11+ Best SEO Tools 2022 (Ranked & Reviewed)

Best SEO Tools - DemandSage

Are you searching for the best SEO tools? If so, you’re on the right page.

Finding out the right SEO tool for your website can be like finding a needle in a haystack. To master the SEO skills as a beginner, you will need the help of an SEO tool. If you’re trying to master it on your own, then it will take you a lot of time. To improve the rankings of your pages, you need to apply different SEO strategies. It will also boost your website’s organic traffic.

To do proper keyword research, competitive research, audit your website or check the rankings of your pages on search engines, you will need an SEO tool. To help you out, we have done thorough research and compiled a list of the best paid and free SEO tools. We have compared all these tools on the basis of their overview, key features, and pricing.

Let’s get started right away.

What Are The Best SEO Tools in 2022? (Top 5 Recommendations)

If you don’t have the time to go through all the tools, then check out our top 5 recommendations for the best SEO tools.

1. Ahrefs – All-in-one SEO tool for keyword research, site audit, and backlink analysis. (Paid)

2. Semrush – All-in-one marketing & SEO tool for handling all your marketing & SEO needs. (Paid)

3. UberSuggest – Best free SEO tool to help you up your SEO game. (Free)

4. Serpstat – Best growth hacking tool for marketing, SEO, PPC, keyword analysis, and content marketing. (Paid)

5. Google Search Console – The best tool to monitor & get reports of your website’s SEO presence. (Free)

So here is a detailed overview of the 11 best SEO tools that you can try in 2022. This list is a mixture of free and paid tools both.

1. Ahrefs

Ahrefs is the #1 SEO tool on our list because it offers all the data and features that a beginner needs to start a website or increase the traffic of their website. This tool is widely used for keyword research, competitor analysis, backlink audits, and more. You can also analyze the traffic of your competitor’s websites using the site audit feature. You can extract a plethora of data using Ahrefs’ tools and then use it for creating your SEO strategies.

Best SEO Tools - Ahrefs

It is also known as the second largest website crawler after Google. All the SEO experts recommend this tool because of its ease of use. With its rank tracking feature, you can see your website’s top pages and the top keywords. We also use Ahrefs for its backlinks analysis feature so that we can find internal and external backlink opportunities. The keyword explorer tool of Ahrefs gives you a complete overview of a keyword.

Key Features:

  • It can generate millions of keyword suggestions for a single keyword
  • The site explorer feature shows you the organic traffic and traffic value
  • The keyword explorer tool gives a comprehensive data on a keyword
  • In-depth data on the backlink profile of any domain
  • Compare multiple domains with domain comparison feature
  • Track your website’s pages using the rank tracker feature
  • Find out relevant pages for any keyword or phrase using the content explorer feature

Pricing: Ahrefs comes with four different pricing plans. To get access to Lite Plan, you have to pay $99/mo or $83/mo yearly. To get access to the standard plan, you have to pay $199/mo or $166/mo yearly. To get access to the advanced plan, you have to pay $399/mo or $333/mo yearly. To get access to the enterprise plan, you have to pay $999/mo or $833/mo yearly. Ahrefs used to offer a free trial which is no longer available. If you want to know more about Ahrefs free trial, then click here.

2. Semrush

Check our in-depth Semrush review to get detailed insights into this SEO tool.

Semrush is a complete marketing SEO solution. This tool is a leading competitor analysis tool that allows users to analyze their content along with competitors. Marketing experts use this tool to assess the rankings of their pages along with new keyword opportunities. The domain vs domain analysis feature of this tool allows you to compare your domain with your competitors. It is the perfect alternative to Ahrefs in terms of keyword research, domain analysis, and more.

Best SEO Tools - Semrush

Many website owners & entrepreneurs are using Semrush to understand the SEO strategies of their competitors. It helps them in developing a better strategy than their competitors. That’s why Semrush is a popular SEO tool among small and mid-size enterprises. It also gives you detailed metrics on your ranking pages, website traffic, keywords, domains, backlinks, ads, and much more.

Key Features:

  • Spy on your competitors using the domain overview feature
  • Get a complete overview of any keyword with the keyword research feature
  • Analyze the on-page SEO of your pages
  • Check the backlink profile of any domain
  • Find keyword opportunities for placing ads
  • Manage your leads with the lead generation tool
  • Write quality content for your website with its SEO writing assistant

Pricing: Semrush comes with three different pricing options. To get the pro plan, you have to pay $119.95/mo or $99.95/mo. To get the guru plan, you have to pay $229.95/mo or $191.62/mo yearly. To get the business plan, you have to pay $449.95/mo or $374.95/mo yearly. There is an exclusive 30-day free trial available on Semrush’s pro plan. To get the free trial click here. If you are planning to buy Semrush’s annual plan then save up to 17% with our exclusive Semrush Coupon.

3. SERanking

If you are looking for an SEO tool that can fulfill the needs of a large business or agency, then SERanking is the one for you. You will get a bunch of SEO tools with SERanking, such as keyword rank tracker, competitive research, website audit, social media analytics, backlink checker, and more. With the website audit tool, you can find out what errors are affecting your website’s SEO performance.

Best SEO Tools - SERanking

This tool also comes with a lot of B2B solutions such as white label, SEO reporting tools, API, and more. You can also analyze your or your competitor’s domain for free with its competitor analysis tool. You can also get key metrics of any domain, such as traffic, backlinks, keywords, competitors, ads, global metrics, and historical data. With its social media management tool, you can also maintain a social presence among your visitors.

Key Features:

  • Monitor your website’s backlinks to see if there are any new or damaged links.
  • Get programmatic access to SERanking’s features with its API access
  • Spot errors on your website & its pages with the website audit feature
  • Get branded reports using the white-label feature
  • Analyze the on-page SEO of your pages
  • Find the right keywords to target with its keyword research feature
  • Create a marketing plan for your business with its marketing plan tool

Pricing: SERanking comes with three different pricing options. The essential plan costs $39/mo or $31.20/mo yearly. The pro plan costs $89/mo or $71.20/mo yearly. The business plan costs $189/mo or $151.20/mo yearly. You can also get more discounts on these plans if you select to check the rankings of your keywords every three days or weekly.

4. Moz Pro

Moz Pro is one of the best SEO tools available in the market. This tool allows you to do rank tracking, analyze backlinks, site auditing, keyword research, and so on. Moz Pro is a suite of all SEO tools that you need to get higher rankings, organic traffic, and better visibility on the search engines. Moz also comes with a lot of free tools such as link explorer, keyword explorer, domain analysis, competitive research, and MozBar.

Best SEO Tools - Moz Pro

Moz is also known for its SEO guides. If you are a beginner in SEO, then you should definitely check the guides of Moz. The pro version of Moz provides solutions for keyword research, rank tracking, on-page optimization, custom reports, site crawl, and link research. It can also help you easily outrank your competition. You can also prioritize keywords based on their metrics so that you can focus on what’s important.

Key Features:

  • Track the rankings of your pages with the rank tracking feature
  • It helps boost your website’s traffic
  • Find new keyword opportunities with the keyword analysis tool
  • Find quality backlinks opportunity with the backlink analysis tool
  • Get a report on your website’s health with the site audit tool
  • Create custom reports & share them easily
  • Templates are also available for reports

Pricing: Moz Pro comes with four different pricing options. The standard plan costs $99/mo or $79/mo yearly. The medium plan costs $179/mo or $143/mo yearly. The large plan costs $299/mo or $239/mo yearly. The premium plan costs $599/mo or $479/mo yearly. They also offer a 30-day free trial of the medium plan.

5. Serpstat

Serpstat is a complete growth hacking tool for marketing, PPC, content marketing, and SEO. It is an affordable SEO tool that will fit right into your budget. It can help you analyze your competitors, perform SEO tasks, and manage your in-house SEO team. Serpstat offers robust features such as site audit, keyword analysis, rank tracking tool, competitor analysis in organic & paid search, API & integration, SERP crawling service, and more.


You can also find keyword trends country-wise. It also helps you analyze keywords and domains in batches. The user interface of Serpstat is easy to use, and even a beginner can easily understand it. If you don’t have any idea who your competitors are, then you can find out relevant competitors using its competitor analysis tool. You can also analyze any domain for free, and it will provide you with all the relevant data that you will need.

Key Features:

  • Analyze contextual advertising with the help of its PPC research tool
  • Check the quality of backlinks to your website
  • Audit your website and get recommendations on how to improve its health
  • Find out the errors of any page using the page audit tool
  • Get keyword clustering suggestions for any keyword
  • Analyze your competitors by keyword search results
  • Get keyword trends for any selected region

Pricing: There are four pricing plans available on Serpstat. The lite plan starts at $69/mo or $55/mo yearly. The standard plan starts at $149/mo or $119/mo yearly. The advanced plan starts at $299/mo or $239/mo yearly. The enterprise plan starts at $499/mo or $399/mo yearly. If you commit to Serpstat for two, three, or five years, then you can get all these plans at a huge discount.

6. SpyFu

SpyFu is an amazing SEO tool that can help you boost your SEO and PPC profits. It completely eliminates the guesswork out of SEO and gives you access to ranking history, backlink strategies, top pages, and keyword tracking of any domain. This is the only SEO tool you will need to dominate your competition. It offers plenty of features that will give you the upper hand over your competitors.

SpyFu - Overview

You can find out the strategies of your competitors and use them to your advantage using the tools of SpyFu. It can help you increase the traffic to your website, track your keywords, and make better connections with your visitors. With its PPC competitor research tool, you can find out for which keywords your competitors have placed their ads on Google. It also offers a PPC ad rank tracker tool that can track the rankings of your PPC keywords.

Key Features:

  • Monitor your PPC competitors
  • Find out the missing PPC keyword opportunities
  • Research your competitor’s SEO keywords
  • Check the backlink of your competitors by keyword
  • Track your SEO keyword rankings
  • Do social outreach to influencers to get quality backlinks
  • Generate keyword ideas and filter them by search volume, keyword difficulty, and CPC

Pricing: SpyFu comes with three pricing options. The basic plan starts at $39/mo or $33/mo yearly. The professional plan starts at $79/mo or $58/mo yearly. The team plan starts at $299/mo or $199/mo yearly. It also comes with a risk-free 30-day money-back guarantee.

7. Mangools

Mangools is a great SEO tool because of its easy-to-use user interface, and it offers you the best value for your money. It is an all-in-one SEO tool that will fit into your budget easily. With Mangools, you can find the right keywords for your niche, get SEO metrics of any search results, track the rankings of your pages, find out powerful backlink opportunities, and find out the authority of your competitor’s websites.

Mangools - Overview

Mangools offers many SEO tools such as SERPChecker, KWFinder, SERPWatcher, SiteProfiler, SERP Simulator, Link Miner, SERP Volatility Checker, and SEO Browser Extension. It also offers free learning materials such as tool guides, SEOpedia, the complete SEO guide for beginners, and an on-page SEO guide. If you are having issues using the tools of Mangools, then you can also check the how-to guide of that particular tool.

Key Features:

  • Find long-tail keyword opportunities
  • Get the data of local SERPs for over 50k locations
  • Track the rankings of your pages daily
  • Replicate backlinks to increase the authority of your website
  • Check the SEO authority of any domain or URL
  • Check the domain strength using the browser extension
  • Get exact search volume for any keyword using the SERP simulator

Pricing: Mangools comes with three different pricing options. The Mangools basic plan starts at $49/mo or $29.90/mo yearly. The Mangools premium plan starts at $69/mo or $39.90/mo yearly. The Mangools agency plan starts at $129/mo or $79.90/mo yearly. They also offer a 10-day free trial for which you don’t even need to give your credit card information.

8. Ubersuggest

Ubersuggest is one of the best free SEO tools available in the market. This tool is created by none other than the marketing & SEO expert Neil Patel. It is basically a keyword research tool that can help you easily find profitable keywords that you can easily rank for. Using this tool, you can also identify the search intent behind any keyword because it shows you the top SERP results for its long tail and short variations.

Ubersuggest - Overview

You can generate as many keyword ideas as you want with Ubersuggest. It also shows you some key metrics for a keyword, such as seasonal trends, keyword volume, competitors, and CPC. It also shows you the domain overview, top-ranking pages for a keyword, related keyword suggestions, content ideas, and backlink data.

Key Features:

  • Find profitable keywords with low keyword difficulty
  • Use the site audit feature to check your website for issues
  • Check the daily ranking changes in your pages
  • Analyze your competitors and scrap their SEO strategies
  • Track all your backlinks & find opportunities to get high-quality backlinks
  • Create multiple projects to keep track of all of them
  • Get SEO training & support

Pricing: Ubersuggest is completely free to use, but the free version has its limitation. If you want to remove those limitations, then you need to upgrade to Ubersuggest’s premium plan, which comes with three pricing options. The individual plan costs $12/mo or $120 for lifetime access. The professional plan costs $20/mo or $200 for lifetime access. The enterprise plan costs $40/mo or $400 for lifetime access. It also offers a 7-day free trial.

9. Majestic

Majestic is a great marketing SEO tool because it offers a lot of marketing and SEO tools similar to Semrush. The Majestic million is one of its amazing features that lets you check the ranking of the top million websites. The rankings are a bit similar to the Ahrefs rankings parameter. If you want an overview of any domain, then enter its URL in the site explorer tool, and it will show you all the details of that domain.

Majestic - Overview

It also gives you the option to export all the data in CSV files so you can use it to your advantage. Majestic is also one of the first SEO tools, and they have been adding new features and improving the existing ones ever since. That’s why many experts prefer Majestic over other SEO tools. You can also build your SEO campaigns using the Citation Flow and Trust Flow feature of Majestic.

Key Features: 

  • Generate profitable keyword ideas with the keyword generator
  • Use the bulk backlink checker to check all the backlinks of your domain
  • Create custom reports
  • Get the report on your site’s health with the site audit feature
  • Track your pages for specific keywords
  • Developer API option is also available
  • Compare your domain with your competitors

Pricing: You can register on Majestic for free. It also comes with three different pricing options. The lite plan starts at $49.99/mo or $41.67/mo yearly. The pro plan starts at $99.99/mo or $83.33/mo yearly. The API plan starts at $399.99/mo or $333.33/mo yearly. You can also ask for a refund within 7 days of the purchase.

10. WooRank

WooRank is another SEO tool in our list that gives in-depth details of any domain. It offers a free tool called website review, which analyzes your website and gives the core insights of your website. It also offers paid tools that can help you with SEO and marketing. You can use the data WooRank provides to boost the rankings, traffic, sales, and leads. To check your website’s score for free, you just need to enter your website’s URL in the search box.


It is the only marketing tool you will need for your website. You can also review as many websites as you want and generate custom reports to share with anyone you want. It offers you tools like competitive analysis, technical website audits, keyword research & tracking, white-label reports, and instant website reviews.

Key Features:

  • Understand your visitors & their behavior
  • Track the rankings of your pages for specific keywords
  • Find competitors and analyze them
  • Run a complete technical analysis of any domain
  • Create actionable SEO tasks for your website
  • Create your own branded reports
  • Generate leads using its lead generation tool

Pricing: You can use WooRank’s website review tool for free. Other than that, WooRank comes with two different pricing options. The pro plan costs $79.99/mo or $53.25/mo yearly. The premium plan costs $199.99/mo or $133.25/mo yearly. You can also try any one of these plans for 14-day for free.

11. Google Search Console

If you want to rank your pages on Google, then there is no better free tool you can use than Google Search Console. This tool was previously known as Webmaster tools. This tool gives you the perspective of Google for your website. It can measure the traffic to your website and give you reports on any issues that are related to indexing and site maps. You can use the suggestions of Google Search Console to improve the SEO of your website.

Google Search Console

To start using this tool, you will need to verify the ownership of your website. You can also connect your website to Google Search Console using the Google Analytics tool. It is not necessary to use this tool, but you will have control over the indexing of your pages. You can get a complete overview of your website’s traffic, such as what is the engagement rate, how many clicks your pages are getting on a daily basis, and more.

Key Features:

  • Check the number of clicks your website is getting daily
  • Get the performance overview based on search results
  • Inspect any URL of your website
  • Check if your website is facing any coverage issue
  • Get your sitemap indexed
  • Get data on core web vitals
  • Request indexing for any URL of your website

Pricing: Completely free of cost.

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Conclusion: Best SEO Tools (2022)

So this is our handpicked list of best paid & free SEO tools. Now the only question remains: Which one should you choose?

If you want advanced marketing & SEO features, then you should go with Semrush. But if you want the ease of use and more data on your website, then you should consider Ahrefs. The Google Search Console is a must-use tool for your website because it will give you day-to-day activity reports of your website.

All-in-all it all comes down to your requirements & budget. We hope you can choose an SEO tool from our list. Let us know your thoughts on this list in the comment section below.

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