 62.8% of people use the internet to search for information.
48. Apart from searching, 60.2% people use the internet to stay in touch with friends and family.

Here are the popular reasons people use the Internet worldwide.

Rank	Reason for Using Internet	Share of Internet Users (%)
1	Finding information	62.8%
2	Staying in touch with friends and family	60.2%
3	Keeping up to date with news and events	55.0%
4	Watching videos, TV shows or movies	54.7%
5	Researching how to do things	51.1%
6	Finding new ideas or inspiration	46.9%
7	Accessing and listening to music	46.7%
8	Filling up spare time and general browsing	45.2%
9	Researching products and brands	45.2%
10	Researching places, vacations and travel	38.9%
11	Education and study-related purposes	38.7%
12	Managing finances and savings	35.9%
13	Researching health issues and healthcare products	35.4%
14	Gaming	30.4%
15	Business-related research	30.1%

Source: Statista6

49. Additionally, the users who spend daily time on the internet are segregated into two categories; first, around 57% of them use the Internet through mobile devices, and around 43% use the Internet through computers.
50. Overall, for all these searches, “Google” is the top query worldwide, and YouTube is the second most popular query. 

Here is a list of the top query searches on Google worldwide based on Google Trends. 

1. Google
2. Youtube
3. You
4. Weather
5. Whatsapp
6. Facebook
7. Translate
8. Chatgpt
9. News
10. Whatsapp web
11. Amazon
12. Instagram
13. Iphone
14. Gmail
15. Chat
16. Clima
17. Gpt
18. Reddit
19. Maps
20. Погода
21. Tiempo
22. Chat gpt
23. Tiktok
24. Traductor
25. Netflix

Source: Google Trends

Here is a list showing the top 15 most visited sites in 2025.

Last recorded in August 2025, here’s a list of the top 15 most visited websites.

Rank	Website	Total Visits
1	google.com	98,223,803,338
2	youtube.com	48,112,196,329
3	facebook.com	9,676,753,447
4	instagram.com	5,553,730,889
5	chatgpt.com	5,381,168,552
6	reddit.com	4,879,409,733
7	wikipedia.org	4,665,565,517
8	yahoo.com	3,941,822,537
9	x.com	3,766,400,625
10	whatsapp.com	2,676,226,706
11	amazon.com	2,671,790,963
12	bing.com	2,363,931,070
13	search.yahoo.com	2,329,649,973
14	duckduckgo.com	2,155,898,721
15	temu.com	2,078,486,702

Source: Semrush

Organic Searches

Organic searches drive 1000% more traffic than organic social. Organic traffic is important for any marketer. 

Here are some of the important insights into organic searches. 

51. Only 0.21% of Google pages get more than 1001 organic search traffic. On the other hand, 90.63% get no organic search traffic.

Visits	Pages	Number Of Pages
0 visits	90.63%	847,833,932
1 to 10 visits	5.29%	51,533,239
11 to 100 visits	2.84%	28,248,087
101 to 1000 visits	1.04%	10,322,545
More than 1001 visits	0.21%	2,094,758

Source: Ahrefs

52. The first result page on Google for organic search has an average CTR of 27.6%. And that same page has, on average, 1400-1500 words on it. (Source: Backlinko)
53. Organic traffic is responsible for 53% of the total website traffic. (Source: Brightedge)
54. Approximately 49% of marketers benefited from organic search in SEO and received the best ROI among all marketing channels. 
55. On Google Lens, approximately 20 billion visual searches happen every month. (Source: Google)
56. Internet users will search 2 to 4 times a day on Google. 
57. On average, the number of pages to visit on Google is around 4.98. (Source: Semrush1)

Local Searches

The local searches are increasing day by day. In local searches, “Where to buy” and “near me” searches have are increased in the last two years.

Let’s get some more interesting statistics about local searches.  

58. 22.6% of digital traffic comes from local searches, while 46.5% comes from organic searches. (Source: Milestone Research)
59. “Near Me” and “Where to buy” searches have increased by 200% over the last two years. (Source: Google Apis)
60. 23% of the time, users rely on Google’s autosuggestions. (Source: Backlinko1)
61. 80% of U.S. people search for local businesses online at least once a week. (Source: Amra & Elma)
62. 46% of Google searches are for local businesses. 
63. 50% of users visit the store within a day of a local search.
64. 78% of users search for local businesses more than once a week. (Source: Bright Local)
65. 28% of local searches convert into a purchase. (Source: Google)
66. 91% of users aged between 18 to 34 years trust a business that has positive reviews. (Source: Bright Local1)

What Percentage Of Searches Are Mobile Searches?

67. As of mid-2024, over 96% of the global digital population used a mobile device to connect to the internet. 
68. Approximately 62.76% of global web traffic is expected to come from mobile devices in 2025. (Source: Statista)
69. During Q2 2024, users spent 56.8% of their total online time browsing from mobile phones. (Source: Statista)
70. There are approximately 4.24 billion active mobile internet users worldwide. (Source: Statista7)

The global distribution of internet traffic across devices shows mobile’s clear dominance:

71. Mobile accounts for 56.74% of all global internet traffic.
72. Desktop represents 41.89% of worldwide web traffic.
73. Tablets hold just 1.37% of the global market share.

Additionally, check out this table of the mobile traffic share from January 2025.

Month (2025)	Share
January	63.89%
February	63.41%
March	63.3%
April	63.08%
May	64.13%
June	64.17%
July	59.29%
August	60.09%
September	57.3%

Source: Statcounter

74. There is a slight decline in the mobile market share worldwide from August to September, amounting to approximately 4.64%.
75. However, mobile internet traffic increased by 75% from 2015 to 2024.
76. China had 1.1 billion mobile internet users in 2024, making it the world’s largest mobile market. (Source: Statista7)

The Popularity Of Voice Searches

The voice assistant is one of the fastest-growing technologies. While having an online business, it is not the thing to miss out on.

Here are some of the crucial statistics about voice searches that may blow your mind. 

77. There are 4.2 billion voice assistants in the world as of 2023, and this number can reach 8.4 billion by 2024. 
78. Over 58% of customers search for local businesses through voice searches. 
79. 75% of voice-enabled speaker owners use voice searches for local businesses weekly.
80. Voice assistance can answer 93.7% of all queries. 
81. Over 50% of adults use voice assistance on a daily basis. (Source: eMarketer)
82. Over 1 billion voice assistance takes place monthly. 
83. Approximately 27% of people use voice search on their mobile devices. (Source: Think with Google)
84. Over 40% of voice search results are from feature snippets. 
85. 58% of local business searches are conducted using voice assistants. (Source: Bright Local)
86. 81% of adults in the United States use voice assistance daily or weekly. (Source: Business Wire)
87. Experts predict that voice search shopping will continue to increase, with the e-commerce market size projected to reach $150.34 billion by 2025. (Source: The Business Research Company). 
88. The voice assistant users might cross 155 million.

Year	Number of Voice Assistant Users (in millions)
2022	~136
2023	~145
2024	~150
2025*	~155
2026*	~160

Source: Statista8

Search Ads Statistics 

We encounter online ads when we interact with search engines or social media. Google Ads is the dominant player online, with a market share of around 80.20%. 

Let’s get some of the crucial statistics about search ads in this section. 

89. The experts say Google Ads are expected to increase by 9.5% in 2023. 
90. The average cost per click is $1 to $2 on Google Ads.
91. The average click-through rate for Google ads is 2%. 
92. The average cost per click in AdWords is $2.69 for searches in all industries. (Source: Wordstream)
93. The dating and Personals industry has the maximum average CTR of Google Ads, with 6.05%, and the B2B industry has 2.41%. 

Industry	The Average CTR Of Google Ads
Dating and Personals	6.05%
Travel and Hospitality	4.68%
Advocacy	4.41%
Automotive	4%
Education	3.78%
Real Estate	3.71%
Health and Medical	3.27%
Legal	2.93%
Finance and Insurance	2.91%
E-commerce	2.69%
Industrial Services	2.61%
Home Goods	2.44%
Employment Services	2.42%
B2B	2.41%
Consumer Services	2.41%
Technology	2.09%

Source: Wordstream

94. Google Ads acquired more than 73% of the paid search market. 
95. Almost 33% of mobile ads come from Google. 
96. More than 63% of people clicked on Google Ads. 

Search Engine	Click On Ads
Google	63%
Amazon	15%
YouTube	9%
Bing	6%

Source: Clutch.co

97. 77% of marketers plan to increase their investment in Google Ads in 2023. 
98. 97% of Google’s revenue comes from Google Ads. 

Source: 99Firms

Why Do People Click On Paid Ads?

When we see online ads, some click on them, and some skip them. Here we will discuss the reasons why people click on paid ads. 

99. 33% of people click on paid ads to give the answer. 

Reasons To Click On Paid Ads	Share Of Respondents
To answer a question	33%
Ads mentioned a familiar brand	26%
Ads were listed before the other results	20%
Due to compiling image, title, or description	19%

Source: 99 firms

Search Statistics By Device 

We consistently access the internet through many devices as of now. In this section, we will see the mobile, desktop, and tablet search engine market. 

Mobile

100. With 95.69%, Google holds a significant share of mobile search engines worldwide as of 2023. 

Here is a list showing the mobile search engine market worldwide by search engines. 

• Google- 95.69%
• YANDEX- 1.53%
• Yahoo!- 0.57%
• Bing- 0.5%
• Baidu- 0.47%
• DuckDuckGo- 0.44% 

101. In the United States, Google holds 94.93% of the mobile search engine market. 

Here is a list showing the mobile search engine market in the United States. 

• Google- 94.93%
• DuckDuckGo- 1.8%
• Yahoo!- 1.61%
• Bing- 1.34%
• YANDEX- 0.17%
• StartPage- 0.06%

Desktop

102. Bing holds 7.23% of the desktop search engine market worldwide. 

• Google- 86.55%
• Bing- 7.23%
• Yahoo!- 2.16%
• YANDEX- 1.9%
• DuckDuckGo- 0.67%
• Baidu- 0.4%

103. Google holds 81.32% of the desktop search engine market in the United States. 

• Google- 81.32%
• Bing- 12.86%
• Yahoo!- 3.3%
• DuckDuckGo- 2.06% 
• YANDEX- 0.16%
• Ecosia- 0.1%

Tablet

104. YANDEX holds 1.38% of the tablet search engine market worldwide. 

• Google- 91.35%
• Bing- 4.8%
• YANDEX- 1.38%
• Yahoo!- 1.04%
• DuckDuckGo- 0.83%
• Baidu- 0.17

105. StartPage holds 0.11% of the tablet search engine market in the United States. 

• Google- 81.76%
• Bing- 13.24%
• DuckDuckGo- 2.89% 
• Yahoo!- 1.68%
• YANDEX- 0.2%
• StartPage- 0.11%

Source: StatCounter

Online Shopping Statistics

One of the essential things to do on the Internet is online shopping. Everyone has bought some products online at least once in their lifetime. 

Here we will get some of the important statistics about online shopping. 

106. 20% of customers buy products online once per week. 

• Once per week- 20%
• Once every two weeks- 24%
• Once per month- 31%
• 3-4 times per quarter- 15%
• Once every three months- 10%

107. Global retail e-commerce sales were predicted to reach $6,913 billion in 2024.

Year	Retail e-commerce Sales
2014	$1,336 billion
2015	$1,548 billion
2016	$1,845 billion
2017	$2,382 billion
2018	$2,982 billion
2019	$3,351 billion
2020	$4,248 billion
2021	$5,211 billion
2022	$5,717 billion
2023	$6,310 billion
2024*	$6,913 billion
2025*	$7,528 billion
2026*	$8,148 billion

*Projected

108. The global retail e-commerce market is growing with a CAGR of 11.34%, and in the United States, it is growing with a CAGR of 10.86%. 
109. Amazon.com is the most visited retail website in the world, with 3,161.64 million monthly visits. 

Website	Monthly Visits
amazon.com	3,161.64 million
ebay.com	589.1 million
walmart.com	581.22 million
alieexpress.com	486.47 million
etsy.com	467.64 million
amazon.de	340 million
rakuten.co.jp	278.59 million
homemadepot.com	200.74 million
target.com	194.91 million

Source: Statista, Zippia

Most Prominent Players In The Search Engine Market Worldwide

There are many important players in the search engine market. The share of search engines varies from region to region. But Google is, as an always dominant player here. 

Let’s get some of the important statistics about the search engine market. 

110. With 92.61%, Google is the top player in the Search Engine market worldwide as of 2023. 

Here is a list showing the top players of the search engine market with their global market share as of April 2023. 

• Google- 92.61%
• Bing- 2.79%
• YANDEX- 1.65%
• Yahoo!- 1.1%
• DuckDuckGo- 0.52%
• Baidu- 0.44%

111. Google’s share was 92.58% in the search engine market in 2022. 

Year	Google’s Share In Search Engine Market
2018	92.25%
2019	92.71%
2020	91.38%
2021	91.94%
2022	92.58%
2023	92.61%

Source: StatCounter

Search Engine Market In The United States

We have seen the global search engine market. In this section, we will see the search engine market’s current state in the United States. 

112. Google has 88.89% of the share in the search engine market in the United States as of 2023.

Here is a list showing the top players of the search engine market with their market share in the United States as of April 2023.

• Google- 88.89%
• Bing- 6.47%
• Yahoo!- 2.32%
• DuckDuckGo- 1.94%
• YANDEX- 0.17%
• Ecosia- 0.07%

113. In 2022, Google had 87.72% of the market share in the search engine market in the United States. 

Year	Google’s Share In Search Engine Market In The United States
2018	87.26%
2019	88.65%
2020	87.81%
2021	87.57%
2022	87.72%
2023	88.89%

Source: StatCounter

Search Engine Market By Region

114. In Africa, Google is also at the top, with 96.72% of the total search engine market. 

• Google- 96.72%
• Bing- 2.35%
• Petal Search- 0.37%
• Yahoo!- 0.27%
• DuckDuckGo- 0.17%
• YANDEX- 0.07%

115. CocCoc is Asia’s 6th major search engine player, with 0.48% of the market share. 

• Google- 92.79%
• YANDEX- 2.37%
• Bing- 1.52%
• Baidu- 0.9%
• Yahoo!- 0.88%
• CocCoc- 0.48%

116. Ecosia has 0.26% of Europe’s search engine market share as of 2023. 

• Google- 92.46%
• Bing- 3.28%
• YANDEX- 2.04%
• Yahoo!- 1.05%
• DuckDuckGo- 0.53%
• Ecosia- 0.26%

117. In North America, DuckDuckGo has 1.6% of the search engine market share as of 2023. 

• Google- 90.09% 
• Bing- 5.88%
• Yahoo!- 2.03%
• DuckDuckGo- 1.6%
• YANDEX- 0.15%
• Ecosia- 0.07%

118. YANDEX only holds 0.09% of the search engine market share in Oceania. 

• Google- 94.72%
• Bing- 3.54%
• Yahoo!- 0.86%
• DuckDuckGo- 0.58%
• Ecosia- 0.1%
• YANDEX- 0.09%

119. The Petal search has only 0.01% of South America’s search engine market share.

• Google- 96.48%
• Bing- 2.26%
• Yahoo!- 0.95%
•  Petal Search- 0.01%
• DuckDuckGo- 0.01%
• YANDEX- 0.07%

Source: StatCounter

Key Players Of The Browser Market

We have already seen the search engine market. But, here, it is important to see the browser market also. 

In this section, we will see the global and American browser markets. 

120. As of 2023, Chrome holds a significant 63.51% browser market share. 

Here is a list showing the browser share market worldwide by browsers. 

• Chrome- 63.51%
• Safari- 20.43%
• Edge- 4.96%
• Firefox- 2.77%
• Samsung Internet- 2.59%
• Opera- 2.39%
• UC Browser- 0.93%
• Android- 0.74%
• IE- 0.24%

121. Chrome holds 48.77% of the browser market share in the United States as of 2023. 

Here is a list showing browser market share in the United States. 

• Chrome- 48.77%
• Safari- 34.6%
• Edge- 8.41%
• Firefox- 3.4%
• Opera- 1.92%
• Samsung Internet- 1.32%
• Android- 0.67%
• IE- 0.26%
• Mozilla- 0.16%

Source: StatCounter

Related Read:

• Digital Marketing Statistics
• SEO Statistics

Conclusion: The Search Engine Internet Users Is Expected To Exceed 6 Billion In 2026

Search Engine Marketing is quite important, with Google holding the largest share at 52.65% of informational searches.

China has the largest number of internet users, with 1.11 billion users. India follows China, with 806 million users searching for information on the Internet.

Overall, these statistics provide all the necessary information to help you navigate the various aspects of search engine marketing.

FAQs