Confused between Surfer SEO and Frase? We have done an unbiased Surfer vs Frase comparison to clear your confusion. This comparison will help you in deciding between these two tools.
Everyone is now familiar with the term SEO, which is known as Search Engine Optimization. It is directly related to your website’s success on search engines. Whenever you type a specific keyword in the Google search box, you can see that Google shows millions of results within seconds, but the only result that matters comes up on the first page of Google.
No one has the time to check all the results; they only check the first page’s results, and a website ranks on the first page for a specific keyword because of proper search engine optimization. Many content & search engine optimization tools are available in the market, but people prefer Surfer and Frase.
But choosing one over the other is also a challenge. That’s why we are here today with this comparison of Surfer SEO vs Frase based on their features, pricing, customer support, and resources.
Let’s get into all the details.
Main Differences Between Surfer SEO and Frase
Here are some significant differences between Surfer SEO and Frase:
- Frase was launched as a content creation tool but added SEO features later on. Surfer was launched as a content optimization tool, but later on, they added content creation features as well.
- Frase focuses on topic research and content creation, whereas Surfer is widely used for its SERP analyzer feature to optimize the content.
- Frase is a fully-fledged content creation tool with various features, and Surfer recently integrated with Jasper AI to fulfill their user’s content creation needs.
- You can do thorough keyword research with Surfer, but Frase does not offer keyword research functionality.
There are a lot of similarities between these tools, but these are the differences between both of these tools.
Surfer SEO vs Frase: Overview In a Nutshell
Now let us explain what Surfer and Frase are all about.
Surfer SEO Overview
Surfer SEO is one of the best content optimization tools that can help you create amazing content that easily ranks on the first pages of Google. People use this cloud-based tool for On-page optimization. With its SERP analyzer, you can compare your URL with your competitors’ URLs and find out what your content is missing.
With Surfer SEO, you can obtain quality backlinks for your websites, increase your website’s traffic, and scale your business to the next level. You can write content within a few seconds because of its integration with Jasper AI. The content editor tool of Surfer SEO shows you what specific terms your content is missing, and you can easily add them to improve the content score.
Frase Overview
The AI of Frase helps you in optimizing your blog posts and content. You don’t need to do manual research anymore to write highly converting, SEO-optimized content for your website. You just need to integrate your Google Search Console data to Frase AI to find out the best opportunity for content you need to cover.
We have already given an in-depth review of Frase. To get more detail check Frase.io Review here.
Most people use Frase for its content briefs and topic research feature. You can easily optimize the existing content of your website to improve SEO. It allows you to create content outlines, find out question ideas, and do content & topic research. With the question ideas feature, you can easily find out what type of questions are your audience asking online.
Surfer SEO vs Frase: Detailed Features Comparison
In this section, we will compare the features of Surfer SEO and Frase in detail.
Content Creation
Surfer SEO integrates with Jasper AI, which is a powerful AI content creation tool. It can create SEO-optimized content for a particular keyword within a few seconds. All you need to do is enter a keyword and give a few instructions to the tool, like in which tone you want your content to be. You can create as many copies of a keyword with Jasper AI, and all of them will be plagiarism-free.
The content creation feature of Frase is also one of a kind. It can create SEO-optimized copies with just a click of a button. It can quickly help you overcome your writer’s block. All you need to do is enter the background context of the content you want Frase AI to create. After that, you need to choose the length of the content, and the level of creativity in the content, then click on the “Write For Me” button.
Verdict: Although the content creation of Frase AI is incredible, still, it is not as good as Jasper’s AI. You get to control the tone of your content, and also you can give instructions to the AI.
Content Planner
The content planner of Surfer SEO can generate the complete strategy for many relevant topics within a few minutes. You can also find relevant keywords for the topics. All you need to do is enter a keyword & click on generate ideas, and it will generate dozens of ideas quickly. You can find different keyword opportunities with the content planner of Surfer SEO.
You can create content briefs on Frase within a few minutes. It will create SEO-optimized content briefs based on your search query. It can write complete content briefs within six seconds. All you need to do is enter a specific keyword, and it will instantly create the complete content outline for your content. It also offers custom brief templates to make it easy for you to create content briefs for yourself.
Verdict: The content planner of Surfer SEO and Frase offers different features. On Surfer, you can find all the relevant keywords & topic ideas, whereas, on Frase, you can create content outlines within a few seconds and write content based on that.
Content Optimization
If you want to rank on the first page of Google, then you need to optimize your content properly. Surfer analyzes your content on the basis of over 500 ranking factors and gives you suggestions based on that. The SERP analyzer of Surfer SEO breaks down your content and shows you the content score, backlink score, image optimization, etc., for a specific page of your website.
Frase gives a topic score to your page content against search engines. With it, you can see how well your content is written for search engines. It also gives you a competitor score based on your keyword & topic. With Frase, you can get a high score in both of these. If you’re writing content with Frase, then you can get keyword suggestions on the right side of your screen, and you can optimize your content on the go.
Verdict: Both Surfer SEO and Frase are amazing at content optimization. But Surfer SEO gives you in-depth analytics & reports of your content after comparing it with your competitors. We also love the topic model of Frase that identifies the keywords you should include in your content.
Content Editor
The content editor tool of Surfer SEO is one of a kind. To write with the content editor of Surfer SEO, you need to enter a keyword and start writing the content. On the right side of your screen, it will show you the content score and the keyword terms you should include in your content to improve the content score. You can click on the keywords to see the examples. The content score keeps on improving when you add NLP terms from the keyword suggestion list.
The content optimization tool of Frase offers similar features to the content editor of Surfer SEO. You can see the keyword suggestion on the right side of your screen. It will also show you how often you need to add a particular keyword to your content.
Verdict: The content editor of Surfer SEO is hands-down much better than the content optimization tool of Frase.
Customer Support
The customer support feature plays the most crucial role in customer acquisition. You can see an intercom chat button on every page of Surfer SEO where you can drop a message to their support team, and it will also show you if they are online or away. The average response time is around 2-3 minutes if they are online, which is excellent. You can ask them anything you want related to Surfer SEO.
Frase offers a chatbot that is AI-powered and known as Frase Answer Engine, where you can ask any question and search for any related term, and it will show you the result or redirect you to the live chat option.
Verdict: Both Frase and Surfer SEO offers impressive customer support services.
Surfer SEO vs Frase: Pros & Cons
Here are the pros & cons of using Surfer SEO and Frase.
Pros of Surfer SEO
- It checks your URL for over 500 ranking metrics, and according to that, it provides you insights to improve your rankings.
- Using its content editor, you can create content briefs, optimize your content for SEO, and prepare your content strategy.
- You can find LSI keywords that you need to add to your content, along with related topics that you need to cover on your website to create topical authority.
- Free keyword surfer extension which lets you do keyword research while you search for any keyword on Google.
- Surfer SEO gives you a score for your content, and if your score is above 70, it is most likely going to rank on Google. It also gives you suggestions to improve the score.
Cons of Surfer SEO
- It can give you so much in-depth SEO knowledge, which can overwhelm beginners.
- The keyword research tool of Surfer SEO is not good. It needs a lot of improvement.
Pros of Frase
- With Frase’s content brief and AI writing tools, you can create outlines and content much faster than you would do it all on your own.
- Like Surfer SEO, Frase also has a content optimization tool that gives you the best suggestions you would need to improve the SEO of your existing content.
- Frase is affordable compared to Surfer SEO.
- The interface of Frase is smooth and easy to understand; you can easily find all the tools from the dashboard.
- The developing team of Frase constantly works on adding new features to the tool.
Cons of Frase
- Sometimes Frase encounters some technical issues and doesn’t give you the complete detail of the headings and texts of a URL.
- Frase does not take keyword difficulty into consideration when creating an outline or content for it. So it might be hard for that content to get ranked on Google.
Surfer SEO vs Frase: Pricing Comparison
In this section, we will compare the pricing plans of Surfer SEO and Frase.
Surfer SEO Pricing Plans
You can from the below screenshot that there are three pricing options available on Surfer SEO, and they are:
1. Basic Plan: The basic plan has monthly pricing of $59/mo and annual pricing of $49/mo. This plan gives you ten content editors/mo, 20 audits/month, and free NLP for the first month,
2. Pro Plan: The pro plan has monthly pricing of $119/mo and annual pricing of $99/mo. This plan gives you 30 content editors/mo, 60 audits/month, unlimited NLP, and the option to invite three team members.
3. Business Plan: The business plan has monthly pricing of $239/mo and annual pricing of $199/mo. This plan gives you 70 content editors/mo, 140 audits/mo, a white labeling feature, API integration, unlimited NLP, and the option to invite up to ten team members.
All these plans offer the content planner and SERP analyzer tool. They also offer some free tools such as keyword surfer extension, content editor extension, and AI outline generator.
Frase Pricing Plans
Frase also offers three pricing options, and they are:
1. Solo Plan: The solo plan has monthly pricing of $19.99/mo and annual pricing of $16.99/mo. This plan gives you seven document credits and one user seat. You can get the SEO add-on with all the plans at $35/mo.
2. Basic Plan: The basic plan has monthly pricing of $44.99/mo and annual pricing of $39.99/mo. This plan gives you 30 documents credits, one user seat, and an unlimited document sharing feature.
3. Team Plan: The team plan has monthly pricing of $114.99/mo and annual pricing of $99.99/mo. This plan gives you unlimited document credits, three user seats & the option to add seats at $25/user, and an unlimited document sharing feature.
All the plans of Frase include content scoring, team project folders, project status setting, content editor, automated content briefs, etc.
Verdict: The pricing of Surfer SEO is justifiable because of its feature. To compare all the plans of Frase with Surfer SEO, you must add the pricing of SEO-add to the pricing of Frase. After adding it, you can see that Surfer SEO is more affordable than Frase.
Alternatives To Surfer SEO and Frase
If you think Surfer SEO and Frase both aren’t right for you, then I have a few alternatives that you can give a try. Here is the list of a few content optimization tools that you can give a try:
- MarketMuse
- Page Optimizer Pro
- WriterZen
- Jasper AI
- Clearscope
- Dashword
- Topic
If you want to get a detailed overview of these platforms, then you should take a look at my posts on Frase alternatives and Surfer SEO alternatives. I have explained all these tools in detail with their features and pricing in them.
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Final Verdict: Which One Should You Choose In 2024?
So this is our comparison of Surfer SEO vs Frase, and now the only question remains: Which one should you choose?
It all comes down to your requirements and preferences. If you want a tool to fulfill your content creation needs and create SEO-optimized content for you, then you should go with Frase. But if you want a fully-fledged SEO tool that also focuses on fulfilling your content needs, then Surfer SEO is a clear choice.
We personally recommend Surfer SEO because it easily integrates with Jasper AI to help you curate unique content in a few seconds. You can do proper keyword research and determine which type of content you should cover on your website. The SERP analyzer of Surfer analyzes your page against your competitors and gives you suggestions according to it.
With this comparison of Surfer SEO vs Frase, I hope you can make your decision. In the comment section below, let us know your thoughts on Surfer SEO and Frase.
