YouTube is one of the top video platforms globally, with over 2.5 billion active users as of 2024. It offers a wide range of content that attracts users from all age groups and backgrounds, with the majority of the users aged 25 to 44 years.
Besides, India has the largest user base, with 467 million, followed by the United States, with 238 million users.
This article provides the latest insights about YouTube including its number of users, demographics, usage, and more.
Youtube Statistics 2024 (Top Picks)
- YouTube has more than 2.50 billion active users as of 2024, a decrease of 0.2 million monthly users compared to 2023.
- YouTube Premium has 100 million active users worldwide, an increase of 20 million users from 2023.
- 46% of internet users access YouTube at least once a month.
- India has the most YouTube users, with 467 million, followed by the US, with 238 million.
- YouTube reported a revenue of $16.75 billion in the first half of 2024.
How Many People Use YouTube In 2024
As of August, YouTube has more than 2.50 billion active users in 2024 which is up from 2 billion users in 2019.
In this section, we will go through the facts and figures about YouTube users.
YouTube Monthly Active Users
YouTube has reached 2.5 billion monthly active users (MAU) globally as of 2024.
This marks a decline of 0.2 billion users compared to 2023 when the platform had around 2.7 billion active users.
Currently, YouTube engages approximately 46% of all internet users worldwide, while the platform’s user base accounts for about 30.86% of the global population.
Here is a table displaying the number of YouTube by year:
| Year | YouTube Monthly Active Users |
|---|---|
| 2024 | 2.50 billion |
| 2023 | 2.70 billion |
| 2022 | 2.68 billion |
| 2021 | 2.5 billion |
| 2020 | 2.3 billion |
| 2019 | 2 billion |
| 2018 | 1.8 billion |
| 2017 | 1.6 billion |
| 2016 | 1.5 billion |
Source: Data Reportal, Business of Apps
YouTube Daily Active Users
It is estimated that over 122 million people visit YouTube every day via its Website and Apps.
Sage’s Read: Recently, we did a detailed analysis of YouTube Creators. Read our YouTube Creator Statistics here.
YouTube Premium Subscribers
Over 100 million people worldwide have subscribed to YouTube Premium as of 2024.
YouTube Premium is the ad-free version of YouTube. You also get access to YouTube music when you purchase YouTube Premium.
YouTube Red was rebranded as YouTube Premium in 2018. As of now, there are 100 million YouTube premium users globally.
Being Ad-free is not the only perk of YouTube Premium; it also lets you play videos in the background when you close the app.
Here is a table displaying the number of YouTube Premium users recorded over the years:
| Year | Number Of YouTube Premium Subscribers |
|---|---|
| 2024 | 100 million |
| 2022 | 80 million |
| 2021 | 50 million |
| 2020 | 30 million |
| 2019 | 18 million |
| 2018 | 10 million |
| 2017 | 2.8 million |
| 2016 | 3 million |
| 2015 | 1.5 million |
Source: Statista, Business of Apps
YouTube TV Subscribers
YouTube TV had 7.9 million subscribers in the United States in 2023.
The platform was the most subscribed vMVPD service in the nation and was preferred by a large share of users.
Here is a table displaying the most subscribed vMVPD services in the United States.
| vMVPD Service | Number Of Subscribers |
|---|---|
| YouTube TV | 7.9 million |
| Hulu + Live TV | 4.6 million |
| Sling TV | 2.06 million |
| Fubo | 1.62 million |
Source: Statista.
YouTube User Demographics
YouTube is a go-to platform for internet users across all age groups, due to its wide variety of content that caters to people of all ages and genders.
In this section, we’ll take a closer look at how YouTube users are distributed by age and gender, giving us a clearer picture of the platform’s diverse audience.
YouTube User Age Demographics
The largest portion of YouTube users, 39.5%, are in the 25- to 44-year-old range.
In comparison, users aged 18 to 24 make up 15.8% of the platform’s audience. Additionally, 19.4% of YouTube users are over the age of 55. This data highlights the platform’s broad appeal across various age groups.
Here is a table displaying the distribution of YouTube users by age group:
| Age Group | Share of YouTube Users |
|---|---|
| 18 to 24 | 15.8% |
| 25 to 34 | 21.7% |
| 35 to 44 | 18.5% |
| 45 to 54 | 14% |
| 55-64 | 9.9% |
| 65+ | 9.5% |
Source: Oberlo, Data Reportal.
YouTube Gender Demographics
54.3% of the YouTube users worldwide are men.
As of 2024, the majority of YouTube users are men.
However, there isn’t a large gap between the share of male and female users on the platform, as 45.7% of YouTube users worldwide are female.
Conversely, the number of female YouTube users in the United States is larger than that of male YouTube users.
51.2% of YouTube users in the United States are female, and 48.8% of the users are male as of 2024.
Here is a table displaying the share of male and female YouTube users worldwide and in the United States.
| YouTube Users By Gender | Worldwide | United States |
|---|---|---|
| Male | 54.3% | 48.8% |
| Female | 45.7% | 51.2% |
YouTube Users By Country
India boasts the largest share of YouTube users, with approximately 476 million active users.
The United States follows closely behind, with around 238 million users. Brazil and Indonesia round out the top four countries, holding the third and fourth spots for the highest number of YouTube users, respectively.
Here is a table displaying the countries with the highest number of YouTube users worldwide as of April 2024.
| Country | Number Of YouTube Users |
|---|---|
| India | 476 million |
| United States | 238 million |
| Brazil | 147 million |
| Indonesia | 139 million |
| Mexico | 84.2 million |
| Japan | 79.4 million |
| Pakistan | 66.1 million |
| Germany | 65.7 million |
| Vietnam | 63 million |
| Philippines | 58.1 million |
Source: Statista
Here is the list of the countries where YouTube is currently banned (2024).
- China (excluding Hong Kong and Macau)
- Eritrea
- Iran
- North Korea
- Turkmenistan
- South Sudan
Amid the Russia-Ukraine War, YouTube has still not been banned in Russia
YouTube Revenue 2024 Statistics
YouTube generated a revenue of $16.75 billion in the first half of 2024.
Of this total revenue, $8.09 billion was generated in the first quarter, while $8.66 billion came in the second quarter.
Looking back at 2023, YouTube achieved an annual revenue of $31.5 billion, marking a 7.88% increase compared to the $29.2 billion revenue reported in 2022.
Here is a table displaying the revenue generated by YouTube through ads over the past years:
| Year | Revenue |
|---|---|
| 2024 (H1) | $16.75 billion |
| 2023 | $31.5 billion |
| 2022 | $29.24 billion |
| 2021 | $28.8 billion |
| 2020 | $19.7 billion |
| 2019 | $15.1 billion |
| 2018 | $11.1 billion |
| 2017 | $8.1 billion |
| 2016 | $6.7 billion |
| 2015 | $5.5 billion |
| 2014 | $4.2 billion |
| 2013 | $3.1 billion |
| 2012 | $1.7 billion |
| 2011 | $1.3 billion |
| 2010 | $800 million |
Source: Business Of Apps
Youtube IAP Revenue By Region
The majority of YouTube’s in-app revenue came from the United States, with $28.29 million in 2024.
Japan followed the United States with in-app purchase revenue of $19.26 million in January 2024.
South Korea had the third-highest in-app purchases on YouTube, with $8.77 million in in-app revenue in January 2024.
Besides, from the observations, we can conclude that the in-app revenue of YouTube generated in the United States and Japan was quite high compared to the other countries.
Here is a table displaying the YouTube In-app purchases recorded in January 2024 in different countries worldwide:
| Country | Youtube IAP Revenue |
|---|---|
| United States | $28.29 million |
| Japan | $19.26 million |
| South Korea | $8.77 million |
| Australia | $2.82 million |
| Brazil | $2.77 million |
| United Kingdom | $2.49 million |
| Taiwan | $2.47 million |
| Hong Kong | $2.3 million |
| Canada | $2.02 million |
| Germany | $1.9 million |
Source: Statista.
YouTube’s Rank Among Social Media
As of 2024, YouTube is the second biggest social media in the world, with over 2.5 billion active users.
Only Facebook (3.06 billion) has more active users than YouTube.
There are 5.17 billion active social media users worldwide. This means that 48.35% of active social media users in the world access YouTube.
Here is a table displaying YouTube’s rank among different social media platforms according to the number of platform users:
| Social Media Platform | Number of Users |
|---|---|
| 3.06 billion | |
| Youtube | 2.5 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 850 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| Twitter (X) | 611 million |
| 598 million | |
| 554 million | |
| 498 million |
Source: Data Reportal.
Time Spent On YouTube
Users spent an average of 48 minutes and 42 seconds on YouTube.
That’s an increase of 1 minute and 12 seconds spent on the platform compared to the past year. In 2023, users spent an average of 47 minutes and 30 seconds on YouTube.
Comparatively, in 2019, users spent just 39 minutes and 42 seconds on YouTube. That displays the watch time of users on the platform has increased by 9 minutes since then.
Here is a table displaying the average time that users spend on YouTube daily, as recorded over the years.
| Year | Average Time Spent Daily on YouTube |
|---|---|
| 2024 | 48 minutes and 42 seconds |
| 2023 | 47 minutes and 30 seconds |
| 2022 | 46 minutes and 12 seconds |
| 2021 | 45 minutes |
| 2020 | 43 minutes and 42 seconds |
| 2019 | 39 minutes and 42 seconds |
Source: Oberlo
Average Session Duration Of YouTube
On average, users spend an average of 7 minutes and 37 seconds in a session.
YouTube has the highest session duration compared to other social media platforms. As a result, the majority of creators use YouTube to hook up their audience for a longer time.
Meanwhile, TikTok has the second-highest session duration of 5 minutes 52 seconds, while Facebook has the third-highest session duration of 3 minutes and 44 seconds.
Source: Data Reportal.
Time Spent On YouTube’s Android App
On average, an active user spent 27 hours and 43 minutes on YouTube’s Android app between 1st October and 31st December 2023.
Users spent the second highest-time on YouTube compared to other social media apps. Meanwhile the active users of TikTok spent the highest amount of time on the platform compared to other social media platforms.
Other platforms that recorded high user times on their Android apps were Facebook and WhatsApp.
Here is a table displaying the time spent by users on the Android apps of different social media platforms between 1st October and 31st December 2023.
| Social Media Android App | Hours Spent on Android Apps |
|---|---|
| TikTok | 31 hours 47 minutes |
| YouTube | 27 hours 43 minutes |
| 19 hours 27 minutes | |
| 16 hours and 58 minutes | |
| 16 hours and 28 minutes | |
| Line | 8 hours and 04 minutes |
| X (Twitter) | 5 hours and 19 minutes |
Source: Data Reportal.
YouTube Channel With Most Subscribers
As of October 2024, MrBeast’s channel holds the title for the highest number of YouTube subscribers, with an impressive 328 million.
Following closely behind is T-Series, with 278 million subscribers. Additionally, Cocomelon and SET India secure the third and fourth spots, respectively, with the largest subscriber bases on the platform.
Here is a table displaying the YouTube Channels with the highest number of YouTube Subscribers.
| Channel Name | Number of YouTube Subscribers |
|---|---|
| MrBeast | 328 million |
| T-Series | 278 million |
| Cocomelon – Nursery Rhymes | 185 million |
| SET India | 179 million |
| Kids Diana Show | 127 million |
| Vlad and Niki | 127 million |
| Like Nastya | 122 million |
| Zee Music Company | 111 million |
| PewDiePie | 110 million |
| WWE | 105 million |
Source: Wikipedia
Additional YouTube User Statistics
In this section, we will go through some important data associated with YouTube in a quick manner!
- Only 9% of Small Businesses In The United States Use YouTube.
That means only 2.98 million businesses out of the 33.2 million use YouTube for their video marketing strategy.
In current times, it has become easier than ever to produce videos with generative AI.
- Around 30% of Youtubers face difficulties in locating and engaging their desired audience.
These problems include identifying the ideal time to post on the platform, doing YouTube SEO, finding relevant hashtags, and more.
Bonus: We have done the math for you! You can check out the best time to post on YouTube by going through our comprehensive guide.
- Around 34% of videos removed from YouTube are deleted due to child safety reasons.
An additional 5% of flagged videos were taken down because they were spam or had content that was misleading. Around 8% of the removed videos were deleted because they contained cyberbullying and harassment.
Here is a table showing the top reasons for the removal of YouTube videos:
| Reason For Removal | Share of Flagged Videos |
|---|---|
| Child Safety | 34% |
| Harmful Or Dangerous | 17.1% |
| Violent or Graphic | 16.4% |
| Budity or Sexual | 12.1% |
| Harassment and Cyberbullying | 8.3% |
| Spam, Misleading and Scams | 4.6% |
| Hateful or Abusive | 3.8% |
| Promotion of Violence and Violence Extremism | 1.3% |
| Other | 0.5% |
Conclusion: YouTube Has 2.5 Billion Monthly Active Users
With over 2.5 billion monthly active users, YouTube stands as one of the most popular social media platforms worldwide. It appeals to a broad audience with a diverse mix of content, from entertainment and education to tutorials and live streams
In the first half of 2024, YouTube made a staggering $16.75 billion in revenue, highlighting its major influence in both the digital space and the business world. Popular channels like MrBeast, T-Series, and Cocomelon demonstrate the platform’s wide reach.
Above all, YouTube’s dominance is expected to continue as it adapts and expands to meet the needs of its growing global audience.
