Affiliate marketing is booming, with the industry now valued at $27.8 billion and continuing to grow at an impressive pace. The industry is expected to reach $48 billion by 2027.
Currently, over 8 in 10 brands use affiliate programs to create brand awareness and increase sales.
Besides, there are millions of affiliate marketers worldwide, and the average monthly income of an affiliate marketer is $8,038.
In this article, let us take a detailed look at the latest affiliate marketing statistics, the income of the affiliate marketers, usage of affiliate marketing, and the latest trends in the affiliate marketing industry as of 2024.
Take a look at this comprehensive list of affiliate marketing stats to help you plan for 2024!
Affiliate Marketing Statistics 2024 (Top Picks)
- Affiliate marketing has a market value of over $27.8 billion.
- It is estimated that affiliate marketing spending worldwide will be around $15.7 billion in 2024.
- 107,179 companies worldwide make up the Affiliate Networks industry.
- 16% of online orders in the United States come through affiliate marketing.
- Affiliate marketing is used by 81% of marketers to raise brand recognition.
- Some of the top businesses in the world get 5% to 30% of their internet revenue via affiliate marketing.
- 80% of brands have an affiliate program.
- Bloggers and Review sites are the leading channels for affiliate marketing.
- Amazon’s affiliate program is the biggest in the world.
General Affiliate Marketing Statistics
- In the United States, affiliate publishers make almost 40% of their income from articles and blogs. (Post Affiliate Pro)
- Since 2015, searches for the keyword “affiliate marketing” have increased by more than 300%. (Google Trends)
Google Trends shows interest in a keyword on a scale of 100. The interest in the term “affiliate marketing.” is around 50% as of October 2024.
- Affiliate programs are used by 84% of businesses. (Outbrain)
Know about the highest-paying ones here.
- On average, affiliate marketing generates a return of $12 for every $1 spent on advertising (Rakuten)
- Across sectors, organic search yields a traffic share of 53% on average. (BrightEdge)
- Nearly 80% of affiliate marketers rely on SEO as their main method for driving traffic to their websites.(Authority Hacker)
- Affiliate marketing is seen as a critical skill by 40% of digital marketers. (LinkedIn)
- Affiliate programs are the most important client acquisition method for 40% of US firms. (SliceWP)
- Approximately 67.32% of affiliate marketers communicate with clients using social media. (99Firms)
- The apparel business accounts for about a quarter of all affiliate programs. (Post Affiliate Pro)
- Mobile devices account for 50% of affiliate-related traffic. (SimilarWeb)
- Affiliates advertise B2C items or services in 81.4% of services. (Referral Rock)
- A whopping 94% of publications utilize numerous affiliate marketing programs. (Affise)
- Prior to making a purchase, 74% of United States internet consumers visit numerous affiliate websites. (Worldwide Cyber Cash)
- Affiliate marketing is used by 79% of businesses to engage existing clients. (Get Cake)
- Blogging Statistics reveal that 65% of affiliate marketers use blogs to drive visitors. (Awin)
- In the United States, 71% of affiliate publishers operate with three or more networks. (Forrester)
- Affiliate marketing typically accounts for 5% to 25% of the overall online sales generated by major brands. (Affiliate WP)
Affiliate Marketing Market Size & Revenue Statistics
Affiliate marketing has grown by 72.5% since 2016. The boom in influencers and bloggers, paired with people’s interest in reviewing products before buying, has led to the growth in affiliate ventures and, thus, the rise in revenue.
- The Global Affiliate Marketing Industry Is Worth $27.8 Billion.
That is a 17.8% YoY growth. The industry is expected to flourish and reach a valuation of $32.3 billion in 2024 and $48 billion by 2027.
Here is a table showing the affiliate marketing market size over the years:
| Year | Global Market Size (USD Billion) |
|---|---|
| 2027* | $48.0 billion |
| 2026* | $42.6 billion |
| 2025* | $37.3 billion |
| 2024* | $32.3 billion |
| 2023 | $27.8 billion |
| 2022 | $23.6 billion |
| 2021 | $20.3 billion |
| 2020 | $17.2 billion |
| 2019 | $16.6 billion |
| 2018 | $15.3 billion |
| 2017 | $14.1 billion |
| 2016 | $13 billion |
Source: Influencer Marketing Hub, Yahoo Finance.
- Around 86% of publishers anticipate that their affiliate marketing revenue will remain stable or rise in the future. (Fetch Profits)
- According to 73% of retailers, affiliate marketing initiatives fulfill their income goals. (Fetch Profits)
- Affiliate marketing generates at least $20,000 in yearly revenue for 35% of affiliates. (AffStat)
- 15% of affiliate marketers earn between $80,000 to $1 million annually. (Authority Hacker)
Here is a table showing the average income of affiliate marketers:
| Income | Share of Affiliate Marketers |
|---|---|
| Up to $80,000 | 80% |
| $80,000 to $1 Million | 15% |
| Over $1 Million | 1% |
Affiliate Marketing Revenue & Earning Potential
The affiliate marketing income varies significantly on the basis of the level of experience a marketer has.
Usually, beginner marketers earn an average of $0 to $1,000 Per Month, while the affiliate marketers at the top of the pyramid earn over $100,000 monthly.
The following table displays the detailed breakdown of the different affiliate income tiers, showing how much affiliates can expect to earn at various career stages.
| Affiliate Marketer Career State | Affiliate Marketing Income Per Month |
|---|---|
| Beginner | $0 to $1,000 per month |
| Intermediate | $1,000 to $10,000 monthly |
| Advanced | $10,000 to $100,000 per month |
| Super Affiliate | over $100,000 monthly |
Source: Refersion
Affiliate Marketing Stats — Income By Niche
Education and Travel are the most profitable affiliate marketing niches.
In the education or e-learning industry, affiliate marketers earn an average monthly income of $15,551.
Meanwhile, those in the travel niche earn a monthly income of $13,847.
Beauty and skincare, and finance niches also earn a high monthly income.
Here is a table displaying the average monthly income of affiliate marketers by niche:
| Niche | Average Monthly Income |
|---|---|
| Education and eLearning | $15,551 |
| Travel | $13,847 |
| Beauty and Skincare | $12,475 |
| Finance | $9,296 |
| Technology | $7,418 |
| Digital Marketing | $7,217 |
| Health & Fitness | $7,194 |
| E-commerce | $5,967 |
| Home & Garden | $5,095 |
| Sports & Outdoors | $4,849 |
| Entertainment | $4,416 |
| Food & Nutrition | $3,015 |
| Fashion | $2,049 |
| Personal Development | $1,566 |
| Parenting & Family | $1,145 |
| Arts & Crafts | $1,041 |
| Pets & Animals | $920 |
| Sustainability & Environment | $555 |
Source: Authority Hacker
Affiliate Marketing Spending And Industry Statistics
Global affiliate market spending is estimated to surpass 15.7 billion by the end of 2024. (Shopify)
- Affiliate marketing spending in the United States is estimated to surpass $10 billion in 2024
For the first time, US affiliate marketing industry spending is likely to exceed $10 million. In 2023, the country’s industry spending was recorded to be $9.1 billion.
Further, by the end of 2028, affiliate marketing spending in the United States is predicted to reach $14.8 billion.
US Affiliate Marketing Spending:
- 2023: $9.1 billion.
- 2024: Expected to exceed $10 billion for the first time.
- 2025: Projected to reach $11.2 billion.
- 2026: Projected to reach $12.4 billion.
- 2027: Projected to reach $13.6 billion.
- 2028: Projected to reach $14.8 billion.
Source: eMarketer
- 24.6% of affiliate marketers prefer to use the Clickbank affiliate network, while 21.8% prefer ShareASale network. (Authority Hacker)
| Affiliate Network | Percentage of Affiliate Marketers Using It |
|---|---|
| Clickbank | 24.6% |
| ShareASale | 21.8% |
| CJ | 20.5% |
| Impact | 15.7% |
| Awin | 11.7% |
- The affiliate sector is responsible for 16% of all internet orders, and advertisers generate between 15% and 30% of all sales via affiliate programs. (Uniqodo, Truelist)
- Affiliate marketing has been used by 81% of marketers and 84% of publishers in the United States alone to boost brand awareness and drive sales. (Forrester)
- With a 39% stake in the worldwide affiliate marketing sector, America is the dominant participant. (Software Locator)
- The top coupon affiliate websites generate over $1 billion in revenue. (Statista)
- The United States has over 1.1 million Amazon sellers selling their products in the Amazon associates program. (Statista)
Affiliate Marketing Demographics Stats
- Roughly 32% of affiliate marketers are between the ages of 35 to 44.
- 95% of affiliate marketers fail and quit.
- 57% of affiliate marketers are situated in the United States, 10% in Canada, and 2% in India
- 34% of affiliate marketers are single, and 55% are married..
- Affiliate marketers work from home 54.28% of the time, while they work from the office 19.21% of the time.
- In most affiliate systems, roughly 10% of marketers account for around 90% of revenues.
- Direct payment options are preferred by almost 50% of affiliate marketers.
- PayPal is used by 19.16% of marketers as their primary payment channel, followed by BTC (bitcoin) , which is used by 69% of the affiliates’ population.
- The speed with which a website loads has a significant impact on revenues.
- 47% of site visitors want the website to load in under 2 seconds.
- If your site takes more than 3 seconds to load, you’re likely to lose 40% of your clients.
- A one-second delay in the loading time of a site leads to 7% fewer sales.
- Saas-based affiliate programs pay 20 to 70% commission to their affiliates. This is the highest percentage in the market!
- Over 80% of social media users reported in a survey that they would read reviews of brands on social media before making a purchase.
- 54% of affiliate marketers are males, while 43% are females.
Here is a table showing the gender split of affiliate marketers:
| Gender | Share |
|---|---|
| Males | 54% |
| Females | 43% |
| Others | 3% |
Affiliate Marketing Fraud Statistics
Almost 40% of the affiliate marketing traffic is fraudulent costing marketers billions of dollars every year. Let us take a look at some of the important stats associated with affiliate marketing frauds in this section.
63% Of Marketers Are Concerned About Affiliate Marketing Fraud
In a survey of affiliate marketers, 63% of respondents said they are worried about fraud happening, a fair share of 30.9% of respondents also admitted to experiencing affiliate marketing fraud in the past.
Source: (influencer marketing hub)
Miscellaneous Affiliate Marketing Statistics
Take a more in-depth look at the affiliate marketing sector in this section
65% Of CFO Planned To Increase Their Investment In Affiliate Marketing
Most affiliate networks, on the other hand, indicate a rise in investment and marketing activity. E.g., the number of advertisers on Amazon increased by 150% in July 2020.
Sources: (Awin, Saas Scout, Finances Online)
Each Year, The Affiliate Marketing Sector’s Overall Revenue Grows By 10%
It is clear that the affiliate marketing sector’s income is expanding year after year. According to current statistics, affiliate marketing incomes have been increasing by 10% each year since 2015, and this trend appears to be continuing well into 2024.
It is reasonable to predict that there will be a significant increase in the number of experts and agencies in this business in the future.
Source: (Streamline)
Affiliate Marketing Is The Most Successful Channel For 20% Of Brand Marketers
A survey conducted among 178 affiliate directors and marketers revealed that affiliate marketing is the most important customer acquisition channel for 20% of brand marketers.
Here is a table showing the findings from that survey:
| Marketing Channel | Share Of Votes |
|---|---|
| Affiliate Marketing | 20% |
| Paid and Organic Search | 16% |
| Display Advertising | 15% |
| Word Of Mouth | 13% |
| Retail Advertising | 13% |
| Paid Social Media | 12% |
| Press Release & Influencer Marketing | 11% |
Source: (Pepperjam)
Affiliate Marketing Drives Around 16% Of eCommerce Sales In The United States And Canada
Two of the world’s biggest e-commerce markets get their fair share of sales via affiliate marketing.
Brand affiliates enable brands to reach out to customers in a subtle manner. Because brand affiliates have followers who trust their material, they may find it simpler to influence or persuade others to buy things from businesses they recommend.
Did you know that Shopify powers 2.7 million e-commerce websites in the United States?
According To The Most Recent Data, Affiliate Marketing Is Used By More Than 81% Of Advertisers
The Rakuten Affiliate Network report reveals some intriguing tendencies. According to the reports, 8 out of 10 marketers use affiliate marketing in their firm and indicate that these agreements provide around 20% of their annual income.
Source: (Rakuten Advertising)
Mobile Devices Account For More Than Half Of All Affiliate Referral Traffic
As per the existing mobile affiliate marketing statistics, every other website visitor reads blog posts on a smartphone when hunting for a certain product or service.
That’s why affiliate marketers optimize their websites to make them more responsive, create a better user experience, and earn more visitors.
Source: (Saas Scout)
Affiliate Marketing Accounts For 15% Of All Online Media Profits
This means that publishers have become a critical component of the purchasing funnel. While advertising may attract a large number of individuals and convert them into purchasers, businesses are becoming aware of an alternative and far less expensive strategy to acquire new leads and consumers.
Source: (Business Insider)
Blogging Generates Commissions For 64.48% Of Affiliate Marketers
Affiliates can generate traffic in a variety of ways. According to recent affiliate marketing statistics, approximately 65% of marketers utilize blogging as their primary traffic generation channel.
Another 69.22% utilize SEO, while 67.32% use social networking sites.
Source: (Wonder)
Around 14% Of Instagram Affiliate Marketers Operate In The Lifestyle Niche
It has been consistently found that 13.8% of Instagram influencers who earn affiliate income through the platform are active in the lifestyle niche. This number has always been higher and was at 12% during the previous survey.
The other top niches on Instagram are:
- Travel
- Beauty
- Fashion
- Health and Fitness
- Parenting
- Motivation (this is very trending nowadays)
Source: (Influencer Marketing Hub & Sellfy)
B2C Affiliate Programs Account For 59.32% Of All Affiliate Programs Used By Marketers
B2C sales are the most common, accounting for 59.32%, and the majority of affiliate marketers use B2C programs to promote items. B2C campaigns, on the other hand, are used by 22.08% of marketers.
Source: (Wonder)
According To 76% Of Content Providers, Affiliate Marketing Has Made Monetization Simpler
Nearly 8 out of 10 content marketers believe affiliate programs have made their monetization easier, and this is the primary reason for their enthusiasm for these programs. Furthermore, 45% of website owners claim that posting Affiliate links in blogs did not detract from the user experience in any way.
Source: (Sovrn)
24.46% Of Affiliate Marketers Locate Affiliate Programs On The Merchant’s Website
Another 19.21% will utilize search engines like Google and Yahoo, while 17.52% will browse for programs on affiliate network websites.
Source: (Cleverbridge)
Social Media Networks Are Used By More Than 65% Of Marketers To Connect With Potential Consumers
More than 3.03 billion people use Facebook. Instagram, on the other hand, has over 2.3 billion active users. With such large numbers, it’s no surprise that affiliate marketers use social media to engage with specialty groups.
Approximately, 75.8% of the affiliate marketers prefer to use Facebook, while 61.4% of the affiliate marketers prefer Instagram for affiliate marketing.
These are the two most preferred platforms by affiliate marketers. Apart from them, other most preferred social media platforms by the affiliate marketers are as follows:
| Platform | Percentage Of Affiliate Marketers Using It |
|---|---|
| 75.8% | |
| 61.4% | |
| 42.2% | |
| YouTube | 36.9% |
| 31.1% | |
| TikTok | 29.6% |
| 19% |
Affiliate Marketers Are Likely To Loose Lose $1.5 Billion To Fraud In 2024
This amount seems less than the 2022 figures. But it might go higher, especially with the increased usage of AI in fraud activities.
Fraudulent clicks accounted for 17% of 2022’s affiliate traffic and cost companies an estimated $3.4 billion in 2022.
This figure was $1.4 billion in 2020. (This was part of a wider $23 billion ad fraud that occurred across various advertising marketing channels.)
Source: (PRNewswire, Cheq.ai)
On average, an affiliate marketer uses 3.03 social media platforms
Source: Authority Hacker
Approximately 65% Of Retailers Claim Yearly Revenue Of Up To 20% Through Affiliate Marketing
This data suggests that a large number of affiliate marketers are pleased with the results of their efforts. Additionally, affiliate marketing statistics show that the size of their yearly income ranges from 5% to 20%, and almost 60% of merchants produced earnings of $5 million or more by spending wisely.
More Than 80% Of Marketers Anticipate An Increase In Their Income In The Future
This stresses the effectiveness and dependability of affiliate marketing.
Additionally, 90% of retailers want to maintain or raise their affiliate marketing expenses. This is due to the fact that affiliates are no longer restrained to selling only physical products; now marketers are joining affiliate programs for software, ebooks, digital courses, etc.
Being an affiliate marketer is an excellent career choice! While there is no official college degree for this profession, there are top-notch courses to learn the 101s of affiliate marketing.
Source: (Fetch Profits)
About 9% Of Affiliate Marketers Earn More Than $50,000 Per Year
Approximately 9% of affiliate marketers currently earn more than $50k annually.
It’s vital to understand that the revenue of different sorts of marketers fluctuates significantly. Only about 9% of all sector experts earn more than $50k/year. There is also a small percentage of marketers earning billions.
Affiliate Marketers Can Make Anything From $10000 To $400000 Per Year
While it’s impossible to anticipate affiliate income with accuracy, Neil Patel, who is among the most successful marketers, believes that affiliate marketing earnings may range from $10k to $400k annually. The greatest affiliates may make up to $1500000 per year, if not more. Affiliates use tools like Semrush to perform keywords research, build backlinks, do site audit and so on.
Source: (Neil Patel)
An Affiliate Marketer In The United Kingdom Earns Around £35,000 Annually
In the United Kingdom, the average affiliate marketing revenue is around £35,000 per year. The source’s data is largely contributed by people who work as affiliates for larger corporations. Their salaries range from £21k to £61k a year. We believe self-employed marketers earn significantly more in the same amount of time.
Source: (Glassdoor)
Amazon Made $1.28 Billion In Revenue Through Affiliate Programs In Q1 2023
If we look at the most recent Amazon sales figures to have a better understanding of affiliate marketing and its possibilities. Amazon generated $1.28 billion via affiliate programs.
These high figures explain why most affiliates start their careers on Amazon’s network. It’s simple to join Amazon’s associate program, and marketers may start attracting an online following right away.
Source: (Amazon, Forbes)
The United States Controls 39% Of The Global Affiliate Marketing Business
The future of affiliate marketing is inextricably linked to the internet market in the United States. According to available statistics, the United States has the largest share of worldwide affiliate marketing, accounting for 39%. The United Kingdom comes in second with 15%, followed by Germany with 11%. India has around 2% of the share.
Source: (Saas Scout)
Artificial Intelligence And Voice Search Are The Next BIG Things To Watch Out For Affiliate Marketers In 2024
Over 72% of smartphone users use voice assistants every day. Nearly 40 million people have a smart speaker at home in the United States alone. By 2024, it is projected that there will be 8.4 billion voice assistants in the world.
According to one more study, 43% of the people who own smart speakers use voice search to shop.
Read our detailed Artificial Intelligence Statistics!
Affiliate Marketing Trends – What Will Work In 2024?
Affiliate marketing is experiencing a shift. Marketers are now leveraging AI to unlock hyper-personalized recommendations, collaborating with nano-influencers, and crafting content that resonates on mobile-first screens!
Take a look a what trends the affiliate marketing industry will follow in 2024.
Track User Engagement On Multiple Devices
Cross-device tracking is now more important than ever as consumers use multiple devices to browse and shop online. If you are an affiliate marketer, start tracking users’ activity across devices to get a complete picture of their engagement. This will help you target your marketing efforts better and measure the results of your campaigns accurately.
Capitalize On Videos And Podcasts
Brands are prioritizing video, podcast, and SEO affiliates that use long-tail search terms. Video and podcast content is popular, so brands partner with affiliates who create it. Consumers use specific keywords for their searches, making long-tail search terms important. So if you are an affiliate who is lacking on this part, cover it ASAP!
Affiliate Marketing In The Metaverse
Affiliate marketing in the Metaverse is starting to gain traction as it grows. As more people spend time in this virtual world, affiliate marketers will see opportunities to promote products and services.
How Can You Miss AI
The use of Artificial Intelligence in affiliate marketing is expected to grow. Already used in almost all fields, AI will automate tasks like lead generation and customer support, personalizing marketing campaigns, and enhancing ad targeting effectiveness.
Affiliate Partnerships On The Rise
Co-partnerships are increasing in the affiliate marketing niche. In this strategy, two or more affiliates collaborate to promote a product or service, which can broaden reach and visibility and spread campaign risk. Are you already practicing it? let us know your experience with it in the comments below.
Affiliate Programs For Secondhand Items
Affiliate programs targeting the second-hand market are expected to grow in 2024. With the second-hand market experiencing rapid growth, Fortune even predicted that the global market for secondhand clothes is set to reach $350 billion by 2027. affiliate marketers are recognizing this potential and responding with more programs that focus on the same.
Bonus read: Check out how much do influencers make as of 2024.
Primary Sources Of Our Post
- Awin
- Google Trends
- Mediakix
- BrightEdge
- Kenshoo
- Bloggingx
- Backlinko
- The AM Navigator
- Call Hippo
- AffStat
- Affise
- Worldwide Cyber Cash
- Get Cake
- Forrester
- Fetch Profits
- Investopedia
- Appsero
- Uniqodo
- eMarketer
- Statista
- Saas Scout
- Finances Online
- Streamline
- Rakuten Advertising
- Business Insider
- Wonder
- Sovrn
- Cleverbridge
- Business4You
- Neil Patel
- Glassdoor
- PayScale
- Taboola
- Amazon
- Forbes
