People’s attention spans are getting shorter in today’s fast-paced world of online entertainment. As a result, short-form video content has gained enormous popularity and competition. With an existing user base of 2 billion, YouTube also hopped in on this trend and launched YouTube Shorts.
Today, YouTube Shorts has over 70 million daily views and is preferred to the long-form content on the platform.
Let’s explore the latest figures about YouTube Shorts users, its usage, creators, average views, and more.
YouTube Shorts Statistics 2024 (Top Picks)
- YouTube Shorts has over 2.3 billion monthly active users.
- The platform receives over 70 billion daily views.
- Over 70% of YouTube Shorts are longer than 15 seconds.
- The Shorts can be up to 60 seconds long.
- The average length of YouTube Shorts is between 20 and 40 seconds.
- 17% of all Shorts views come from the Entertainment niche.
- YouTube Shorts creators can earn between $0.01 – $0.06 per 1,000 views.
About YouTube
| Launched on | September 14, 2020 |
| Headquarters | 901 Cherry AvenueSan Bruno, California, United States |
| Parent Company | |
| Active Users (estimated) | 2.3 billion monthly active users. |
| Daily Views | 70 billion |
| Shorts Length | 15 to 30 seconds |
YouTube Shorts Usage Statistics
YouTube Shorts is a popular feature rolled out by YouTube in 2020. Further, after being launched globally in 2021, the Shorts’ views doubled in the second year.
Here are further insights into the usage of YouTube Shorts.
How Many Views Do YouTube Shorts Get?
YouTube Shorts get over 70 billion views daily.
The feature reached 30 billion views within a year of its launch. Later, within the next year, YouTube Shorts views increased by 40 billion.
Besides, a study found that the views on YouTube Shorts grew by 135% between Q2 2021 and Q2 2022.
The following table displays the YouTube Shorts’ daily views recorded over the years.
| Year | YouTube Shorts’ daily views |
|---|---|
| Jun 2021 | 30 billion |
| Feb 2022 | 50 billion |
| October 2023 | 70 billion |
Source: AdAge.
How Many YouTube Shorts Users Are There?
YouTube Shorts has over 2.3 billion monthly active users.
The number of YouTube Shorts reached 1.5 billion monthly active users in 2022. Later, in 2023, this number reached 2 billion.
The popularity of the YouTube Shorts created concerns for the creators on the platform, with some believing that YouTube would remove the long-form content.
However, YouTube’s official response stated that YouTube Shorts is just an add-on feature for the platform.
Source: Wikipedia
Length Of YouTube Shorts
Creators can make a YouTube Short of 15 seconds to 1 minute, depending on the content requirement. This section provides further insights into the length of YouTube Shorts.
How Long Is A YouTube Short?
The YouTube Shorts can be up to 60 seconds long. It can be one continuous video or several 15-second videos combined.
An ideal length of a YouTube short can be between 15 to 60 seconds. However, if a short uses music from YouTube’s catalog, it will only be limited to 15 seconds.
What Is The Average Length Of YouTube Shorts?
According to a study, the average length of YouTube Shorts is between 20 and 40 seconds.
The most popular length of a YouTube short is between 30 to 40 seconds.
However, the same study highlights that the highest views are recorded for the Shorts that are 50 to 60 seconds long.
The following table displays the length of Shorts videos along with the views they gather.
| Shorts Length | Percentage of Shorts | Views Gathered |
|---|---|---|
| 0 to 10 seconds | 2.48% | 77,000 |
| 10 to 20 seconds | 15.14% | 90,000 |
| 20 to 30 seconds | 22.72% | 461,000 |
| 30 to 40 seconds | 25.48% | 690,000 |
| 40 to 50 seconds | 10.01% | 800,000 |
| 50 to 60 seconds | 14.33% | 1.7 million |
Source: Inflow Network.
About 70% Of YouTube Shorts Are Over 15 Seconds Long
Over 7 in 10 of the Shorts on YouTube are more than 15 seconds long.
A study by Tubular Labs on 1.1 million YouTube Shorts brought into the limelight that most creators prefer to utilize the extra 45 seconds while creating a short.
Source: Tubular Lab, StatsStory.
YouTube Shorts Views
The views each YouTube short video receives vary according to its niche, industry, target audience, and more. Let’s uncover the average views received by YouTube Shorts.
What Are The Average Views On A YouTube Short?
Shorts with an average view duration of 50 to 60 seconds receive around four million views.
The average number of views on a YouTube Short differs according to its view duration. However, longer Shorts can perform better and gather more views.
The following table displays the average views received by the YouTube Shorts according to the average view duration.
| Average View Duration | Average Views |
|---|---|
| 0 to 10 seconds | 0.0 million |
| 10 to 20 seconds | 0.1 million |
| 20 to 30 seconds | 0.2 million |
| 30 to 40 seconds | 1.3 million |
| 40 to 50 seconds | 1.8 million |
| 50 to 60 seconds | 4.1 million |
Source: Buffer.
“If Cleaning Was A Timed Sport. Part 2” By Daniel Labelle Is The Most Viewed YouTube Short
This short has 1.4 billion views worldwide.
It is followed by “How Zach King Gets Away With Doing Graffiti,” which has 1.2 million views.
The following table displays the most viewed Shorts of all time:
| YouTube Shorts | Number of Views |
|---|---|
| If Cleaning Was a Timed Sport. Part 2 | 1.4 billion |
| How Zach King Gets Away With Doing Graffiti | 1.2 billion |
| Power Tools Racing Is INTENSE!! | 1.1 billion |
| Our MOST INTENSE Balloon Popping Race!! | 1 billion |
| World’s Best Prank Gone Wrong! How To Win Every Prank Wars Challenge | 992 million |
| Would You Fly To Paris For A Baguette? | 971 million |
| Turning Statues Into Food!! | 942 million |
| Revenge | 905 million views) |
| EATING SPONGE PRANK ON GIRLFRIEND | 889 million |
| HAND IN BUCKET (PRANK )!! | 881 million views |
Source: Lifestyle Asia.
YouTube Shorts User Demographics
YouTube Short’s audience has a large share of older demographics between the ages of 25 and 44. Younger audiences, especially Gen Alpha and younger GenZ, are more hooked on Instagram reels and TikTok.
YouTube Shorts Age Demographics
YouTube Shorts users aged 25 to 34 make up most of the short viewers. They make up 21.3% of the YouTube Shorts viewers.
Next, adults aged 35 to 44 make the second-highest YouTube viewers, with a share of 17.5%.
The following table displays the YouTube short’s age demographics:
| Age Group | Percentage of Viewers |
|---|---|
| 18 to 24 years | 15.5% |
| 25 to 34 years | 21.3% |
| 35 to 44 years | 17.5% |
| 45 to 54 years | 12.5% |
| 55 to 64 years | 9.2% |
| Over 65 years | 9.2% |
Note: The age demographics of YouTube Shorts are similar to that of YouTube.
Source: Oberlo.
YouTube Shorts Gender Demographics
54.4% of YouTube short viewers are men, while 46.6% are women.
As of January 2024, over half of the YouTube Shorts users were men. Comparatively, over 4 in 10 short users were female.
Source: Statista.
YouTube Shorts Content
Entertainment and Food are the top niches on YouTube Shorts. Apart from that, other niches like finance and educational Shorts also receive more views.
Here are further details about the popular content on YouTube Shorts.
What Type Of Shorts Gets The Most Views?
17% of all Shorts views were from the Entertainment niche, especially from pranks, challenges, and oddly satisfying videos.
These types of videos are consumed globally and have no language barriers.
Other YouTube Shorts niches that get the most views are:
- Entertainment
- Food and Drink
- Video Games
- Sports
- Crafting
Source: Tube Buddy.
Over 48 Percent Of Respondents Preferred To Watch Humor Or Gag Content On YouTube Shorts
According to a study done in South Korea, nearly half of the people prefer to watch humorous content on YouTube Shorts.
At the same time, 4 in 10 people said that they prefer to watch entertaining content.
The following table displays the popular categories of short-form videos on YouTube Shorts:
| Video Niche | Percentage of People |
|---|---|
| Humor/gag | 48.2% |
| Entertainment | 39.1% |
| Pets | 27% |
| Restaurants/food | 23.5% |
| Everyday life of celebrities | 22.1% |
Source: Statista.
When Most People Watch YouTube Shorts?
Most people watch YouTube Shorts on weekdays, especially on Mondays and Tuesdays.
The peak hours vary according to your target audience. However, the audience is generally active on YouTube Shorts between 12 pm and 3 pm and from 7 pm to 10 pm.
Source: Social Pilot.
YouTube Shorts Creator Earnings
How much do creators earn from YouTube Shorts?
The answer may again vary according to the niche and target audience. Also, sponsored ads and the number of views affect the earnings of YouTube creators.
Let’s uncover the details about creator earnings through YouTube Shorts.
YouTube Shorts Creators Can Earn Between $0.01 – $0.06 Per 1,000 Views
This amounts to around $10 to $60 for every million views.
That is far lower than the amount YouTube pays for long-form video content. Creators get paid between $1.61 and $29.30 per 1000 views for the long-form content on the platform.
However, the Shorts get larger views compared to the long-form content.
Source: Riverside.
How Many Views Are There on YouTube Shorts to Make $100?
YouTube Shorts creators earn a minimum of $0.01 per Shorts view. Hence, to make $100 through Short views, YouTube creators must get a maximum of 100,000 views on their Shorts.
Source: Hopper HQ.
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Miscellaneous YouTube Short Statistics
This section covers the general figures related to YouTube Shorts and YouTube.
When Was YouTube Shorts Created?
YouTube Shorts was first launched in India on September 14, 2020. This release was announced following India’s ban on TikTok.
Later, on March 18, 2021, YouTube Shorts was released in the United States, and then, in July 2021, the update was released worldwide.
Source: Wikipedia.
How Many People Use YouTube?
YouTube has 2.7 billion users worldwide as of 2024. That is approximately 51% of all internet users.
Furthermore, it is estimated that more than 122 people visit YouTube daily.
It is the second-largest social media platform worldwide.
Here is a table displaying the top social media platforms worldwide and their users.
| Social Media Platform | Number of Users |
|---|---|
| 3.05 billion | |
| YouTube | 2.7 billion |
| 2.7 billion | |
| 2.5 billion | |
| 1.67 billion | |
| TikTok | 1.67 billion |
| Facebook Messenger | 988 million |
| Snapchat | 750 million |
| Telegram | 700 million |
| Douyin | 600 million |
| 574 million | |
| Sina Weibo | 573 million |
| Kuaishou | 573 million |
| 450 million | |
| 450 million | |
| 430 million | |
| Quora | 400 million |
YouTube Shorts have made its way into the list of top short-form video platforms and is expected to thrive further in the upcoming years,
Further, it has also provided a way for creators and businesses to reach the right and targeted audience.
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