39 Stripe Statistics For 2024 (Revenue, Traffic & Market Share)

Initially launched in the United States, Stripe has now expanded across 46 countries. However, the valuation of Stripe reduced from $95 billion in 2021 to $50 billion in 2023. 

Interested to know more details about Stripe for 2024?

After going through all the trusted sources available and the financial reports of Stripe, I have compiled the latest Stripe Statistics in this article. 

Stripe Statistics 2024: At a Glance

  1. Stripe owns 68.02% of the e-commerce payment processing technology in the United States as of 2023.
  2. As of 2024, the total number of live websites that use Stripe is 1,341,361.
  3. As we enter into 2024, Stripe owns only a 6% share of the payment acceptance technology worldwide.
  4. Stripe generated $14 billion in 2022. While it was able to generate $12 billion in  2021. 
  5. The net revenue of Stripe was $2.5 billion as of 2021. 
  6. Stripe generated $2.255 billion in revenue in the APAC and EMEA regions as of 2022.
  7. Stripe is valued at $50 billion as of 2024.
  8. Stripe can be accessed in 47 countries worldwide. 
  9. 3.16% of the top 1 million websites use Stripe for payment processing.
  10. Over 30% of Stripe users are from the United States.

About Stripe:

Founded in 2009
FoundersPatrick and John Collison
HeadquartersSouth San Francisco, California, U.S. and Dublin, Ireland
Valuation$50 billion
Revenue $12 billion  (2021)

Stripe Revenue Statistics 2024

Note: The latest official data provided by Stripe is till 2021, and it has not publicly provided any data about its financials after 2021. The data after 2021 is from third-party sources.

  1. The gross revenue recorded for Stripe is $14 billion.

This was over a 16.66% increase in gross revenue compared to the previous year. The gross revenue recorded in the year 2021 was $12 billion. 

The following table displays the gross revenue of Stripe recorded over the previous years:

YearGross revenue
2022$14 billion
2021$12 billion
2020$7.4  billion
2019$4.3 billion
2018$1.5 billion
2017$1 billion
2016$450 million
2014$40 million

Source: Finmasters, Backlinko, Scara.

Stripe Net Revenue

  1. The net revenue of Stripe was recorded to be  $2.5 billion in 2021. This was calculated after deducting all the fees Stripe paid to its partners. 

Source: Forbes

Stripe EMEA and APAC Revenue 

  1. A 66% annual increase was recorded in the revenue generated by Stripe in Europe, Africa, Asia-Pacific, and Middle East regions. 

In these areas, Stripe generated a revenue of  $2.255 billion in 2021, up from $1.358 billion in 2020.

  1. The number of companies using Stripe increased by 106% in the Asia Pacific region in 2021. 
  1. The turnover of Stripe in London, United Kingdom, reached £371.13 million in 2021. 

This was an increase of two times in the revenue compared to the previous year. 

Source: Finmasters. 

Stripe Market Share

  1. Only 6% of websites worldwide use Stripe as their Payment technology or gateway. 

The highest share of payment technologies belongs to Visa. 19% of websites worldwide use it as their payment acceptance method. 

Share of Different Payment Technologies Worldwide

The following table displays the share of different payment technologies worldwide. 

Payment technologyPercentage share of the technologies
Visa19%
PayPal15%
MasterCard11%
American Express8%
Stripe 6%
Apple Pay6%
Amazon Payments4%
Maestro3%
Google Pay3%
Shopify Pay3%
Other23%

Source: built with 

Bonus: As of 2023, PayPal has over 435 million active accounts with a 2% growth in the active users from Q4 2022. To know more read our article on PayPal Data and Insights.

  1. Stripe has 68.02% of the market share of e-commerce payment processing platforms in the United States.

Besides Europe, it has a market share of 15.8% and 70.2% in North America. 

The following table displays the percentage of e-commerce processing platform shares owned by Stripe in different regions worldwide. 

RegionPercentage of share
Africa0.8%
APAC7.9%
EU15.8%
LATAM1.5%
North America70.2%
Others3.8%

Source: Finmasters. 

Stripe Funding

  1. Stripe has received fundings multiple times over the past years. It received $600 million in March 2021 and $350 million in June 2021. 

Similarly, in 2020, it received $600 million in the Series G-II funding round. While in the year 2019, it was able to get funding of $250 million. 

Here are the details about the funding received by Stripe in the past years.

Funding RoundDateMoney Raised
Corporate Minority IIJune 2021$350 million
Series HMarch 2021$600 million
Series G ExtensionApril 2020$600 million
Series GSeptember 2019$250 million
Series FJanuary 2019$100 million
Series ESeptember 2018$245 million
Series UnknownMarch 2018$38.65 million
Series UnknownJuly 2017$6.22 million
Series UnknownMarch 2017$5.05 million
Series UnknownDecember 2016$16 million
Line of CreditNovember 2016$250 million
Series DNovember 2016$150 million
Series CJuly 2015$100 million
Series CDecember 2014$20 million
Series CJanuary 2014$80 million
Series BJuly 2012$20 million
Series AFebruary 2012$18 million
Seed round VCMarch 2011$2 million
SeedJune 2010$200 thousand

Source: Backlinko, Finmasters. 

Stripe Valuation

  1. The valuation of Stripe was reduced to $50 billion as of 2023. 

Comparatively, in 2022, the valuation of Stripe was recorded to be $95 billion. Since the year 2018, the valuation of the company has grown dramatically by 370% till 2023. 

The following table displays the valuation of Stripe recorded over the past years. 

Date Valuation 
January 2023$50 billion
July 2022$74 billion
March 2021$95.6 billion
April 2020$36 billion
August 2018$20.25 billion
November 2016$9.15 billion
August 2015$5 billion
February 2015$3.5 billion
February 2014$1.75 billion
May 2012$102 million
May 2011$38 million

Source: Finmasters, NYTimes. 

In which countries is Stripe Available?

  1. Stripe is available in 47 countries as of 2022. 

21 international markets were added to the availability of Stripe in the year 2018.

How many websites use Stripe?

  1. The total number of Websites that use Stripe is 4,014,181 as of 2024.

Of these, the total number of live sites is 1,341,361.

750,075 sites are from the United States, and 78,450  are from the United Kingdom.

Number of Stripe Websites in the Countries

There are only 5 sites that use Stripe in the Wallis, San Marino, British Virgin Islands, and Cuba. 

The following table displays the top countries that use Stripe. 

CountryNumber of Stripe Websites in the Country 
United States670,348 websites
United Kingdom71,635 websites
France37,515 websites
Australia34,458 websites
Germany27,100 websites
Canada24,014 websites
Italy19,525 websites
Spain16,370 websites
India13,730 websites
Switzerland8,097 websites

Source: built with. 

  1. 3.16% of the top 1 million sites use Stripe for processing and accepting their payments. 

While there are 6.82% of the top 100k sites and 11.32% of the top 10k sites are built with the help of Stripe. 

The following table displays the percentage share of websites built with Stripe worldwide. 

Number of sites Percentage share of websites built with StripeNumber of websites
Top 1 million sites 3.16%31,591
Top 100 million sites6.82%6,819
Top 10 million sites11.32%1,132

Source: built with trends

Websites using Stripe Payments WordPress Plugin

  1. 15,737 websites worldwide use the Stripe Payments WordPress Plugin.

Of these, only 9,219 websites are active, while the rest are inactive. 

5,191 of the websites in the United States use Stripe Payment WordPress Plugin. 

At the same time, 678 websites in France and 642 websites in the United Kingdom use the Stripe Payment WordPress Plugin.

The following table displays the countries that have the highest number of websites using the Stripe Payment WordPress Plugin.

CountryNumber of websites using Stripe Payment WordPress Plugin
United States5,191
France678
United Kingdom642
Spain361
Japan315
Australia300
Canada204
Italy142
Ireland125

 Source: built with. 

  1. 0.01% of the top 1 million websites use Stripe payments WordPress Plugin.

Further, just 5 websites in the top 100K websites use the Stripe payments WordPress Plugin. And there are no websites in the top 10K websites using the plugin. 

The following table displays the percentage of websites among the top websites worldwide that use Stripe payments WordPress Plugin.

Number of websites Percentage of websites using Stripe payments WordPress PluginNumber of websites using Stripe payments WordPress Plugin
Top 1 million0.01%92
Top 100 K
0%
5
Top 10 K0%0

Source: built with. 

Websites Using Stripe Payment Plugin for WooCommerce

  1.  Just 349 websites among the 1 million websites use Stripe Payment Plugin for WooCommerce.

This accounts for just 0.03% of the top 1 million websites. 

At the same time, just 21 websites in the top 100k websites and just 2 websites in the top 10k websites use the Stripe Payment Plugin for WooCommerce.

Here are the details about the share of top websites that use Stripe Payment Plugin for WooCommerce.

The number of websites Percentage of website Number of websites
Top 1m0.03%349
Top 100k0.02%21
Top 10k0.02%2
  1. 12,513 websites in the United States use Stripe Payment Plugin for WooCommerce.

In comparison, 2,243 and 857 websites in the United Kingdom and Australia use Stripe Payment Plugin for WooCommerce.

Stripe Payment Plugin for WooCommerce

Here are the details about the number of websites in different countries that use Stripe Payment Plugin for WooCommerce.

CountryNumber of Websites 
United States12,513
United Kingdom2,243
Australia857
France756
Germany569
Italy546
Canada510
Spain436
India431
Switzerland278

Source: Built with. 

Stripe Payment Volume

  1. The payment Volume of Stripe is recorded to be $817 billion as of 2022.

Apart from that, the Stripe payment volume increased by 104% from the year 2015 to 2020.  Plus, the company witnessed a 50% growth rate yearly. 

Payment Volume Recorded over the Past Years

The following table displays the payment volume recorded over the past years. 

YearPayment Volume 
2022$817 billion
2021$640 billion
2020$350 billion
2019$150 billion
2018$100 billion
2017$50 billion
2016$20 billion
2015$10 billion

Source: Backlinko. 

Stripe Traffic Statistics

These statistics are associated with Stripe’s official website

  1. 30.20% of the Stripe users are from the United States. 

At the same time, 9.06% of the users are from the United Kingdom. 

France and Germany have a user share of 4.59% and 3.57%, respectively. 

The following table displays the percentage of Stripe users from different countries worldwide. 

CountryPercentage share of the users
United States30.20%
United Kingdom9.06%
France 4.59%
Germany3.57%
India3.35%
Others49.23%
  1. 49.48% of the traffic on Stripe is direct traffic. 

The referral traffic on Stripe is recorded to be 37.48%. In comparison, the traffic from Organic search is 7.14%.  

The following table displays the percentage of traffic received on Stripe.com from different channels. 

ChannelPercentage of Website Traffic
Direct49.48%
Referral37.48%
Organic Search7.14%
Paid Search1.17%
Social2.68%
Mail1.87%
Display0.19%

Source: SimilarWeb.

  1. Stripe receives 47.19% of the social traffic from Twitter

At the same time, 21.15% of the traffic is from YouTube, and 10.62% of the Traffic is from LinkedIn.

Traffic Received by Stripe from Different Social Media Platforms

The following table displays the percentage of traffic received by Stripe from different Social media platforms.

Social Media ChannelPercentage of Traffic received on Stripr.com
Twitter47.19%.
YouTube21.15%
LinkedIn10.62%
Facebook7.17%
WhatsApp3.54%
Others10.3%

Source: Similar Web. 

Did you know that there are over 4.89 billion social media users as of 2023. 

Stripe Payments

  1. Stripe supports around 48 payment methods.

It supports eight types of card payment methods and two buy now, pay later payment methods. 

Number of Stripe Payment Methods

Here are further details about the payment methods it supports. 

Category of PaymentsNumber of payment methods 
Cards9
Wallets8
Bank debits5
Bank redirects11
Bank Transfers6
Cash-based vouchers3
Buy now, pay later3
Real-time payments3

Source: Stripe. 

Stripe Investments 

  1. Stripe has invested around $2 billion in 40 deals since 2017. 

In the year 2021, Stripe invested their capital in 14 companies. The total investment amounted to $1.1 billion. 

Some of the companies in which Stripe invested are Fast, Balance, TrueLayer, Safepay, Wave, Ramp Financial, Step Mobile, etc. 

At the same time, it also participated in investing in the companies like payroll-as-a-service (Check), product development (Codat), bookkeeping (Pilot), customer support (Assembled), customer collaboration platform (Accord), talent recruitment (Manara), etc. 

Let us take a look at the total breakdown of the investments done by Stripe. 

YearFunding amountNumber of deals 
2021* (as of October)$1.1 billion1 deal
2020$295.27 million5 deals
2019$363.6 million9 deals
2018$133.57 million8 deals
2017$93 million16 deals

Source: CB insights 

Stripe Atlas Usage 

  1. According to Stripe, more than 20,000 companies have used Strie Atlas in recent years. 

This increased the revenue of the company by $3 billion. 

Comparatively, in the year 2020, only 10,000 companies used Stripe Atlas. 

Apart from that, according to the calculation Stripe would have made $10 million just from the initial fees, as the company charges $500 per Strip Atlas Setup.

Source: Stripe. 

Stripe Employees

  1. More than 7,000 employees are working worldwide with Stripe as of 2023.  

Almost 14% of the headcount cut occurred in November 2022, affecting over 1000 employees, reducing the employee count to 7000. 

Stripe has 24 offices across Asia Pacific, Europe,  Latin America, and the Middle East. These locations include headquarters in San Francisco and Dublin. 

  1.  The average salary of the employees working at Stripe is $140,451. 

According to the H1B salary data, employees that have foreign citizenship received a median salary of $125,215. 

Source: Stripe, Backlinko, Wikipedia.

Stripe Acquisitions

  1. Stripe has acquired almost 11 companies since the year 2013. 

It announced its Bouncer as its latest acquisition in May 2021. It further announced that the Radar features of Stripe would be incorporated with the technologies of Bouncer in an effort to reduce all the false positives. 

Let us look at all the acquisitions made by Stripe over the past years. 

Date Acquired Company
March 2013Kickoff
September 2016Runkit
October 2016RethinkDB
April 2017Indie Hackers
July 2017Payable
March 2018Index Systems
April 2019Touchtech Payments
October 2020Paystack
April 2021Tax Jar
May 2021Bouncer
June 2021Seachange

Source: Backlinko. 

Who founded Stripe?

  1. Stripe was founded by Patrick and John Collison in 2010. 

According to Business Insider, the duo has collected a net worth of $23 billion by March 2021. 

Besides, in 2018, their net worth was $1 billion, which has grown drastically by 11 times since 2018. 

Source: Business Insider, Backlinko. 

Growth of Stripe

  1. According to John Collison (co-founder of Stripe), the company has over 40 businesses with a $1 billion payment volume each. 

Further, according to the company data, there is two times increase in the payment volume of the Stripe enterprise clients. 

Source: Backlinko, Twitter, Stripe.

How does Stripe make money?

  1. The stripe model charges a commission on every successful transaction. The standard rate of the charges made by Stripe is 2.9% of the transaction + 25 cents.

However, the transaction fees or the commission rate may vary according to the plan the client has opted for. 

Additionally, enterprise clients get a custom pricing option that tailors the features according to their requirements. 

On the other hand, Stripe also earns from Stripe Radar. The client has to pay a standard fee of 5 to 7 cents on every transaction. 

How can we forget one of the most popular products of Stripe: Stripe Atlas?

As seen earlier, the price for each Atlas setup is $500. But it also includes registered agent fees in Delaware, which is $100 annually, and other corporate tax preparation packages. These packages start at $250 per year. 

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