YouTube Shorts has rapidly become a go-to platform for short videos, transforming how creators share their work and engage with viewers. As more people seek quick, entertaining content, YouTube Shorts is not only shaping new viewing habits but also opening doors for creators to grow and earn revenue.
Currently, the platform boasts about 2 billion monthly active users and around 70 million daily active users. Interestingly, most Shorts viewers are male, and nearly 40% fall within the 25 to 44 age range.
Let’s explore details about the YouTube Short users, demographics, and platform usage stats.
YouTube Shorts Statistics 2025 (Top Picks)
- YouTube Shorts receives over 70 billion daily views.
- The platform has more than 2 billion monthly active users (MAU).
- Approximately 164.5 million of these users are in the United States.
- The largest viewer demographic is aged 25 to 34, making up 21.5% of all users.
- Over 70% of YouTube Shorts are longer than 15 seconds.
- The average length of a YouTube Short is between 20 and 40 seconds.
- 17% of Shorts views are from the Entertainment category.
- Creators can earn $0.01 to $0.06 for every 1,000 views.
YouTube Shorts Usage Statistics
YouTube Shorts is a popular feature that was rolled out by YouTube in 2020. Further, after being launched globally in 2021, the Shorts’ views doubled in the second year.
Here are further insights into the usage of YouTube Shorts.
How Many Views Do YouTube Shorts Get?
YouTube Shorts get over 70 billion views daily.
The feature reached 30 billion views within a year of its launch. Later, within the next year, YouTube Shorts views increased by 40 billion.
Besides, a study found that the views on YouTube Shorts grew by 135% between Q2 2021 and Q2 2022.
The following table displays the YouTube Shorts’ daily views recorded over the years.
| Year | YouTube Shorts’ Daily Views |
|---|---|
| Jun 2021 | 30 billion |
| Feb 2022 | 50 billion |
| October 2023 | 70 billion |
How Many YouTube Shorts Users Are There?
YouTube Shorts has over 2 billion monthly active users.
The number of YouTube Shorts reached 1.5 billion monthly active users in 2022. Later, in 2023, this number reached 2 billion.
The popularity of the YouTube Shorts created concerns for the creators on the platform, with some believing that YouTube would remove the long-form content.
However, YouTube’s official response stated that YouTube Shorts is just an add-on feature for the platform.
How Many YouTube Users Are There In The United States?
The number of YouTube shorts users is estimated to be around 164.5 million in the United States.
That’s an increase of 7.59% compared to 152.9 million users recorded in 2023.
Further, the number of YouTube shorts users is estimated to reach 192.0 billion by 2027.
Here is a table highlighting the number of YouTube users in the United States by year:
| Year | Number of YouTube Shorts Users in US | Percentage Increase |
|---|---|---|
| 2023 | 152.9 | – |
| 2024* | 164.5 | 7.59% |
| 2025* | 175.1 | 6.44% |
| 2026* | 184.6 | 5.43% |
| 2027* | 192.0 | 4.01% |
*-estimated numbers
Source: Statista
Length Of YouTube Shorts
Creators can make a YouTube Short of 15 seconds to 1 minute, depending on the content requirement. This section provides further insights into the length of YouTube Shorts.
How Long Is A YouTube Short?
The YouTube Shorts can be up to 60 seconds long. It can be one continuous video or several 15-second videos combined.
An ideal length of a YouTube short can be between 15 to 60 seconds. However, if a short uses music from YouTube’s catalog, it will only be limited to 15 seconds.
What Is The Average Length Of YouTube Shorts?
According to a study, the average length of YouTube Shorts is between 20 and 40 seconds.
The most popular length of a YouTube short is between 30 to 40 seconds.
However, the same study highlights that the highest views are recorded for the Shorts that are 50 to 60 seconds long.
The following table displays the length of Shorts videos along with the views they gather.
| Shorts Length | Percentage Of Shorts | Views Gathered |
|---|---|---|
| 0 to 10 seconds | 2.48% | 77,000 |
| 10 to 20 seconds | 15.14% | 90,000 |
| 20 to 30 seconds | 22.72% | 461,000 |
| 30 to 40 seconds | 25.48% | 690,000 |
| 40 to 50 seconds | 10.01% | 800,000 |
| 50 to 60 seconds | 14.33% | 1.7 million |
Source: Inflow Network.
About 70% Of YouTube Shorts Are Over 15 Seconds Long
Over 7 in 10 of the Shorts on YouTube are more than 15 seconds long.
A study by Tubular Labs on 1.1 million YouTube Shorts brought into the limelight that most creators prefer to utilize the extra 45 seconds while creating a short.
Source: Tubular Lab, StatsStory.
YouTube Shorts Views
The views each YouTube short video receives vary according to its niche, industry, target audience, and more. Let’s uncover the average views received by YouTube Shorts.
What Are The Average Views On A YouTube Short?
Shorts with an average view duration of 50 to 60 seconds receive around four million views.
The average number of views on a YouTube Short differs according to its view duration. However, longer Shorts can perform better and gather more views.
The following table displays the average views received by the YouTube Shorts according to the average view duration.
| Average View Duration | Average Views |
|---|---|
| 0 to 10 seconds | 0.0 million |
| 10 to 20 seconds | 0.1 million |
| 20 to 30 seconds | 0.2 million |
| 30 to 40 seconds | 1.3 million |
| 40 to 50 seconds | 1.8 million |
| 50 to 60 seconds | 4.1 million |
Source: Buffer.
“Mountain tribal Kid Knows How To Make An Amazing Breakfast ” Fruits & Nature Is The Most Viewed YouTube Short
This short has 1.78 billion views worldwide.
It is followed by “Real life transforming Cinderella dress! ,” which has 1.71 million views.
The following table displays the most viewed Shorts of all time:
| YouTube Shorts | Number Of Views |
|---|---|
| Mountain tribal kid knows how to make an amazing breakfast | 1,782,376,552 |
| Real life transforming Cinderella dress! | 1,711,195,119 |
| If Cleaning Was a Timed Sport. Part 2 | 1,603,086,511 |
| 무당벌레 말랑이 만들기_Ladybug Squishy DIY with Nano Tape #실리콘테이프 | 1,599,197,752 |
| Power Tools Racing Is INTENSE!! | 1,409,529,021 |
| . اول تجربة لي بالتصوير 📸! | 1,389,844,442 |
| Would You Fly To Paris For A Baguette? | 1,344,422,700 |
| World’s Best Prank Gone Wrong! How To Win Every Prank Wars Challenge | 1,283,726,654 |
| Giving iPhones Instead Of Candy on Halloween | 1,281,420,362 |
Source: Exonia
YouTube Shorts User Demographics
YouTube Short’s audience has a large share of older demographics between the ages of 25 and 44. Younger audiences, especially Gen Alpha and younger GenZ, are more hooked on Instagram reels and TikTok.
YouTube Shorts Age Demographics
Among YouTube Shorts users, those aged 25 to 34 represent the largest demographic, accounting for 21.5% of all viewers.
Following closely, adults aged 35 to 44 comprise the second-largest group, making up 17.9% of YouTube Shorts viewers.
The following table displays the YouTube short’s age demographics:
| Age Group | Percentage Of Viewers |
|---|---|
| 18 to 24 years | 15.7% |
| 25 to 34 years | 21.5% |
| 35 to 44 years | 17.9% |
| 45 to 54 years | 12.9% |
| 55 to 64 years | 9.4% |
| Over 65 years | 9.5% |
Note: The age demographics of YouTube Shorts are similar to that of YouTube.
Source: Oberlo.
YouTube Shorts Gender Demographics
54.3% of YouTube short viewers are men, while 46.7% are women.
Over half of the YouTube Shorts users were men. Comparatively, over 4 in 10 short users were female.
Source: Statista.
YouTube Shorts Content
Entertainment and Food are the top niches on YouTube Shorts. Apart from that, other niches like finance and educational Shorts also receive more views.
Here are further details about the popular content on YouTube Shorts.
What Type Of Shorts Gets The Most Views?
17% of all Shorts views were from the Entertainment niche, especially from pranks, challenges, and oddly satisfying videos.
These types of videos are consumed globally and have no language barriers.
Other YouTube Shorts niches that get the most views are:
- Entertainment
- Food and Drink
- Video Games
- Sports
- Crafting
Source: Tube Buddy.
Over 48 Percent Of Respondents Preferred To Watch Humor Or Gag Content On YouTube Shorts
According to a study done in South Korea, nearly half of the people prefer to watch humorous content on YouTube Shorts.
At the same time, 4 in 10 people said that they prefer to watch entertaining content.
The following table displays the popular categories of short-form videos on YouTube Shorts:
| Video Niche | Percentage Of People |
|---|---|
| Humor/gag | 48.2% |
| Entertainment | 39.1% |
| Pets | 27% |
| Restaurants/food | 23.5% |
| Everyday life of celebrities | 22.1% |
Source: Statista.
YouTube Shorts Creator Earnings
How much do creators earn from YouTube Shorts?
The answer may again vary according to the niche and target audience. Also, sponsored ads and the number of views affect the earnings of YouTube creators.
Let’s uncover the details about creator earnings through YouTube Shorts.
YouTube Shorts Creators Can Earn Between $0.01 – $0.06 Per 1,000 Views
This amounts to around $10 to $60 for every million views.
That is far lower than the amount YouTube pays for long-form video content. Creators get paid between $1.61 and $29.30 per 1000 views for the long-form content on the platform.
However, the Shorts get larger views compared to the long-form content.
Source: Riverside.
How Many Views Are There on YouTube Shorts To Make $100?
YouTube Shorts creators earn a minimum of $0.01 per Shorts view. Hence, to make $100 through Short views, YouTube creators must get a maximum of 100,000 views on their Shorts.
Source: Hopper HQ.
Conclusion: YouTube Shorts Are Viewed By Over 2 Billion People Every Month
YouTube Shorts has become a significant player in the short-form video industry, with an impressive 70 billion daily views and over 2 billion monthly active users.
Its popularity is especially among users aged 25 to 44, making it a vibrant space for this demographic. Most Shorts running over 15 seconds indicate that viewers are eager for engaging material, particularly in the Entertainment category.
