Infographics Statistics & Facts For 2025 (Updated Data)

Posts with images get 650% more engagement, and infographics can increase website traffic by 12%. As a result, around one-third of marketers now use infographics as a key part of their strategy.

In fact, infographics are 30 times more likely to be read than regular text. Pairing content with images also helps people remember 65% more. With images appearing in nearly 28% of Google search results, infographics are proving to be a strong tool for increasing visibility and connecting with audiences.

Let’s look at the latest facts and figures about infographics, exploring their usage, adoption across different industries, and other valuable insights.

Infographic Statistics 2025 (Top Picks)

Infographics can increase website traffic by up to 12%.
33% of marketers choose infographics while adding visual elements to their marketing strategy.
Infographics are 30 times more likely to be read than a written article.
People retain 65% of their information if the content is paired with a relevant image.
Image results are shown for 27.9% of Google searches.
3% of clicks on Google search results go to image blocks.
Posts with images have a 650% higher engagement rate.

Infographic Usage Statistics For 2025

61% of consumers find that infographics are the most effective way to help them retain information.

65% of marketers use infographics as a part of their marketing and content strategy.
Visual content is processed 60,000 times quicker than text.
55% of marketers create social media infographics more than any other visual media.
62% of content creators make use of infographics twice a week.
Instagram and LinkedIn are the top two social media platforms for using infographics.
65% of brands integrate infographics in their content marketing strategy.
56% of professionals use infographics for ALL their marketing purposes.
Presentations with visual aids like infographics are 43% more convincing.
Using colored infographics can boost a reader’s attention span and comprehensibility by 82%.
39.7% of marketers in the United States use online tools to create infographics and other types of visual content.
84% of companies believe infographics are a valuable and effective tool.

Sources: Forbes, Infographic World, Visme, Xerox, Venngage.

How People Interact With Infographics

This section highlights how people on the internet interact with infographics. This section will help you optimize your infographic campaign in the best possible way.

Readers retain 65% of the information when it is paired with a relevant infographic.
55% of the readers are more likely to accept a message in color rather than black and white.
Nearly half of online visitors are drawn to links featuring infographics, making them 45% more likely to click.
Users are 30 times more likely to initiate a payment when prompted by visuals.
Colored infographics have a very high (80%) motivation rate.
People who receive their health data in the form of infographics are 2.84 more likely to understand their condition better.
50% of users are more focused on content with images.
A study by MIS research revealed that people are convinced 43% more when they see a graphical representation of any topic.
67% of users consider having visuals that are brief yet detailed more valuable than text.
70% of users claim that content marketing campaigns help them feel connected better with the company.

Sources: Hubspot, MarketingProfs, Xerox, 99Firms, Pestle Analysis.

General Infographic Statistics

Infographics are responsible for 78% more information retention.
Infographics can be processed 60 times faster than plain text.
Businesses that use infographics are 28% more likely to find the information they need.
Over 10% of the budget in 65% of businesses is dedicated to visual content.
43% of marketers say that creating consistent quality visual content is one of the biggest hurdles they face in their jobs.
Nearly 37% of people click on the first link of infographics.
Incorporating infographics into blogs and articles can lead to a whopping 178% increase in inbound external links.

Sources: Pew Research, 99Firms, Hubspot, Pestle Analysis.

Social Media Infographic Statistics

Infographics are shared on social media three times more than other types of content.
People like and share infographic content 3x more than any other content on social media platforms.
This increased number of shares resulted in 94% extra infographic views.
70% of social media users would rather learn about a topic through infographics than text.
Facebook posts with images have two times more engagement rate.
Tweets that include a visual are 150% more likely to be shared.
74% of marketers prefer to have photos in their social media posts.
The popularity of infographics is growing on social media due to the decrease in the attention span of users.

The ideal size of a Facebook Infographic should be:

1200 x 628 pixels for the shared post images.
1,080 x 1,920 pixels with aspect ratio of 1.91:1 for Facebook stories.

The ideal size of an Instagram Infographic should be:

1,080 x 1,080 pixels for square images.
1,080 x 566 pixels for horizontal images.
1,080 x 1,350 pixels for vertical image.
1,080 x 1,920 pixels for Instagram stories.

The ideal size of a Pinterest Infographic should be:

600 x 900 pixels.

The ideal size of a LinkedIn Infographic should be:

1,104 x 736 pixels.

The ideal size of a Snapchat infographic should be:

1,080 x 1920 pixels.

The ideal size of a Twitter infographic should be:

1,200 x 675 pixels for a single image or GIF.

Responsive Infographic Statistics

50% of total e-commerce revenue comes from smartphones. Like a responsive website is important for a better user experience and, ultimately, a better conversion rate, having responsive content on the website is crucial for enhanced user engagement.

Here are some facts and figures to back up the importance of having responsive infographics.

Following the mobile-first approach while designing infographics has benefited the majority of marketers.
66% of smartphone and tablet owners are frustrated with the loading time of pages. Responsive designs.
There are around 250 different sizes of screens on the market.
There are over 6 billion smartphone users in the world.
90% of users are using two or more devices simultaneously.
79% of people will leave a site if it isn’t responsive.
80% of consumers use their smartphones to shop on a regular basis.

Sources: Infographic site, Forbes, Webfx, Medium, Visual.ly.

Conclusion: Infographics Can Drive Engagement Up to 650%

To sum up, infographics have become a game-changer in how we share information and engage with audiences. With 84% of companies recognizing their effectiveness, it’s clear that visuals play a key role in grabbing attention and simplifying complex topics.

Recent statistics show that infographics can increase engagement by up to 650% and are 30 times more likely to be read than regular articles. Plus, they help people remember information better.

With 61% of consumers saying infographics are the best for retaining knowledge, and the fact that they’re shared three times more on social media, it’s obvious that infographics are a must-have in any content strategy.