Shopify vs Shopify Plus: What’s The Difference In 2023?

Shopify vs Shopify Plus - DemandSage

Looking to understand how Shopify and Shopify Plus differ? After all, they share the same name! So, what does the extra ‘Plus’ add to the already enormous Shopify platform? Let me help you understand the peculiarities with a detailed Shopify vs Shopify Plus Comparison.

Shopify was a revolution in the eCommerce world. It has undoubtedly opened doorways of opportunities for those cherishing the dream of selling online. Its origin goes 16 years back, and to date, Shopify has powered millions of online stores. But in 2014, Shopify launched a new version, Shopify Plus. The idea was to cater to large businesses with huge inventories and orders spanning thousands daily.

Although the core functionality is similar, the differences between Shopify and Shopify Plus become more apparent upon a deeper look. Both platforms differ in many ways: from the target audience to backend processes, order handling, price, and support.

To further understand the differences, I have compiled this Shopify vs Shopify Plus comparison guide. Explore it to grasp the dissimilarities between both solutions.

Shopify vs Shopify Comparison: In A Nutshell (2023)

Shopify Shopify Plus
Target AudienceEcommerce beginners, and small businessesHigh-revenue businesses with large-scale operations
Pricing StructureThree Plans:
Basic – $29/month Shopify – $79/month advanced –  $299/month
Flexible Pricing depending upon revenue and number of orders. The initial cap is $2000/month.
Integration and CustomizationLimitedCRM & ERP Integration.AcumaticaSAPMicrosoft DynamicsShopifyPOS 
FeaturesCore Ecommerce Functionalityupto 10 StoresAPI IntegrationCheckout.liquid20 Inventory LocationsPremium AppsUnlimited Staff AccountsShopify Account ManagerMerchant Success program access Shopify Plus Academy access
AutomationsLimited Dedicated Automation AppsLaunchpadShopify Flow
B2B AudienceNo SupportSupport both B2B and D2C businesses

How Does Shopify Plus Differ from Shopify?

Shopify Plus brings extra flavors to the already enormous Shopify platform. Incidentally, Shopify Plus is everything about ‘extra’ – extra features, supports, automation, customization, etc. Let’s compare Shopify and Shopify Plus extensively and see how both platforms diverge.

Shopify vs Shopify Plus – Respective Users

The most accurate differentiating factor between Shopify and Shopify Plus is the target audience both platforms are intended for.

It’s essential to understand because it’s the entry point if you desire to onboard the platform. The sole purpose of the Shopify platform was to enable users to kickstart an eCommerce business without the hassle. The target group was non-professionals, non-programmers, and beginners in the eCommerce space. The standard Shopify version still follows the same principle and emphasizes heavily on simplicity.

Shopify vs Shopify Plus - Shopify

On the other hand, Shopify Plus is a more evolved version of its predecessor. It presents itself as an enterprise solution aimed at established eCommerce companies, typically with a comprehensive portfolio catering to international markets. Kylie Cosmetics, Skims, Red Bull, Victoria Beckham Beauty, and many more popular brands use Shopify Plus.

Shopify vs Shopify Plus - Shopify Plus

Verdict – Shopify is for small-scale businesses, while Shopify Plus is for global brands, with revenue reaching hundreds of thousands of dollars per month.

Shopify vs Shopify Plus – Pricing Structure

Another significant difference between Shopify vs Shopify Plus is how they charge their users. The standard Shopify platform has a simple pricing structure with three plans.

The basic plan comes for $29/month, the Shopify plan will cost you $79/month, and the advanced plan will set you back $299/month. It’s pretty simple, pick the one that meets your business goals and start selling online. Likewise, paid apps are also available. Therefore the final cost will depend on how you have designed your store with Shopify and what features you used. Shopify also offers a 3-day free trial to their new users, which does not require your card details.

Shopify vs Shopify Plus - Shopify Pricing

But there’s no fixed pricing structure in Shopify Plus. There is a minimum fee of $2000/month. Other than that, you pay depending on the revenue your business generates. Usually, the charge comes down to 0.25 percent per sale; however, it’s negotiable. Incidentally, companies pay anywhere between $2000 per month to upward of $30,000 per month, depending upon the sales volume.

Shopify vs Shopify Plus - Shopify Plus Pricing

The minimum fee alone shows the goal of the enterprise solution – which is to target high revenue-generating businesses. Similarly, you have to pay for additional apps in Shopify, while Shopify Plus already includes tons of features at no extra cost. For example, you can connect up to ten stores and target different countries.

Verdict – Shopify plans come with a simple predefined structure. On the other hand, Shopify Plus adopts your revenue model and charges accordingly.

Shopify vs Shopify Plus – Integration and Customization

You are paying more, so you will undoubtedly expect better functionality. Interestingly, Shopify Plus far exceeds the basic Shopify version in terms of customization and integration.

Regarding integration, Shopify Plus includes several options: you can easily add numerous CRM and ERP systems to Shopify Plus. You can add Acumatica, SAP, Microsoft Dynamics, and more. Likewise, companies also have access to the in-built ShopifyPOS system. In basic Shopify, you have to pay $89/month extra for this feature.

Likewise, Shopify Plus is more flexible or rather adaptable. For example, the checkout process in the basic Shopify version is pretty rigid. There are limited customization options available. However, with Shopify Plus, you can customize every step of the checkout process to your business needs.

Similarly, the app scripts editor is exclusive only to Shopify Plus. You customize offers for specific customers. This way, you can offer a more personalized experience.

Verdict – Shopify Plus is more flexible and customizable than Shopify. 

Shopify vs Shopify Plus Features

Well, the customization and integration part already covers some outstanding capabilities of Shopify Plus; however, it doesn’t explain the true scope of all its features. And the Shopify vs Shopify Plus comparison won’t be complete without going through all the bells and whistles this Pro version of Shopify adorns.

1. Better Scalability with upto 10 Stores

With basic Shopify plans, you can create only a single storefront. However, Shopify Plus allows you to cater to upto 10 extension stores. Best for business catering to a multi-country audience. We also have an exclusive Shopify discount code to help you save some bucks on your subscription.

2. Extra API Integration

With Shopify Plus, you get a handful of API resources, such as gift certificates, user management, and multipass. You can further add your own apps and other external systems. In short, you enjoy an extensive API limit to streamline your business processes further.

3. Access to checkout.liquid file

Shopify users can only tweak the checkout process to a certain extent. However, Shopify Plus users have access to checkout. liquid file. Combined with the script editor, you can customize every step of the checkout process. For example, you can easily adjust shipping methods, payments, and customer fields without needing additional apps.

Shopify eCommerce

4. Upto 20 Inventory Locations Are Accessible

With Shopify, you are limited to 4, 5, or 8 inventory locations depending upon your plan. But Shopify Plus allows you 20 inventory locations, including warehouses, physical stores, etc.

5. Premium Apps Included

You have to pay extra for premium apps in the standard Shopify version. That’s not the case with Shopify Plus. It already includes a collection of the 50 most used apps to customize your online shop. Launchpad, Script Editor, Transporter app, and Bulk Account Inviter are noteworthy examples.

Shopify Plus eCommerce

6. No Cap on Staff Accounts

In Shopify basic, staff accounts are limited to 2, 5, and 15 based on your plan. With Shopify Plus, there’s no upper limit on Staff Accounts. You can even implement additional permission settings. Additionally, you can also control staff activities via the Shopify organization admin.

7. Headless Commerce Enabled Platform

The separation of frontend and backend processes is increasingly becoming a norm in eCommerce. Shopify Plus has already prepared itself to align perfectly with the ongoing trend of headless commerce. You have GraphQL APIs, Storefront API, and functionality for the custom front end. Besides, you can easily integrate various sales channels with a single buy button managed from the backend.

8. Premium Support

I won’t say that Shopify support is not competent, but the avenues are limited. You have basic email and phone support, nothing to assist you in the business. With Shopify Plus, you have a dedicated team of Shopify experts and Launch consultants to help you reach the heights of success.

For migration from other platforms, you will have a personal launch engineer to assist during the entire process. Additionally, you have access to the Merchant Success program and Shopify Plus Academy. These programs sharpen your understanding of the platform. Furthermore, you are also entitled to a weekly newsletter that will inform you about the latest development.

Shopify vs Shopify Plus Automations

A high level of automation gives you an edge over your competition and helps you focus better on several aspects of business in a go. The native Shopify platform has its own set of automation features to simplify your processes and streamline the workflow. However, Shopify Plus takes automation to another level.

Incidentally, Shopify Plus has two dedicated apps for automation – Launchpad and Shopify Flow. Both tools cut the clutter of managing eCommerce and enable a smooth workflow.

With Shopify Flow, you can automate several aspects of your business, including customer services, inventory, marketing, order management, and more.

Launchpad apps take care of the planning phase of major launch events of your business – think about a product launch or a new discount campaign. You can insert a custom script for the checkout process or define your own theme for the new event.

Verdict – The basic Shopify version has limited automation features, while the premium Shopify Plus version has dedicated apps to automate the whole process.

Shopify vs Shopify Plus – B2B Audience

Shopify’s standard version exclusively serves D2C brands. Any small timer or business can set up its store and start selling to customers directly. However, if you wish to expand to the B2B market, there’s no option in the standard Shopify version.

In contrast, Shopify Plus allows you to cater to D2C and B2B markets. In addition to serving customers directly, you can also have a dedicated wholesale channel to cater to the wholesale market. Interestingly, Shopify Plus includes various features to assist your B2B operations.

You can place volume discounts, apply custom pricing, configure shipping, and market particular wholesale products.

Verdict – Shopify doesn’t include B2B functions. On the other hand, Shopify Plus lets you serve both D2C and B2B segments from a single dashboard.

Can You Upgrade From Shopify to Shopify Plus?

You can switch to Shopify Plus anytime you want. There are no additional requirements other than the revenue and orders to easily catch up with Shopify Plus’s pricing. Remember that Shopify Plus charges a minimum of $2000/month.

To upgrade from Shopify to Shopify Plus, you need to contact Shopify Plus support. The team will revert to you with all the terms & conditions and formalities you need to complete.

Once Shopify Plus is active, all its additional features will be available on your Shopify dashboard. You can easily manage them from the admin panel. Besides, you will also have a dedicated Merchant Success Manager. He will help you squeeze the benefits of Shopify Plus and assist you in expanding your business and multiplying profits.

When to Migrate from Shopify to Shopify Plus?

If you are doing well in your eCommerce business, the question will arise sooner or later whether to transition from standard Shopify to Shopify Plus. However, keep in mind that Shopify Plus is an enterprise solution. Therefore, you need to match the expected level of Shopify Plus users. You have to look at your revenue and orders to determine whether you can afford the costs that come with Shopify Plus. If you are taking in thousands of orders and need more robust support to serve your customers well, it’s time to move to Shopify Plus. If that’s not the case, you better stick with Shopify; you can do well with the standard version too.

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Final Verdict: Shopify vs Shopify Plus (2023)

While Shopify remains the perfect gateway to enter the eCommerce world, Shopify Plus takes things to the next level. Although both platforms share the same code functions, Shopify Plus is more about scale and flexibility.

The Shopify vs Shopify Plus comparison reveals that the standard Shopify version is undoubtedly a sweet spot for eCommerce enthusiasts to enter the foray. However, with its heaps of additional features, Shopify Plus is suitable for large businesses already fulfilling thousands of daily orders.

The peculiarity of Shopify lies in the fact that it’s full of features. Moreover, there’s no cap on sales volumes or the order processed each minute; neither does it have any limitations on storage. Besides, Shopify Plus pricing is flexible compared to its toned-down version – the standard Shopify platform. Instead, Shopify Plus pricing is flexible and adapts to the evolution of your business.

Here’s my recommendation – stick with the standard Shopify version if you are kickstarting the online selling business. It has everything to help you thrive in eCommerce. However, if your business is experiencing rapid growth, transitioning to Shopify Plus will be a wise move. The additional functionalities unlock new opportunities while streamlining the workflow and potentially boosting profits.


What are the differences between Shopify Plus and Shopify?

Shopify is an eCommerce platform that gives you all the basic eCommerce features that you need to create your store and start selling with ease. It also has three pricing options for you to choose from. Shopify plus is also an eCommerce solution, but it is for high-level merchants with stores generating millions of revenue.

When is the right time to switch to Shopify Plus?

If your Shopify store is growing and making almost $1 million in revenue in a year, then it is time for you to switch to Shopify Plus because it can help you take your store to the next level. You have to spend at least $2000/month to access all of Shopify Plus’s features.

Should I choose Shopify or Shopify Plus as a beginner?

If you are a complete beginner, then you should choose Shopify because it will help you create a store that fits right into your budget. Shopify Plus is expensive, and it will not help you at all if you are a beginner.

Is there any alternative to Shopify?

There are plenty of alternatives available to Shopify, such as Wix, BigCommerce, Squarespace, Weebly, GoDaddy, and so on.

How many stores can I create with Shopify Plus?

With the Shopify Plus plan, you get the option to create upto 10 Shopify stores by default. You can also increase the number of stores by paying $250 for an additional store.

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