Initially launched in the United States, Stripe has now expanded across 46 countries. However, the valuation of Stripe reduced from $95 billion in 2021 to $50 billion in 2023.
Interested to know more details about Stripe for 2024?
I have compiled the latest Stripe Statistics of 2024 in this article. So, let’s get into the details!
Stripe Statistics 2024: At A Glance
- Stripe owns 68.02% of the e-commerce payment processing technology in the United States as of 2023.
- As of 2024, the total number of live websites that use Stripe is 1,537,487.
- As we enter into 2024, Stripe owns only a 6% share of the payment acceptance technology worldwide.
- Stripe generated $14 billion in 2022. While it was able to generate $12 billion in 2021.
- The net revenue of Stripe was $2.5 billion as of 2021.
- Stripe generated $2.255 billion in revenue in the APAC and EMEA regions as of 2022.
- Stripe is valued at $70 billion as of 2024.
- Stripe can be accessed in 47 countries worldwide.
- 3.16% of the top 1 million websites use Stripe for payment processing.
- Over 30% of Stripe users are from the United States.
About Stripe
| Founded in | 2009 |
| Founders | Patrick and John Collison |
| Headquarters | South San Francisco, California, U.S., and Dublin, Ireland |
| Valuation | $70 billion |
| Revenue | $12 billion (2021) |
Stripe Revenue Statistics 2024
Note: The latest official data provided by Stripe is till 2021, and it has not publicly provided any data about its financials after 2021. The data after 2021 is from third-party sources.
- The gross revenue recorded for Stripe is $14 billion.
This was over a 16.66% increase in gross revenue compared to the previous year. The gross revenue recorded in the year 2021 was $12 billion.
The following table displays the gross revenue of Stripe recorded over the previous years:
| Year | Gross Revenue |
|---|---|
| 2022 | $14 billion |
| 2021 | $12 billion |
| 2020 | $7.4 billion |
| 2019 | $4.3 billion |
| 2018 | $1.5 billion |
| 2017 | $1 billion |
| 2016 | $450 million |
| 2014 | $40 million |
Source: Finmasters, Backlinko, Scara.
Stripe Net Revenue
- The net revenue of Stripe was recorded to be $2.5 billion in 2021. This was calculated after deducting all the fees Stripe paid to its partners.
Source: Forbes
Stripe EMEA And APAC Revenue
- A 66% annual increase was recorded in the revenue generated by Stripe in Europe, Africa, Asia-Pacific, and Middle East regions.
In these areas, Stripe generated a revenue of $2.255 billion in 2021, up from $1.358 billion in 2020.
- The number of companies using Stripe increased by 106% in the Asia Pacific region in 2021.
- The turnover of Stripe in London, United Kingdom, reached £371.13 million in 2021.
This was an increase of two times in the revenue compared to the previous year.
Source: Finmasters.
Stripe Market Share
- Only 6% of websites worldwide use Stripe as their Payment technology or gateway.
The highest share of payment technologies belongs to Visa. 19% of websites worldwide use it as their payment acceptance method.
The following table displays the share of different payment technologies worldwide.
| Payment Technology | Percentage Share Of The Technologies |
|---|---|
| Visa | 19% |
| PayPal | 15% |
| MasterCard | 11% |
| American Express | 8% |
| Stripe | 6% |
| Apple Pay | 6% |
| Amazon Payments | 4% |
| Maestro | 3% |
| Google Pay | 3% |
| Shopify Pay | 3% |
| Other | 23% |
Source: built with
Bonus: As of 2023, PayPal has over 435 million active accounts, with a 2% growth in active users from Q4 2022. To learn more, read our article on PayPal Data and Insights.
- Stripe has 68.02% of the market share of e-commerce payment processing platforms in the United States.
Besides Europe, it has a market share of 15.8% and 70.2% in North America.
The following table displays the percentage of e-commerce processing platform shares owned by Stripe in different regions worldwide.
| Region | Percentage Of Share |
|---|---|
| Africa | 0.8% |
| APAC | 7.9% |
| EU | 15.8% |
| LATAM | 1.5% |
| North America | 70.2% |
| Others | 3.8% |
Source: Finmasters.
Stripe Funding
- Stripe has received funding multiple times over the past years. It received $600 million in March 2021 and $350 million in June 2021.
Similarly, in 2020, it received $600 million in the Series G-II funding round. In 2019, it was able to get funding of $250 million.
Here are the details about the funding Stripe has received in the past few years.
| Funding Round | Date | Money Raised |
|---|---|---|
| Corporate Minority II | June 2021 | $350 million |
| Series H | March 2021 | $600 million |
| Series G Extension | April 2020 | $600 million |
| Series G | September 2019 | $250 million |
| Series F | January 2019 | $100 million |
| Series E | September 2018 | $245 million |
| Series Unknown | March 2018 | $38.65 million |
| Series Unknown | July 2017 | $6.22 million |
| Series Unknown | March 2017 | $5.05 million |
| Series Unknown | December 2016 | $16 million |
| Line of Credit | November 2016 | $250 million |
| Series D | November 2016 | $150 million |
| Series C | July 2015 | $100 million |
| Series C | December 2014 | $20 million |
| Series C | January 2014 | $80 million |
| Series B | July 2012 | $20 million |
| Series A | February 2012 | $18 million |
| Seed round VC | March 2011 | $2 million |
| Seed | June 2010 | $200 thousand |
Source: Backlinko, Finmasters.
Stripe Valuation
- The valuation of Stripe is at $70 billion in 2024.
Comparatively, in 2022, the valuation of Stripe was recorded to be $95 billion. Since 2018, the valuation of the company has grown dramatically by 370% till 2023.
The following table displays the valuation of Stripe recorded over the past years.
| Date | Valuation |
|---|---|
| July 2024 | $70 billion |
| January 2023 | $50 billion |
| July 2022 | $74 billion |
| March 2021 | $95.6 billion |
| April 2020 | $36 billion |
| August 2018 | $20.25 billion |
| November 2016 | $9.15 billion |
| August 2015 | $5 billion |
| February 2015 | $3.5 billion |
| February 2014 | $1.75 billion |
| May 2012 | $102 million |
| May 2011 | $38 million |
Source: Finmasters, NYTimes.
In Which Countries Is Stripe Available?
- Stripe is available in 47 countries as of 2022.
21 international markets were added to the availability of Stripe in the year 2018.
How Many Websites Use Stripe?
- The total number of Websites that use Stripe is 4,581,973 as of 2024.
Of these, the total number of live sites is 1,537,487.
There are 715,735 live websites using Stripe in the United States. The United Kingdom is at second with 82,464 live websites.
There are only 5 sites that use Stripe in the Wallis, San Marino, British Virgin Islands, and Cuba.
The following table displays the top countries that use Stripe.
| Country | Number Of Stripe Websites In The Country |
|---|---|
| United States | 715,735 |
| United Kingdom | 82,464 |
| France | 53,044 |
| Germany | 40,116 |
| Australia | 37,869 |
| Canada | 26,388 |
| Italy | 22,779 |
| Spain | 19,060 |
| India | 15,376 |
| Mexico | 12,993 |
Source: built with.
- 3.16% of the top 1 million sites use Stripe for processing and accepting their payments.
While there are 6.82% of the top 100k sites and 11.32% of the top 10k sites are built with the help of Stripe.
The following table displays the percentage share of websites built with Stripe worldwide.
| Number Of Sites | Percentage Share Of Websites Built With Stripe | Number Of Websites |
|---|---|---|
| Top 1 million sites | 3.16% | 31,591 |
| Top 100 million sites | 6.82% | 6,819 |
| Top 10 million sites | 11.32% | 1,132 |
Source: built with trends
Websites Using Stripe Payments WordPress Plugin
- 15,737 websites worldwide use the Stripe Payments WordPress Plugin.
Of these, only 9,219 websites are active, while the rest are inactive.
5,191 of the websites in the United States use Stripe Payment WordPress Plugin.
At the same time, 678 websites in France and 642 websites in the United Kingdom use the Stripe Payment WordPress Plugin.
The following table displays the countries that have the highest number of websites using the Stripe Payment WordPress Plugin.
| Country | Number Of Websites Using Stripe Payment WordPress Plugin |
|---|---|
| United States | 5,191 |
| France | 678 |
| United Kingdom | 642 |
| Spain | 361 |
| Japan | 315 |
| Australia | 300 |
| Canada | 204 |
| Italy | 142 |
| Ireland | 125 |
Source: built with.
- 0.01% of the top 1 million websites use Stripe payments WordPress Plugin.
Further, just 5 of the top 100K websites use the Stripe payments WordPress plugin. And there are no websites in the top 10K websites using the plugin.
The following table displays the percentage of websites among the top websites worldwide that use Stripe payments WordPress Plugin.
| Number Of Websites | Percentage Of Websites Using Stripe Payments WordPress Plugin | Number Of Websites Using Stripe Payments WordPress Plugin |
|---|---|---|
| Top 1 million | 0.01% | 92 |
| Top 100 K | 0% | 5 |
| Top 10 K | 0% | 0 |
Source: built with.
Websites Using Stripe Payment Plugin For WooCommerce
- Just 349 websites among the 1 million websites use Stripe Payment Plugin for WooCommerce.
This accounts for just 0.03% of the top 1 million websites.
At the same time, just 21 websites in the top 100k websites and just 2 websites in the top 10k websites use the Stripe Payment Plugin for WooCommerce.
Here are the details about the share of top websites that use Stripe Payment Plugin for WooCommerce.
| The Number Of Websites | Percentage Of Website | Number Of Websites |
|---|---|---|
| Top 1m | 0.03% | 349 |
| Top 100k | 0.02% | 21 |
| Top 10k | 0.02% | 2 |
- 12,513 websites in the United States use Stripe Payment Plugin for WooCommerce.
In comparison, 2,243 and 857 websites in the United Kingdom and Australia use Stripe Payment Plugin for WooCommerce.
Here are the details about the number of websites in different countries that use Stripe Payment Plugin for WooCommerce.
| Country | Number of Websites |
|---|---|
| United States | 12,513 |
| United Kingdom | 2,243 |
| Australia | 857 |
| France | 756 |
| Germany | 569 |
| Italy | 546 |
| Canada | 510 |
| Spain | 436 |
| India | 431 |
| Switzerland | 278 |
Source: Built with.
Stripe Payment Volume
- In 2023, the payment volume of Stripe touched to the $1 trillion mark.
- The payment Volume of Stripe is recorded to be $817 billion as of 2022.
Apart from that, the Stripe payment volume increased by 104% from the year 2015 to 2020. Plus, the company witnessed a 50% growth rate yearly.
The following table displays the payment volume recorded over the past years.
| Year | Payment Volume |
|---|---|
| 2023 | $1 trillion |
| 2022 | $817 billion |
| 2021 | $640 billion |
| 2020 | $350 billion |
| 2019 | $150 billion |
| 2018 | $100 billion |
| 2017 | $50 billion |
| 2016 | $20 billion |
| 2015 | $10 billion |
Source: Backlinko.
Stripe Traffic Statistics
These statistics are associated with Stripe’s official website
- 32.88% of the Stripe users are from the United States.
At the same time, 9.44% of the users are from the United Kingdom.
France and Canada have a traffic share of 5.39% and 3.89%, respectively.
The following table displays the percentage of Stripe users from different countries worldwide.
| Country | Percentage Share Of The Users |
|---|---|
| United States | 32.88% |
| United Kingdom | 9.44% |
| France | 5.39% |
| Canada | 3.89% |
| Netherlands | 3.83% |
| Others | 44.57% |
- 54.94% of the traffic on Stripe is direct traffic.
The referral traffic on Stripe is recorded to be 31.48%. In comparison, the traffic from Organic search is 7.14% 10.56%.
The following table displays the percentage of traffic received on Stripe.com from different channels.
| Channel | Percentage Of Website Traffic |
|---|---|
| Direct | 54.94% |
| Referral | 31.48% |
| Organic Search | 10.56% |
| Paid Search | 2.04% |
| Social | 0.8% |
| 0.07% | |
| Display | 0.1% |
Source: SimilarWeb.
- Stripe receives 34.23% of the social traffic from LinkedIn and 23.7% of traffic from Twitter (X).
The following table displays the percentage of traffic Stripe receives from different social media platforms.
| Social Media Channel | Percentage Of Traffic Received On Stripe.com |
|---|---|
| 34.23% | |
| 23.7% | |
| YouTube | 18.21% |
| 4.99% | |
| 4.71% | |
| Others | 14.17% |
Source: Similar Web.
Did you know that there are over 4.89 billion social media users as of 2023.
Stripe Payments
- Stripe supports around 48 payment methods.
It supports eight types of card payment methods and two buy now, pay later payment methods.
Here are further details about the payment methods it supports.
| Category Of Payments | Number Of Payment Methods |
|---|---|
| Cards | 9 |
| Wallets | 8 |
| Bank debits | 5 |
| Bank redirects | 11 |
| Bank Transfers | 6 |
| Cash-based vouchers | 3 |
| Buy now, pay later | 3 |
| Real-time payments | 3 |
Source: Stripe.
Stripe Investments
- Stripe has invested around $2 billion in 40 deals since 2017.
In the year 2021, Stripe invested their capital in 14 companies. The total investment amounted to $1.1 billion.
Some of the companies in which Stripe invested are Fast, Balance, TrueLayer, Safepay, Wave, Ramp Financial, Step Mobile, etc.
At the same time, it also participated in investing in the companies like payroll-as-a-service (Check), product development (Codat), bookkeeping (Pilot), customer support (Assembled), customer collaboration platform (Accord), talent recruitment (Manara), etc.
Let us take a look at the total breakdown of Stripe’s investments.
| Year | Funding Amount | Number Of Deals |
|---|---|---|
| 2021* (as of October) | $1.1 billion | 1 deal |
| 2020 | $295.27 million | 5 deals |
| 2019 | $363.6 million | 9 deals |
| 2018 | $133.57 million | 8 deals |
| 2017 | $93 million | 16 deals |
Source: CB Insights
Stripe Atlas Usage
- According to Stripe, more than 20,000 companies have used Stripe Atlas in recent years.
This increased the revenue of the company by $3 billion.
Comparatively, in the year 2020, only 10,000 companies used Stripe Atlas.
Apart from that, according to the calculation Stripe would have made $10 million just from the initial fees, as the company charges $500 per Strip Atlas Setup.
Source: Stripe.
Stripe Employees
- More than 7,000 employees are working worldwide with Stripe as of 2023.
Almost 14% of the headcount cut occurred in November 2022, affecting over 1000 employees, reducing the employee count to 7000.
Stripe has 24 offices across Asia Pacific, Europe, Latin America, and the Middle East. These locations include headquarters in San Francisco and Dublin.
- The average salary of the employees working at Stripe is $140,451.
According to the H1B salary data, employees who have foreign citizenship received a median salary of $125,215.
Source: Stripe, Backlinko, Wikipedia.
Stripe Acquisitions
- Stripe has acquired almost 15 companies since 2013.
Stripe announced Lemon Squeezy as its latest acquisition in July 2024.
It further announced that the Radar features of Stripe would be incorporated with the technologies of Bouncer in an effort to reduce all the false positives.
Let us look at all the acquisitions made by Stripe over the past years.
| Date | Acquired Company |
|---|---|
| March 2013 | Kickoff |
| September 2016 | Runkit |
| October 2016 | RethinkDB |
| April 2017 | Indie Hackers |
| July 2017 | Payable |
| March 2018 | Index Systems |
| April 2019 | Touchtech Payments |
| October 2020 | Paystack |
| April 2021 | Tax Jar |
| May 2021 | Bouncer |
| October 2021 | Recko |
| December 2021 | OpenChannel |
| January 2022 | BBPOS |
| May 2023 | Okay |
| July 2024 | Lemon Sqeezy |
Source: Backlinko, Tracxn.
Who Founded Stripe?
- Stripe was founded by Patrick and John Collison in 2010.
According to Business Insider, the duo has collected a net worth of $23 billion by March 2021.
Besides, in 2018, their net worth was $1 billion, which has grown drastically by 11 times since 2018.
Source: Business Insider, Backlinko.
Growth Of Stripe
- According to John Collison (co-founder of Stripe), the company has over 40 businesses with a $1 billion payment volume each.
Further, according to the company data, there is two times increase in the payment volume of the Stripe enterprise clients.
Source: Backlinko, Twitter, Stripe.
How Does Stripe Make Money?
- The stripe model charges a commission on every successful transaction. The standard rate of the charges made by Stripe is 2.9% of the transaction + 25 cents.
However, the transaction fees or the commission rate may vary according to the plan the client has opted for.
Additionally, enterprise clients get a custom pricing option that tailors the features according to their requirements.
On the other hand, Stripe also earns from Stripe Radar. The client has to pay a standard fee of 5 to 7 cents on every transaction.
How can we forget one of the most popular products of Stripe: Stripe Atlas?
As seen earlier, the price for each Atlas setup is $500. However, it also includes registered agent fees in Delaware, which is $100 annually, and other corporate tax preparation packages. These packages start at $250 per year.
Conclusion: More Than 1.5 Million Live Websites Use Stripe!
Stripe continues to be a major player in the digital payment space, with a valuation of $70 billion in 2024 and a payment volume reaching $1 trillion in 2023. The company owns 68.02% of the e-commerce payment processing market in the US and is used by over 1.5 million live websites globally.
With a presence in 47 countries and support for 48 payment methods, Stripe’s growth is evident. However, its global market share remains at 6%, indicating room for expansion in the competitive payment technology landscape.
