10+ Best Rank Tracking Tools Of 2023 (Experts Choice)

Best Rank Tracking Tools - DemandSage

Welcome readers. In this article, I will reveal the best Rank Tracking Tools to track your keywords’ position in SERP effectively.

If you have any familiarity with SEO, you might know that SEO is a continuous tussle. It’s a constant battle to achieve and maintain a higher ranking in SERP.

You need to be Swift in your SEO strategy and quickly adapt to the ever-changing dynamics of SERP, or others will trample you.

And it’s only possible through constant monitoring and analysis of SERP – where your keywords are positioned and how they are faring compared to others.

This way, you can gauge competition, be flexible in your planning and predict opportunities for better search ranking. And a keyword rank tracker will be your most valuable ally in this endeavor.

That’s why it’s prudent to opt for a competent Rank Tracker.

Agree? If yes, then check out my list of best Rank Trackers in 2023.

Rank Tracker Tools: My Top Picks

Want to know my top picks for rank tracker right away? It’s Semrush and Zutrix. With Semrush, you don’t need another tool to manage your SEO project. It includes everything apart from the rank tracking feature.

Besides, the depth of detail that Semrush brings is also unrivaled. But, it’s expensive; therefore suits SEO pros more.

Likewise, Zutrix utilizes an AI-enabled rank tracker to offer in-depth SERP info. The best thing is its simplicity and affordability. If you are an SEO neophyte and want a dedicated rank tracker, try Zutrix – it’s complete in all respects and is available for as low as $9 a month.

10+ Best Rank Trackers: In A Nutshell In 2023

Sr. No.Rank Tracking ToolKey Feature
1.SemrushPower keyword tracking functionality more fitting for SEO veterans and big-time agencies
2.SE RankingA cost-effective rank-tracking solution for rookies and professionals
3.ZutrixUnique AI-powered rank tracker for those with budget issues
4.SerpstatSuitable for daily rank tracking reports
5.Mangools SERP WatcherUser-friendly rank-tracking software for small businesses and agencies
6.Moz ProSophisticated rank tracker with advanced functionality
7.WincherExcellent cost-to-functionality ratio, great for small businesses and marketers
8.Authority LabsCombination of tools to offer detailed rank tracking data.
9.NightwatchAccurate local ranking data along with data from different locations worldwide.
10.Advanced Web RankingOn-demand rank tracking of your keywords

Here we have explained all the rank tracking tools in detail.

1. Semrush

Semrush holds authority in the SEO world. The functionality brings to the table outshines even the best SEO tools right now. It is also one of the best DIY SEO tools for you to have.

Besides, it’s notorious for its keyword analysis capabilities and the proficiency reflects in its keywords rank tracking feature too. That’s why professionals, pro bloggers, and SEO agencies worldwide trust Semrush for its keyword position tracking.

Best Rank Tracking Tools - Semrush

It directly fetches data from Google and allows continuous checks over any domain, subdomain or URL for keyword rank tracking in SERP. You can also check Semrush’s free trial here.

What is best in Semrush?

The best part is that Semrush allows rank tracking locally and internationally. Likewise, users also have the option to track keywords based on mobile and desktop devices.

Besides, it offers critical insights into your organic competitors. Its Competitor Discovery tool presents you with all your competitors ranking for particular keywords.

On top of that, Semrush includes as many as sixteen filters to accentuate your keyword tracking further. Likewise, local map pack, keyword segmentation, and global ranking reports make you aware of real-time critical SERP changes.

Related Read: Check out the working Semrush coupon codes and grab this deal.

Best For – SEO professionals with multiple SEO projects, SEO agencies, and Pro Bloggers.

2. SE Ranking

SE Ranking is the most cost-effective rank-tracking solution for SEOs, affiliate marketers, bloggers, and marketers. SE Ranking is an all-in-one SEO rank tracking suit with powerful functionalities.

SE Ranking

In addition to rank tracking, SE Ranking also packs a slew of SEO tools that range from site to backlink monitoring. On top of that, you can track keywords not only on Google but also on Yandex, Bing, Yahoo, and even YouTube.

What is best in SE Ranking?

Its well-laid-out interface instantly catches attention. It neatly places all the features and offers a deeper overview of historical and current tracking data.

Besides, SE Ranking’s accuracy also impressed me. It presents accurate data about your keywords and segments them based on country, region, and city.

Additionally, you can also compare your site’s performance against your competitors. The SERP feature allows you to add up to five competitors and compare results.

3. Zutrix

Zutrix is another extremely able, all-in-one SEO tool with a top-notch rank tracker feature. Incidentally, Zutrix utilizes powerful AI algorithms for rank tracking. It fetches real-time keyword position data based on devices, locations, and search engines.


In addition to tracking keywords, it also offers detailed information about competitors’ keywords. As a result, you can adjust your strategy to outmaneuver your competitors and quickly achieve a higher ranking.

What is best in Zutrix?

The platform’s simplicity is an advantage that enables beginners to extract maximum benefits from Zutrix. It allows easy tracking of keywords and offers better control.

Speed is another thing that impressed me about Zutrix. It speedily fetches data with detailed insight into keyword positioning and competitors’ ranking.

Besides, the search variation is also impressive. You can track the same keyword for several locations, devices, regions, and languages.

One particularly convenient feature is report sharing. You can instantly share rank tracker data with your team via mail, telegram channel, or over slack.

Best for – Beginners as well as experts SEOs and small agencies.

4. Serpstat

Serpstat is another intuitive rank tracker with a massive user base. Serpstat presents itself as an all-in-one SEO tool; however, its rank-tracking ability is undoubtedly quite advanced.


Besides rank tracking, you can also perform backlink analysis, site auditing, keyword research, and more to boost your visibility and enhance your ranking. True to its name, Serpstat offers detailed insight into SERP and extracts data from local, global, and device based.

What is Best in Serpstat?

The best thing is that Serpstat excels in data visualization and presents a detailed overview of your evolution in SERP. They make excessive use of graphs, cor coding, and charts to help you understand where you are lagging.

Besides, the accuracy of Serpstat is also impressive. Moreover, you can also see which SERP feature is deriving the most traffic to your website.

On top of that, its data-driven approach to analyzing SERP is pretty attractive. You can quickly assess your position, what needs to be done to improve ranking and what keywords your competitors are performing better.

Best for – Serpstat requires some expertise in SEO; therefore, it works well for professionals.

5. Mangools SERP Watcher

Mongols SERP Watcher lets you instantly track all the fluctuations in SERP. Its USP lies in its simplicity. You can easily set up the required settings for rank tracking within seconds.


Besides, you can easily configure it for email alerts. This way, you will be instantly informed of any significant changes in SERP. Additionally, SERP Watcher offers you data from several avenues. You can extract position-tracking data based on cities, regions, devices, etc.

What is Best in SERP Watcher?

I was pretty surprised to know that big names like Adidas, Alexa, Air BNB, and more trust SERP Watcher for rank tracking – a significant boost to its credibility.

Besides, it allows local tracking data from about 50,000 cities, which is massive. Likewise, features like a performance index to gauge the website’s potential help curate a practical SEO strategy.

Best For – Equally suitable for beginners and professionals alike.

6. Moz Pro Keyword Rank Checker

If there is a list of tools for anything SEO, Moz must be included. Not because it’s an old name in the industry but for the powerful and unique features that are its specialty.

Likewise, Moz also nourishes a robust rank-tracking tool known as Moz Pro Keyword Rank Checker. With Moz Pro, you can instantly identify your website’s ranking based on given keywords.

Moz Pro

You will find Moz Pro adept whether you want data from Google, Binge, Yahoo, or any other search engine. You just fill in the keywords and let Moz Pro send you daily happenings in SERP that might be of interest to you.

What is Best in Moz Pro Keyword Rank Checker?

The instant reports are really helpful in adjusting strategy and prioritizing work for immediate results. Likewise, the trust that Moz brings is also unrivaled. It’s an industry leader and therefore offers peace of mind that you are receiving accurate data.

Besides, Moz also offers potential keywords that might be helpful to boost your position. And the difficulty score beside them gives you a real glimpse into how much effort will be needed if you target those keywords.

Long-term keyword tracking is another handy feature that offers you continuous insights into how particular keywords are doing in SERP. It lets you formulate a strategy based on the current status of SERP.

Best for – If you have a little proficiency in SEO, you can easily navigate Moz Pro.

7. Wincher

If there are budget constraints, but you still need heavy-duty position-tracking software, Wincher might be a suitable option. It’s easily one of the most affordable rank trackers for expert SEOs.


So, do not be distracted by the low price because it doesn’t deter its functionality. In fact, it is power packed with robust keyword rank tracking features that will allow you comprehensive details about your status in SERP.

What is Best in Wincher?

The first thing is the range of tools that Wincher brings with it. You can easily track all your keywords and get details about easy-to-rank terms not targeted by your competitors yet.

Besides, Wincher has several automation features that allow easy reporting of ranking data. It will enable easy analysis of marketing results and device strategy accordingly to outrank competitors.

On top of that, you have access to local rank-tracing data from 180 countries. Additionally, automatic keyword suggestions really help to enhance content quality and help steal top rankings from your competitors.

Best for – Marketing professionals, bloggers and affiliate marketers.

8. Authority Labs

If you are an established agency or a business with an in-house SEO team, you could benefit from the outstanding rank-tracking ability of Authority Labs. It could accelerate your white-label efforts and help you automate everything from local to international rank tracking based on keywords and search engines.

Authority Labs

You can easily input keywords, URLs, or a domain and specify the region, if any. Authority Labs will take care of the rest. You will receive daily rank tracking reports and instant alerts for significant changes in SERP.

What is best in Authority Labs?

The data about the evolution of keyword ranking in SERP is too detailed. Having a historical overview of how you evolved through SERP is incredible. It lets you analyze your mistakes and grab opportunities that might push you further up in ranking.

One peculiar thing about Authority Labs that I like is its instant insight into the value of a keyword. Besides, the popularity of a domain based on location, it’s ranking, and keyword data also helps adjust the strategy and achieve better results.

Besides, Competitor Domain Tracking, Custom Data Collection, Mobile specific rank tracking, and White label reports are practical tools that offer a specialized approach to rank tracking.

Best for – a bit expensive, therefore, only suitable for big-time SEOs and agencies.

9. Nightwatch

Nightwatch is an extremely reliable rank-tracking tool that not only tracks the rankings of your keywords but also creates reports for that. All the data provided by Nightwatch is reliable and accurate, especially when it comes to local ranking data. Nightwatch gives you data from Google Data centers from all over the world. So you can easily trust it for local rank-tracking data.


Nightwatch tracks keywords for all the search engines at once, such as Google, YouTube, Bing, DuckDuckGo, etc. It also checks the ranking of keywords for desktop and mobile devices both. Nightwatch gathers data from Google Analytics, Google Search Console, and Google Keyword planner and creates a combined report to provide you.

What is best in Nightwatch?

Nightwatch is known for accurate rank tracking data across different locations worldwide. You can also discover low-volume, highly profitable keywords for your content strategy. You can also find growth opportunities with different custom segments.

You can also create detailed SEO reports using Nightwatch’s SEO reporting software for your clients.

Nightwatch’s site audit tool can help you analyze your websites to monitor & optimize the SEO performance of your website.

Nightwatch also comes with a 14-day free trial. The pricing of Nightwatch depends on the number of keywords you want to track. You can also create white label reports in the expensive plans.

Best For — Beginners & experts alike, and agencies can also use it for their clients.

10. Advanced Web Ranking

Advanced Web Ranking’s rank tracker tool makes tracking your keywords easier, and it solves the issue of giving the rankings on-demand to businesses. In a single hour, it collects all the data across multiple search engines, devices, and languages and shows you the accurate rankings of your keywords. It shows you reliable SERP data for more than 4000 search engines, including Google, YouTube, Bing, Amazon, Yahoo, and so on.

Advanced Web Ranking

You can also create SEO reports for your clients using different customizable layouts and share it directly with them through a link or other user accounts. You can use the White-label feature for creating reports with your brand name and open them on any device you want. It also tracks your keywords’ local rankings using the local rank tracking feature. You can also set the rank tracker to give reports weekly, monthly, every two weeks, or daily.

What is best in Advanced Web Ranking?

Many big brands & agencies use Advanced Web Ranking to track the growth of their business. The Advanced Web Ranking team is also constantly working to improve its functionality and user interface. It has tools that can help you track your competitor’s progress and find what strategies they are using to get ahead.

You can use its Google Search Console and Google Analytics integrations to get complete insights on your website. You can get fresh rankings of your keywords in just an hour.

You can also get rankings of mobile and desktop devices separately, which will give you an idea of what you need to improve in your pages for these devices.

Advanced Web Ranking comes with a 30-day free trial, and after that, its pricing starts at $49/mo, where you can track up to 2000 keywords weekly or 286 keywords daily.

Best For — Finding on-demand rankings of keywords.

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Conclusion: Best Rank Tracking Tools (2023)

The rank tracker informs you about vital statistics about your website’s performance in SERP. Therefore a rank tracker can be one of the best investments in your SEO journey.

  • A rank tracker will allow you to;
  • Evaluate the website’s visibility in SERP.
  • Assess keyword positioning.
  • Analyzes changes in SERP and adjusts strategy accordingly.
  • Spy on competitor’s keywords and make amendments to your own content.
  • Measure the domain’s performance and assess possible lags.

But how successful your position-tracking efforts will ultimately come down to your choice of keyword position-tracking software. Therefore, it’s imperative that you choose the best rank tracker available out there.

The list here includes top-rank tracking software you can pick right now. My recommendations are Semrush and Zutrix. You can also choose SE Ranking if you are inclined more towards affordability.

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