Google’s AI chatbot, Gemini, formerly known as Bard, has experienced significant growth since its launch. The platform has an average of 275 million monthly visitors, reflecting its rising popularity and widespread adoption worldwide.
Besides, the platform’s average visit duration is around 4 minutes and 40 seconds, displaying high engagement rates.
Let’s take a look at the number of Gemini users, user demographics, its usage, and more in this article.
Gemini Statistics 2025: At A Glance
- Google Gemini has an average of nearly 275 million monthly visits.
- 31.10% of Gemini’s visitors are aged between 25 and 34.
- 14.6%, the highest share of traffic on the platform, is from the United States.
- Users from over 230 countries and territories can access the Gemini chatbot.
- According to the calculations and estimates, the estimated costs to run each Bard search query are $0.006 to $0.031.
- Over 76% of the Gemini traffic is recorded as direct traffic. At the same time, 16.77% is organic traffic.
How Many Users Does Gemini Have?
Google Bard, now rebranded as Google Gemini, has seen significant growth, averaging 275 million monthly visits.
Each session on the platform lasts approximately 4 minutes and 40 seconds on average.
In November 2024, the number of Gemini visitors reached 275 million, while in October 2024, the number of visitors was 291.6 million.
In comparison, Gemini recorded 267.9 million monthly visits in August 2024 and 271.4 million in July 2024, reflecting a consistent upward trend in user engagement.
Source: Similar Web.
Gemini User Demographics
58.52% of Gemini’s user base consists of males, while 41.48% are females.
This indicates that Gemini has a higher usage rate among males compared to females.
Besides, 31.10% of the Gemini visitors are between 25 and 34 years old.
Gemini is very popular among millennials; the majority of users are 25 to 34 years old, and the second-highest share belongs to users aged 18 to 24.
Here is a table displaying the age distribution of the Gemini users worldwide:
| Age Group | Share Of Visitors |
|---|---|
| 18 to 24 years | 23.27% |
| 25 to 34 years | 31.10% |
| 35 to 44 years | 19.07% |
| 45 to 54 years | 13.15% |
| 55 to 64 years | 8.24% |
| Over 65 years | 5.18% |
Source: Similarweb
Gemini Downloads
Gemini was downloaded 0.79 million times in September 2024.
Comparative, the number of Gemini downloads in August was 0.69 million, and That in July was 0.43 million.
Here is a table displaying the monthly downloads of Gemini recorded over the past months.
| Month | Number Of Gemini Downloads |
|---|---|
| September 2024 | 783,632 |
| August 2024 | 688,684 |
| July 2024 | 428,487 |
| June 2024 | 506,727 |
| May 2024 | 759,766 |
| April 2024 | 128,948 |
| March 2024 | 144,440 |
| February 2024 | 692,835 |
Source: Statista
Gemini Usage Statistics
- 40% of users stated that they use Gemini to research a topic of interest.
At the same time, 30% of the users said they use the chatbot to create content like poems, scripts, and stories.
Besides, 20% of the users said they use it for some help related to work or school, and the rest, 10%, said that they used Bard for playing games, and searching for videos and music.
The following table displays the various purposes of people using Bard.
| Usage Purpose | Percentage Of The Users |
|---|---|
| Research | 40% |
| Creativity | 30% |
| Productivity | 20% |
| Entertainment | 10% |
Source: mylearning.org
Gemini Traffic
76.74% of the traffic directed on Gemini is recorded as direct traffic. Apart from that, 16.77% of the traffic is organic traffic.
Here is a table displaying the type of traffic recorded on Gemini.
| Channel Of Traffic | Percentage Of Traffic On Gemini |
|---|---|
| Direct Traffic | 76.74% |
| Referrals | 2.92% |
| Organic Search | 16.77% |
| Paid Search | 1.50% |
| Social | 1.88% |
| 0.16% | |
| Display | 0.02% |
- 52.19% of the traffic on Gemini comes via YouTube.
At the same time, 14.15% of the traffic is from Twitter, and 8.82% of the traffic on the platform is from Facebook.
The following table displays the percentage of traffic directed to Gemini from different social media sites.
| Social Media Platform | Percentage Of Traffic Directed On Bard |
|---|---|
| YouTube | 52.19% |
| 14.16% | |
| 8.82% | |
| 8.58% | |
| 5.61% | |
| Others | 10.64% |
Source: SimilarWeb.
Gemini Estimated Costs
- The estimated query cost searched on Gemini is 0.003 per inquiry. Plus, an additional price of $0.003 to 0.028 to the usual search cost.
The total cost for each Bard search may range between $0.006 to $0.031.
These are just the estimated costs, and the actual cost of each Bard search may vary according to a number of factors, like the complexity and the size of the query and the amount of computing power required by Bard to generate the query’s response.
However, the estimated costs per query display that the launch of Bard has increased the costs of Google significantly.
- According to Morgan Stanley, Google will have to spend $1.2 billion for every 10% of queries with 50-word responses generated by AI.
Here is a table displaying the costs required to generate the responses of Gemini with different numbers of generated words.
| Percentage Of Google Queries Handled By AI | 25 Words Generated Per Query | 50 Words Generated Per Query | 75 Words Generated Per Query | 100 Words Generated Per Query |
|---|---|---|---|---|
| 10% | $0.6 billion | $1.2 billion | $1.8 billion | $2.4 billion |
| 20% | $1.2 billion | $2.4 billion | $3.6 billion | 4.8 billion |
| 30% | $1.8 billion | $3.6 billion | $5.4 billion | $7.2 billion |
| 40% | $2.4 billion | $ 4.8 billion | $7.2 billion | $9.6 billion |
| 50% | $3 billion | $6 billion | $9 billion | $12 billion |
Source: Reuters
Pro Tip: Gemini is not the only generative AI in the town. It has many competitors like ChatGPT and Bing AI. We have compared Gemini closely with ChatGPT and Bing AI, and you can check it out here.
Conclusion: Gemini Has Over 274.7 Million Average Monthly Visits
Gemini has quickly become a major player in the AI chatbot market, showing significant growth in user engagement since it launched.
Millennials comprise a significant part of Gemini’s user base, with nearly a third of users aged 25 to 34. Meanwhile, the platform has a slightly higher male user base.
As Gemini evolves, its growing usage and engagement suggest it will continue to be a strong player in the market, likely changing how users interact with AI technology in the future.
