18 WeChat Statistics — Users & Revenue Data


WeChat allows users to message their loved ones, make payments, share work files, and more. It has been described as China’s “app for everything.” 

Although immensely popular in China, WeChat has a pretty good portion of its users spread outside of China.

Its user base has grown tremendously over the past years, especially during the COVID-19 pandemic, when the number of users jumped by 61 million. 

Let’s take a detailed look at the facts and figures related to WeChat users, usage, revenue, WeChat Pay stats, WeChat Work stats, and more in this article.

WeChat Statistics 2024: Top Picks

  • 1.36 Billion People Worldwide Use WeChat as of Q1 2024.
  • WeChat is the 6th most popular social media platform worldwide.
  • Chinese users spent an average of 79 minutes and 42 seconds on WeChat in 2023.
  • WeChat generated an annual revenue of $16.38 million in 2023.
  • WeChat generated over $30.33 million in-app purchase revenue in 2024 as of May 2024.
  • WeChat Pay Had 935 Million Users In 2023.
  • The WeChat mini program has 945 million monthly users in China as of Q1 2024.
  • Around 65 million companies used WeChat Work in 2023.

How Many People Use WeChat?

1) 1.36 Billion People Worldwide Used WeChat as of Q1 2024.

That was a 3% YoY increase compared to the 1.32 billion monthly active users recorded as of Q1 2023 and a 1% QoQ increase compared to the 1.34 billion users recorded at the end of 2023. 

Besides, the monthly active users of WeChat increased by 2.3% between 2022 and 2023. 

The app witnessed huge user growth between 2019 and 2020. The Covid-19 pandemic and the following lockdown fueled this growth. 

Number Of Monthly Active WeChat Users

Here are further details about the number of monthly active WeChat users recorded over the past years. 

YearWeChat’s Monthly Active UsersYoY Increase
2024 (Q1)1.36 billion3% 
20231.34 billion2.3%
20211.27 billion3.5%
20201.22 billion5.2%
20191.16 billion6.1%
20181.1 billion11%
20170.99 billion11.2%

Source: Statista, Tecent, Oberlo.

WeChat Gender Demographics

2) 52% Of The WeChat Users Were Male, While 48% Of Users Were Female as of 2023.

WeChat Gender Demographics

Most WeChat users worldwide were recorded as male. However, there is no huge difference in the share of male and female WeChat users.

Source: Statista

WeChat Age Demographics

3) 36% Of The WeChat Users In China Are Aged Under 30 Years.

Meanwhile, 22.7% of the WeChat users in China were over 51 years old. 

Here is a table displaying the distribution of WeChat users by age as of 2022. 

Age Share of WeChat Users
Under 24 years old22.3%
25 to 30 years old13.7%
31 to 40 years old22%
41 to 50 years old19.2%
Over 51 years old22.7%

Source: Statista

WeChat Users By Country

4) 810 million people in China use WeChat.

The majority of WeChat users were in China as of 2023.

At the same time, Malaysia had 12 million WeChat users, and  India had 10 million users.

WeChat is still popular outside of China, and many people use the app in other parts of the world to communicate with loved ones and friends who reside in China.

Here is a table displaying the number of WeChat users recorded in different countries worldwide as of 2023.

Top CountryThe Number of WeChat Users
China810 million
Malaysia12 million 
India10 million 
Russia9.5 million 
Japan5.5 million 
South Korea5 million 
The United States4 million 
Indonesia3 million 
Mexico2.5 million 
Thailand2.5 million 
Brazil2 million

Source: World Population Review

WeChat Revenue

5) WeChat Generated an annual revenue of $16.38 million in 2023.

That was a decrease of 0.85% or 0.06 million compared to $16.44 million in revenue in 2022.  

WeChat revenue peaked in 2021 when it registered an annual revenue of $17.49 billion. 

Besides, the revenue jumped by nearly 4 million in 2020, the highest increase compared to other years.  

Annual Revenue Of Wechat

The following table shows the annual revenue of WeChat recorded over the years: 

YearWeChat Revenue
2023$16.38 million
2022$16.44 million
2021$17.49 billion
2020$16.15 billion
2019$12.28 billion
2018$10.85 billion
2017$8.37 billion
2016$5.52 billion
2015$3.6 billion

Please note that this encompasses all of Tencent’s social media revenue.

Source: Business Of Apps

WeChat In-App Purchases

6) WeChat Generated Over $30.33 Million in In-app purchase revenue In 2024 As Of May.

Meanwhile, in 2023, the In-app purchase revenue of WeChat was recorded to be $71.39 million, an increase of 6.31% compared to 67.15 million recorded in 2022. 

Here is a table displaying further details about the revenue generated by the in-app purchases on WeChat.

YearWeChat IAP Revenue
2024 (As of May)$30.33 million
2023 $71.39 million
2022$67.15 million
2021$50.32 million
2020$3.85 million
2019$1.13 million

Source: Statista

WeChat Pay Stats

7) WeChat Pay Had 935 Million Users In 2023.

That was an increase of 15 million users compared to 920 million users recorded in 2022. 

WeChat Pay is China’s most commonly used digital payment option, and a large share of WeChat users in the country prefer it. 

Monthly Active Users of WeChat Pay

Here is a table displaying the WeChat Pay users over the years:

YearMonthly Active Users of WeChat Pay
2023935 million
2022920 million
2021900 million
2020865 million
2019800 million
2018720 million 
2017600 million
2016430 million

Source: Business Of Apps

WeChat Mini Programs Statistics

Chinese apps have found their own way to keep users engaged and make them stick around. 

One of the core tactics is to build mini-applications within the core app. 

This section highlights some of the latest figures related to WeChat Mini Programs.

8) The WeChat Mini Program Has 945 Million Monthly Users In China As Of Q1 2024.

That means over 90% of the WeChat users were using the mini services on the platform as of March 2024.

The number of WeChat Mini Program users grew by 2.38% in Q1 2024 compared to 923 million users recorded in Q4 of 2023.

Here is a table displaying the number of monthly active users recorded for WeChat Mini Programs over the years. 

YearWeChat Mini Programs Users
2024 (Q1)945 million
2023923 million
2022921 million
2021921 million
2020832 million

Source: Statista

9) WeChat Users Spend An Average Of 68.1 Minutes On Mini-Programs.

The launch of Mini Programs has seen the company’s annual transactions rise by more than 600% in foreign business. 

WeChat Mini Programs is a cloud-based sub-application within the WeChat ecosystem. 

On average, WeChat users spend 68.1 minutes using Mini Programs, while those who use Mini Programs for mobile gaming spend even more time on the platform.

Source: Statista

WeChat Work Stats

WeChat Work, also known as WeCom, is a remote working solution created by Tencent. Remote workers use weChat work to communicate with each other, share documents, and much more. 

Let’s take a look at the number of WeChat work users recorded over the years. 

10) Around 65 Million Companies Used WeChat Work In 2023.

Comparatively, WeChat Work had 70 million active users in 2022. That shows a decline of 5 million users or 7.14% in the number of WeChat Work users between 2022 and 2023.

In 2021, the platform boasted 75 million active users, with its user base doubling as more people adapted to working-from-home setups.

This table shows WeChat Work’s active users recorded over the years. 

YearMonthly Active Users of WeChat Work
202365 million
202270 million
202175 million
202070 million
201960 million
201845 million
201730 million

Source: Business of Apps

WeChat Official Account Statistics

WeChat Official Accounts are verified accounts that businesses and organizations can use to interact with customers. These accounts are also known as public accounts. 

Let’s take a look at some of the latest statistics related to WeChat official accounts. 

11) Over 25 Million Active WeChat Accounts Are Official Accounts.

WeChat official accounts help brands promote content, attract followers, and connect the account to a mini-site hosted within WeChat.

As the number of WeChat users in China who access the platform as their main information source increases, more brands are starting to leverage WeChat for business.

Source: Croud

12) 54% Of WeChat Users Spend Up To 30 Minutes Following Official Accounts.

Almost 49.3% of WeChat users follow 10-20 Official WeChat Accounts. While 24% follow less than 20 accounts, and  20% of users follow 20 to 30 accounts.

News and promotions are the major reasons people follow WeChat’s official accounts.

74.2% of users said the primary reason they follow any Official Account is for news, while 41.9% do so for promotions.

Source: Statista, Blogging Wizard, 99firms

WeChat User Behaviour

WeChat is primarily used for financial transactions in China. In this section, we will explore its various important uses worldwide.

13) Chinese Users Spent An Average Time Of 79 Minutes And 42 Seconds On WeChat In 2023.

The time spent by WeChat users on the platform declined from 82 minutes and 36 seconds recorded in Q2 2023 to 79 minutes and 42 seconds in Q3 2023.

Meanwhile, in Q2 2022, users spent an average of 82 minutes on WeChat.

Source: Statista

14) Over 45 Billion Messages Are Sent By WeChat Users Daily.

WeChat users are now sending an average of 45 billion messages per day. 

Additionally, the platform facilitates approximately 410 million audio and video calls daily. These figures indicate that WeChat’s usage has increased sixfold compared to 2016.

15) 68 Million Videos Are Uploaded Daily By WeChat Users Worldwide.

The application has become a significant rival to Snapchat and YouTube. 

Although it still has a way to match YouTube’s 300 hours of uploaded video content per minute (as YouTube does not disclose such data), video content has undoubtedly become one of the platform’s most popular offerings among its diverse services.

Note: For more statistics related to YouTube, please check out this article

16) WeChat Users Use The App 9 To 11 Times Per Day.

60% of users use WeChat almost ten times a day. 

WeChat has impressive engagement rates, with over 60% of its users opening the app more than ten times daily. 

According to WeChat statistics, 21% of users open the app more than 50 times daily.

17) Utilizing WeChat Has Decreased Hospital Wait Times By An Average Of 43.6 Minutes.

China’s healthcare system has been criticized for its inefficiencies, but modern technology is helping to alleviate some of these issues. 

Currently, 40% of health institutions in China are utilizing WeChat in some capacity, such as communicating news and updates with patients, making online appointments, and sharing the availability of doctors.  

Additionally, the app is also used for online appointments and fee payments. 

How Does WeChat Stand Among Other Social Media?

18) WeChat is the sixth most popular social media platform as of Q1 2024. 

In 2023, It was the fifth most popular social media platform. However, TikTok overtook WeChat and became the fifth most popular social media network, with 1.58 billion monthly active users. 

Facebook held the top position with 3.06 billion users.

The following table displays the top social media networks by monthly active users. 

Social Media NetworkMonthly Active Users
Facebook3.06 billion 
YouTube2.50 billion
WhatsApp2.00 billion
Instagram2.00 billion
TikTok1.58 billion
WeChat1.36 billion
Facebook Messanger1.01 billion
Telegram900 million
Snapchat800 million
Douyin755 million
Kuaishou700 million
X/Twitter611 million
Weibo598 million

Source: Statista

Conclusion: WeChat Has 1.36 Billion Users As Of Q1 2024

With that, WeChat has become the 6th most preferred social media app worldwide. However, over three-fourths of its users are from China, and most people in other countries use it to contact their friends and family in China. 

Since WeChat is the most used social media app in China, most businesses use it to reach their audience and increase sales.

WeChat is set to grow further in the upcoming years, especially in China, due to the ban on the usage of WhatsApp and Instagram. 

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