YouTube has 2.58 billion active users currently. Out of which, 122 million people use YouTube daily.
Being one of the most powerful and go-to social media platforms, what does YouTube’s audience actually look like? Most importantly, let’s take a statistical and data-backed look at YouTube users, revenue, how it compares to other platforms, and more.
YouTube Statistics 2026 (Top Picks)
- YouTube has over 2.58 billion monthly active users (MAU).
- There are 122 million daily active users (DAU) on YouTube.
- YouTube is the world’s 4th largest social media platform used by people.
- YouTube Premium has gained 125 million active subscribers globally.
- About 46% of internet users visit YouTube at least once a month.
- India leads with 518 million YouTube users, followed by the United States with 259 million.
- YouTube earned $60 billion in revenue in 2025.
How Many People Watch YouTube?
YouTube has more than 2.58 billion active users who watch content on the Platform, up from 2 billion users in 2019.
In this section, we will go through the facts and figures about YouTube users.
YouTube Monthly Active Users
According to the latest report on YouTube stats by Data Reportal, the platform has over 2.58 billion monthly active users (MAU) globally.
This is an increase of 80 million users compared to 2024, when the platform had around 2.5 billion active users.
Currently, YouTube engages approximately 46% of all internet users worldwide, while the platform’s user base accounts for about 30.86% of the global population.
In addition, there are 20 million videos uploaded daily on YouTube.
Source: YouTube Press, Data Reportal
Important note: The numbers mentioned above reflect YouTube’s advertising audience only and may not accurately represent its entire active user base (as per Data Reportal’s report).
Here is a table displaying the number of YouTube users by year:
| Year | YouTube MAU (Monthly Active Users) |
|---|---|
| 2025 | 2.58 billion |
| 2024 | 2.50 billion |
| 2023 | 2.70 billion |
| 2022 | 2.68 billion |
| 2021 | 2.5 billion |
| 2020 | 2.3 billion |
| 2019 | 2 billion |
| 2018 | 1.8 billion |
| 2017 | 1.6 billion |
| 2016 | 1.5 billion |
Source: Data Reportal, Business of Apps
YouTube Daily Active Users (DAU)
As per the latest data, YouTube DAU is estimated to be over 122 million people via its Website and its app services.
Sage’s Read: Recently, we did a detailed analysis of YouTube Creators. Read our YouTube Creator Statistics here.
YouTube Premium Subscribers
Over 125 million people worldwide have subscribed to YouTube Premium (as of the last data recorded in March 2025).
YouTube Premium is the ad-free version of YouTube. You also get access to YouTube music when you purchase YouTube Premium.
YouTube Red was rebranded as YouTube Premium in 2018. The number of YouTube Premium users crossed the 100 million mark globally in February 2024.
Here is a table displaying the number of YouTube Premium users recorded over the years:
| Year | Number Of YouTube Premium Subscribers |
|---|---|
| 2025 | 125 million |
| 2024 | 100 million |
| 2022 | 80 million |
| 2021 | 50 million |
| 2020 | 30 million |
| 2019 | 18 million |
| 2018 | 10 million |
| 2017 | 2.8 million |
| 2016 | 3 million |
| 2015 | 1.5 million |
Source: Statista, Business of Apps, YouTube
YouTube TV Subscribers
YouTube TV has 9.4 million subscribers in the United States in the first quarter of 2025.
The platform was the most subscribed vMVPD service in the nation and was preferred by a large share of users.
Here is a table displaying the most subscribed vMVPD services in the United States.
| vMVPD Service | Number Of Subscribers |
|---|---|
| YouTube TV | 9.4 million |
| Hulu + Live TV | 4.4 million |
| Sling TV | 2 million |
| Fubo | 1.5 million |
Source: Statista.
YouTube Users By Country
India has the largest number of YouTube users in the world, with approximately 518 million users.
The United States follows closely behind, with around 259 million users.
Here is a table displaying the countries with the highest number of YouTube users worldwide.
| Country | Number of YouTube Users |
|---|---|
| India | 518 million |
| United States | 259 million |
| Indonesia | 151 million |
| Brazil | 149 million |
| Mexico | 86.1 million |
| Japan | 81.2 million |
| Germany | 66.1 million |
| Vietnam | 63 million |
| Philippines | 61.3 million |
| Turkey | 59.3 million |
| Pakistan | 58.9 million |
| United Kingdom | 57.4 million |
Source: Statista
Here is the list of the countries where YouTube is currently banned.
- China (excluding Hong Kong and Macau)
- Eritrea
- Iran
- North Korea
- Turkmenistan
- South Sudan
YouTube User Demographics
YouTube is a go-to platform for internet users across all age groups due to its wide variety of content that caters to people of all ages and genders.
In this section, we’ll take a closer look at how YouTube users are distributed by age and gender, giving us a clearer picture of the platform’s diverse audience.
YouTube User Age Demographics
In one of the reports by Statista, men aged 25–34 made up 11.5% of YouTube’s global audience, while women in the same age group accounted for about 9.8%. This makes the 25–34 age group YouTube’s largest audience segment worldwide.
In comparison, users aged 18 to 24 make up 15.8% of the platform’s audience. Additionally, 19.4% of YouTube users are aged 55 or older.
Here is a table displaying the distribution of YouTube users by age group:
| Age Group | Share of YouTube Users |
|---|---|
| 18 to 24 | 15.8% |
| 25 to 34 | 21.7% |
| 35 to 44 | 18.5% |
| 45 to 54 | 14% |
| 55-64 | 9.9% |
| 65+ | 9.5% |
Source: Data Reportal, Statista
YouTube Gender Demographics
54% of YouTube users are male, whereas 46% are female.
While a slight gender gap globally is seen, that’s not the case if we take a look at the gender demographics in the USA.
The number of female YouTube users in the United States is larger than that of male YouTube users.
51.2% of YouTube users in the United States are female, and 48.8% of the users are male.
Similarly, the United Kingdom has an equal split of 50% male YouTube users and 50% female YouTube users.
Here is a table displaying the share of male and female YouTube users worldwide and in the United States.
| YouTube Users By Gender | Worldwide | United States |
|---|---|---|
| Male | 54.3% | 48.8% |
| Female | 45.7% | 51.2% |
Source: Statista, Data Reportal, Statista2
YouTube Revenue Statistics
YouTube recorded a total of $60 billion in revenue in 2025, pushing more paid subscribers in 2026. Out of which $40.35 billion came in advertising revenue.
YouTube recorded $36.1 billion in revenue by the end of 2024.
The platform generated $8.09 billion in the first quarter, followed by an increase to $8.66 billion in Q2, and further rising to $8.92 billion in the third quarter. In Q4 2024, YouTube generated a record-breaking quarterly revenue of $10.47 billion.
Looking back at 2023, YouTube achieved an annual revenue of $31.5 billion, representing a 7.88% increase from the $29.2 billion reported in 2022.
Here is a table displaying the revenue generated by YouTube through ads over the past years:
| Year | Revenue |
|---|---|
| 2025 | $40.35 billion |
| 2024 | $36.1 billion |
| 2023 | $31.5 billion |
| 2022 | $29.24 billion |
| 2021 | $28.8 billion |
| 2020 | $19.7 billion |
| 2019 | $15.1 billion |
| 2018 | $11.1 billion |
| 2017 | $8.1 billion |
| 2016 | $6.7 billion |
| 2015 | $5.5 billion |
| 2014 | $4.2 billion |
| 2013 | $3.1 billion |
| 2012 | $1.7 billion |
| 2011 | $1.3 billion |
| 2010 | $800 million |
Source: Business Of Apps
YouTube IAP Revenue By Region
Most of YouTube’s in-app revenue in December 2025 came from the United States, which generated a substantial $889 million.
Japan followed closely behind, generating $261 million in in-app purchases. Meanwhile, South Korea ranked third, with $7.85 million in revenue from in-app purchases.
Looking at these figures, it’s clear that the United States and Japan stand out with significantly higher in-app revenue compared to other countries.
Here is a table displaying the YouTube In-app purchases recorded in December 2025 in different countries worldwide:
| Country | YouTube IAP Revenue |
|---|---|
| United States | $889 million |
| Japan | $261 million |
| South Korea | $7.85 million |
| Mexico | $3.94 million |
| Brazil | $3.86 million |
| United Kingdom | $3.85 million |
| Australia | $3.27 million |
| Canada | $2.83 million |
| Germany | $2.59 million |
| Taiwan | $2.4 million |
Source: Statista.
YouTube’s Rank Among Social Media
YouTube is the fourth-largest social media platform in the world, with over 2.53 billion active users.
3.07 billion Facebook users still remain the #1 most used social media platform in the world, followed by Instagram and WhatsApp.
What’s fascinating is that there are 5.66 billion social media users globally, and YouTube accounts for approximately 46.8% of total social media users worldwide.
Note: We calculated YouTube’s share in total social media usage by taking the average social media users and YouTube users into consideration.
Here is a table displaying YouTube’s rank among different social media platforms according to the number of platform users:
| Social Media Platform | Number of Users |
|---|---|
| 3.07 billion | |
| 3 billion | |
| 3 billion | |
| YouTube | 2.58 billion |
| TikTok | 1.99 billion |
| 1.41 billion | |
| Telegram | 1 billion |
| Messenger | 942 million |
| SnapChat | 932 million |
| 765 million |
9Source: Statista
To know about each social media platform’s audience and usage in detail, you can refer to the statistics below:
Time Spent On YouTube
Users spent an average of 48 minutes and 42 seconds on YouTube.
That’s an increase of 1 minute and 12 seconds spent on the platform compared to the past year. In 2023, users spent an average of 47 minutes and 30 seconds on YouTube.
Comparatively, in 2019, users spent just 39 minutes and 42 seconds on YouTube. That displays the watch time of users on the platform has increased by 9 minutes since then.
One of the reports by Statista also highlighted that in 2024, people spent more than 27 hours per month on the YouTube mobile app.
Here is a table displaying the average time that users spend on YouTube daily, as recorded over the years.
| Year | Average Time Spent Daily on YouTube |
|---|---|
| 2024 | 48 minutes and 42 seconds |
| 2023 | 47 minutes and 30 seconds |
| 2022 | 46 minutes and 12 seconds |
| 2021 | 45 minutes |
| 2020 | 43 minutes and 42 seconds |
| 2019 | 39 minutes and 42 seconds |
Average Session Duration Of YouTube
On average, users spend an average of 18 minutes and 48 seconds in a session.
YouTube has the highest session duration compared to other social media platforms. As a result, the majority of creators use YouTube to hook their audience for a longer time.
Meanwhile, X (Twitter) has the second-highest session duration of 13 minutes and 3 seconds, while Facebook has the third-highest session duration of 10 minutes and 8 seconds.
Source: Data Reportal, Similarweb
Time Spent On YouTube’s Android App
On average, an active user spent 27 hours and 43 minutes on YouTube’s Android app between 1st October and 31st December 2023.
Users spend the second-highest amount of time on YouTube compared to other social media apps. Meanwhile, TikTok’s active users spend the most time on the platform compared to those of other social media platforms.
Other platforms that recorded high user times on their Android apps were Facebook and WhatsApp.
Here is a table displaying the time spent by users on the Android apps of various social media platforms between October 1st and December 31st, 2023.
| Social Media Android App | Hours Spent on Android Apps |
|---|---|
| TikTok | 31 hours 47 minutes |
| YouTube | 27 hours 43 minutes |
| 19 hours 27 minutes | |
| 16 hours and 58 minutes | |
| 16 hours and 28 minutes | |
| Line | 8 hours and 04 minutes |
| X (Twitter) | 5 hours and 19 minutes |
Source: Data Reportal.
Most Subscribed YouTube Channel
MrBeast is the most subscribed YouTube channel (last updated in May 2026), with 483 million subscribers.
Second ranks T-Series with 311 million subscribers, followed by Cocomelon with 201 million subscribers.
Here is a table displaying the YouTube Channels with the highest number of YouTube Subscribers.
| Channel Name | Number of YouTube Subscribers | Channel Link |
|---|---|---|
| MrBeast | 483 million | Here |
| T-Series | 311 million | Here |
| Cocomelon – Nursery Rhymes | 201 million | Here |
| SET India | 189 million | Here |
| Vlad and Niki | 149 million | Here |
| Stokes Twins | 139 million | Here |
| Kids Diana Show | 138 million | Here |
| Like Nastya | 132 million | Here |
| Kimpro | 132 million | Here |
| Zee Music Company | 122 million | Here |
Source: YouTube
Note: The above list is dynamic, and the number of subscribers changes every day.
YouTube Traffic Statistics & Data
YouTube got 28.39 billion traffic in April 2026. This is 3.12% decline from March 2026, when it had 29.31 billion visits.
Seeing the platform’s popularity, it is also no surprise that YouTube ranks #2 in terms of traffic globally.
Besides, the data also revealed 39.09% traffic came from female users and 60.91% came from the male audience.
And when it comes to age distribution, the highest traffic comes from the age group 25-34 year olds (28.42%).
Here’s the traffic age group data of YouTube:
| Age Group | Traffic |
|---|---|
| 25-34 | 28.42% |
| 18-24 | 24.91% |
| 35-44 | 18.59% |
| 45-54 | 13.02% |
| 55-64 | 9.05% |
| 65+ | 6.01% |
Source: SimilarWeb, Semrush
Additional YouTube User Statistics
- Only 9% of Small Businesses In The United States use YouTube.
That means only 2.98 million businesses out of the 33.2 million use YouTube for their video marketing strategy.
In today’s times, it has become easier than ever to produce videos with the help of generative AI.
- Approximately 30% of YouTubers struggle to find and engage their target audience.
These problems include identifying the ideal time to post on the platform, doing YouTube SEO, finding relevant hashtags, and more.
Bonus: We have done the math for you! You can check out the best time to post on YouTube by going through our comprehensive guide.
- Approximately 34% of videos removed from YouTube are deleted due to child safety concerns.
An additional 5% of flagged videos were removed because they contained spam or misleading content. Around 8% of the removed videos were deleted because they contained cyberbullying and harassment.
Here is a table showing the top reasons for the removal of YouTube videos:
| Reason For Removal | Share of Flagged Videos |
|---|---|
| Child Safety | 34% |
| Harmful Or Dangerous | 17.1% |
| Violent or Graphic | 16.4% |
| Budity or Sexual | 12.1% |
| Harassment and Cyberbullying | 8.3% |
| Spam, Misleading and Scams | 4.6% |
| Hateful or Abusive | 3.8% |
| Promotion of Violence and Violence Extremism | 1.3% |
| Other | 0.5% |
Conclusion: YouTube Has 2.58 Billion Monthly Active Users
With 2.58 billion active users worldwide, YouTube continues to be a dominant force when it comes to social media.
Being the 4th-largest consumed social media platform, YouTube has not only shown massive growth but also continues to fuel millions of creators out there.
The data reveals its continued financial success, with $60 billion in revenue in 2025, combining both advertising and subscribers’ revenues.
Looking ahead, YouTube’s influence is only set to grow as it continues to adapt and meet the needs of its ever-expanding global audience.
