Dating apps have revolutionized the way people meet their potential partners. While there is a pool of dating apps in current times, Tinder remains a titan.
This platform, known for its signature swipe system, holds a significant share of the US dating app market. It also rakes in billions in revenue each year, solidifying its position as a major player in the online dating game.
This post will unveil the fascinating statistics behind Tinder’s success in the US and around the globe. We’ll explore its user base, market share, and revenue stream.
Get ready to swipe right on some insightful metrics!
Tinder Statistics In 2024: Insights Into Top Picks
Explore intriguing Tinder statistics and gain insights into the fascinating world of online dating and modern relationships.
- Tinder generated $1.91 billion in revenue in 2023.
- Tinder has 9.9 million subscribers.
- 75% of Tinder users are male, 24% are female, and 1% of Tinder users did not specify their gender.
- 15% of Tinder users have postgraduate degrees, while 16% have at least a bachelor’s degree.
- 30% of Tinder users’ household income is between $60K to $80K, while 10% is less than $30K.
- Tinder subscription rates have increased by 2% since the COVID-19 Pandemic.
- 50% of people were using Dating apps more during the Pandemic in the United States.
- 72% of women believe that the kind of relationship they are seeking should be mentioned in their dating profile.
- Tinder was downloaded over 46.91 million times in January 2024 alone.
- The experts anticipate that there will be 60.52 million dating app users in the United States in 2024.
- 95% of matches on Tinder meet within 2 to 7 days of matching.
- Tinder has 27% of the total share of dating apps in the United States.
Tinder Subscriber Statistics
Tinder offers both free and premium subscriptions. Premium subscribers have access to additional features on the app.
In this section, we will review the key statistics related to Tinder subscribers.
- Tinder has more than 75 million monthly active users as of 2024.
- Tinder had 9.9 million subscribers worldwide in the fourth quarter of 2023.
| Quarter | Tinder Subscribers |
|---|---|
| Q1 of 2017 | 1.8 million |
| Q2 of 2017 | 2 million |
| Q3 of 2017 | 2.5 million |
| Q4 of 2017 | 3.1 million |
| Q1 of 2018 | 3.4 million |
| Q2 of 2018 | 3.7 million |
| Q3 of 2018 | 4.1 million |
| Q4 of 2018 | 4.3 million |
| Q1 of 2019 | 6.3 million |
| Q2 of 2019 | 7 million |
| Q3 of 2019 | 7.6 million |
| Q4 of 2019 | 8.1 million |
| Q1 of 2020 | 8.3 million |
| Q2 of 2020 | 8.2 million |
| Q3 of 2020 | 8.8 million |
| Q4 of 2020 | 8.9 million |
| Q1 of 2021 | 9.1 million |
| Q2 of 2021 | 9.6 million |
| Q3 of 2021 | 10.4 million |
| Q4 of 2021 | 10.6 million |
| Q1 of 2022 | 10.7 million |
| Q2 of 2022 | 10.9 million |
| Q3 of 2022 | 11.1 million |
| Q4 of 2022 | 10.8 million |
| Q1 of 2023 | 10.6 million |
| Q2 of 2023 | 10.4 million |
| Q3 of 2023 | 10.4 million |
| Q4 of 2023 | 9.9 million |
- Tinder has the highest percentage of paying customers among all dating apps, with 51%.
Source: Business of Apps.
Tinder User Penetration Statistics
Tinder has the highest number of users among all online dating apps.
I have compiled all the important statistics regarding Tinder user penetration in this section.
- Overall, the penetration rate of Tinder is 30%.
- The Tinder penetration rate aged between 18 to 24 years old is 52%.
- 18 to 24 years – 40%
- 25 to 34 years – 25%
- More than 35 years – 12%
- 94% of Tinder users aged above 35 years old have not used Tinder, or they are not interested in it.
- 18 to 24 years – 48%
- 25 to 34 years – 69%
- More than 35 years – 94%
Source: Civic Science.
Tinder User’s Demographics Statistics
Over half of the Gen Z population in the United States uses Tinder.
For further information on the age demographics of Tinder users, please continue reading this section.
- 75% of Tinder users are male, 24% are female, and 1% of Tinder users did not specify their gender.
- 35% of Tinder users are age between 18 to 24 years old.
- 18 to 24 years – 35%
- 25 to 34 years – 25%
- 35 to 44 years – 20%
- 45 to 54 years – 8%
- More than 55 years – 10%
- 76% of Tinder users are urban, 17% are suburban, and 7% are rural.
- 54% of Tinder users are single.
- Single- 54%
- Married- 30%
- In a relationship- 12%
- Divorced/Widowed- 3%
- Other- 1%
- 75.8% of Android users are male, while the remaining 24.2% are female on Tinder.
- 11% of Tinder users identify as White, with another 11% identifying as Black.
- 15% of Tinder users have postgraduate degrees, while 16% have at least a bachelor’s degree.
- 50% of the Gen Z population in the United States use Tinder.
Source: Business Of Apps, Dating Zest, Tinder Press Room.
Tinder Users Income Demographics
Tinder users come from various income brackets, but the most significant portion falls within the household income range of $60K to $80K.
For further insights on this topic, please continue reading this section.
- 30% of Tinder users’ household income is between $60K to $80K, while 10% is less than $30K.
- Less than $30K- 10%
- $30K to $60K- 20%
- $60K to $80K- 30%
- $80K to $100K- 22%
- More than $100K- 18%
Source: Business Of Apps.
Tinder Revenue Statistics
Since its launch in 2012, Tinder’s revenue has grown exponentially, making it a multi-billion dollar organization today.
In this section, I’ve gathered all the essential research on Tinder revenue statistics that will help you understand the financial growth of Tinder.
- Globally, Tinder generated $1.91 billion in revenue in 2023.
| Quarter | Tinder Revenue |
|---|---|
| Q1 of 2018 | $207 million |
| Q2 of 2018 | $214 million |
| Q3 of 2018 | $226 million |
| Q4 of 2018 | $233 million |
| Q1 of 2019 | $245 million |
| Q2 of 2019 | $263 million |
| Q3 of 2019 | $286 million |
| Q4 of 2019 | $295 million |
| Q1 of 2020 | $299 million |
| Q2 of 2020 | $305 million |
| Q3 of 2020 | $351 million |
| Q4 of 2020 | $358 million |
| Q1 of 2021 | $387 million |
| Q2 of 2021 | $399 million |
| Q3 of 2021 | $425 million |
| Q4 of 2021 | $439 million |
| Q1 of 2022 | $456 million |
| Q2 of 2022 | $450 million |
| Q3 of 2022 | $450 million |
| Q4 of 2022 | $438 million |
| Q1 of 2023 | $441 million |
| Q2 of 2023 | $475 million |
| Q3 of 2023 | $509 million |
| Q4 of 2023 | $493 million |
Source: Business Of Apps.
The COVID-19 Pandemic Impact On Tinder Usage
The COVID-19 pandemic has impacted every aspect of life, including online dating. Due to the lockdown restrictions, it was not possible to meet people physically, so people started using online dating apps.
Let’s get all the essential statistics about the COVID-29 Pandemic’s impact on Tinder Usage.
- Tinder subscriptions have increased by 2% since the COVID-19 Pandemic.
- Sending messages among Tinder users had increased by 52% in April 2020 after the COVID-19 Pandemic lockdown.
- Swipe volume had increased by 67% among Gen Z users during the Pandemic.
- 16% of Tinder users used the app’s passport features in April 2020, which was 7x times more than before the lockdown.
- 50% of online dating app users were using Dating apps more during the Pandemic in the United States.
Source: Finance Online.
Tinder And Online Dating Statistics
Here are some Tinder and online dating statistics that can help you understand what people are looking for on Tinder.
Let’s take a closer look.
- 74% of females and 68% of males believe that having a photo on one’s online dating app profile is necessary.
- 72% of women believe the kind of relationship they seek should be mentioned in their dating profile.
- 40% of women like to know about the hobbies and interests of their matches, and 32% of males want to know the same.
Here is a list of what men look for in a Tinder User’s Profile.
- Hobbies and Interest- 32%
- Religious Beliefs- 18%
- Occupation- 8%
- Racial or Ethnic Background- 15%
- Height- 8%
- Political Affiliation- 10%
Here is a list of what women look for in a Tinder User’s Profile.
- Hobbies and Interest- 40%
- Religious Beliefs- 32%
- Occupation- 27%
- Racial or Ethnic Background- 23%
- Height- 22%
- Political Affiliation- 18%
Source: Finance Online.
Tinder App Statistics
Tinder is currently a leading dating app in terms of the number of downloads among all dating apps.
In this section, we will review some important statistics related to the Tinder app.
- Tinder has been downloaded 46.91 million times in January 2024 alone.
Here is a list showing the leading dating apps by downloads in February 2024:
| Tinder | 4,403,964 |
| Bumble | 3,207,141 |
| Litmatch | 2,460,836 |
| Badoo | 1,896,789 |
| SweetMeet | 1,649,990 |
| Hinge | 1,432,073 |
| FRND | 1,429,519 |
| Boo | 1,359,296 |
| Omi | 1,269,554 |
| Grindr | 975,746.00 |
Source: Statista.
General Tinder Statistics
Here are some basic statistics about Tinder that will provide you with a better understanding of its usage and impact.
- The experts anticipate that there will be 60.52 million dating app users in the United States in 2024.
- 13 million matches are registered on Tinder daily.
- The match rate on Tinder is an average of 1.63%.
- 95% of matches on Tinder meet within 2 to 7 days of matching.
- Tinder is responsible for 1.5 million dates per week worldwide.
- There are more than 75 billion total matches on Tinder to date.
- Tinder is available in over 190 nations.
- Tinder is available in more than 40 languages across the world.
- Tinder users use 4.2 million GIFs per week on Tinder.
- Tinder has 29.17% of the total share of dating apps in the United States.
Here is a list showing the share marketers of dating apps in the United States.
- Tinder- 27%
- Bumble- 226%
- Hinge- 18%
- Plenty of Fish- 10%
- Badoo- 5%
- Grindr- 3%
- Others – 11%
- 22.5% of Tinder users use Tinder to look for a Hookup.
Here is a list of reasons why Tinder users use Tinder.
- Looking for a Hookup- 22.5%
- Looking for a Relationship- 4.2%
- Confidence boosting Procrastination- 44%
- Other reasons- 29%
- According to a survey, 33.5% of male users consider photos to be the most important feature of Tinder, while 20.6% of female users share the same view.
Here is a list showing some of the important features of the Tinder App according to Male Tinder users.
- Photo- 33.5%
- Common Interests- 21.5%
- Friends in Common- 2.5%
- Age- 6.7%
- About Me/Description- 19.2%
- Other- 16.6%
Here is a list showing some of the important features of the Tinder App according to Female Tinder users.
- Photo- 20.6%
- Common Interests- 19.1%
- Friends in Common- 1.2%
- Age- 5.1%
- About Me/Description- 30.6%
- Other- 23.5%
- More gender features led to more than 145 million matches to date on Tinder in 2023.
- Tinder offers up to nine sexual orientations.
- 10% to 20% of swipes on Tinder are brand related.
- The advertising campaign on Tinder can cost more than $5,000.
- The first advertising campaign on Tinder was #whatever.
- Tinder’s Puppy rescue project resulted in 4,700 adopted puppies.
- Tinder Lite utilizes 25% fewer resources than the regular Tinder application.
- 63% of male Tinder users message within 5 minutes of matching, compared to only 18% of women Tinder users.
Source: Finance Online, Tinder Press Room, The Business Of Apps.
