18+ Best SEO Tools Of 2022 (Expert Choice Revealed)

Best SEO Tools - DemandSage

Looking for an SEO tool for your website? If yes, you have landed on the right spot because I have created a list of the best SEO tools here.

Finding the right SEO tool for your website can be like finding a needle in a haystack. To master SEO skills as a beginner, you will need the help of the best SEO tool. It will take a lot of time if you’re trying to master it on your own. To improve the search rankings of your pages, you need to apply different SEO strategies. It will also boost your website’s organic traffic.

You will need the best SEO software to do proper keyword research, competitive research, audit your website, or check the search engine rankings of your pages on search engines. To help you, we have thoroughly researched and compiled a list of the best paid and free SEO tools. We have compared all these paid and free tools based on their overview, key features, and pricing.

Let’s get started right away.

What Are The Best SEO Tools in 2022? (Top 5 Recommendations)

If you don’t have the time to review all the tools, check out our top 5 recommendations for the best SEO tools.

SEO ToolsFREE TRIALSUITABLE FORPRICING
1.SemrushAvailable for 30 daysFreelancers, Startups, and small businessesPro: $119.95/m
2. AhrefsNot AvailableSmall to Large scale businessLite: $99/m
3. Moz ProAvailable for 30 daysSmall, Medium, and large-scale businessesStandard: $99/mo
4. GrowthBarAvailable for 5 daysFreelancers, Startups, small-scale businessStandard: $48/mo
5. SurferSEOAvailableFor all scale businessesBasic: $59/mo
  1. Semrush All-in-one marketing & best SEO tool for handling all your marketing & SEO needs. Get a 30-day free trial here.
  2. Ahrefs – All-in-one best SEO tool for keyword research, site audit, broken links analyzing, and backlink analysis. (Paid)
  3. Moz Pro– The best SEO tool for site auditing, rank tracking, and from backlink analysis to keyword research.
  4. GrowthBar– It’s easy to use and lets users see millions of keywords from competitors. And generate article content in just one click. 
  5. SurferSEO – The best SEO tools that gather comprehensive data also give users an excellent way to see competitors’ keywords. 

Best Search Engine Optimization Tools

So here is a detailed overview of the 15 best search engine optimization tools you can try in 2022. This list includes a free and paid list here.

1. Semrush

Semrush is an all-in-one marketing SEO tool. This leading SEO tool is mainly used as a competitor analysis tool that allows users to analyze their content with competitors. Marketing experts use this tool to assess the search engine rankings of their pages along with new keyword opportunities. 

This tool’s domain vs. domain analysis feature allows you to compare your domain with your competitors. It is the perfect alternative to Ahrefs regarding keyword research, domain analysis, and more.

Semrush- Best SEO Tools

Many website owners & entrepreneurs are using Semrush to understand the SEO strategies of their competitors. It helps them in developing a better strategy than their competitors. 

Semrush is a popular SEO tool among small and mid-sized enterprises. It also gives you detailed metrics on your ranking pages, website traffic, keywords, domains, backlinks, ads, And more. If you are new to Semrush, check our in-depth Semrush review for detailed insights.

Key Features:

  • Spy on your competitors using the domain overview feature
  • Get a complete overview of any keyword with the keyword research feature
  • Analyze the on-page SEO of your pages
  • Check the backlink profile of any domain
  • Find keyword opportunities for placing google ads
  • With the lead generation tool, you can manage your leads
  • Write quality content for your website with its SEO writing assistant.

Pricing: Semrush comes with three different pricing options. To get the pro plan, you have to pay $119.95/mo or $99.95/mo. To get the guru plan, you have to pay $229.95/mo or $191.62/mo yearly. To get the business plan, you have to pay $449.95/mo or $374.95/mo yearly. There is an exclusive 30-day free trial on Semrush’s pro plan. You can save up to 17% with our exclusive Semrush Coupon by purchasing an annual plan. 

Also, check Semrush Alternatives if you are within budget. 

PLANS/PRICINGProGuruBusiness
MONTHLY$119.95$229.95$449.95
ANNUALLY$99.95/m$191.62/m$374.95/m

2. Ahrefs 

Ahrefs is the #1 SEO tool on our list and is suggested by many top SEO experts as their favorite tool because it offers all the data and features that a beginner needs to start a website or increase its traffic in search engines. 

Ahrefs is widely used as a keyword tool, competitor analysis, backlink audits, and more. You can also analyze your competitor’s website traffic and search engine rankings using the site audit feature. You can extract a plethora of data using Ahrefs’ tools and then use it for creating your SEO strategies

Ahrefs-SEO-Tools

Ahrefs is also known as the second largest website crawler after Google. All the SEO experts recommend this as one of the top SEO tools because of its ease of use. With its position tracking feature, you can see your website’s top pages and the top keywords. 

We also use Ahrefs for its backlinks analysis feature to find internal and external backlink opportunities and broken links. The keyword explorer tool of Ahrefs gives you a complete overview of a keyword.

Key Features:

  • It can generate millions of keyword suggestions for a single keyword
  • The site explorer feature shows you the organic search traffic and traffic value
  • The keyword research tools give comprehensive data on a keyword
  • In-depth data on the backlink profile of any domain
  • Compare multiple domains with domain comparison feature
  • Track your website’s pages using the rank tracker feature
  • Find out relevant pages for any keyword or phrase using the content explorer feature

Pricing: Ahrefs comes with four different pricing plans. To get access to Lite Plan, you have to pay $99/mo or $83/mo yearly. To get access to the standard plan, you have to pay $199/mo or $166/mo yearly. 

To get access to the advanced plan, you have to pay $399/mo or $333/mo yearly. To get access to the enterprise plan, you have to pay $999/mo or $833/mo yearly. Ahrefs used to offer a free trial which is no longer available. Check our detailed article on Ahrefs free trial.

LITESTANDARDADVANCEDENTERPRISE
MONTHLY$99$199$399$999
ANNUALLY$990/yr$1990/yr$3990/yr$9900/yr

3. Moz Pro

Moz Pro is one of the best SEO tools available. This tool tracks rank analyzes backlinks, does site auditing, uses keyword tools, and so on. Moz Pro is a suite of all SEO tools you need to get higher rankings, organic traffic, and better visibility on search engines. Moz has many tools for free, such as link explorer, keyword explorer, domain analysis, competitive research, and MozBar.

Moz-Pro-Overview

Moz is also known for its SEO guides. Suppose you are a beginner in using SEO tools. The pro version of Moz provides solutions for keyword research, rank tracking, on-page optimization, custom reports, site crawl, and link research. It can also help you quickly outrank your competition. You can also prioritize keywords based on metrics to focus on what’s important.

Key Features:

  • Track the rankings of your pages with the tracking keywords rank feature
  • It helps boost your website’s traffic
  • Find new keyword opportunities with the keyword tool
  • Find quality backlinks opportunities with the backlink analysis tool
  • Get a report on your website’s health with the site audit tool
  • Create custom reports & share them easily
  • Templates are also available for reports

Pricing: Moz Pro comes with four different pricing options. The standard plan costs $99/mo or $79/mo yearly. The medium plan costs $179/mo or $143/mo yearly. The large plan costs $299/mo or $239/mo yearly. The premium plan costs $599/mo or $479/mo yearly. They also offer a 30-day free trial of the medium plan.

STANDARDMEDIUMLARGEPREMIUM
MONTHLY$99$179$299$599
ANNUALLY$950/yr$1719/yr$2868/yr$5750/yr

4. GrowthBar

One of the most SEO tools available in the market is GrowthBar. With just one click, you can write perfect blog posts with AI and see billions of backlinks and keywords. It can also show you Google Ads data for any website. 

This tool is created using one of the best language models, OpenAI. Because of that, all the results you get are 100% correct, and you can use these insights to create a strategy to take your blog to the next level. You can also use this tool’s AI writing capabilities to write unique content within a few minutes.

GrowthBar-Overview

It has a very intuitive and easy-to-use interface, and because of that, more and more small businesses, entrepreneurs, and content writers are using it. Many prominent brands use this tool for their daily content and SEO needs, including Dell, magicJack, Product Hunt, instasize, etc. 

It also comes with a free Chrome Extension, giving you actionable insights while surfing the web.

Key Features:

  • Create long-form blog posts using the AI writer
  • Generate catchy meta descriptions to get the attention of users
  • Create an outline for your blog on any topic quickly
  • Generate blog posts ideas
  • Get keyword data using the keyword research tool
  • Track the rankings of your keywords
  • Inspect your competitors’ websites and find their SEO strategy.

Pricing: GrowthBar comes with a five-day free trial which allows you to use its tools for a limited time. The standard plan costs $48/mo or $29/mo yearly, the pro plan costs $99/mo or $79/mo yearly, and the agency plan costs $199/mo or $129/mo yearly.

STANDARDPROAGENCY
MONTHLY BILLED$48/mo$99/mo$199/mo
YEARLY BILLED$29/mo(save 39%)$79/mo(save 29%)$129/mo(save 20%)

5. SurferSEO

SurferSEO tool is an excellent on-page optimization tool as they help you create SEO-optimized content and let you optimize existing content to get better rankings. 

It is also more streamlined for keyword research, giving users an excellent way for their competitor’s keywords to rank on Google. 

Surfer-SEO

It allows users to map an effective keyword strategy from the content planner. And with the site audit feature, you can ensure your website is free of any technical SEO issues. You can take your game to the next level with the help of SurferSEO. 

But not everyone will be able to purchase SurferSEO as they are a bit pricey; that’s why we have tested other alternative SurferSEO tools for you. 

Key Features:

  • With Content, Planner gives you an effective way to map out a keyword strategy for your websites. 
  • The AI outline builder makes high-quality content for your targeted keywords. 
  • A great way to write your article with proper keyword density is by using the content editor of SurferSEO. 
  • With the audit tool, you can get a comprehensive overview of your website’s SEO health, highlighting the areas you need to fix. 

Pricing: 

SurferSEO provides 3 different plans and a free trial for those who just started a new website and want to grow it quickly. You can save up to 17% when you purchase the annual plan.

FREEBASICPROBUSINESS
MONTHLY$0$59/mo$119/mo$239/mo
ANNUAL (17% off)$0$49/mo$99/mo$199/mo

6. SERanking

If you are looking for a top SEO tool that can fulfill the needs of a large business or agency, then SERanking is the one for you. You will get a bunch of SEO tools with SERanking, such as keyword rank tracker, competitive research, website audit, social media analytics, backlink checker, and more. With the website audit tool, you can find out what errors affect your website’s SEO performance to get ranked in search engines.

SERanking-Overview

This tool comes with many B2B solutions, such as white label, SEO reporting tools, API, and more. You can also free analyze your or your competitor’s domain with its competitor analysis tool. 

You can also get key metrics of any domain, such as traffic, backlinks, keywords, competitors, ads, global metrics, and historical data. With its social media management tool, you can also maintain a social presence among your visitors.

Key Features:

  • Monitor your website’s backlinks to see any new or damaged links on the search engine.
  • Get programmatic access to SERanking’s features with its API access
  • Spot errors on your website & its pages with the website audit feature
  • Get branded reports using the white-label feature
  • Analyze the on-page SEO of your pages
  • Find the right keywords to target with its keyword research feature
  • Create a marketing plan for your business with its marketing plan tool

Pricing: SERanking comes with three different pricing options. The essential plan costs $39/mo or $31.20/mo yearly. The pro plan costs $89/mo or $71.20/mo yearly. The business plan costs $189/mo or $151.20/mo yearly. You can also get more discounts on these plans if you check your keywords’ rankings every three days or weekly.

DAILYEVERY 3 DAYS (save 20%)WEEKLY (Save 40%)
1 Month$39$31.20$23.40
3 Months (save 5%)$37.05$29.64$22.23
6 Months (save 10%)$35.10$28.08$21.06
9 Months (save 15%)$33.15$26.52$19.89
Annual (save 20%)$31.20$24.96$18.72

7. Serpstat

Serpstat is a complete growth hacking tool for marketing, PPC, content marketing, and SEO. It is an affordable tool that will fit right into your budget. It can help you analyze your competitors, perform SEO tasks, and manage your in-house SEO team. 

Serpstat offers robust features such as site audit, keyword analysis, rank tracking tool, competitor analysis in organic & paid search, API & integration, SERP crawling service, and more.

Serpstat-Overview

You can also find keyword trends country-wise. It also helps you analyze keywords and domains in batches. The user interface of Serpstat is easy to use, and even a beginner can easily understand it.

If you don’t know your competitors, you can find relevant competitors using its competitor analysis tool. You can also analyze any domain for free, and it will provide you with all the relevant data that you will need.

Key Features:

  • Analyze contextual advertising with the help of its PPC research tool
  • Check the quality of backlinks to your website
  • Audit your website and get recommendations on how to improve its health
  • Find out the errors of any page using the page audit tool
  • Get keyword clustering suggestions for any keyword
  • Analyze your competitors by keyword search results
  • Get keyword trends for any selected region

Pricing: There are four pricing plans available on Serpstat. The lite plan starts at $69/mo or $55/mo yearly. The standard plan starts at $149/mo or $119/mo yearly. The advanced plan starts at $299/mo or $239/mo yearly. The enterprise plan starts at $499/mo or $399/mo yearly. If you commit to Serpstat for two, three, or five years, then you can get all these plans at a huge discount.

LITESTANDARDADVANCEDENTERPRISES
1 Month$69$149$299$499
3 Months (5%)$66$142$284$474
6 Months (10%)$62$134$269$449
12 Months (20%)$55$119$239$399
24 Months (35%)$45$97$194$324
36 Months (35%)$45$97$194$324
60 Months (35%)$45$97$194$324

8. SpyFu

SpyFu is a fantastic SEO tool that can help you boost your SEO and PPC profits. It eliminates the guesswork of SEO and gives you access to ranking history, backlink strategies, top pages, and keyword tracking of any domain.

This is the only SEO tool you will need to dominate your competition. It offers plenty of features that will give you the upper hand over your competitors.

SpyFu

It lets you find out your competitors’ strategies and use them to your advantage using the tools of SpyFu. It can help you increase the traffic to your site, track your keywords, and make better connections with your visitors. With its PPC competitor research tool, you can find out for which keywords your competitors have placed their ads on Google. It also offers a PPC ad rank tracker tool that can track the rankings of your PPC keywords.

Key Features:

  • Unlimited Domain/ Keyword Search Results
  • Monitor your PPC competitors
  • Find out the missing PPC keyword opportunities
  • Research your competitor’s SEO keywords
  • Check the backlink of your competitors by keyword
  • Track your SEO keyword rankings
  • Do social outreach to influencers to get quality backlinks
  • Generate keyword ideas and filter them by search volume, keyword difficulty, and CPC

Pricing: SpyFu comes with three pricing options. The basic plan starts at $39/mo or $33/mo yearly. The professional plan starts at $79/mo or $58/mo yearly. The team plan starts at $299/mo or $199/mo yearly. It also comes with a risk-free 30-day money-back guarantee.

BASICLIMITED TIME OFFERSPROFESSIONAL
MONTHLY PLANBASIC PLANPRO PLANMONTHLY
MONTHLY PLAN$39/mo$9/mo$49/mo$79/mo
ANNUAL PLAN$33/mo$8/mo$37/mo$58/mo

9. Mangools

Mangools is a great SEO tool because of its easy-to-use user interface and offers the best value for your money. It is an all-in-one SEO tool that will fit your budget easily. With Mangools, you can find the perfect keywords for your niche, get SEO metrics of any google search results, track the rankings of your pages, find out powerful backlink opportunities, and find out the authority of your competitor’s websites. 

Mangools-Overview

Mangools offers many SEO tools such as SERPChecker, KWFinder, SERPWatcher, SiteProfiler, SERP Simulator, Link Miner, SERP Volatility Checker, and SEO Browser Extension. 

It also offers free learning materials such as tool guides, SEOpedia, the complete SEO guide for beginners, and an on-page SEO guide. If you are having issues using the tools of Mangools, then you can also check the how-to guide of that particular tool.

Key Features:

  • Find long-tail keyword opportunities
  • Get the data of local SERPs for over 50k locations
  • Track the rankings of your pages daily
  • Replicate backlinks to increase the authority of your website
  • Check the authority of any domain or URL
  • Check the domain strength using the browser extension
  • Get exact search volume for any keyword using the SERP simulator

Pricing: Mangools comes with three different pricing options. The Mangools basic plan starts at $49/mo or $29.90/mo yearly. The Mangools premium plan starts at $69/mo or $39.90/mo yearly. The Mangools agency plan starts at $129/mo or $79.90/mo yearly. They also offer a 10-day free trial for which you don’t even need to give your credit card information.

Mangools BasicMangools PremiumMangools Agency
Monthly$49/mo$69/mo$129/mo
Annual(save 40%)$29.90/mo$39.90/mo$79.90/mo

10. Ubersuggest

Ubersuggest is one of the best free tools available in the market. This tool is created by the marketing & SEO expert Neil Patel. It is a tool suggested for keyword research by Neilpatel. that can help you quickly find profitable keywords for which you can easily rank. 

Using this tool, you can also identify the search intent behind any keyword because it shows you the top SERP results for its long tail and short variations.

Ubersuggest

You can generate as many keywords as you want with Ubersuggest. It also shows you key metrics for a particular keyword, such as seasonal trends, keyword volume, competitors, and CPC. 

It also offers you the domain overview, top-ranking pages for a keyword, related keyword suggestions, content ideas, and backlink data.

Key Features:

  • Find profitable keywords with low keyword difficulty
  • Use the site audit feature to check your website for issues
  • Check the daily ranking changes in your pages
  • Analyze your competitors and scrap their strategy.
  • Track all your backlinks & find opportunities to get high-quality backlinks
  • Create multiple projects to keep track of all of them
  • Get SEO training & support

Pricing: 

Ubersuggest is completely free to use, but the free version has its limitation. If you want to remove those limitations, then you need to upgrade to Ubersuggest’s premium plan, which comes with three pricing options. The individual plan costs $12/mo or $120 for lifetime access. The professional plan costs $20/mo or $200 for lifetime access. The enterprise plan costs $40/mo or $400 for lifetime access. It also offers a 7-day free trial.

INDIVIDUALBUSINESSENTERPRISE/ AGENCY
Monthly (save 70%)$12$20$40
Lifetime (save 90%)$120/lifetime$200/lifetime$400/lifetime

11. Google Search Console

If you want to rank your pages on Google, then there is no better tool you can use than Search Console. This tool was previously known as Webmaster tools. This tool gives you the perspective of Google for your website. 

Google-Search-Console

It can measure the traffic to your website and give you reports on any issues related to indexing and site maps. You can use Search Console’s suggestions to improve your website’s SEO.

To start using this tool, you will need to verify the ownership of your website. Using the Google Analytics tool, you can also connect your website to Google Search Console. Using google analytics is unnecessary, but you will have control over the indexing of your pages. You can get a complete overview of your website’s traffic, such as the engagement rate, how many clicks your pages are getting daily, and more.

Key Features:

  • Check the number of clicks your website is getting daily
  • Get the performance overview based on google’s search results
  • Inspect any URL of your website
  • Check if your website is facing any coverage issue
  • Get your sitemap indexed
  • Get data on core web vitals
  • Request indexing for any URL of your website

Pricing: Completely free of cost.

12. Majestic SEO tools

Majestic SEO tools is a great marketing SEO tool because it offers many marketing and SEO tools similar to Semrush. The Majestic million is one of its unique features that lets you check the ranking of the top million websites.

The rankings are a bit similar to the Ahrefs rankings parameter. If you want an overview of any domain, enter its URL in the site explorer tool, which will show you all the domain details.

Majestic-Overview

It also gives you the option to export all the data in CSV files so you can use it to your advantage. Majestic is also one of the best SEO tools, and they have been adding new features and improving the existing ones ever since.

That’s why many experts prefer Majestic over other SEO tools. You can also build your SEO campaigns using the Citation Flow and Trust Flow feature of Majestic.

Key Features: 

  • Generate profitable keyword ideas with the keyword generator
  • Use the bulk backlink checker to check all the backlinks of your domain
  • Create custom reports
  • Get the report on your site’s health with the site audit feature
  • Track your pages for specific keywords
  • Developer API option is also available
  • Compare your domain with your competitor’s

Pricing: You can register on Majestic for free. It also comes with three different pricing options. The lite plan starts at $49.99/mo or $41.67/mo yearly. The pro plan starts at $99.99/mo or $83.33/mo yearly. The API plan starts at $399.99/mo or $333.33/mo yearly. You can also ask for a refund within 7 days of the purchase.

LOWEST PRICEALL WEBSITE TOOLSFULL API
LITEPROAPI
1 Month$49.99$99.99$399.99
12 Month$41.67/mo$83.33/mo$333.33/mo

13. WooRank

WooRank is another SEO tool in our list that gives in-depth details of any domain. It offers a free SEO tool called website review, which analyzes your website and provides the core with insights into your website. 

WooRank-Overview

It also offers paid tools that can help you with SEO and marketing. You can use the data WooRank provides to boost the rankings, traffic, sales, and leads. To check your website’s score for free, you just need to enter your website’s URL in the search box.

It is the only marketing tool you will need for your website. You can also review as many websites as possible and generate custom reports to share with anyone. It offers tools like competitive analysis, technical website audits, keyword research & tracking, white-label reports, and instant website reviews.

Key Features:

  • Understand your visitors & their behavior
  • Track the rankings of your pages for specific keywords
  • Find competitors and analyze them
  • Run a complete SEO analysis of any domain
  • Create actionable SEO tasks for your website
  • Create your own branded reports
  • Generate leads using its lead generation tool

Pricing: You can use WooRank’s website review tool for free. Other than that, WooRank comes with two different pricing options. The pro plan costs $79.99/mo or $53.25/mo yearly. The premium plan costs $199.99/mo or $133.25/mo yearly. You can also try any one of these plans for 14-day for free.

PROPREMIUMENTERPRISE
MONTHLY BILLED$79.99/mo$199.99/moContact sales
YEARLY BILLED (4 months free)$639/yr$1599/yrContact sales

14. Advanced Web Ranking

Advanced Web Ranking is a tremendous SEO tool for tracking a large volume of keywords. You can track your keywords on a hyper-specific level, including the search engine results feature. 

Advanced Web Ranking

You can track around 4000+ search engine results and more than 1770+ countries for not only just Google but also Amazon, YouTube, etc. 

The advanced web ranking tool also performs a deep competitor analysis, including deep metrics like market share, estimated page views, visits, and new competitors. 

Key Features:

  • It Provides hyper-specific local SEO results. 
  • Reliable SERP data for 4000+ search engines and 170+ countries
  • Keyword opportunity discovery
  • You can white-label reporting and export them. 
  • Allows you to monitor your competitor’s performance in SERPs
  • Keep track of your competitor’s keyword strategies and gather the related keywords.

Pricing:

 It provides 4 different types of paid subscriptions with different features. The starter plan costs $49/month or $44/mo yearly with 10% off. The Pro plan comes at $99/mo or yearly $89/mo with 10% off. An agency plan costs $199/mo or yearly $179/mo, and the enterprise plan starts from $499/mo or yearly pack starts from $449/mo. AWR offers a 30-day trial plan for free with full features and a money-back guarantee.

STARTERPROAGENCYENTERPRISE
MONTHLY$49$99$199From $499
ANNUAL (Save 10%)$44/mo$89/mo$179/moFrom $449/mo

15. AuthorityLabs

AuthorityLabs is an SEO rank-tracking software that is accurate & reliable. It has a very smooth interface that is user-friendly. If you have multiple sites, then you can use AuthorityLabs to set them up completely and optimize the SEO campaigns of those websites. It offers you tools to monitor, track, and also improve the performance of your keywords. You can monitor keywords to see how they are performing on search engines.

AuthorityLabs

It also allows you to track your competitor’s keywords so that you can compare your and your competitor’s keyword performance side by side. AuthorityLabs completely focuses on tracking and improving the performance of your keywords; that’s why it is one of the best rank tracking tools. AuthorityLabs gives two solutions, and they are AuthoriyLabs Rank Tracker and AuthorityLabs Data Services.

Key Features:

  • Track keywords for local and global for different cities and countries
  • Keyword research tools with keyword-targeting features
  • 14-days free trial available for all the plans
  • Track keywords for multiple domains
  • Add your team for team collaboration
  • Get daily updates on your keywords
  • White labeling feature is available for reports

Pricing: AuthorityLabs comes with four pricing options. The plus plan costs $49/mo, the pro plan costs $99/mo, the pro plus plan costs $225/mo, and the enterprise plan costs $450/mo.

Best Free SEO Tools

Here are some of the best free SEO tools for you to try.

16. Google Analytics

If you want to know whether your SEO efforts are fruitful for your website or not, then you will need an analytics tool such as Google Analytics. It is one of the most used analytics available on the internet. It also helps you see where your website’s traffic is coming from. Whenever you make some optimizations on your website, you can see the results of those optimizations on Google Analytics.

Google Analytics

It gives you access to plenty of data for your website, which you can use to improve your website quite a bit. You can also see real-time activities which are happening on your website on Google Analytics. It can be a tedious task to set up Google Analytics for your website; that’s why I have created a step-by-step guide here to help you set up Google Analytics easily.

17. Google Keyword Planner

If you don’t have the budget to buy a keyword research tool, then you can use this free keyword research tool from Google. If you are looking for keywords for Google Ads, then Google Keyword Planner is the best tool for you. Its data is believed to be the most accurate because it is a tool from Google itself.

Google Keyword Planner

We have also experimented with Google Keyword Planner and found it this statement is not completely true because the search volume of the keywords is not always accurate. There is one more limitation to Google Keyword Planner, and it is the inability to show the exact average monthly searches. It only shows a range of average monthly searches.

18. RankMath

RankMath is one of the best WordPress SEO plugins that help you in optimizing your website’s content. It allows you to add the Meta Title, Permalink (Slug), and Meta Description of any of your website’s pages. To use this plugin, all you need to do is download it from the plugins section of WordPress and activate it on your website and start optimizing your content.

RankMath

RankMath also helps you with checking the Google Search Console data of your website directly on the WordPress dashboard, URLs redirects, tracking the rankings of your keywords, and finding any broken links and fixing them. RankMath also gives your pages a score, and the better score it has, the better chances it will have of ranking on the search engines.

Conclusion: Best SEO Tools (2022)

So this is our handpicked list of best paid & free SEO tools. Now the only question remains: Which one should you choose?

If you want advanced marketing & SEO features, then you should go with Semrush. But if you wish to ease of use and more data on your website, you should consider Ahrefs. Google’s Search Console is a must-use tool for your website because it will give you daily activity reports.

All-in-all it all comes down to your requirements & budget. We hope you can choose an SEO tool from our list. Let us know your thoughts on this list in the comment section below.

FAQ on SEO tools

Which are the best SEO tools for a beginner?

You don’t need to use expensive SEO tools to rank your website. Using these SEO tools, you can improve site speed, analyze data, improve rankings, fix broken links, and even audit your website. These are the best SEO tools for beginners, Google Search Console, Ahrefs, Ubersuggest, Google Keyword Planner, GTmetrix, Check My Links, and Open Link Profiler.

Can I do SEO for my site?

You can manage your website’s SEO if you are well versed in SEO strategies. 

Which is the best-paid SEO tool?

The paid SEO tools depend on several factors, as every website’s requirements are different regarding SEO optimization. Here are a few SEO tools which are worth purchasing for your website: Ahrefs, SEMrush, and Moz Pro. 

How long does your SEO strategy take to show results?

It usually takes nearly 3-6 months to see results for your SEO efforts with the help of leading SEO tools.

How much do I need to spend on SEO tools?

First, you need to calculate our return on investment (ROI) to estimate how much you need to spend. Things you’ll need to spend money on:
Hiring SEO professionals costs you around $500-$1,500 per month for small web pages.
Going with a comprehensive SEO strategy and top digital marketing agencies costs around $20,000 per month for large-scale web pages.
For SEO tools, you can choose free SEO software or purchase subscriptions.

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